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Sobre Omnisend

Automatización de marketing para expertos de marketing de comercio electrónico que supera a las plataformas genéricas de marketing por correo electrónico.

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Puntos a favor:

Easy migrating from Mailchimp. Easy to use interface, and great customer service.

Contras:

The moving target with monthly fees is a bit frustrating.

Valoraciones de Omnisend

Evaluación media

Facilidad de uso
4.6
Atención al cliente
4.6
Funcionalidades
4.5
Relación calidad-precio
4.5

Probabilidad de recomendación

8.8/10

Omnisend tiene una valoración global de 4.7 estrellas sobre 5 según las 716 opiniones de usuarios de Capterra.

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Filtrar opiniones (716)

Yosue
Yosue
Diseñador Web en Chile
Usuario de Linkedin verificado
Desarrollo de programas, Trabajador autónomo
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Excelente herramineta de marketing para principiantes

5.0 hace 6 meses

Comentarios: Para iniciar, no consideraría otro software para mis estrategias de marketing por correo electrónico. El soporte al cliente es rápido, amigable y muy eficaz, con automatizaciones pre configuradas y plantillas de fácil implementación, junto con un curso gratuito de iniciación, contactos útiles y listas de segmentación. ¡Asombroso para principiantes! :D

Puntos a favor:

Implementé Omnisend en mi web para la segmentación de contactos y el envío personalizado de email marketing. El soporte técnico fue crucial en la comprensión de las funcionalidades clave y específicas, respaldado por su curso introductorio que me ayudo muuucho a saber como sé usa. Las configuraciones preestablecidas allanaron el camino para una integración fluida y muy rápida.

Contras:

Su herramienta de branding automático podría mejorar un poquito más, aunque no es un problema principal para mí como diseñador web. Las plantillas de correo no me entusiasman mucho, pero puedo guardar los diseños preestablecidos para ahorrar tiempo

Bo
Bo
Customer Service Ambassador en RU
Usuario de Linkedin verificado
Banca, 10,000+ empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Very nice for marketing solutions

5.0 hace 5 meses

Comentarios: We have been using Omnisend for both campaigns and workflows and customized everything with our needs. Customer service responds well when needed help and they are very knowledgeable and reacts very fast.

Puntos a favor:

Has pre-built e-commerce workflows and automation workflows with pre and post purchase follow-ups, and lots of other features that can create your sms or e-mail marketing campaings from scratch and lets you have a view of any campaigns from their beginning to their end with generating performance reports. Highly using the high management reports for the management and the whole company. Works really well with banking campaigns when targeting spesific customers.

Contras:

The product should work on their own, integration with other tools might be problem.

Filippo
Filippo
Principal Software Engineer en RU
Usuario de Linkedin verificado
Servicios, 1,001-5,000 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Alternativas consideradas:

Easy newsletter for shopify customers and not only

4.0 hace 5 años

Puntos a favor:

Omnisend allows you to define complex automatic communication workflow with different channels: email, SMS, push, facebook, you name it. The template editing is not the best, but still quite powerful and intuitive.

Contras:

The signup workflow from Shopify works only for customers signed up via the form, not for customers that signed up during an order. This cause quite a lot of friction, I hope they will add the order as a trigger in the future. To use the more advanced channels like SMS, push notification and Facebook messages, you need to pay a more expensive plan. For a small business, it may be not possible.

Respuesta de Omnisend

hace 4 años

Hi Filippo! Thank you so much for leaving such an unbiased and detailed feedback for our application. After reading your comment, we wanted to reach out with some clarification on your last comment. We indeed don't have a built-in solution for triggering the Welcome automation when subscribing to the check-out page. But, we may offer a workaround when defining the properties that distinguish those contacts, among others, will help you trigger different flows. For example, you may set up the Segment of the contacts having Subscribed status and not having the opt-in date field (that is assigned after subscribing to the Signup form) and use it in the Segment entry-based flow. In that case, any new contact subscribing at the checkout page will get the intended message. Please, check this instruction (https://support.omnisend.com/en/articles/2398171-contact-enters-exits-a-segment-automation ) and reach out to our Support Team for assistance via support@omnisend.com.

Greta
Founder en RU
Diseño, Trabajador autónomo
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Great Email Marketing for Ecommerce

5.0 hace 2 meses Nuevo

Puntos a favor:

The data and insights it provides on customers, orders, behaviours and experience.

Contras:

The limitations with the design templates.

Matt
COO en Francia
Electrónica de consumo, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Many features

3.0 hace 2 años

Comentarios: Overall I am satisfied!

Puntos a favor:

It helps us with people who sign up for our mobile app - they are added to our contact list and then receive a welcome email.

Contras:

The email content builder is glitchy. Fonts, colors, etc.

Masud
Customer Support Manager en EE. UU.
Ocio, viajes y turismo, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

The Ideal All In-One Marketing Software

4.0 hace 3 meses

Puntos a favor:

I like the SMS marketing features It comes with marketing automation and analytics features too. With Omnisend, we not only enjoy email marketing but also content marketing

Contras:

Omnisend has been an all round software that meets business needs.

Jo-Ann
Owner en RU
Comercio minorista, Trabajador autónomo
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Best Email Marketing Tool for Shopify

5.0 hace 4 meses

Comentarios: Omnisend is second to none in terms of managing my email campaigns and automations. Once set up, everything just runs smoothly in the background so the majority of our marketing is on auto-pilot.

Puntos a favor:

I love Omnisend. Having used it for sveeral years now, it is incredibly intuitive and easy to use. Setting up automations and forms and managing email campaigns in so incredibly easy.

Contras:

The email campaigns functionality can be a bit slow to respond. The automations are great once set up, but not very intuitive and difficult to manage and copy over to new automations.

Chetan
Chetan
Director en India
Usuario de Linkedin verificado
Ropa y moda, 2-10 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Alternativas consideradas:

Best Email Marketing Software for our Ecommerce Brand!

5.0 hace 3 años

Comentarios: It was a nice experience with the Omnisend. We overall loved this tool for our automations and customer engagement.

Puntos a favor:

Omnisend is the best email marketing tool for our fashion brand. We have used this tool a lot for our automations and campaigns, on a daily basis.

Contras:

It's kind of a complete tool in the email marketing industry, and we loved this tool a lot.

Usuario verificado
Usuario de Linkedin verificado
Construcción, 5,001-10,000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Awesome for communications

5.0 hace 3 años

Comentarios: Omnisend has been a great and easy experience from beginning to end.

Puntos a favor:

This is a really easy platform to use for sending out mass emails. We used it for internal company communications and it was convenient to set up different audiences to send emails to depending on the subject. The emails are very customizable too.

Contras:

The only thing I would choose to improve is the "preview" feature. A lot of the times the preview didn't look exactly like the actual email on my browser (some of the word spacing would be off, pictures slightly different sizes, etc.). Not a big deal but a little annoying.

Paride
Customer Service Manager en EE. UU.
Tecnología y servicios de la información, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Why Omnisend is My Favorite

5.0 hace 2 semanas Nuevo

Puntos a favor:

With Omnisend, we have an easy time handling email marketing campaigns. The tool has great marketing automation features

Contras:

With Omnisend, it has made email marketing successful and no issues.

Usuario verificado
Usuario de Linkedin verificado
Salud, bienestar y deporte, 11-50 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Great tool to start building your email strategy

4.0 hace 2 semanas Nuevo

Puntos a favor:

Omnisend is beautiful and fast. I've seen some very ugly interfaces and Omnisend was a pleasant surprise. I'm amazed at how fast it builds segments and exports. Other tools (more expensive) take a lot of time to complete this simple task.

Contras:

If you integrate a lot of tools to your ecommerce, you may find Omnisend doesn't have an integration or if they do, they don't pull all the information. Just the basics, not enough to build all your transactional comms.

Andrea
Owner/Designer en Canadá
Ropa y moda, Trabajador autónomo
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Good App - lots of options, good support & easy to set up

4.0 hace 5 años

Puntos a favor:

I love the live view of the software & find it captures much more data than I ever did on MailChimp as to who has clicked through & actions taken. The abandoned cart in particular is way more effective than mailchimp ever waas. After years of having a social media company manage my newsletter, I moved to ominsend when MailChimp stopped working with Shopify. I was able to manage the migration myself and support was excellent, from simple questions too difficult set up's questions. I like the many options for follow up drip series of follow-ups, abandoned carts, re-engaging customers. Love the gift box (although I do wish redirect/answer didn't go to a non-secure link as this comes up on my antivirus every time) & scratch & win. The base price of this app is reasonable and offers a lot of options included with it.

Contras:

I love that this app has pop up's built-in but I wish they were more customizable to my theme. The wheel for example doesn't go with my color scheme so I haven't been using it. I have been trying to build a pop up exit offer to link to a quiz but can't get it to look right or work. I have tried several but have never put any into use as they either don't match my colour theme or I can't get them to do look how I want. I would like to see an overall metric that shows growth of my entire list instead of giving stats by each catagory such as automation, campaigns etc. While this info is great I would like to see the overall list growth as an additional stat as I watch the size of my list growth each week. The base price is reasonable but the next step up is a huge leap. I tried the upper price option for a month but found I wasn't making progress with the sms & messenger portion. It costs so much more I downgraded as it isn't affordable to test out. The ala carte add on's for these are way to expensive to acutally use (a person may as well just upgrade). I would like to see these options a bit more affordable as they take some time to build & start seeing results. There are apps that do messenging, sms & text at no charge or minimal/month & while I prefer to have everything under one app I would go with a less expensive due to the big leap in price. Would like to see loyalty program integrated

Jr
CEO en EE. UU.
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Alternativas consideradas:

Great product for scaling brands

4.0 el año pasado

Comentarios: It has always been great my clients see results and we can report on metrics.

Puntos a favor:

It is a great product and a fantastic alternative to more expensive platorms.

Contras:

The editor tool can sometimes feel very constrained but it gets the job done.

Shubhanshu
Senior Visual Designer en India
Ropa y moda, 2-10 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Omnisend has AMAZING potential and they hear you

4.0 hace 2 años

Comentarios: I like whatever I've experienced and look forward to whatever the omnisend team is building towards.

Puntos a favor:

It's relatively good and easy-to-use software. It'll handle all your basic email/sms marketing needs and maybe more. They're growing and evolving as we speak - like literally, they've added a new email builder and a new form builder in the last couple of months. They take feedback quite seriously. THE CUSTOMER SUPPORT. They've got some amazing people behind the chatbox who go out of their way to resolve any and all of your queries. PS. The new email builder is an amazing improvement over the last one. It provides you with way more control over your email - it still has space for more improvement.

Contras:

A lot of things are missing at the moment. Since they switched to a new email builder, they lack the ability to edit your templates (built on the new system) after you've saved them. The forms from the old form builder are still a little volatile - for eg. we've had some major scaling issues on the website where the form wouldn't scale with the screen size. I personally design 60-70% of my emails in another software and import the images to omnisend; I would prefer more control over the layout and visuals as a designer.

Jade
Content creator en RU
Salud, bienestar y deporte, Trabajador autónomo
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Best email service for new bloggers!

5.0 hace 4 años

Comentarios: Amazing! Even the customer service is really good.

Puntos a favor:

I love how easy it is to use this email service. I used Mailchimp for years, and struggled with the outdated features. There was nothing keeping me loyal to Mailchimp so I looked around for a new email service. I used plenty of email services (mailjet, sendinblue, Mailchimp) out there before I came across Omnisend. Mailchimp sucks - just trying to create 1 email takes forever because it’s so laggy. Mailjet is ridiculously buggy and has no brand customisation which is obviously a major aspect when creating brand loyalty and trust with your subscribers. Omnisend is by far the best. And on their free plan you get 15,000 emails FREE per month, which is a crazy amount for FREE! But the most amazing feature has to be the unlimited subscribers - now this is the biggest benefit, because most email services charge you depending on how many subscribers you have. Which for a blogger SUCKS because it’s almost as if they are punishing you as you get more and more successful!

Contras:

Honestly, I’ve been using Omnisend for a few months now and I can’t think of anything I dislike about the service. After using so many crappy email services, I can’t believe I didn’t find Omnisend sooner.

Ashfaq
Director en RU
Alimentación y bebidas, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Alternativas consideradas:

Best small business email software

5.0 el año pasado

Puntos a favor:

Integration of SMS and emailAutomationsSMS

Contras:

Unable to sort campaigns by revenueHard to edit product grids

Trevor
Owner en EE. UU.
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Best Value Product - Converting Lots of Klaviyo Accounts to Omnisend

5.0 el año pasado

Comentarios: We wholeheartedly recommend all of our clients switch to Omnisend. There are just too many reasons NOT TO SWITCH! They're amazing.

Puntos a favor:

The most impactful feature right off the bat is the savings you will receive when compared to Klaviyo. Once you get over the massive amounts of $$$$ you will save each month, then you fall in love with the ease of how the platform works, how it explains everything in detail, how it walks you through email and sms flows, etc. It's brilliant in every way. Then, you will fall in love with the support they provide to all of their customers. Can't figure something out, or have a special workflow you can't figure out? They will help you!

Contras:

There is absolutely nothing that I would change about their service.

Taylor
Marketing Specialist en EE. UU.
Alimentación y bebidas, 11-50 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Alternativas consideradas:

Omnisend HELPED our online revenue

5.0 hace 5 años

Comentarios: Our overall online revenue has really skyrocketed since using Omnisend. Before we were just relying on social media posts when it came to online marketing. With Omnisend we are now GURANTEED to hit the inbox of everyone who has purchased from us and wants updates. This is the exact audience who will purchase from us again all due to our Omnisend e-blasts!

Puntos a favor:

I find that Omnisend works really great for our small company! I love that we can track our sales from our campaigns and show that the cost of Omnisend is really paying for itself from the revenue we receive from our e-blasts! Overall it is a pretty simple interface and we choose to use it over other larger email marketing programs.

Contras:

I'm not extremely knowledgeable about coding. I find that when I use the "Featured Items" template on mobile devices it stacks the items rather than keeping them in a row as displayed on desktop. I would really like if this feature kept my elements in a row because otherwise it makes my email very lengthy.

Adebayo
Digital Marketing Specialist en Nigeria
Gestión de inversiones, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Easy and efficient email tool

4.0 hace 2 años

Comentarios: With Omnisend, I have been to solve my email marketing problems with ease and I have experienced growth in my business.

Puntos a favor:

I am really impressed with the easy of setting up campaigns and navigating through the tool. It's easy to use and it has fantastic designs. Since I started using the tool, my business growth has been consistent and productive.

Contras:

Not much actually but they can improve the tool by making selection of multiple options available.

Rob
COO en Canadá
Comercio minorista, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Alternativas consideradas:

Easy to use....easy for begginers....perfect for marketing

4.0 hace 2 años

Comentarios: It has been a real help with us for email marketing

Puntos a favor:

I love how we can track the sales and click through rate with your software.

Contras:

Price could be better. Support is good would be nice to talk in person to someone that could save time that going back and forth with messages.

Hyunji
Web Design Team Lead en Canadá
Bienes de consumo, 201-500 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Easy to use, overall great tool for email marketing

5.0 hace 2 años

Comentarios: Overall, we are satisfied with the functions Omnisend offers. It would be great if we get the saving template function back to use the same template for other stores.

Puntos a favor:

Easy way to build and schedule the emails.

Contras:

It's a bit hard to customize some of the elements. I am not sure when the copy template to other store would be available again.

Nikola
Founder en Serbia
Salud, bienestar y deporte, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Alternativas consideradas:

Definitely Recommend Omnisend

5.0 hace 2 años

Comentarios: Overall - A++. I considered migrating to some other platforms like Drip, but the team at Omnisend is so helpful and responsive that I would never switch. I really feel that I have been growing with a small company that I am by now a part of.

Puntos a favor:

The product is easy to use and set up. What I would most recommend is the excellent customer service, that I cannot compliment enough. The team is very helpful and has been with me through all issues over the years.

Contras:

The reports could be done better. I would like it if they were customisable, and some features are lacking for no apparent reason. For example, when reporting on Campaigns, you can see the amount of sales generated through Omnisend Campaigns and the average order value, but not the amount of orders. Conversely, when looking at the same report for Workflows, you can see the amount of orders. The UI could also be done better, as I feel there is a lot of wasted space that makes things harder to read / see than they should be.

Dan
Head of E-Commerce en RU
Bienes de consumo, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Alternativas consideradas:

Excellent

5.0 el año pasado

Comentarios: Everything Klaviyo has to offer only with better support, don't overlook Omnisend!

Puntos a favor:

Great Shopify integration, easy to use template builder, pre-built automations and competitive pricing.

Contras:

The forms could do with some optimisation, lazy loading for images etc. 2 step forms would also be a bonus, but check out the Digioh integration which solves this problem.

Priyansh
Priyansh
Owner en India
Usuario de Linkedin verificado
Animación, 2-10 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Excellent for Email Marketing and Abandoned Cart Recovery Automation!

5.0 hace 2 años

Comentarios: We use Omnisend for abandoned cart recovery and for email marketing.

Puntos a favor:

After Jilt shut down, they recommended Omnisend for our marketing needs. - All data from Jilt was imported without any problems, the contacts and tags as well. - Unlimited contact list size for free unlike other services. Though the active contacts are limited to 250. - Free 500 emails per month is enough for a small business like ours, also offered us 500 free push notifications and SMS which is rare. - The email templates are easily editable, professional and sleek. - Email customer support is nice and fast to respond, even for the free plan. - All automations and workflows available in the free plan, no strings attached. - Auto generated unique Discount codes with Woocommerce integration for free in the basic plan. To summarize, I would say that any and every function is available right from the basic plan, no limitations. It was great to learn about them before paying without any caveats.

Contras:

There is not much to dislike, it is an overall amazing service. - Had trouble initially with integration with Woocommerce, had to contact customer service as the documentation was not up to date. - Interface is a bit complicated to navigate.

Svetlana
owner en Australia
Alimentación y bebidas, Trabajador autónomo
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Alternativas consideradas:

Easy to use, saves time

5.0 hace 5 años

Comentarios: quick and easy marketing and saves a lot of my time

Puntos a favor:

I like how Omnisend helps me to market my products and increase my sales. Email marketing, push notifications, scratch cards, reports, contact list updates...

Contras:

when you need to go back if you forgot something, no option to open the next step in new tab