--- description: ¿Qué es y para qué sirve Attribution? Lee opiniones verificadas, descubre sus características, precios de planes, ventajas y desventajas. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ¿Qué es Attribution? - Reseñas, precios y funciones - Capterra México 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de análisis web](/directory/30073/web-analytics/software) > [Attribution](/software/147753/attribution) # Attribution Canonical: https://www.capterra.mx/software/147753/attribution Página: 1 de 2\ Siguiente: [Página siguiente](https://www.capterra.mx/software/147753/attribution?page=2) > Solución completa de conversión de embudos y seguimiento de ingresos para tus canales de marketing, incluido el gasto de retorno basado en cohortes día a día. > > Veredicto: 12 usuarios lo han valorado con **4.7/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa Attribution? Este software ayuda a las empresas SaaS, Ecommerce, B2B y Enterprise a comprender su retorno de la inversión publicitaria. ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.7/5** | 12 Opiniones | | Facilidad de uso | 4.5/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.9/5 | Basado en las opiniones generales | | Relación calidad-precio | 5.0/5 | Basado en las opiniones generales | | Funciones | 4.4/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Attribution - **Ubicación**: Corte Madera, EE. UU. - **Constitución**: 2014 ## Contexto comercial - **Precio inicial**: USD 499.00 - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: inglés - **Países disponibles**: Alemania, Australia, Brasil, Canadá, China, Dinamarca, Estados Unidos, Francia, India, Italia, Japón, México, Noruega, Países Bajos, Reino Unido, Suecia ## Funciones - Análisis de campañas - Atribución entre canales - Atribución táctil múltiple - Cartografía del viaje de cliente - Gestión de campañas - Modelado de atribuciones - ROI Tracking - Segmentación por público - Seguimiento de conversión - Seguimiento de interacciones entre usuarios - Seguimiento de tiempo en la página ## Integraciones (en total: 16) - AdRoll - Google Ads - HubSpot Marketing Hub - HubSpot Sales Hub - LinkedIn for Business - Marketo Engage - Meta for Business - Outbrain - Recurly - Salesforce Platform - Segment - Shopify - Stripe - Twitter/X - WooCommerce … y 1 integraciones más ## Opciones de asistencia - E-mail/Help Desk - Chat ## Categoría - [Herramientas de análisis web](https://www.capterra.mx/directory/30073/web-analytics/software) ## Categorías relacionadas - [Herramientas de análisis web](https://www.capterra.mx/directory/30073/web-analytics/software) - [Herramientas de marketing de atribución](https://www.capterra.mx/directory/31081/marketing-attribution/software) ## Alternativas 1. [Google Analytics 360](https://www.capterra.mx/software/177042/google-analytics) — 4.7/5 (8089 reviews) 2. [Similarweb](https://www.capterra.mx/software/148472/similarweb-pro) — 4.6/5 (251 reviews) 3. [Looker](https://www.capterra.mx/software/169053/looker) — 4.5/5 (282 reviews) 4. [Squarespace](https://www.capterra.mx/software/143461/squarespace) — 4.5/5 (3385 reviews) 5. [Adobe Analytics](https://www.capterra.mx/software/169942/adobe-analytics) — 4.5/5 (236 reviews) ## Opiniones ### "Incredible multi-touch attribution platform with outstanding support" — 5.0/5 > **Usuario verificado** | *13 de agosto de 2020* | Internet | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: The Attribution platform is one of the most simple, yet robust platforms I've personally had the experience of using. The clarity and granularity it has given us into the success of our marketing channels and paid marketing campaigns are incomparable to any attribution platform I've used prior. > > **Puntos en contra**: Due to how much data we are processing, there are some instances where the platform is slower than we'd like. But those are few and far between over the course of a week, where myself and our team us their platform daily. > > Incredible experience. Highly recommend to anyone looking for a powerful multi-touch Attribution platform with unmatched levels of quality customer support. ----- ### "Has been the easiest & fastest way to clearly understand CAC and Campaign ROI across channels." — 5.0/5 > **Jeff** | *23 de julio de 2017* > > **Puntos a favor**: Automated integration to pull cost data from ad partners. Seamless integrations from segment.com and payment gateways for conversion \& revenue data. Also, the UI is geared to making decisions about where campaign spend is performing best/worst to make changes on the fly. Finally, the new ROI feature shows the real-time breakeven day for all campaigns - which is priceless. > > **Puntos en contra**: It is a product that does attribution and only attribution. I like this simplicity, but some may look for more features. ----- ### "So laggy" — 3.0/5 > **Alex** | *3 de noviembre de 2022* | Software informático | Valoración de la recomendación: 3.0/10 > > **Puntos a favor**: I like the data and info that is in the software since it would be really helpful > > **Puntos en contra**: It is very laggy and difficult to use because it always overloads and stops working - huge time wasted. Also it is difficult to access the underlying data ----- ### "Really impressive multi-attribution software. Nothing else like it exists at this price range." — 5.0/5 > **Jimmy** | *23 de septiembre de 2017* > > **Puntos a favor**: The ease with which you can understand multi-attribution is very impressive. It allows you to easily understand revenue per digital channel, which is so, so important for us to be able to invest in campaigns that are profitable. > > **Puntos en contra**: For those not deep in the world of analytics and attribution, one can constantly forget what the different attribution models mean. The interface doesn't easily help you understand this. You can also run into issues if you have campaigns that overlap in some way. They only attribute a sale once in the dashboard, so sometimes it can be confusing that one campaign is not showing a sale even though it could potentially be attributed to it, because it's already been counted in another campaign. ----- ### "Superb\!" — 5.0/5 > **Bruce** | *15 de septiembre de 2017* > > **Puntos a favor**: Really helps us with attribution of marketing. I came looking for a tool to find what marketing spend gets us the most return and we definitely found something that helps. > > **Puntos en contra**: The interface can be a bit tough to learn at first but the team spends the time to help you get started and learn it. ----- Página: 1 de 2\ Siguiente: [Página siguiente](https://www.capterra.mx/software/147753/attribution?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.mx/software/147753/attribution) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Datos estructurados