---
description: ¿Qué es y para qué sirve Playable? Lee opiniones verificadas, descubre sus características, precios de planes, ventajas y desventajas.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: ¿Qué es Playable? - Reseñas, precios y funciones - Capterra México 2026
---

Breadcrumb: [Inicio](/) > [Herramientas de gamificación](/directory/30911/gamification/software) > [Playable](/software/179977/playable)

# Playable

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> Una plataforma de gamificación para profesionales de marketing. Impulsa el marketing de juegos de más de 650 marcas en todo el mundo y obtén resultados extraordinarios.
> 
> Veredicto: 32 usuarios lo han valorado con **4.6/5**. De los mejores valorados en **Probabilidad de recomendación**.

-----

## Vista rápida

### ¿Quién usa Playable?

Marcas que crean ambiciosas estrategias de marketing para lograr un impacto comercial cotidiano. Las empresas B2C y B2B de cualquier sector pueden impulsar un rendimiento de marketing excepcional con el marketing de juegos.

## Estadísticas y valoraciones rápidas

| Métrica | Calificación | Detalles |
| **En general** | **4.6/5** | 32 Opiniones |
| Facilidad de uso | 4.3/5 | Basado en las opiniones generales |
| Asistencia al cliente | 4.8/5 | Basado en las opiniones generales |
| Relación calidad-precio | 4.3/5 | Basado en las opiniones generales |
| Funciones | 4.3/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: Playable
- **Constitución**: 2006

## Contexto comercial

- **Público objetivo**: 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+
- **Despliegue y plataformas**: Cloud, SaaS, Web
- **Idiomas admitidos**: inglés
- **Países disponibles**: Albania, Alemania, Andorra, Anguila, Antigua y Barbuda, Aruba, Australia, Austria, Bahamas, Barbados, Belice, Bermudas, Bielorrusia, Bosnia y Herzegovina, Bulgaria, Bélgica, Canadá, Chequia, Chipre, Costa Rica y 71 más

## Funciones

- Clasificación
- Generación de clientes potenciales
- Gestión de concursos
- Gestión de formularios
- Gestión de recompensas
- Gestión de recompensas
- Goal Setting/Tracking
- Herramientas de colaboración
- Integración de redes sociales
- Motivación para empleados
- Métricas de rendimiento
- Promoción social
- Páginas de aterrizaje y formularios web
- Sondeos/Votaciones

## Opciones de asistencia

- E-mail/Help Desk
- Preguntas frecuentes/foro
- Base de conocimientos
- Asistencia telefónica
- Asistencia 24/7
- Chat

## Categoría

- [Herramientas de gamificación](https://www.capterra.mx/directory/30911/gamification/software)

## Categorías relacionadas

- [Herramientas de gamificación](https://www.capterra.mx/directory/30911/gamification/software)
- [Software para concursos](https://www.capterra.mx/directory/30801/contest/software)

## Alternativas

1. [Kahoot\!](https://www.capterra.mx/software/156399/kahoot) — 4.7/5 (2889 reviews)
2. [Easypromos](https://www.capterra.mx/software/144520/easypromos) — 4.5/5 (52 reviews)
3. [Qualifio](https://www.capterra.mx/software/147199/qualifio) — 4.3/5 (42 reviews)
4. [Drimify](https://www.capterra.mx/software/211829/drimify) — 4.8/5 (23 reviews)
5. [Genially](https://www.capterra.mx/software/146861/genially) — 4.3/5 (100 reviews)

## Opiniones

### "Great tool with innovative setup" — 5.0/5

> **Jesper** | *15 de septiembre de 2022* | Comercio minorista | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: How easy it is to implement graphic, like videos, gifs, images and use of css for a better game experience
> 
> **Puntos en contra**: I'm looking forward to see some previews of the font I'm using, when setting up font styles. We use a lot of custom fonts, that sometimes doesn't look as planned.
> 
> Leadfamly is easy to use, has a lot of different game types and opportunities.  And the support is fast and very helpful if you ever need som help.

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### "Intuitive and user-friendly" — 4.0/5

> **Sabine** | *26 de septiembre de 2024* | Ocio, viajes y turismo | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: Simple, intuitive interface that makes it easy to create interactive video content.&#10;High level of personalization options.
> 
> **Puntos en contra**: Creating and refining high-quality, effective games can take more time than anticipated.
> 
> My overall experience with Playable has been positive. The platform offers an intuitive and user-friendly interface, making it easy to create engaging, gamified experiences without requiring deep technical knowledge.  The customization options allowed me to tailor the games to match our brand.&#10;&#10;A standout aspect of my experience has been the support. Both my success manager and the chat support team have been incredibly effective and helpful, offering timely assistance whenever needed. They've helped me resolve issues multiple times, ensuring smooth use of the platform.

-----

### "Horrible" — 1.0/5

> **Magdalena Lidia** | *4 de julio de 2023* | Consultoría de gestión | Valoración de la recomendación: 0.0/10
> 
> **Puntos a favor**: Nothing about this tool. Waste of time and money.
> 
> **Puntos en contra**: After 25 hours, created 4 games, and none of them works. I spent plenty of time to figure out simple steps.They should hire UX designer with experienced. Because I can't collect leads.I have talk with their team, but I can see they don't know how to use this program either.
> 
> Long path of figure out that nothing wokrs.

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### "A great platform that has been very well thought out." — 5.0/5

> **Tim** | *17 de abril de 2024* | Marketing y publicidad | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: There is an awful lot to like about Playable. It is a great platform that has been very well thought out... But the elements I value most are the range of games to select from, the sophistication of the platform in terms of reporting, personalisation, performance management etc... But best of all the ease of use when building games... Oh, and the absolutely first class support\!
> 
> **Puntos en contra**: There's not a lot to dislike, but I guess you can always target price. If it was even lower cost it would be even better\!
> 
> Our overall experience has been very positive. It can take time to sell it in to clients, but once a client is on board they become strong advocates themselves and often repeat purchasers... Every game we have built so far for our clients has been easy to build... And getting easier every time\!... And has performed exceptionally well for our clients delivering impressive engagement stats and exceeding the clients' targets.

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### "Easy-to-use & impactful CMS and Gamified Marketing Tool" — 5.0/5

> **Garrett** | *1 de abril de 2022* | Internet | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: I love the ease of use and the team at Leadfamly, they go over and above and with the experience on the team, you are sure to have out-of-this-world results and fun all around. Also, the pricing for value is excellent for a marketing technology tool with this ROI.
> 
> **Puntos en contra**: I would only request a but more development on the dashboards, but currently set up also works, I'm just a data nerd, but it integrates to my other tools so no problems just a suggestion.
> 
> Leadfamly is changing the gamified and playable campaign space, I love the science and the impact it has on business and how easy they are to work with. Highly recommended.

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## Enlaces

- [Ver en Capterra](https://www.capterra.mx/software/179977/playable)

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