Opiniones de Emarsys

Comentarios: We were on MailChimp before this, and wanted a system that gave us better analytics, plus allowed us to pull in customer behavioral data from our physical stores. Emarsys has been a great solution for this.

Puntos a favor: We are able to view both our online and offline customer behavior and sales data in one place, which is critical to get a complete customer view. It's pretty easy to build emails using the drag and drop templates, I was able to get up and running in a day with little training. Also, shoutout to our account manager. She has been amazing and super helpful!

Contras: Building an email automation can be tricky. If you want to use the same email for multiple sends, you have to create duplicates of the email. If you don't, and you try to add the same email to the automation workflow, it automatically duplicates the email and then it gets difficult to keep track of which email is which if you have to go back and make edits. Figuring out how this worked took a lot of time!

Comentarios: We are sending all of our massmailing (newsletter, sales, etc.) with emarsys and using it also for Marketing and Campaign automation and user Tracking.

Puntos a favor: First i will mention the very good support. In addition, the tool regularly evolves around new features that really help to optimize marketing. Especially the new e-mail editor (VCE) is easy to use and offers many possibilities of personalization also for ecommerce. In combination with WebChannel and the possibilities of the automation center (node ​​programming), powerful marketing automation can be created.

Contras: Sometimes the WebDokumentation is a bit tricky:-)

Comentarios: Great tool, easy to use and I like that they are always bringing new features and channels.

Puntos a favor: - easy to oboard new users (good interface)
- powerful automation center, easy to set up trigger campaigns
- they are adding new channels (onsite, browser push, direct mailings)
- responsive customer service team

Contras: - feature requests take a long time to be implemented
- extra costs for some minor tasks (like changes to the template or data exports)

Comentarios: I worked with Emarsys while building email campaigns for ebay for their US, UK and Germany customers. It was at that time on of the most versatile and easy to use applications. It can handle high volumes of email campaigns and can store campaigns for future references.

Puntos a favor: ease of access, campaign management, easy UNICA sync, separate tabs for each step in the marketing email campaign building, campaign monitoring gets very easy.
Developer can use dummy data to do a dry run and can check the efficiency of an email with different devices- android, apple, windows, Linux or Unix and with different screen resolutions.

Contras: Limited features, cannot track the clicks, HTML editor is very basic, customer care is limited

Puntos a favor: There have been a lot of companies out there that claimed to solve 1:1 marketing, and all have fallen short. Emarsys is a rare platform that enables B2C companies to finally have a platform that the B2B world has had for a long time.

Contras: The implementation time is pretty long. However, it's to be expected with a marketing channel as complex as B2C 1:1 email marketing.

Puntos a favor: Emarsys did not come through with what they had promised to my company for the amount of money they wanted to collect. We had signed an agreement but failed to tell us that there was a function that they "actually" couldn't provide.

Contras: Emarsys did not come through with what they had promised to my company for the amount of money they wanted to collect.