--- description: ¿Qué es y para qué sirve Drip? Lee opiniones verificadas, descubre sus características, precios de planes, ventajas y desventajas. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ¿Qué es Drip? - Reseñas, precios y funciones - Capterra México 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de email marketing](/directory/30013/email-marketing/software) > [Drip](/software/164964/drip) # Drip Canonical: https://www.capterra.mx/software/164964/drip Página: 1 de 9\ Siguiente: [Página siguiente](https://www.capterra.mx/software/164964/drip?page=2) > Drip es un software de automatización de marketing por correo electrónico de clase mundial basado en la simplicidad. > > Veredicto: 188 usuarios lo han valorado con **4.4/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa Drip? SaaS, consultores, agencias, empresas de comercio electrónico, blogueros profesionales, pequeñas y medianas empresas y autores de libros electrónicos y de cursos en línea. ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.4/5** | 188 Opiniones | | Facilidad de uso | 4.1/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.2/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.1/5 | Basado en las opiniones generales | | Funciones | 4.4/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Drip - **Ubicación**: Minneapolis, EE. UU. - **Constitución**: 2013 ## Contexto comercial - **Precio inicial**: USD 39.00 - **Modelo de precios**: (Prueba gratis) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500 - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: inglés - **Países disponibles**: Albania, Alemania, Andorra, Anguila, Antigua y Barbuda, Argentina, Aruba, Australia, Austria, Bahamas, Barbados, Belice, Bermudas, Bielorrusia, Bolivia, Bosnia y Herzegovina, Brasil, Bulgaria, Bélgica, Canadá y 105 más ## Funciones - A/B Testing - Acciones activadas por evento - Análisis de campañas - Automatización de marketing - CAN-SPAM Compliance - CRM - Campañas de goteo - Campos personalizables - Captura de clientes potenciales - Contenido dinámico - Creación de informes y estadísticas - Creación de informes/análisis - Cualificación de leads - Editor WYSIWYG - Envío masivo de mensajes de texto - Generación de clientes potenciales - Gestión de campañas - Gestión de clientes potenciales - Gestión de contactos - Gestión de contenidos - Gestión de flujos de trabajo - Gestión de modelos - Gestión de suscriptores - Importación y exportación de datos - Marketing multicanal - Marketing por correo electrónico - Marketing social - Mobile Optimization - Modelos personalizables - Planificación de campañas - Plantillas de correo electrónico - Programación de campañas - Páginas de aterrizaje y formularios web - ROI Tracking - Segmentación - Segmentación de clientes - Seguimiento de conversión - Seguimiento de la participación - Seguimiento de recomendaciones - Seguimiento de visitantes de la web - Seguimiento por correo electrónico - Third-Party Integrations - Varias campañas ## Integraciones (en total: 94) - 1ShoppingCart - Acuity Scheduling - Adobe Commerce - BigCommerce - BigMarker - Bonjoro - Calendly - Call Loop - ClickFunnels - Close - Continually - ConvertFlow - Crowdcast - CustomerLabs CDP - Deadline Funnel … y 79 integraciones más ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Chat ## Categoría - [Herramientas de email marketing](https://www.capterra.mx/directory/30013/email-marketing/software) ## Categorías relacionadas - [Herramientas de email marketing](https://www.capterra.mx/directory/30013/email-marketing/software) - [Herramientas de automatización de marketing](https://www.capterra.mx/directory/6/marketing-automation/software) - [Software de gestión de campañas](https://www.capterra.mx/directory/30012/campaign-management/software) - [Software para envío de SMS](https://www.capterra.mx/directory/30842/sms-marketing/software) - [Software de comercio electrónico multicanal](https://www.capterra.mx/directory/31281/multi-channel-ecommerce/software) ## Alternativas 1. [Brevo](https://www.capterra.mx/software/132996/brevo) — 4.6/5 (3410 reviews) 2. [Mailchimp](https://www.capterra.mx/software/110228/mailchimp) — 4.5/5 (17572 reviews) 3. [ActiveCampaign](https://www.capterra.mx/software/79367/activecampaign) — 4.6/5 (2561 reviews) 4. [Constant Contact](https://www.capterra.mx/software/31898/constant-contact) — 4.3/5 (2913 reviews) 5. [MailerLite](https://www.capterra.mx/software/136603/mailerlite) — 4.7/5 (2256 reviews) ## Opiniones ### "Simple to use but with all the features you need" — 5.0/5 > **Abbey** | *19 de febrero de 2026* | Marketing y publicidad | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Drip is simple to use and billing makes sense and is reasonable. You can do almost all the things that the bigger CRMs do without all the bloated extras that cost money. It's easy to load up and send an email quickly and tagging and automations are simple to set up. > > **Puntos en contra**: There's not too much I don't like about Drip which is why I've used it consistently for my marketing business despite competitors getting trendy over time. ----- ### "Drip: Moving our Email Strategy" — 4.0/5 > **Sasha** | *12 de noviembre de 2024* | Bienes de consumo | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: The distinctive features of Drip is its visual workflow builder and its long name, but the fact is that Drip has an intuitive interface for its visual workflow builder that lets our marketing team create complicated automation sequences without code. Since the implementation of this granular targeting, our email open rates have improved 35%. > > **Puntos en contra**: We think the reporting dashboard is missing a bit more flexibility in visualization of metrics. The A/B testing currently doesn't let you test multiple email subject lines simultaneously. Especially, workflow management is particularly limited on the mobile app compared to the desktop version. > > Our email marketing is completely transformed through our work with Drip. Specifically, our team loves the automatic lead scoring system, which allows us to sort through the high volume of leads quite easily and determine high potential prospects right away. Since we are using it as part of our marketing stack, its reliability and steady execution make it quite invaluable. ----- ### "Drip works for companies just starting out but not a keeper if you want to scale." — 3.0/5 > **Lisa** | *1 de junio de 2025* | Aprendizaje en línea | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: It was easily integrated with Thrivecart and recommended by that CRM as a preferred email delivery service. It was easy to set up and has great templates and builder. > > **Puntos en contra**: Whan searching for a client, you could not search by name\! How ridiculous is that. You can only searcn via their email address. This is actually why I left Drip, for this one reason alone. At first I though it was a component I just couldn't figure out then after working with their support team, accessible via email only, another issue, they confirmed that at this time this was the case. > > I did love it until I discovered the problem described above and then eventually left having to stack all of my tech for an all in one CRM. I do with I could have kept it as it is much lower cost and the email functions much better than what I migrated to, but now I'm stuck...can't go back. ----- ### "Drip: it gives personalized emails for user" — 4.0/5 > **Usuario verificado** | *14 de febrero de 2025* | Tecnología y servicios de la información | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: It allows you to send personalized emails based on users behaviour, past interaction, etc > > **Puntos en contra**: It is time consuming because when we create personalized emails for users it takes time > > My overall experience with drip was positive especially when it comes to automated ----- ### "So many possibilities with Shopify" — 5.0/5 > **Usuario verificado** | *29 de julio de 2019* | Comercio minorista | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: If you sell a lot of different types of products and customers, Drip's ability to help you segment people automatically is amazing. We switched from MailChimp to Drip when Shopify broke and MC broke up but we also needed something more robust for our click and brick as our ecomm started to take off. I love that you can trigger events based on actions like when a subscriber clicks on a certain page on your website and the Facebook custom audience integration is very useful and has upped our targeting strategy on social too. Looking back on what we were doing with MailChimp vs. Drip, I kind of just laugh. They're hard to even compare. This is a full blown marketing and CRM suite and Mailchimp just sends emails. I still feel like I have more I can learn and do with Drip which is exciting. Support is very helpful and quick. > > **Puntos en contra**: The email builder is improving but needs work still-you need to really inbox test because it will not save you from yourself. Images are skewed in some email clients if you check the "constrain image" box for example, so don't check that box\! There are some other weird bugs in it but they just came out with a new version which is for sure an improvement. You can now select your products from your Shopify store which is HUGE but I would love more flexibility on integrating products and collections dynamically. The alt text doesn't work in the builder which seems weird to me and I don't have a big enough team to hand code the amount of eblasts we send. I want to add I don't think this is for the casual marketer. In other words, you could get overwhelmed very easily by the bells and whistles so while this is awesome for marketing automation geeks, I would make sure it isn't too complicated for your business goals. > > Drip solved problems we didn't even know we had. For example, we are able to automate a lot of our social and email marketing through Drip before a team member takes leave of absence so things aren't going to hurt as bad for the team as a result. We could not do that previously and would have had to leave money on the table while they were gone (we are a small company.) Currently we have really just focused on our brick and mortar business with Drip but I anticipate when we ramp it up for our ecomm store we will see some really interesting results there too. Our overall experience has been very positive. ----- Página: 1 de 9\ Siguiente: [Página siguiente](https://www.capterra.mx/software/164964/drip?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.mx/software/164964/drip) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | da | | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | sv | | ----- ## Datos estructurados