--- description: ¿Qué es y para qué sirve MailUp? Lee opiniones verificadas, descubre sus características, precios de planes, ventajas y desventajas. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ¿Qué es MailUp? - Reseñas, precios y funciones - Capterra México 2026 --- Breadcrumb: [Inicio](/) > [Software para envío de SMS](/directory/30842/sms-marketing/software) > [MailUp](/software/127970/mailup) # MailUp Canonical: https://www.capterra.mx/software/127970/mailup Página: 1 de 5\ Siguiente: [Página siguiente](https://www.capterra.mx/software/127970/mailup?page=2) > MailUp es una solución simple y escalable para crear, automatizar y personalizar campañas de marketing basadas en aplicaciones de correo electrónico, SMS y Mensajería. > > Veredicto: 94 usuarios lo han valorado con **4.4/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa MailUp? Mercado medio ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.4/5** | 94 Opiniones | | Facilidad de uso | 4.4/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.5/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.3/5 | Basado en las opiniones generales | | Funciones | 4.5/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: TeamSystem - **Ubicación**: Pesaro, Italia - **Constitución**: 1979 ## Contexto comercial - **Precio inicial**: EUR 39.00 - **Modelo de precios**: (Prueba gratis) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), iPad (móvil) - **Idiomas admitidos**: chino tradicional, danés, español, francés, indonesio, inglés, italiano, japonés, portugués - **Países disponibles**: Alemania, Australia, Brasil, Canadá, China, Estados Unidos, India, Italia, Japón, México, Reino Unido ## Funciones - A/B Testing - API - Acciones activadas por evento - Autoresponders - CAN-SPAM Compliance - Campañas de goteo - Campos personalizables - Comunicación multicanal - Creación de informes/análisis - Cupones móviles - Editor WYSIWYG - Envío masivo de mensajes de texto - Gestión de campañas - Gestión de contactos - Gestión de firmas - Gestión de listas - Gestión de modelos - Gestión de suscriptores - Gestión del diseño - Herramientas de colaboración - Importación y exportación de datos - Mensajería bidireccional - Mensajería planificada - Mobile Optimization - Métricas de rendimiento - Notificaciones push - Personalización - Personalización de mensajes - Plantillas de correo - Páginas de aterrizaje y formularios web - SMS Marketing - Segmentación de clientes - Segmentación de clientes potenciales - Segmentación por público - Seguimiento de entrega ## Integraciones (en total: 15) - Adobe Commerce - Cyclr - Drupal - LeadsBridge - Meta for Business - Operations Hub - PrestaShop - Salesforce Sales Cloud - Shopify - Stamplay - Vtiger CRM - WooCommerce - WordPress - Zapier - Zoho CRM ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Chat ## Categoría - [Software para envío de SMS](https://www.capterra.mx/directory/30842/sms-marketing/software) ## Categorías relacionadas - [Software para envío de SMS](https://www.capterra.mx/directory/30842/sms-marketing/software) - [Software de correo electrónico](https://www.capterra.mx/directory/30553/email-management/software) - [Herramientas de email marketing](https://www.capterra.mx/directory/30013/email-marketing/software) - [Herramientas de mobile marketing](https://www.capterra.mx/directory/31308/mobile-marketing/software) - [Herramientas de marketing conversacional](https://www.capterra.mx/directory/31562/conversational-marketing-platform/software) ## Alternativas 1. [Brevo](https://www.capterra.mx/software/132996/brevo) — 4.6/5 (3408 reviews) 2. [Gmail](https://www.capterra.mx/software/202338/gmail) — 4.8/5 (13327 reviews) 3. [Mailchimp](https://www.capterra.mx/software/110228/mailchimp) — 4.5/5 (17572 reviews) 4. [Systeme.io](https://www.capterra.mx/software/198994/systeme) — 4.8/5 (2126 reviews) 5. [Constant Contact](https://www.capterra.mx/software/31898/constant-contact) — 4.3/5 (2912 reviews) ## Opiniones ### "GREAT TOOL FOR DIGITAL PRODUCT MARKETING" — 4.0/5 > **Balayo** | *26 de enero de 2024* | Redes informáticas | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: 1. Allows creation of distribution lists and recipient groups. 2. Great responsiveness of premade templates to all email clients both web-based > > **Puntos en contra**: slow newletter sending speeds, which affects overall efficicacy with some big down-time. Pricing is relatively high as my personal opinion. > > Overall its a great tool for email market, management and automation, though faster sending speeds and reduced pricing would greatly be of help. ----- ### "Email marketing for everybody" — 4.0/5 > **Simone** | *7 de septiembre de 2022* | Tecnología y servicios de la información | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: MailUp has a non technical approach to email marketing. Everybody can start using it, taking advantage of many available and pre-designed email templates. > > **Puntos en contra**: The above mentioned non tech approach can lead to a bit of a mess if not handled carefully. The user interface of the software is not always easy to use, especially the navigation through the various features is not crystal clear. > > MailUp is a good product to manage your email campaigns, especially if you are not supported by an IT department who can take care of them. Plans are various, and you can choose to save some money if you don't need to deliver your emails too fast. A better UI could improve the User Experience. ----- ### "It does its job but the user experience could definitely be improved" — 3.0/5 > **Joshua** | *30 de junio de 2022* | Marketing y publicidad | Valoración de la recomendación: 6.0/10 > > **Puntos a favor**: The platform generally works well and is stable. Once you understand how it works, you can manage the platform without particular difficulty. The tool is suitable for small and medium-sized enterprises that wish to professionally manage their email and SMS marketing. > > **Puntos en contra**: The user experience leaves something rather to be desired. Many aspects of the interface are cumbersome and unclear. In general, the tool could definitely be better thought out to make the user experience far more pleasant. Particularly boring is the inability to access from two devices at the same time without activating a paid package. > > My experience with mailup is mediocre. i have used for years and still use with some clients this solution but it is not my favorite. ----- ### "Great product at a competitive price" — 4.0/5 > **Usuario verificado** | *29 de diciembre de 2022* | Artículos de lujo y joyería | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: The list management, the visual editor for HTML coding and scheduling feature are very well implemented. Also the spam compliance and management are well treated through a dedicated service. > > **Puntos en contra**: The content personalization is not top-notch like competitors and the mobile optimization is possible only customizing html code. The overall campaign management is a bit poor without the possibility to running a batch of delivery > > The platform is easy to use and implement with the possibility to customize the integration with in-house CRM. Also the platform reliability is high with minor outage over the years. Reporting features are very useful with modern data visualization tool. Customer service is also efficient and very helpful to solve technical issue. ----- ### "What you need, with no frills" — 4.0/5 > **Guido** | *29 de noviembre de 2020* | Marketing y publicidad | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: The platform has basically all features that you need to perfectly manage a small/mid size contacts database: easy to setup and to manage, a simple user interface, some marketing automation procedures, accurate reporting. It's probably the least expensive platform of its kind (though pricing varies a lot according to different setup options). > > **Puntos en contra**: The user interface is very simple, almost boring, and some functions are not so easy to find. Basic pricing can increase significantly as you add features (like, adding more login users increases the cost of the subscription, so it's quite common to share a single login user/password among all people who need access, which is a very bad practice). > > I used it as an admin when I worked for a retail company in 2014 and it was already one of the best solutions for small enterprises. Now I work in a marketing agency and I have access to several instances for some of our clients: the platform has evolved with new features, but it remains simple and easy. Privacy is carefully manager in compliance with EU GDPR and US regulations. ----- Página: 1 de 5\ Siguiente: [Página siguiente](https://www.capterra.mx/software/127970/mailup?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.mx/software/127970/mailup) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pl | | | sv | | ----- ## Datos estructurados