---
description: ¿Qué es y para qué sirve Google Analytics 360? Lee opiniones verificadas, descubre sus características, precios de planes, ventajas y desventajas.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: ¿Qué es Google Analytics 360? - Reseñas, precios y funciones - Capterra México 2026
---

Breadcrumb: [Inicio](/) > [Herramientas de análisis web](/directory/30073/web-analytics/software) > [Google Analytics 360](/software/177042/google-analytics) > [Alternativas a Google Analytics 360](https://www.capterra.mx/alternatives/177042/google-analytics)

# Alternativas a Google Analytics 360

Canonical: https://www.capterra.mx/alternatives/177042/google-analytics

> Explorar las mejores alternativas a Google Analytics 360. Compara las características, las valoraciones y las opiniones para encontrar el software que mejor se adapta a tus necesidades.

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## Las mejores alternativas

1. **Lucky Orange** — 4.7/5 (260 reviews) — Observa cómo utilizan realmente tu sitio los visitantes mediante mapas térmicos dinámicos, grabaciones de visitantes, analíticas de formularios, chat en directo, sondeos y más.
   - [Ver perfil](https://www.capterra.mx/software/150695/lucky-orange)
   - [Comparar con Google Analytics 360](https://www.capterra.mx/compare/150695/177042/lucky-orange/vs/google-analytics)
2. **SEO PowerSuite** — 4.5/5 (382 reviews) — SEO PowerSuite es una solución de software multiplataforma para SEO interna, agencias y trabajadores autónomos.
   - [Ver perfil](https://www.capterra.mx/software/127616/seo-powersuite)
   - [Comparar con Google Analytics 360](https://www.capterra.mx/compare/127616/177042/seo-powersuite/vs/google-analytics)
3. **Similarweb** — 4.6/5 (260 reviews) — Empresa de inteligencia de mercado digital usada por cientos de miles de empresas para obtener información estratégica global entre dispositivos.
   - [Ver perfil](https://www.capterra.mx/software/148472/similarweb-pro)
   - [Comparar con Google Analytics 360](https://www.capterra.mx/compare/148472/177042/similarweb-pro/vs/google-analytics)
4. **Looker** — 4.5/5 (282 reviews) — Analíticas que todo el mundo ama. Explorar y compartir datos. Informes y perspectivas para cada departamento.
   - [Ver perfil](https://www.capterra.mx/software/169053/looker)
   - [Comparar con Google Analytics 360](https://www.capterra.mx/compare/169053/177042/looker/vs/google-analytics)
5. **Semrush** — 4.6/5 (2317 reviews) — Sistema SEO que incluye investigación de palabras clave, backlinks, auditoría del sitio, seguimiento de posición, gráficos e investigación publicitaria.
   - [Ver perfil](https://www.capterra.mx/software/151962/semrush)
   - [Comparar con Google Analytics 360](https://www.capterra.mx/compare/151962/177042/semrush/vs/google-analytics)
6. **Ahrefs** — 4.7/5 (583 reviews) — Un conjunto de potentes herramientas de SEO para aumentar tu tráfico de búsqueda, investigar a tus competidores y supervisar tu nicho.
   - [Ver perfil](https://www.capterra.mx/software/176340/ahrefs)
   - [Comparar con Google Analytics 360](https://www.capterra.mx/compare/176340/177042/ahrefs/vs/google-analytics)
7. **Adobe Analytics** — 4.5/5 (237 reviews) — Software de atribución de marketing que permite a los negocios realizar un seguimiento del impacto de cada interacción con el cliente en la que participa la empresa.
   - [Ver perfil](https://www.capterra.mx/software/169942/adobe-analytics)
   - [Comparar con Google Analytics 360](https://www.capterra.mx/compare/169942/177042/adobe-analytics/vs/google-analytics)
8. **Matomo** — 4.7/5 (62 reviews) — Matomo (anteriormente Piwik) es una destacada plataforma de análisis web de código abierto que se usa en más de 1.4 millones de sitios web de más de 190 países.
   - [Ver perfil](https://www.capterra.mx/software/182627/matomo-analytics)
   - [Comparar con Google Analytics 360](https://www.capterra.mx/compare/177042/182627/google-analytics/vs/matomo-analytics)
9. **Domo** — 4.3/5 (330 reviews) — Tanto si eres un analista de BI (Inteligencia empresarial, por sus siglas en inglés) como si eres un desarrollador de BI, la gente confía en ti para convertir los datos sin procesar en información práctica.
   - [Ver perfil](https://www.capterra.mx/software/119119/domo)
   - [Comparar con Google Analytics 360](https://www.capterra.mx/compare/119119/177042/domo/vs/google-analytics)
10. **Mixpanel** — 4.5/5 (146 reviews) — Aplicación de analíticas móvil que proporciona seguimiento de acciones, segmentación, análisis de embudo, pruebas A/B, correo electrónico y notificaciones push.
    - [Ver perfil](https://www.capterra.mx/software/158740/mixpanel)
    - [Comparar con Google Analytics 360](https://www.capterra.mx/compare/158740/177042/mixpanel/vs/google-analytics)
11. **AccuRanker** — 4.9/5 (330 reviews) — Proporciona seguimiento de posicionamiento diario y bajo demanda de tus palabras clave en la búsqueda orgánica de Bing y Google.
    - [Ver perfil](https://www.capterra.mx/software/149278/accuranker)
    - [Comparar con Google Analytics 360](https://www.capterra.mx/compare/149278/177042/accuranker/vs/google-analytics)
12. **TapClicks** — 4.3/5 (175 reviews) — Plataforma de creación de informes y analíticas basada en la web que permite consolidar datos de marketing y métricas de rendimiento en un único panel.
    - [Ver perfil](https://www.capterra.mx/software/145227/tapclicks)
    - [Comparar con Google Analytics 360](https://www.capterra.mx/compare/145227/177042/tapclicks/vs/google-analytics)
13. **Lebesgue** — 4.9/5 (43 reviews) — Analíticas de IA para el crecimiento del eCommerce. Unifica datos de tiendas, anuncios, competidores y de primera mano. Obtén pasos claros para aumentar el ROI en marketing.
    - [Ver perfil](https://www.capterra.mx/software/1019489/lebesgue)
    - [Comparar con Google Analytics 360](https://www.capterra.mx/compare/177042/1019489/google-analytics/vs/lebesgue)
14. **Tableau** — 4.6/5 (2351 reviews) — Por ser el líder confiable del área de las analíticas, Tableau ayuda a personas y organizaciones a basarse más en los datos.
    - [Ver perfil](https://www.capterra.mx/software/77260/tableau)
    - [Comparar con Google Analytics 360](https://www.capterra.mx/compare/77260/177042/tableau/vs/google-analytics)
15. **Mouseflow** — 4.7/5 (122 reviews) — Descubre las actividades de los visitantes de tu sitio web a través del seguimiento de navegación, mapas térmicos, comentarios de los usuarios, formularios y embudos analíticos.
    - [Ver perfil](https://www.capterra.mx/software/163517/mouseflow)
    - [Comparar con Google Analytics 360](https://www.capterra.mx/compare/163517/177042/mouseflow/vs/google-analytics)

## Categorías relacionadas

- [Herramientas de análisis web](https://www.capterra.mx/directory/30073/web-analytics/software)
- [Software de reportes](https://www.capterra.mx/directory/30053/reporting/software)
- [Análisis de productos](https://www.capterra.mx/directory/32915/product-analytics/software)
- [Software para Dashboards](https://www.capterra.mx/directory/30839/dashboard/software)
- [Herramientas de visualización de datos](https://www.capterra.mx/directory/30696/data-visualization/software)

## Enlaces

- [Ver en Capterra](https://www.capterra.mx/alternatives/177042/google-analytics)
- [Ver el perfil del producto](https://www.capterra.mx/software/177042/google-analytics)

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