Opiniones de Tribe Dynamics

Measure Your Influencer Impact

Comentarios: We are happy to be able to review the impact of our influencer programs in a consistent and measurable way.

Puntos a favor:

Competitive insights, influencer seeding, and in-depth features for managing our influencer campaigns and segments.

Contras:

Simple to use but the tool is fairly expensive.

Kopari Beauty

Puntos a favor:

The ability to track EMV and see ranking amongst competitors

Contras:

The difficulty to enter in information about each influencer and the inability to see in depth competitive ranking and in different markets unless upgrading account

Great way to track

Puntos a favor:

This has alleviated so much pressure from my team to manually track all of the influencer exposure.

Contras:

I wish it allowed us to track more content creators.

I've been using for years and will continue!

Puntos a favor:

Tribe Dynamics is great to manage your influencer database and view all ongoing campaigns. It's also our main social listening tool which helps us to track our influencer efforts. Tribe is always really good at listening to feedback and implementing new features that will help us.

Contras:

The only issue we run into is ensuring all creators we gift or work with are on the Tribe panel and their content can count towards EMV. We also currently use another management tool that has affiliate directly integrated and manages payouts which has been a huge focus for us in the last year - I believe Tribe is beta testing link currently.

Great team, great product!

Comentarios: I absolutely love the team at Tribe Dynamics. They make sure that you have all the tools you need to be successful on the platform, and check in monthly if you need a quick call to walk through anything you have coming up! They also have an amazing community where you can bounce ideas off of other people who use the platform - it's a game changer!

Puntos a favor:

I love how easy it is to keep track of influencers on Tribe. I can assign tags (like their birthday month, a PR send to include them in, characteristics that will help us determine their eligibility for campaigns, etc), keep records of their address, email, all social channels, etc, and start and implement campaigns so easily. It's also so easy to sort through the influencers to determine which we'd like to use for different opportunities. I also love the "discover" feature, that help identify some influencers we may not be following that have tagged or talked about us recently. The competitive and industry reporting they provide is also TOP NOTCH and extremely trusted by our team.

Contras:

We currently have two services to help us with social analytics on earned content. I wish that Tribe was able to help track user generated content, because with that we might eliminate the other service. Otherwise, Tribe is amazing!

Makes Tracking Campaign Performance Easy

Puntos a favor:

I love that I am able to manage campaigns and influencer relationships in one place. We can effectitely track and analyze the ROI from our partnerships.

Contras:

The one feature thats missing that I wish was available is Influencer demographic insights. I would love to be able to analyze demographics info for our different partners platforms in order to make informed partership decisions.

Great for tracking

Puntos a favor:

Tribe does an outstanding job at tracking influencer coverage that would otherwise be missed around the clock. Tribe also has wonderful reps that are always on it and available to help answer questions and give more context on new functions and ways to maximize platform usage.

Contras:

It can be difficult to understand the different data sets, the talent identification is lacking as well as integration in new tools can be slow to roll out (i.e. TikTok, IG reels tracking etc.).

Tribe Dynamics is an Influencer Relations teams best friend

Comentarios: Amazing, so glad I introduced this to the business and it has been an amazing insightful tool that I use daily!

Puntos a favor:

I can organise and track all influencer coverage in real time via brand buzz, campaigns and custom tags! Great TTT monthly reporting as well.

Contras:

Sometimes it has a lag in picking up coverage or you have to be super accurate on search terms in order to ensure campaigns pick up the correct clippings.

Quantifying Influencer Affort and Activity

Comentarios: Overall I have had a good experience and will continue to use the product.

Puntos a favor:

Tribe Dynamics allows us to quantify our influencer efforts and activity simply and easily. Influencer marketing can be difficult to keep track of and to understand performance. Tribe Dynamics gives us the ability to visually see posts and activity and to better understand the performance and impact of a post

Contras:

Initially I found it hard to understand the scoring method within Tribe Dynamics. When a post in the dashboard showed as having a $5k value members of the senior team thought this is what the post had generated. Once we got used to the way the values were calculated it was easier for all.

Tribe is the WHY

Comentarios: It's been amazing - super easy to use and super useFUL. I would highly recommend to any and all companies.

Puntos a favor:

Tribe Dynamics is the MOST AMAZING platform and constantly hitting us with the facts. Our leadership asks us for the "why" behind posts, influencers, analytics, etc. and Tribe is always providing us with the numbers, dollars and analytics. Making our "why" very easy to find + prove.

Contras:

There is NOTHING. This is the easiest software to use.

Tribe Dynamics makes Influencer Marketing easy and accessible!

Comentarios: Since being introduced to Tribe just about a year ago, I will always recommend this software to other brands and colleagues who do not already use it! It has become such a staple in my everyday work life that I can't imagine being without it - thank you!

Puntos a favor:

Creating campaigns for product launches, partnerships, you name it! It is so simple to organize and track, making our lives that much easier when trying to track deliverables and how content is performing.

Contras:

Software is very easy to use once introduced and customer service team is super responsive and helpful when I have a specific question!

Great software

Comentarios: great!

Puntos a favor:

Very user friendly and efficient software

Contras:

There should be a feature to select multiple instagram stories/posts to download in one go

Amazing analytics tool

Puntos a favor:

Very helpful to track performances. Easy to use and reliable

Contras:

Sometimes it takes time to be uploaded, so I need to refresh it

GREAT PRODUCT

Puntos a favor:

USEFUL FEATURES, ITUITIVE TO USE, GREAT CUSTOMER SERVICE TEAM

Contras:

NONE SO FAR. The software is great to use.

Great software!

Comentarios: It has been amazing!! I dont know what my team did without it.

Puntos a favor:

Ease of use - the platform setup is incredibly easy and navigate!

Contras:

That you have to buy add one dashboards for different countries

Best platform I've used so far

Comentarios: I have had a great experience thus far. The software itself is exceptional, and the customer service and support is excellent.

Puntos a favor:

The tracking capability of posts from influencers is the best I've experienced so far, and I've worked in influencer relations for the last 4 years, and have worked with 3 other different platforms. You can really tell which influencers are contributing to the growth and value of your business.

Contras:

There really isn't anything that's a deal breaker for me. There was a learning curve in the beginning but the Tribe team really makes onboarding as easy as possible, and they are always there to help.

Timesaving and effective!

Puntos a favor:

I absolutely love Tribe! I really like how easy it is to track various campaigns through EMV and how frequently they are posting. Also, a great tool to use to find more influencers to engage with. Tribe does a great job of staying on top of beauty industry news and trends.

Contras:

It sometimes pulls all images posted by a creator into every campaign. It can be tedious sorting through their posts for each campaign.

Very Useful for Influencer Marketing

Comentarios: Very easy and provides a lot of insight. Service help was amazing and very attentive brand representatives.

Puntos a favor:

I liked how we can see our top influencers in the easiest way possible. It helps us notice influencers as well as who is our top supporters, top performers, and biggest influencers.

Contras:

Wish there was a project management feature. It would make the software a lot more 360.

Powerful Tool

Puntos a favor:

The ability to measure EMV and easily track ambassadors individually or through campaigns is invaluable to my team. We were able to implement the platform quickly.

Contras:

There are moment where the interface can be a a bit confusing or feel clunky at times. I also wish we could export images/videos in one swift move instead of downloading them individually.

Easy and Effective

Puntos a favor:

This is by far the most user friendly influencer marketing tool I've used. I love how accurate the campaigns are and that it pulls in all posts mentioning my brand. The platform also makes organization a breeze.

Contras:

The platform is very EMV driven-- I wish there were features to sort by engagement vs. EMV.

Easy to use, effective

Puntos a favor:

Stories EMV now! Such a gamechanger for measuring

Contras:

not having stories since that is a key metric and way for influencers to share

TDX review

Puntos a favor:

The options that are available for the different areas

Contras:

How complicated the wording is and that it doesn't really make sense

(Mostly) User-Intuitive

Puntos a favor:

I love being able to see how campaigns accumulate EMV, total engagements, etcetc.

Contras:

Sometimes filters are very confusing to use, especially when the filter menu seems to have too many bells and whistles that lead to me not being able to get the exact EMV for some campaigns Also, the active campaigns tab doesn't let me search the exact word in a campaign title at times (AKA I input "uk" but no UK campaigns pop up).

Game Changer tool for understand your Brand's Earn Media Value

Comentarios: Excellent experience, speed in obtaining data and giving value to earned activities

Puntos a favor:

Ease in obtaining the EMV deriving from marketing campaigns and activation of collaborations with Influencers carried out on Instagram. Comparison of activities and relative value of your brand with competitors.

Contras:

Possibility to import own data on campaigns, other tools and web analytics

Easy to use!

Comentarios: Our rep has been incredibly helpful with the walkthru of the platform. Looking forward to new features as they roll out

Puntos a favor:

I love seeing all the organic posts of my brand from potential influencers we might not be working with already. Especially from across all the diff. platforms in one place.

Contras:

I'd like a little transparency in how they decide who has enough clout to capture their post. It doesn't appear to capture as much tiktok content as we have out there by micro influencers on that platform.