Herramientas de marketing de atribución

Las herramientas de marketing de atribución ayudan a los especialistas en marketing a identificar los canales publicitarios de mayor rendimiento para la empresa.

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Por Singular

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Singular transforma la manera en que los vendedores interactúan con los datos, proporcionando una infraestructura por encima de su estructura de marketing actual que unifica los tres conjuntos de datos principales: fuentes de medios, atribución y BI interno. Proporcionamos las herramientas para abordar las complejidades cada vez mayores del ecosistema de comercialización y ayudar a las empresas a escalar ahora y hacia el futuro como su única fuente de la verdad. Descubre más sobre Singular Descubre el ROI en cada contacto con el usuario mediante la analítica de campaña y la atribución en una sola plataforma. Descubre más sobre Singular

Por Hive9

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Hive9 brings your entire marketing plan into an intelligent calendar, providing immediate visibility, insights and better collaboration to ensure your plan is aligned with your strategy. We connect your plan automatically to your budget and actual expenses to ensure no surprises with your CFO and provide better knowledge of your spending by vendor, region, product, target audience and much more. Finally, we clearly show you what is working and what is not through our performance module. Descubre más sobre Hive9 Cloud-based MRM solution that helps manage and plan marketing calendar, budgets, and optimize performance, ROI and customer success. Descubre más sobre Hive9
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ActiveDEMAND es una plataforma de marketing flexible para agencias y profesionales de marketing digital. Los paquetes de ActiveDEMAND abarcan desde una aplicación de seguimiento de llamadas con todas las funciones para profesionales y pequeñas empresas hasta un potente portal de agencias de marketing diseñado para agencias de marketing digital que necesitan administrar múltiples clientes. Involucra y realiza un seguimiento de tus clientes potenciales mediante el completo módulo integrado de seguimiento de llamadas y haz más con las plantillas prediseñadas de correo electrónico, páginas de aterrizaje y redes sociales. Descubre más sobre ActiveDEMAND Plataforma de marketing digital con todas las funciones creada para agencias de marketing. Descubre más sobre ActiveDEMAND
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Set your website up to track customer events, actions, and conversions and makes this data instantly available to Google and Facebook Ads so you can run campaigns optimized for conversions e.g. sales, instead of visitors or page views in fraction of the time and cost. Companies running optimized campaigns can get 10x the ROI compared to un-optimized campaigns. Funnelll reduces hours of coding and maintaining tracking code for your marketing tools to a few clicks. No coding needed! Descubre más sobre Funnelll Funnelll helps you set your website up to run Ad campaigns optimized for conversions e.g. sales, instead of number of visitors Descubre más sobre Funnelll
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La plataforma de asignación de AppsFlyer permite a los profesionales del marketing asignar cada instalación de una aplicación a la campaña de marketing y fuente de medios que la facilitó. Los paneles de control detallados informan de qué red o canal, tipo de anuncio, grupo de anuncios y creatividad publicitaria impulsaron a cada usuario. Las integraciones profundas con casi todas las fuentes de medios y plataformas de marketing, como Facebook, Google y Twitter, facilitan la asignación de cada instalación a su fuente correspondiente. Descubre más sobre AppsFlyer La plataforma de AppsFlyer permite a los profesionales del marketing asignar cada instalación de una aplicación a la campaña de marketing y fuente de medios que la facilitó. Descubre más sobre AppsFlyer

Por DailyStory

(1 opinión)
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DailyStory es la automatización de marketing, pero simple. Solución de marketing llave en mano que ofrece una plataforma de automatización de marketing y la experiencia para ayudarte a crear con éxito tus soluciones de marketing digital. En la plataforma DailyStory, encontrarás la cantidad justa de características y capacidades para aprovechar al máximo tus inversiones en marketing digital. Incluye lo siguiente: marketing por correo electrónico, páginas de aterrizaje, mensajes de texto, campañas multicanal, gestión de contactos y mucho más. Descubre más sobre DailyStory Soluciones de automatización de marketing diseñada para ayudarte a encontrar nuevos clientes. Y mantenerlos. Descubre más sobre DailyStory
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Software de atribución de marketing que muestra el impacto de cada interacción con el cliente en la que participa la empresa. Software de atribución de marketing que muestra el impacto de cada interacción con el cliente en la que participa la empresa.

Por Looker Data Sciences

(119 opiniones)
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Looker es una solución de analíticas de datos que ayuda a las empresas a repensar la inteligencia comercial y la visualización de datos. Con Looker, los equipos pueden dividir los silos de datos al integrar rápida y fácilmente los datos de todas las fuentes de datos en una sola vista. Todos en tu organización pueden tomar decisiones mejores y más informadas cuando acceden a datos nuevos y confiables. Analíticas que todo el mundo ama. Explorar y compartir datos. Informes y perspectivas para cada departamento.
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TapClicks es una solución creación de informes de primera categoría que ahorra tiempo creando el tipo de archivo que desees. Programa informes automáticos y expórtalos a correo electrónico, Word, Excel, PDF y PowerPoint. Olvídate de generar manualmente decenas de informes independientes. TapClicks incluye multitud de visualizaciones prediseñadas y una biblioteca de widgets que puedes configurar para resolver las cuestiones comerciales que encuentras día a día o puntualmente. Mejora tu capacidad de tomar las decisiones correctas con visualizaciones impactantes. Plataforma de creación de informes y analíticas basada en la web que permite consolidar datos de marketing y métricas de rendimiento en un único panel.
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LeadsRx is a marketing attribution tool that shows marketers which of their programs are resulting in conversions. The system uses a unique Universal Pixel that captures entire customer journeys across digital ads, social referrals, organic search, broadcast spots, and more. Marketers who use LeadsRx understand the mix of marketing programs that drive revenue and can eliminate wasted ad spend, improve conversions, and improve overall Return On Advertising Spend (ROAS). Marketing attribution for online and offline attribution in B2B and B2C enterprises. Works with digital and offline programs.
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TrackMavens marketing analytics platform helps you prove ROI and improve results on 18 digital channels including social, ads, PR, automation, and CRM. TrackMavens marketing analytics platform helps you prove ROI and improve results.
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PixelMe es un acortador de URL para los expertos en marketing. Con PixelMe puedes mostrar anuncios específicos en Facebook, Twitter, LinkedIn y Adwords a todos los que hicieron clic en un enlace. ¡Agrega tu(s) píxel(es) de retargeting a cada enlace que compartes en las redes sociales o en cualquier otro lugar! PixelMe simplifica el envío de tráfico a plataformas de terceros como Amazon, Medium, App Store, etc. y luego las redirige. Acortador de URL para expertos en marketing.
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CAKE provides performance marketing software with solutions for affiliate marketing, lead generation and multichannel marketing that enables advertisers, networks and publishers to manage, measure and optimize marketing performance in real-time. Measure true customer acquisition costs across channels against customer lifetime value, enhance campaign performance and media mix.
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Built for marketers, by marketers. Aggregate all your marketing data into one place, in real time. 100+ integrations. Reduce manual reporting time by 90%. No developers or SQL knowledge required. Integrations include: Fb, Insta, Snapchat, Linkedin, Pinterest, Twitter, Adwords, Outbrain, Adroll & more. Extract data & send it to visualization tools like Tableau, Looker, Google Data Studio, Google Sheets & more. Take control of your marketing data. Get all your marketing data in one place. Having data challenges? Reach out. We can help!
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La analítica es para analistas: Oribi es para TODOS. Oribi se dedica a hacer posible que cualquier empresa de cualquier tamaño sea impulsada completamente por datos, y ayuda a TODOS a comprender fácilmente los resultados de su sitio web y a alcanzar sus objetivos comerciales. Di adiós a las herramientas de analíticas complicadas.
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Cloud-based solution for businesses that helps manage affiliate campaigns via traffic distribution, anti-fraud kit, and more. Cloud-based solution for businesses that helps manage affiliate campaigns via traffic distribution, anti-fraud kit, and more.
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Bizible's marketing attribution solution allows B2B marketing teams to effectively track and optimize their efforts based on sales outcomes like revenue. Bizible's technology allows companies to accurately track offline revenue back to the exact online marketing source.
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Solución completa de conversión de embudo y seguimiento de ingresos para tus canales de marketing (individuales y cuentas). La única solución que proporciona análisis de cohortes por canal y retorno de inversión publicitaria (ROAS) de varios días. Verás tus costos, visitas, conversiones e ingresos por canal como nunca antes. Integrado directamente con Adwords, Facebook, Bing, Twitter, LinkedIn, Outbrain, Adroll y más. Configuración simple, ya sea de forma nativa o usando Segment, Stripe, Shopify o Recurly, Marketo, Hubspot, Salesforce y más. Solución completa de conversión de embudos y seguimiento de ingresos para tus canales de marketing, incluido el gasto de retorno basado en cohortes día a día.
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Funnel es una solución de recolección de datos automatizada que está cambiando la forma en que los profesionales de marketing de todo el mundo analizan sus datos. Está preparada para integrarse con más de 390 fuentes (más fuentes adicionales a solicitud) para recopilar, mapear y limpiar todos tus datos de marketing y enviarlos a una herramienta de inteligencia comercial, Google Data Studio, solución de panel de control o cualquier otro destino. Al dejar que Funnel se encargue de la recolección de datos, puedes dedicar más tiempo al análisis del retorno de la inversión, la optimización de campañas y la creación de estrategias. Automatiza la recolección de datos de marketing de más de 390 fuentes y comienza a comprender mejor tus datos. Prueba gratis disponible.
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La plataforma de adquisición de clientes de DemandJump permite a los vendedores encontrar nuevas fuentes de tráfico calificado con absoluta precisión, ubicando a los clientes no aprovechados tres pasos antes de que lleguen a tu sitio web o a tus competidores. Se combina la inteligencia de mercado avanzada con tus propios datos y se ofrece el paquete más avanzado de analítica de marketing personalizable disponible para los especialistas en marketing. Con DemandJump, encontrarás nuevos clientes, aumentarás las tasas de conversión, aumentarás los ingresos y reducirás los costos. Programa una demostración hoy. DemandJump está cambiando la forma en que las empresas encuentran nuevos clientes en línea.

Por Keen Decision Systems

(5 opiniones)
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Keen takes marketing attribution to the next level, integrating all your channels, not just digital. Keen can use your attribution data as a helpful dataset to calculate the full financial contribution for each channel. More importantly, Keen's forward-focused algorithms model a prescriptive marketing plan to optimize your investments by channel, by week; a plan that can be updated in real-time. Keen's platform measures Marketing's financial impact across all channels and models the optimal future investment by channel by week.
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Measured helps inform the incrementality of paid media for acquisition marketers to drive cross-channel investment decisions. Its approach is rooted in innovative, always-on A/B experimentation, proven to be the most effective and accurate methodology for determining incremental contribution. Incrementality drives Measured's cross-channel attribution and decisioning platform. Measured is powered by a privacy-compliant and quality-controlled marketing data platform provided as a service. Measured leads cross-channel media incrementality measurement to inform portfolio media investment decisions.
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Our solution matches the IP addresses of companies that visit your website against our database in order to tell you the names of those businesses and more. We mine the data to give you even more firmographic details like their location, industry, and pages viewed. So while typical web analytics tools show you website performance metrics, VisitorView shows you the companies visiting your site, enabling you to pass along actionable information to your sales force, turning your traffic into sales. A marketing analytics solution that gives you the information needed to deliver quality prospects for your sales team.

Por Allocadia Software

(3 opiniones)
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Allocadia is the leader in Marketing Performance Management and creators of the #RunMarketing movement. The company's award-winning technology empowers marketers with confidence in their plans, investments, and ROI. Today, Allocadia serves more than 10,000 marketers worldwide, managing over $20B in marketing investment to date. Allocadia Marketing Performance Management is planning, investment, and ROI measurement software built for marketing teams.
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Roivenue is a data-driven SaaS suite for managing marketing ROI and channel attribution. It is the most precise way to manage your entire marketing investment. Using data-driven attribution models and CLV, it allows marketers to identify underperforming campaigns, address over-invested channels, and make decisions that maximize ROI. Roivenue is designed to be used by CMO and other marketing decision makers enabling them to make informed overall budget decisions tuned to their specific goals. Data-driven SaaS suite for managing marketing ROI and channel attribution.
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An attribution software for businesses who want to keep it simple, cost effective, and non-intrusive. Prismana helps businesses understand which marketing channels are effective and which ones need work. Because it generates better data for existing client systems, there is no disruption in reporting and very little effort involved in implementation. Best of all, it is completely invisible to the user so there are no concerns about customers gaming your systems or tampering with conversions. An attribution software for businesses who want to keep it simple, cost effective, and non-intrusive.
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Data-driven marketing attribution which enables marketers to make revenue based decisions in real-time. Data-driven marketing attribution which enables marketers to make revenue based decisions in real-time.
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Multi-touch attribution, Integrated with Google Analytics. Odyssey provides you with Actionable insights such as suggested ad spend and incrementality index. After importing your cost data, you can see your under- or overspend per channel, campaign, keyword, etc.Installation can be done within a day Multi-touch attribution, integrated with Google Analytics. Actionable insights such as suggested ad spend and incrementality index.
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Marketing attribution platform that helps offline and online advertisers identify the channels customers are using to find them. Marketing attribution platform that helps offline and online advertisers identify the channels customers are using to find them.
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Rockerbox provides enterprise-grade multi-touch attribution, made simple and affordable. Machine learning models use your data to accurately assign credit to each marketing interaction. Get onboarded in a few weeks, not months. Simple and affordable multi-touch attribution. Machine learning models.
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Wizaly is an Algorithmic Multichannel Attribution Platform and calculates the true value of each channel of your marketing campaign. Wizaly is an Algorithmic Multichannel Attribution Platform and calculates the true value of each channel of your marketing campaign.

Por GroundTruth

(1 opinión)
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Location-based advertising platform that allows marketers, publishers, and channel partners to use location data to know more about their audience and optimize their advertising campaigns. Location-based advertising platform that allows businesses to use location data to know more about their audience.
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YouGov is a global provider of data and analysis generated by consumer panels in 42 markets. We are powered by our unique connected data set, The YouGov Cube, encompassing hundreds of thousands of variables and over a decade of data on our panel members. With our continuously updated data we are able to provide the most accurate, complete, and dynamic portrait of the world. YouGov is a global research and data analytics group, collecting consumer data in 42 markets.

Por AdTriba

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La forma más sencilla para que los anunciantes digitales tengan una visión precisa del desempeño de su marketing digital en todos los canales. La forma más sencilla para que los anunciantes digitales tengan una visión precisa del desempeño de su marketing digital en todos los canales.

Por VONQ

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We measure the effectiveness of recruitment channels to provide clients with the best recommendation for their recruitment challenge. Our platform helps companies to recruit better with the use of data, technology and marketing.

Por OptiMine Software

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Web-based agile marketing system that offers ROI tracking, ad level insights, and lead generation. Web-based agile marketing system that offers ROI tracking, ad level insights, and lead generation.

Por Divvit

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Divvit es una plataforma inteligente de analíticas de comercio electrónico que potencia a los minoristas en línea porque les proporciona datos en tiempo real que ayudan a ahorrar dinero, garantizan un gasto eficiente e incrementan los ingresos. Divvit fue diseñado pensando en el usuario final y hace que lo confuso se vuelva simple, con una interfaz fácil de usar que hace cortes en todos los puntos de datos para brindarte las métricas exactas que necesita cuando las necesitas. Divvit es una plataforma inteligente de analíticas de comercio electrónico que potencia a los minoristas en línea porque les proporciona datos en tiempo real que ayudan a ahorrar dinero.

Por Brilliant Metrics

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Step into the labs and analyze exactly which of your marketing tactics contribute to successful customer journeys, and more importantly, which don't. Don't worry, you don't need a data science degree (or any degree) here. Just a passion for tinkering and optimizing the paths your prospects and customers take as they interact with your brand. Keep the tools you know and love to execute and leverage Ferrite Labs to make them sing. Helps marketers definitively understand which tactics work, which don't, and offers the tools to fix them.

Por Conversion Logic

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Conversion Logic attribution platform, XC Logic delivers actionable insights in real-time. Conversion Logic attribution platform, XC Logic delivers actionable insights in real-time.

Por InfiniGrow

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InfiniGrow is an AI-powered marketing planning and analytics platform that enables marketing teams to optimally allocate their budget across all marketing channels, according to the most relevant and updated data, at any given moment. Using the platform's unique technology, InfiniGrow automatically provides ongoing recommendations so that the marketing team can focus on the execution - the creative work, without worrying about all the numbers and guesswork that surrounds it. InfiniGrow is an AI-powered marketing planning and analytics platform for data-driven marketing teams.

Por Fospha Marketing

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Fospha Marketing was recently voted Best Attribution Platform at the 2019 Martech Awards in New York. Fospha Marketing is an independent attribution provider that solves marketing challenges using data science, AI, products and people. We unlock the hidden value in your data to reduce cost, increase efficiency and drive growth by building customer data platforms for our clients to power data-driven Multi-Touch Attribution (MTA) and Marketing Mix Modelling (MMM). Multi-touch attribution tool that enables marketers to manage customer data, analyze customer journey, and produce actionable insights.

Por Leadtosale

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You Need Better Conversion Tracking Software. Take your tracking to the next level and optimise beyond leads to sales. Leadtosale is an all-in-one conversion tracking platform to connect leads, phone calls and sales to your digital advertising and acquisition. Easily import offline conversions, sales and phone calls. All-in-one Conversion Tracking with Leadtosale!

Por Objective Partners

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The leading marketing measurement and prediction software designed to track and optimize your multi-channel media investments. Using multi-touch attribution and media mix modelling, it provides a holistic overview of the effectiveness of all on- and offline media channels. The prediction and optimization tool allows you to steer your campaigns and maximize ROI. The leading marketing measurement and prediction software designed to track and optimize your multi-channel media investments.

Por Marketing Evolution

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Marketing Evolutions multi-touch attribution software enables you to track sales to particular ads so you can optimize your spend. Marketing Evolutions multi-touch attribution software enables you to track sales to particular ads so you can optimize your spend.

Por Strala

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Algorithmic and heuristic attribution software made possible by pre-defined standardized tracking codes. Algorithmic and heuristic attribution software made possible by pre-defined standardized tracking codes.

Por Semcasting

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The Attributor is a self-serve platform that provides proof of audience performance and measurement of the true ROI of any campaign. This patented process is truly omni-channel, matching to any form of marketing traffic. This includes display ad impressions, website visits, email, connected TV, direct mail, radio, store visits, and CRM customers at either home and business locations. The Attributor's automation engine supports attribution as part of the marketing workflow. Request a demo now! The Attributor is a self-serve platform that provides marketers proof of audience performance to measure the true ROI of any campaign.

Por SAP

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Web-based marketing observation software for measuring impact and optimizing actions accordingly. Web-based marketing observation software for measuring impact and optimizing actions accordingly.

Por LandingTrack

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Are you fed up with having multiple tabs open to cross reference traffic? LandingTrack is the solution. It is a completely automated system that controls and manages all traffic from just one platform, freeing up your time to concentrate on the important aspects of your business. Tired of blocking Manually those non converting source? LandingTrack will do it for you if you work with: PropellerAds, ExoClick, Zeropark, TONIC, PopCash, PopAds, PlugRush, SelfAdvertiser, Yeesshh, Active Revenue Automate all your Advertising Campaigns. Track all your events. Optimize your sources automatically. Your One_Stop_Solution

Por myBrand

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Brand center for brick and mortar marketing. myBrand continues where other retail IT solutions, like MRM and DAM, stop. myBrand enables marketers to take full control of delivering and maintaining the intended brand experience to all stores and, at the same time, lower operational costs and reduce cycle times. myBrand is closing the gap between digital and physical worlds. Brand center for brick and mortar marketing. Improve the brand experience in your stores by managing your physical brand expressions.

Por Veritone

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Veritone Attribute gives radio and television broadcasters the ability to measure the effectiveness of advertising campaigns in near real-time. It correlates advertising campaigns with the actions the target audience has taken on the advertisers website within the advertiser's given custom attribution time span. Attribute not only collects data and provides analysis on pre-recorded spots, but on live reads and organic mentions as well leveraging Veritones proprietary AI technology. Veritone Attribute gives radio and TV broadcasters the ability to measure the effectiveness of advertising campaigns in near real-time.

Por Align.ly

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Analytics and attribution software platform for data-driven B2B marketers using Salesforce as their CRM. Analytics and attribution software platform for data-driven B2B marketers using Salesforce as their CRM.

Por CustomerLabs

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CustomerLabs Marketing Insights resuelve uno de los principales puntos débiles de los profesionales de marketing de pymes: cómo interactúan los visitantes con sus mensajes en todos los canales. Con los informes de atribución multicanal conocerás de dónde vienen los usuarios, cómo interactúan con la marca, qué campañas les interesan y mucho más. Obtén informes de atribución completamente personalizados para resolver todas tus preguntas sobre los datos de los clientes y recibir la información práctica que necesitas. CustomerLabs Marketing Insights ofrece la inteligencia práctica que necesitas con creación de informes y analíticas avanzadas.

Por Respond Fast

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Respond Fast is a Voice Activated Call to Action (VACTA) that your customers can use to respond to your tv, radio, podcast, direct mail, packaging, or outdoor advertising via their Amazon Alexa or Google Home devices. Your audience can "Launch Respond Fast," provide a unique code or keyword you create as a part of your campaign, then receive offers, info, surveys and more directly to their mobile phones. With the Respond Fast dashboard, creating, tracking, and optimizing a campaign is easy. Respond Fast makes it easy for your customers to respond to your offline advertising through their Amazon Alexa or Google Home devices.

Por AnyTrack Analytics

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Universal tag that collects, tracks, and attributes conversion data across any marketing channel and Google Analytics. Universal tag that collects, tracks, and attributes conversion data across any marketing channel and Google Analytics.

Por Lifesight

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Helps businesses measure the impact of their marketing campaigns. Helps businesses measure the impact of their marketing campaigns.