--- description: ¿Qué es y para qué sirve iPresso? Lee opiniones verificadas, descubre sus características, precios de planes, ventajas y desventajas. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ¿Qué es iPresso? - Reseñas, precios y funciones - Capterra México 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de automatización de marketing](/directory/6/marketing-automation/software) > [iPresso](/software/122512/ipresso) # iPresso Canonical: https://www.capterra.mx/software/122512/ipresso Página: 1 de 2\ Siguiente: [Página siguiente](https://www.capterra.mx/software/122512/ipresso?page=2) > Plataforma de automatización de marketing integral de última generación. Integra en una plataforma la comunicación multicanal más efectiva. > > Veredicto: 12 usuarios lo han valorado con **4.6/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa iPresso? Grandes empresas - iPresso Enterprise - https://ipresso.com/enterprise Pequeñas empresas - https://ipresso.com/small-business ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.6/5** | 12 Opiniones | | Facilidad de uso | 4.3/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.7/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.8/5 | Basado en las opiniones generales | | Funciones | 4.5/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: IPRESSO S.A. - **Ubicación**: Katowice, Polonia - **Constitución**: 2008 ## Contexto comercial - **Precio inicial**: USD 119.00 - **Modelo de precios**: (Prueba gratis) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: español, inglés, italiano, polaco - **Países disponibles**: Afganistán, Albania, Alemania, Andorra, Angola, Anguila, Antigua y Barbuda, Arabia Saudita, Argelia, Argentina, Armenia, Aruba, Australia, Austria, Azerbaiyán, Bahamas, Bangladés, Barbados, Baréin, Belice y 210 más ## Funciones - Análisis de campañas - Automatización de marketing - CRM - Campañas de goteo - Contenido dinámico - Cualificación de leads - Gestión de campañas - Gestión de clientes potenciales - Gestión de modelos - Marketing multicanal - Marketing por correo electrónico - Marketing social - Páginas de aterrizaje y formularios web - ROI Tracking - Segmentación - Seguimiento de conversión - Seguimiento de visitantes de la web - Third-Party Integrations ## Integraciones (en total: 22) - Contactually - Copper - FullContact - Google Ads - Google Analytics 360 - Google Drive - IdoSell - Insightly - LiveChat - Livespace - Meta for Business - Pipedrive - PrestaShop - Salesforce Sales Cloud - Shoper … y 7 integraciones más ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Asistencia 24/7 - Chat ## Categoría - [Herramientas de automatización de marketing](https://www.capterra.mx/directory/6/marketing-automation/software) ## Categorías relacionadas - [Herramientas de automatización de marketing](https://www.capterra.mx/directory/6/marketing-automation/software) - [Software de plataformas de marketing All-in-One](https://www.capterra.mx/directory/32155/all-in-one-marketing/software) ## Alternativas 1. [HubSpot Marketing Hub](https://www.capterra.mx/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews) 2. [Systeme.io](https://www.capterra.mx/software/198994/systeme) — 4.8/5 (2126 reviews) 3. [EngageBay CRM](https://www.capterra.mx/software/178819/engagebay-marketing) — 4.7/5 (907 reviews) 4. [Mailchimp](https://www.capterra.mx/software/110228/mailchimp) — 4.5/5 (17572 reviews) 5. [Omnisend](https://www.capterra.mx/software/153508/omnisend) — 4.7/5 (836 reviews) ## Opiniones ### "Versatile and stable Marketing Automation with excellent support." — 4.0/5 > **Marcin** | *25 de febrero de 2026* | Producción de alimentos | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: System versatility and customer support. Highly stable with virtually no bugs. Ongoing dynamic updates. > > **Puntos en contra**: Many features require a tailored approach. To get the most out of the system, at least a basic knowledge of JavaScript and HTML is necessary. > > My experience with iPresso has been very positive. It offers all the features you would expect from a modern marketing automation tool. Additionally, the iPresso team shows a strong willingness to customize the system or develop it according to your specific needs. The system is versatile, virtually bug-free, and constantly being developed. While it requires a custom approach and at least a basic knowledge of JavaScript and HTML to unlock its full potential, it remains a reliable and powerful tool supported by an excellent team. ----- ### "A very good system of communication and control of his behavior with the client through many channel" — 5.0/5 > **Aleksandra** | *8 de diciembre de 2020* | Producción audiovisual | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: iPresso system bridged the gap between Marketing and AI \& Machine Learning better than any other MarTech technology we have ever tried to implement. My team has learned to use iPresso quickly and it's very efficient for us. Many channels of communication with the client are now in one place. Each user activity is recorded and can be used by the marketing department. > > **Puntos en contra**: There are basically no major disadvantages. Because mistakes hardly ever happen. If we need a solution that does not exist, support will be happy to prepare it on its own and introduce it especially for us. Ipresso is also able to prepare its own integration with other external systems, which competing companies do not. > > The openness to interrogate data and the ease of setting up automations. The setup was so easy and support made us cool-headed. It feels like software that is designed by people who have understood marketers. Cons: There is a tons of things to use iPresso features. Sometimes you have not enough time to merge all of them. Its a very good system of communication and control of his behavior with the client through many channels in one place. ----- ### "I'll say Intuitive and reliable" — 4.0/5 > **Usuario verificado** | *25 de julio de 2019* | Tecnología y servicios de la información | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: - Technical and related support was dependable - Nuanced and useful reports on the performance of campaigns and broadcasts according to relevant segmentations - Product team takes feedback very well and responds swiftly to error and bug complaints > > **Puntos en contra**: - Some features and configuration settings seem to be too hidden or embedded in the application - I've had this tool implemented in two organisations that I have worked with, and in both companies, a day-long training session was needed for onboarding staff onto the tool, this was a bit of an inconvenience, twice for me now\! But after that, it's pretty intuitive to pick up. > > Overall, the tool is dependable and comes with great support which is kind of a meta solution to any other minor problem you may have with the solution. ----- ### "iPresso review" — 4.0/5 > **Zuzanna** | *5 de septiembre de 2016* | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: Very intuitive software. Easy to learn. After a one day training session participants are able to use it and start creating funnels with different type of segment complexity. > > **Puntos en contra**: Like every non custom made system, which is made for a broad audience, often from different business sectors with different business attitudes and needs, iPresso doesn't allow to make adjustments to the system quickly and therefore agile react to new business opportunities. Changes to the system require usually some time to be introduced for all customers (users), or are individually planned but nevertheless need some time for preparation. > > Carefully thought out CRM/marketing automation system with a broad range of functionalities. Regularly developed further what makes it up to date (compared to other solutions on the market) all the time. Great customer support from the provider which assists during on the job activities but also in more complex cases (planned integrations with other systems, etc.). Nevertheless, the not available service strategic support can be a disadvantage for all those with little database management experience in-house or not having external/outsourced professionals planning activities and therefore expecting also strategic support from the system provider (how to best manage, engage data base, what kind of scenarios build, etc.). However, taking into account the possibility of using services offered by external database management agencies this should not be a reason why not to choose iPresso. ----- ### "A good choice" — 5.0/5 > **Dariusz** | *19 de agosto de 2021* | Seguros | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: First of all, the system is always up to date. In addition, the interface is very intuitive, which makes it easy to use the system, which has so many complex possibilities. Another advantage is the customer service - it provides quick responses to requests and contact through many channels. > > **Puntos en contra**: iPresso doesn't require many hours of special training, but during very complex projects we needed to support ourselves with help from Customer Support - it doesn't happen often but can slightly influence the schedule. ----- Página: 1 de 2\ Siguiente: [Página siguiente](https://www.capterra.mx/software/122512/ipresso?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.mx/software/122512/ipresso) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | | tr | | ----- ## Datos estructurados