--- description: ¿Qué es y para qué sirve Adobe Audience Manager? Lee opiniones verificadas, descubre sus características, precios de planes, ventajas y desventajas. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ¿Qué es Adobe Audience Manager? - Reseñas, precios y funciones - Capterra México 2026 --- Breadcrumb: [Inicio](/) > [Programas de gestión de datos](/directory/31003/data-management/software) > [Adobe Audience Manager](/software/168311/adobe-audience-manager) # Adobe Audience Manager Canonical: https://www.capterra.mx/software/168311/adobe-audience-manager Página: 1 de 3\ Siguiente: [Página siguiente](https://www.capterra.mx/software/168311/adobe-audience-manager?page=2) > Sistema DMP que permite a los anunciantes y editores obtener vistas prácticas, crear segmentos de público y vender a públicos específicos. > > Veredicto: 31 usuarios lo han valorado con **4.4/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa Adobe Audience Manager? Diseñada para todos los tamaños de negocios, es una herramienta de gestión de datos que ayuda a crear e identificar la segmentación de clientes y utilizarla en todos los canales. ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.4/5** | 31 Opiniones | | Facilidad de uso | 3.8/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.2/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.1/5 | Basado en las opiniones generales | | Funciones | 4.4/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Adobe - **Constitución**: 1982 ## Contexto comercial - **Público objetivo**: 2-10 - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: inglés - **Países disponibles**: Estados Unidos ## Funciones - Análisis de comportamientos - Base de datos de clientes - Captura y transferencia de datos - Cartografía del viaje de cliente - Control de calidad de datos - Gestión de campañas - Gestión de la información - Herramientas de análisis de datos - Integración de datos - Segmentación por público - Visualización de datos ## Categoría - [Programas de gestión de datos](https://www.capterra.mx/directory/31003/data-management/software) ## Categorías relacionadas - [Programas de gestión de datos](https://www.capterra.mx/directory/31003/data-management/software) - [Software de preparación de datos](https://www.capterra.mx/directory/32747/data-preparation/software) - [Software de plataformas de gestión de datos](https://www.capterra.mx/directory/32261/data-management-platforms/software) ## Alternativas 1. [Tableau](https://www.capterra.mx/software/77260/tableau) — 4.6/5 (2348 reviews) 2. [Domo](https://www.capterra.mx/software/119119/domo) — 4.3/5 (329 reviews) 3. [Alteryx Designer](https://www.capterra.mx/software/145696/alteryx-designer) — 4.8/5 (101 reviews) 4. [Adverity](https://www.capterra.mx/software/162524/datatap) — 4.5/5 (26 reviews) 5. [Nexla](https://www.capterra.mx/software/159398/nexla) — 4.9/5 (9 reviews) ## Opiniones ### "For large/complex project management, Asana is a huge help" — 5.0/5 > **Robby** | *15 de febrero de 2019* | Entretenimiento | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: Asana lets you create project timelines, serves as a central document repository, assign tasks and sub-tasks for multiple projects easily. Anytime I need to keep lots of thoughts or processes organized Asana is my go-to. > > **Puntos en contra**: The KanBan feature is nice but it could be improved to be on par with other standalone products. ----- ### "Highly functional with lots of use cases, limited usability for app ads & on the expensive side" — 4.0/5 > **Simon** | *24 de septiembre de 2020* | Entretenimiento | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: When you are integrated with other Adobe products - it neatly ties into them and makes it easy to share and use. Having first party data - fully anonymized and ready to push to the major DSPs and networks is a huge benefit for e.g. look alike building, suppression and frequency capping across several channels. > > **Puntos en contra**: It has only limited usability for ad only networks (like Google App Campaigns) or Facebook Mobile App Install Campaigns - as both do not allow direct integration of Adobe Audience manager to push audiences. Even through work around, this might never be achievable. When using it - I did not really like that it wasnt full service. For some integrations you need to pass them through adobe customer service in order to be able to send segments (the audience) to the ad partners. > > Overall I still think it is a great product. With the use cases described above (frequency capping across channels, suppression based on first party data, LAL audience buidling on 1st party data while adhering to security standards) was definitely worth to go through the trouble of onboarding a Data management platform like Adobe AA. Even though it is not entirely self-service, at times complex and expensive - these cons are outweighed at the additional benefits of having the complete adobe suite and the cost savings. ----- ### "Powerful solution but expensive" — 4.0/5 > **Usuario verificado** | *6 de noviembre de 2018* | Bienes de consumo | Valoración de la recomendación: 5.0/10 > > **Puntos a favor**: It is a 360 solution providing several tools in a single place, like target for personalization or A/b testing, insights to analyze data similar to google analytics etc that will enable a business to have there whole web activity controlled in a single piece of saas. > > **Puntos en contra**: It's very expensive, only catered for really big companies that could use all their power. For a SMB I will not recommend it. ----- ### "I like the ability to customize reporting and review data in multiple formats" — 4.0/5 > **Marsha** | *7 de marzo de 2018* > > **Puntos a favor**: Adobe Audience Manager is particularly proficient at helping us decide where to focus our marketing efforts in order to best target and connect with our customers. We are able to quickly integrate it into our digital platforms and optimize our approach by learning about our customers' patterns quickly, allowing us to make quick changes. If you have software already deployed for customer data, consider whether AAM will add value at the current time, set strategic objectives in when you will change over. AAM has a very robust set of tools that allow you to dig deep within the metrics of every digital facet of your business allowing you to project and predict where your business is going and which segment to focus your attention. > > **Puntos en contra**: One of our major challenge has been teaching some of our employees how to use this solution. With the capabilities it provides, we find it rather advanced for those not used to dealing with platforms like this. Outside of those challenges, the software is incredibly useful and can add significant value to your business. ----- ### "Great Softeate" — 5.0/5 > **Usuario verificado** | *4 de mayo de 2021* | Ropa y moda | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: It well made software where where anyone that can use their brain can run it and make sense of how to use it. Even a 9th grade drop out for 7 years could lean to use it. > > **Puntos en contra**: Was all good, was nothing to hate on. Was fun > > Great and easy to understand all of the opinions of the software. If you can not use the software then you brain dead. ----- Página: 1 de 3\ Siguiente: [Página siguiente](https://www.capterra.mx/software/168311/adobe-audience-manager?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.mx/software/168311/adobe-audience-manager) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados