Opiniones de Braze

Sobre Braze

Braze (anteriormente Appboy) es una plataforma de compromiso de ciclo de vida que forma fuertes lazos entre las personas y las marcas que aman.

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Puntos a favor:

The UI/UX of the platform is similar to other giant ad managers which made it easy for me to adapt quickly. Campaign management and reporting features were easy to learn without any guidance.

Contras:

You don't want too much data or you'll hit your limits, and you don't want unneeded anonymous users or you'll be charged for those.

Valoraciones de Braze

Evaluación media

Facilidad de uso
4.2
Atención al cliente
4.5
Funcionalidades
4.5
Relación calidad-precio
4.0

Probabilidad de recomendación

8.2/10

Braze tiene una valoración global de 4.6 estrellas sobre 5 según las 15 opiniones de usuarios de Capterra.

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Ben
Ben
Digital Marketing Manager en EE. UU.
Usuario de Linkedin verificado
Entretenimiento, 51-200 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Nimble and effective for a variety of marketing needs

5.0 hace 2 años

Comentarios: Braze is a fantastic tool for creating agile marketing campaigns in your apps without necessarily needing dev help. The value you get out of it will rely on getting everything set up properly, but the customer service team is very helpful and always willing to answer questions.

Puntos a favor:

The simple and effective A/B testing Capabilities for marketing campaigns is very easy to use, and offers quick and actionable results with minimal training.

Contras:

Setup and dev work up front is key to have things up and running smoothly for a marketing team. A purely “marketing” team would have a very hard time utilizing this without some support from their developers up front to get the “plumbing” connected properly. Also, data tracking on some more complex campaigns can end up out of sync - ALWAYS verify conversion data with your own internal data and do not rely on Braze for more than a “gut check” on a campaign’s success.

Tanya
Sr. Crm manager en Alemania
Dispositivos médicos, 51-200 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Alternativas consideradas:

Worth the floor pricing of €60k if you want advanced CRM

5.0 hace 5 meses

Comentarios: Extremely good tool for growth hacking

Puntos a favor:

The tool is definitely for professionals who focus on Crm for growth. If you have a team focusing on continious optimisation, after learning if CRM works for you (which usually does) Braze is a great to.

Contras:

The tools requires learning features like connected content, good to know: liquid & html, for full potential basic tech knowledge of API, webhooks etc is helpful

Bruno
Android Developer en Portugal
Usuario de Linkedin verificado
Servicios financieros, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Braze SDK not very easy

3.0 hace 4 años

Comentarios: Nothing special

Puntos a favor:

It has a bunch of features and does what it promises, it can relate users id, it manages the notification correctly and they are easy to implement.

Contras:

The Android SDK sometimes crashes, and they don't give priority to client problems, there was a time out production product start crashing a lot because of Braze problems.

Usuario verificado
Director of Demand Gen en EE. UU.
Usuario de Linkedin verificado
Internet, 201-500 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Alternativas consideradas:

Extremely powerful once you've got it well implemented

4.0 hace 3 años

Comentarios: Make sure you've got the right technical resources dedicated to implementing then iterating/optimizing the implementation over time and you should be in good shape.

Puntos a favor:

Braze is extremely powerful as an engagement/lifecycle marketing. The feature set is vast, and it's ability to run complex trigger based experiments across multiple channels is really something.

Contras:

Getting it implemented well can be tough. You need to have all of your events flowing through properly as well as make sure all the customers/users you want in there are there with the correct data. You don't want too much data or you'll hit your limits, and you don't want unneeded anonymous users or you'll be charged for those. Takes a while but once it's up and running smoothly it's beautiful

Usuario verificado
Senior Growth manager en EE. UU.
Usuario de Linkedin verificado
Internet, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Alternativas consideradas:

Decent push notification tool

4.0 hace 7 meses

Comentarios: Braze allowed us to run more effective push notification campaigns but the integration was more challenging than expected.

Puntos a favor:

The UI/UX of the platform is similar to other giant ad managers which made it easy for me to adapt quickly. Campaign management and reporting features were easy to learn without any guidance.

Contras:

Integration is a pain. It took 4 months for us to integrate, QA, and release. Even after the release, minor bugs popped up that we had to address for extra weeks.

Usuario verificado
Product Marketing Manager en Armenia
Usuario de Linkedin verificado
Software informático, 201-500 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

One of the best services for customer engagement

5.0 hace 3 años

Puntos a favor:

Braze is one of the most functional and holistic customer engagement platforms that I've used. At my company, we use it for user engagement through email, push notifications, in-app modals, etc. Braze has all the tools and settings needed to customize our messaging and manage our user lifecycle. Once we provided our custom events to Braze, we got even more flexible with our notifications and emails. The product provides tools for setting up canvases for different funnels, run reports, import user lists, tag and sort the campaigns and segments, and so much more. The interface and tools are quite intuitive, and even if you feel a bit confused, detailed documentation is there to help you out. Customer support is also very responsive and ready to set up calls to walk you through the functionality that interests you.

Contras:

I haven't had any issues with Braze so far. The minor problems and bugs were either quickly addressed by Braze team or resolved on our side.

Usuario verificado
Content Manager en Armenia
Usuario de Linkedin verificado
Tecnología y servicios de la información, 2-10 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Great tool for marketing messaging

5.0 hace 3 años

Puntos a favor:

I have had experience with this software when working on some marketing-related projects at my previous workplace. This software is highly functional, and provides with a variety of tools to build your consumer messaging strategy. It allows to target specific user groups, build one-time campaigns or ongoing canvases. I especially liked the built-in dashboards that allow to monitor the user conversions, analyze the campaign data and find out the winners for each campaign. It also has a pretty comprehensive documentation and short courses and video materials that you can use to get a better understanding of its possibilities.

Contras:

I think everything is great and it served all the major needs of the marketing team that I worked with. One thing I would probably point out is that it is not a super-intuitive tool and if you are using this type of product for the first time you would probably need to take a look at the guides and documentation.

Kevin
Senior CRM Manager en Francia
Música, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Powerful tool, easy to use

5.0 el año pasado

Puntos a favor:

Very fast to set up intelligent campaigns and get them live. The tool gives you many ways to address a problematic, so you can easily find which is best for your use cases.

Contras:

The reporting capabilities are a little lacking, but have been improving recently. This is however not an analytics tool so for any deep studies you will probably want a supplementary tool.

Karen
Karen
Android Developer en Armenia
Usuario de Linkedin verificado
Software informático, 201-500 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

A multifunctional tool for user engagement

5.0 hace 3 años

Comentarios: Definitely does it's job well.

Puntos a favor:

Currently Braze covers all of the company's needs in terms of marketing and customer engagement. There are still features we didn't even get to setting up and using. The ability to create segments and target specific users is super useful. Tricking the results of campaigns is also straight forward and pretty advanced.

Contras:

The only disadvantage is that the tool is fairly complicated and it can take time to learn to use Braze properly, it's the tradeoff for robust features.

Usuario verificado
Subscription Marketing en Armenia
Usuario de Linkedin verificado
Tecnología y servicios de la información, 501-1,000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

User engagement is easier with Braze

5.0 hace 3 años

Comentarios: The experience is great, support team works perfectly, always quick to react and solve any issue! Braze is really user friendly, I just wish they will make the UI a bit more simple.

Puntos a favor:

The ease of setting up cross channel campaigns for user engagement.

Contras:

Probably the UI, I wish it's more simple

Usuario verificado
Digital Marketing Associate en EE. UU.
Usuario de Linkedin verificado
Software informático, 51-200 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Very powerful but confusing

4.0 hace 4 años

Puntos a favor:

I have been using braze for about a year now, and have become quite a skilled user. We use this CRM tool for all of our digital B2C marketing and it's become a daily tool. - Our Account manager is the best part of this software. We sometimes struggle with setting up campaigns directly and our account manager is always a quick email away. - The canvas tool is also a great tool. It's made automation of our onboarding, and long term marketing campaign seamless. - The ability to create A/B tests. Still haven't used this to the best of it's ability but very important in understanding what's working and what isn't working - Currents implementation. The access to campaign data with our Amplitude account has given us a lot for freedom in manipulating data to understand what our user paths are.

Contras:

- The analytics of braze in the canvas section is very confusing. It doesn't break down the information at each canvas step and makes understanding whether our lifecycles are effective or not very confusing. - Editing templates can be glitchy. Spacing and font sizes become distorted if you dont work directly within the template guidelines. - Connected content is difficult to edit if you don't have engineering support

Usuario verificado
Quality Assurance Engineer en Portugal
Usuario de Linkedin verificado
Servicios financieros, 11-50 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Great platform for communication automation

5.0 hace 4 años

Puntos a favor:

Braze is a simple yet very powerful tool for marketing automation. It allows profile segmentation to better target your users in various different features, and through several channels like email, push notifications, or news feeds.

Contras:

I haven't run into any significant issues with this tool.

Meri
Social Media Associate en Armenia
Usuario de Linkedin verificado
Fotografía, 201-500 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Everything that a marketing specialist needs

4.0 hace 3 años

Puntos a favor:

It's not that log that I started to use Braze but I find it really useful for the marketing campaigns and communication with our users. It has all the necessary features for a marketing specialist. We use it for push notifications, email, in-app and web marketing messaging and it has all the tools that we need to set up, schedule, track and analyze our campaigns. The interface is clear and intuitive, which makes our work much easier.

Contras:

I think it would be good to have an onboarding flow that first-time users can go through to get themselves familiarized with the platform.

Usuario verificado
Social Media Content Producer en Armenia
Usuario de Linkedin verificado
Producción audiovisual, 201-500 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Very Useful for marketing campaigns

5.0 hace 3 años

Puntos a favor:

Pros: I've been using Braze for quite a while and have found it really useful for the marketing campaigns and communication with users. We use it for push notifications, email, in-app and web marketing messaging and so far it has provided all the tools that we need to set up, schedule, track and analyze our campaigns. The interface is really simple and intuitive, and with the help of LAB (Learning at Braze courses) you can get deeper into campaign types and setup options.

Contras:

Cons: So far I haven't had any issues with this product.

Jessica
EE. UU.
Ha utilizado el software durante: No especificado
Fuente de la reseña

Very robust product

5.0 hace 6 años

Comentarios: They have a lot of features and the ability to really target audiences. There also aren't that many different solutions that can compete in terms of features. You can do some pretty complex targeting once you get a good understanding of how to use AppBoy. They also do provide a good way to track key metrics in your app.