--- description: ¿Qué es y para qué sirve CTM? Lee opiniones verificadas, descubre sus características, precios de planes, ventajas y desventajas. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ¿Qué es CTM? - Reseñas, precios y funciones - Capterra México 2026 --- Breadcrumb: [Inicio](/) > [Soluciones de telefonía](/directory/30084/telephony/software) > [CTM](/software/152004/call-tracking-software) # CTM Canonical: https://www.capterra.mx/software/152004/call-tracking-software Página: 1 de 7\ Siguiente: [Página siguiente](https://www.capterra.mx/software/152004/call-tracking-software?page=2) > CallTrackingMetrics captura la trayectoria completa del cliente en los distintos equipos y realiza un seguimiento de todas las conversaciones en una sola plataforma. > > Veredicto: 155 usuarios lo han valorado con **4.6/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa CTM? Empresas, agencias y centros de atención telefónica de todos los tamaños que desean supervisar las conversiones y automatizar sus comunicaciones para mejorar la experiencia del cliente y el rendimiento del marketing. ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.6/5** | 155 Opiniones | | Facilidad de uso | 4.4/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.6/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.5/5 | Basado en las opiniones generales | | Funciones | 4.6/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: CallTrackingMetrics - **Ubicación**: Severna Park, EE. UU. - **Constitución**: 2010 ## Contexto comercial - **Precio inicial**: USD 79.00 - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Android (móvil), iPhone (móvil), iPad (móvil) - **Idiomas admitidos**: inglés - **Países disponibles**: Albania, Alemania, Angola, Antigua y Barbuda, Argelia, Argentina, Australia, Austria, Azerbaiyán, Bahamas, Barbados, Belice, Benín, Bielorrusia, Bolivia, Bosnia y Herzegovina, Botsuana, Brasil, Bulgaria, Burkina Faso y 123 más ## Funciones - Acceso móvil - Acciones activadas por evento - Análisis de campañas - Atribución entre canales - Atribución táctil múltiple - CRM - Cartografía del viaje de cliente - Chatbot - Colaboración entre varios usuarios - Comunicación multicanal - Creación de informes de llamadas - Creación de informes/análisis - Cualificación de leads - Desvío de llamadas - Enrutamiento automatizado - Enrutamiento de llamadas - Entrada de teclado del teléfono - Envío masivo de mensajes de texto - Gestión de campañas - Gestión de colas de espera - Gestión de contactos - Gestión de la calidad - Gestión de la experiencia del cliente - Gestión de listas - Gestión del personal - Grabación - Grabación de llamadas - Grabación de texto de llamada - IVR - Interfaz de agentes - Marcador predictivo - Mensajería bidireccional - Mensajería planificada - Panel de comunicaciones - Perfiles de llamadas - Planificación de campañas - Programación de campañas - Programación de rellamadas - ROI Tracking - Registro de llamadas - Respuestas automáticas - Seguimiento de conversión - Seguimiento de palabras claves - Seguridad de datos - Supervisión de llamadas - Third-Party Integrations - Transcripción automática - Transcripción de llamadas - Transferencia de archivos - Varios scripts … y 11 características más ## Integraciones (en total: 65) - AB Tasty - Acquisio - Adobe Analytics - Adobe Commerce - AgencyAnalytics - CAKE - Call Criteria - Cloudflare - Dazos CRM - Dialogflow - Drift - Dynamics 365 - ElevenLabs - Facebook Business Suite - Freshpaint … y 50 integraciones más ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Chat ## Categoría - [Soluciones de telefonía](https://www.capterra.mx/directory/30084/telephony/software) ## Categorías relacionadas - [Soluciones de telefonía](https://www.capterra.mx/directory/30084/telephony/software) - [Herramientas de marketing conversacional](https://www.capterra.mx/directory/31562/conversational-marketing-platform/software) - [Programas para seguimiento de llamadas](https://www.capterra.mx/directory/30901/call-tracking/software) - [Software para call center](https://www.capterra.mx/directory/30007/call-center/software) - [Software para envío de SMS](https://www.capterra.mx/directory/30842/sms-marketing/software) ## Alternativas 1. [Ringover](https://www.capterra.mx/software/169627/ringover) — 4.7/5 (865 reviews) 2. [Convoso](https://www.capterra.mx/software/76768/cloud-predictive-dialer) — 4.5/5 (386 reviews) 3. [DialedIn CCaaS](https://www.capterra.mx/software/29589/callcenternow) — 4.8/5 (315 reviews) 4. [LiveAgent](https://www.capterra.mx/software/102188/liveagent) — 4.7/5 (1758 reviews) 5. [Readymode](https://www.capterra.mx/software/136728/readymode) — 4.6/5 (142 reviews) ## Opiniones ### "CTM Call Tracking Metrics Review" — 4.0/5 > **Loganathan** | *16 de abril de 2026* | Logística y cadena de suministro | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: I love the feature that eventhough I did returned my number, it still allows me to create reports and get the number of calls I got when I had that number. > > **Puntos en contra**: The only concern I had with CTM was that agency accounts can't have more than one sub accounts open and reports at the same time. > > I'm working with CTM for the past 2 and a half years. This is my first call tracking solution. So I had my struggles learning how the app works. But the support team was most helpful in getting me familiar with the application. Even when we had some issues with the app they were very patient in helping understand the problem and fixed it for us. Since they have a ton of features like call handling, forwarding, routing, whispers, call queues and IVRs and we use almost all of them, billing can be a headache. But you can get around it by again calling their billing support and they have helped me understand billing in an easy way. ----- ### "Good Quality, Great Insights" — 5.0/5 > **Sean** | *4 de noviembre de 2025* | Hospital y atención sanitaria | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: CTM is a robust call platform, where it's complexity can almost be harmful if you aren't sure of what you are doing. I love that it integrates fully with Salesforce as well as Google Looker. I have spent some time learning the system and love being able to create my own reports, as well as call queues, IVRs, and automations. The AI insights and transcripts are extremely helpful to monitor calls at a glance. > > **Puntos en contra**: CTM unfortunately has the capacity to be buggy, and often times there's limited resources to help (unless you pay for an additional support package). I have found the CTM team to be responsive, though, and we have worked through the bulk of my issues. CTM, being web-based, also has the potential to experience lags in quality, dropped calls and other issues. And aforementioned, because the system is so complex, it is easy to create logic that causes more issues down the road than intended. One benefit is that CTM tracks all changes (within almost everything) so you can hunt down and figure out what changed, when it changed, and by who. > > I had a moment the other day where I was asked about my current call platform (CTM) in comparison to an older platform we used prior, and it was really eye-opening. I could not imagine going back and losing insights like customizable reporting, agent stats, live call listening, automated text messages, and ease of purchasing new numbers. ----- ### "CTM Recommendation" — 5.0/5 > **David** | *21 de abril de 2026* | Hospital y atención sanitaria | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Very user friendly and even better customer support. They help you get everything setup the way it should be. > > **Puntos en contra**: I had some integration challenges with some platforms like Microsoft Bing paid ads but that could be due to Microsoft so not sure. > > I have been a customer of theirs since they first opened. My first account was with them in 2014 I believe. I would strongly recommend them for anyone needing call center technology for full data attribution and easy routing. ----- ### "Not intuitive. Difficult to find information. Too expensive" — 3.0/5 > **Alexander** | *25 de abril de 2022* | Marketing y publicidad | Valoración de la recomendación: 2.0/10 > > **Puntos a favor**: I like that it tracks calls from marketing channels quite well. It is relatively easy to set up the call tracking and to get phone numbers. > > **Puntos en contra**: - It's difficult to get customer support. When I tried to get Canadian numbers, it was just messages "we can't get you that number at this time". No follow up. No path forward. - Their bills do not break down information. How many minutes did I use for all the client accounts? What was the fixed monthly charge? It's not broken out on the bills. It's very difficult to dig in and get account-level information. - It's really expensive for the price. If you're an agency, you have to pay $120 per month fixed fee, just for the privilege of being able to have child accounts. It's very silly compared to many alternative options out there. > > It was OK in the beginning. But it's so difficult to find information and to get decent reports on usage. In order to figure out how much we were paying for the Fixed Fee, I had to go into account settings and see what package we were on - because their bills don't actually show this. Their bills are literally: here is the total amount you were charged for the month. Ok, but what is the breakdown? How many minutes were used? What taxes did you charge? You can't find that information easily. Almost like it's by design to hide this information. Going to be dumping this software in favor of a different, more professional solution. There are many professional solutions out there with lower fees and better customer support. ----- ### "Good Platform" — 5.0/5 > **Arman** | *20 de abril de 2026* | Construcción | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: I can pull call recordings easily anytime, its very friendly to use , platform is nice and very practical > > **Puntos en contra**: Two face identification, when i log back in every time ask to send text to my cella bit annoying that part > > ’m very happy with the platform and it’s business friendly usable and you can generate numbers. Tracking is not hard all around. It is a good platform I like it thank you. ----- Página: 1 de 7\ Siguiente: [Página siguiente](https://www.capterra.mx/software/152004/call-tracking-software?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.mx/software/152004/call-tracking-software) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados