---
description: ¿Qué es y para qué sirve Funnel? Lee opiniones verificadas, descubre sus características, precios de planes, ventajas y desventajas.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: ¿Qué es Funnel? - Reseñas, precios y funciones - Capterra México 2026
---

Breadcrumb: [Inicio](/) > [Herramientas de análisis web](/directory/30073/web-analytics/software) > [Funnel](/software/156756/funnel)

# Funnel

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> Automatiza la recolección de datos procedentes de todas las plataformas de marketing y publicidad y envía los datos a cualquier herramienta que utilices.
> 
> Veredicto: 19 usuarios lo han valorado con **4.7/5**. De los mejores valorados en **Probabilidad de recomendación**.

-----

## Vista rápida

### ¿Quién usa Funnel?

Empresas basadas en datos que utilizan múltiples plataformas de marketing en línea con la necesidad de reunir todos sus datos de marketing en un solo lugar.

## Estadísticas y valoraciones rápidas

| Métrica | Calificación | Detalles |
| **En general** | **4.7/5** | 19 Opiniones |
| Facilidad de uso | 4.6/5 | Basado en las opiniones generales |
| Asistencia al cliente | 4.6/5 | Basado en las opiniones generales |
| Relación calidad-precio | 4.7/5 | Basado en las opiniones generales |
| Funciones | 4.5/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: Funnel
- **Ubicación**: Stockholm, Suecia
- **Constitución**: 2015

## Contexto comercial

- **Precio inicial**: EUR 120.00
- **Modelo de precios**:  (versión gratuita disponible) (Prueba gratis)
- **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+
- **Despliegue y plataformas**: Cloud, SaaS, Web
- **Idiomas admitidos**: inglés
- **Países disponibles**: Afganistán, Alemania, Angola, Anguila, Antigua y Barbuda, Arabia Saudita, Argelia, Argentina, Armenia, Aruba, Australia, Austria, Azerbaiyán, Bahamas, Bangladés, Barbados, Baréin, Belice, Benín, Bermudas y 169 más

## Funciones

- API
- Alertas y notificaciones
- Almacenamiento de datos
- Análisis ad hoc
- Análisis de campañas
- Análisis de páginas web
- Análisis del embudo
- Análisis visual
- Arrastrar y soltar
- Atribución entre canales
- Atribución táctil múltiple
- Búsqueda/filtro
- Captura y transferencia de datos
- Cartografiado de datos
- Conectores de datos
- Control de calidad de datos
- Controles o permisos de acceso
- Correspondencia y fusión
- Creación de informes ad hoc
- Creación de informes/análisis
- Creación de paneles de comunicaciones
- ETL - Extract Transfer Load
- Extracción de datos
- Funciones/cálculos
- Gestión de campañas
- Goal Setting/Tracking
- Herramientas ETL
- Herramientas de análisis de datos
- Herramientas de colaboración
- Importación y exportación de datos
- Integración de datos
- Migración de datos
- Multi-Channel Attribution
- Métricas de rendimiento
- Panel de comunicaciones
- Panel de control personalizable
- Preparación de datos para servicio por cuenta propia
- ROI Tracking
- Seguimiento de campañas
- Seguimiento de conversión
- Seguimiento de tiempo en la página
- Sincronización de datos
- Supervisión KPI
- Transformación de datos
- Varias fuentes de datos
- Widgets

## Integraciones (en total: 13)

- AdRoll
- Amazon S3
- Google Ads
- Google Analytics 360
- Google Cloud BigQuery
- Google Cloud Storage
- Google Data Studio
- Google Sheets
- HubSpot CRM
- Microsoft Azure
- Microsoft Power BI
- Snowflake
- Tableau

## Opciones de asistencia

- E-mail/Help Desk
- Preguntas frecuentes/foro
- Base de conocimientos
- Asistencia telefónica
- Chat

## Categoría

- [Herramientas de análisis web](https://www.capterra.mx/directory/30073/web-analytics/software)

## Categorías relacionadas

- [Herramientas de análisis web](https://www.capterra.mx/directory/30073/web-analytics/software)
- [Herramientas BI](https://www.capterra.mx/directory/23/business-intelligence/software)
- [Software para Dashboards](https://www.capterra.mx/directory/30839/dashboard/software)
- [Software de gestión de API](https://www.capterra.mx/directory/31065/api-management/software)
- [Herramientas de marketing de atribución](https://www.capterra.mx/directory/31081/marketing-attribution/software)

## Alternativas

1. [Tableau](https://www.capterra.mx/software/77260/tableau) — 4.6/5 (2348 reviews)
2. [Adverity](https://www.capterra.mx/software/162524/datatap) — 4.5/5 (26 reviews)
3. [Domo](https://www.capterra.mx/software/119119/domo) — 4.3/5 (329 reviews)
4. [ClicData](https://www.capterra.mx/software/145730/clicdata) — 4.6/5 (145 reviews)
5. [Looker](https://www.capterra.mx/software/169053/looker) — 4.5/5 (282 reviews)

## Opiniones

### "One of the best ETL on the market, worth its (high) cost" — 5.0/5

> **Guido** | *4 de febrero de 2022* | Marketing y publicidad | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: Configuring it is straightforward: fast, easy, intuitive. It has a lot of connections (you can really import data from any marketing platform, CRM, service and export it to a lot of different destinations).
> 
> **Puntos en contra**: As an ETL, the "E" and "L" parts are perfect, the "T" could be improved: there's no room for real transformation of the data (you can only perform easy tasks). Scheduling is not possible, which is quite annoying when you are developing business dashboards (and maybe you want you data updated every morning before the 9:30am meeting with the biggest stakeholders of the project).
> 
> I created a BI dashboard for a client of my agency, extracting data from several marketing platforms (from the most common ones as Google and Facebook till more niche ones, used for affiliation marketing), Google Analytics and the client's orders management system to create a comprehensive dashboard highlighting the performance of every marketing channel and allowing to take actions in almost real time to correct the business outcomes.

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### "Funnel is one main success factor for our BI stack" — 5.0/5

> **Mark** | *17 de junio de 2020* | Telecomunicaciones | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: Simplicity for data integration, up to 2 hours data freshness, awesome support, reliability of software
> 
> **Puntos en contra**: No standard connections to have sql databases (mysql, postgres, ms sql,...) as a data source, so focus on marketing data only.
> 
> We don't waste our time for coding and maintaining python scripts for data integration. Dealing with API advertising data can be tricky and time consuming. Thanks to funnel our "time to report" is very fast, so our departments are always happy about or agility.

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### "Solid Application To Get Your Data In The Right Places" — 4.0/5

> **Usuario verificado** | *25 de febrero de 2020* | Aerolíneas/aviación | Valoración de la recomendación: 7.0/10
> 
> **Puntos a favor**: The ability to aggregate our data from multiple sources like Google Analytics, Facebook, Google Ads, Pinterest, and more. The ability to make custom metrics from multiple data sources saves us a lot of time and makes reporting less prone to human error.
> 
> **Puntos en contra**: Sometimes it's impossible to get metrics that you get in the original channel you got the data from due to API issues or how they calculate their views and levels. It's a little confusing to set up and I'm still trying to understand it but their customer support is very good and helps you along the way.

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### "Nice tool with immense contribution to day to day work" — 5.0/5

> **Ashish** | *8 de abril de 2021* | Tecnología y servicios de la información | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: Besides what this tool does which is a great value addition, I like the way the tool has been designed with each component fitting logically and complementary to each other.
The tool has been regularly updated to make it more user friendly and adding more connectors and features depending on the current trend.
Tableau connector is really the top pick for me among the new features added.
Knowledge base is good and the support team has been excellent in their quick response time and resolution time.
> 
> **Puntos en contra**: Though Knowledge Base is good and covers the tool nicely but can be extended further.
More commonly use data destinations can be added but with ease of use.
> 
> Overall it has been fantastic to use Funnel and leave the load of the data collection to it and have ample analysis time for data. Highly recommended.

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### "Useful data integration tool" — 4.0/5

> **Usuario verificado** | *23 de abril de 2019* | Servicios financieros | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: Has saved us many hours of data reconciliation and input without high cost . Implementation was quick and simple and has been pretty reliable since
> 
> **Puntos en contra**: Although we receive notifications of individual errors on download sources - we didn't seem to receive notification when we had brief but complete outage on data
> 
> Overall a very useful tool which has easily paid for itself in reduced manual data handling - flexible on data integration and reasonable functionality for reporting on process

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## Enlaces

- [Ver en Capterra](https://www.capterra.mx/software/156756/funnel)

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