Opiniones de Marketo Engage

Un software gigante y poderoso para email marketing y engagement

Comentarios: Es una herramienta realmente potente que cubre todo el proceso de marketing y generación de ventas.

Puntos a favor:

Las principales ventajas es que es una de las plataformas de marketing más completas abarcando varias áreas. La automatización de todos los procesos y la segmentación de personas según perfiles, lo que logra mayor efectividad en las campañas.

Contras:

No es tan fácil de usar, algunas de sus funciones son muy complicadas.

Una vez superada curva de aprendizaje, es una opción "todo en uno" realmente práctica y completa

Comentarios: En general, Marketo Engage es una herramienta robusta y versátil para la automatización del marketing. Aunque tiene algunos desafíos, sus características integrales, la capacidad de personalización y la escalabilidad son puntos fuertes que hacen que la inversión en esta herramienta merezca la pena si lo que buscas es una solución "todo en uno"

Puntos a favor:

Su funcionalidad integral, que te permite tenerlo todo en una sola plataforma, así como sus enormes opciones de escalabilidad y las muchas alternativas para personalización que ofrece.

Contras:

La curva de aprendizaje inicial es algo elevada, lo cual hace que la configuración inicial de la herramienta conlleve bastante tiempo.

Can't go wrong with the best MAP - but you need to spend time getting it how you like it

Comentarios: I've been using Marketo for over 2 years and have managed multiple instances, including implementing a new one. It's been great to learn and use. I came from HubSpot and although I loved HubSpot, it was limited in it's capabilities because things are locked down to look "pretty" and work more out-of-the-box. What I say is Marketo is for the "big kids"/enterprise/B2B market and HubSpot is more for the SMB market. Marketo also does well integrating with Salesforce, whereas HubSpot's API integration is very locked down and limited.

Puntos a favor:

What can't Marketo do? Not much! It's the be-all-do-all tool. Tons of features and customization, integrations and functionality.

Contras:

If you are looking for a "pretty" software, don't look here. The interface is dated and harder to navigate if you don't know what you are doing. I always tell people that "Marketo is UGLY, but it's POWERFUL." What it trades for looks, it makes up for in functionality and customizations.

Definitely one of the top Marketing automation tools out there.

Comentarios: Marketo Engage is our primary email management solution; we process a high amount of messages daily, and the software helps us stay on top of everything while also automating our responses to clients and providing them with a faster turnaround time and more focus. It is also used to handle promotional emails and social media platforms, where we provide all of our products and services in a dynamic and effective manner. In addition, it serves us well in the billing department since it allows us to fully automate the sending of electronic bills to our clients.

Puntos a favor:

Marketo has some of the greatest email marketing tools I've used, including an intuitive email editor and the option to try out dynamic content. It also provides thorough information on your email's deliverability. In fact, consumers may be graded and scored so that they can be researched and analyzed by different departments, making it a great choice for customer management. The software has a straightforward layout and is comfortable to use. In particular, I'd like to call attention to the reports, as we are able to provide individualized information on the job that is being carried out, and how they may be supplemented by social networks for the purpose of running marketing campaigns with a calendar option and webinars.

Contras:

Though I believe Marketo Engage to be the most comprehensive and best-suited solution for businesses today, I believe there is always potential for growth in features like connectivity with Salesforce, and I also believe that we need tutorials. The present learning curve is steep due to the complexity of the interface, which makes it difficult for those with less knowledge to use the program. The in-built reports are highly comprehensive, but they are difficult to analyze, thus we need more tools within the program.

Basic Use Cases are Great. Integrations with other systems, - less so

Comentarios: Basic use case has been great. Integrating with other systems - less so.

Puntos a favor:

Basic email marketing and marketing automation tasks can be accomplished with minimal assistance from the technical team.

Contras:

Pricing is by record in the DB, so you have to either pay for records that you are not doing anything with, or build a mechanism to move them in and out.Integrations with other systems are troublesome and rarely work as expected. For example, Microsoft Dynamics has a connector, but it only works if the record doesn't already exist in Marketo. Defining an audience in Dynamics for use in Marketo then has to be a hand-coded affair. Very annoying.

A top-tier marketing automation service.

Comentarios: With Adobe Marketo Engage, we can now automate our lead marketing cycle and zero in on the most likely customers. As a result, we were able to do more and see better outcomes. The quality of reports must increase. Email layout and scripting are two areas that might use a lot more work. Even though solutions like Integration LaunchPoint are great for processing campaigns and automating other tasks, they may benefit from being more easily integrated with other apps.

Puntos a favor:

Unlike with competitors like Hubspot and Pardot, users are not limited in the ways they may approach program and campaign administration. Adobe continues to put resources into improving its add-ons and compatibilities. Marketo serves as our central center for all of our marketing efforts, and we're working to integrate Adobe and other natively linked products in the near future.

Contras:

Marketo is harder to compete with because of all the moving parts it has. There is also a learning curve associated with making the most of Marketo. Marketo requires a dedicated staff member in order to function properly.

Marketo powers our entire marketing team

Comentarios: Marketo is the platform that powers our entire marketing campaigns and performance. It allows us to understand the impact marketing is having on overall bottom line.

Puntos a favor:

It's incredibly robust, so you're able to manage the entiretly of your marketing campaigns within Marketo: audience creation, lead scoring, emails, landing pages, content management, automation and sync to salesforce. Bizible ensures everything a prospect or customer does is tracked in Salesforce so we understand the impact marketing has on revenue.

Contras:

It's clunky because it's legacy. It's not an easy tool to navigate or manage. It requires coding to build landing pages and their templates aren't great (pro-tip: use Unbounce and connect to Marketo). Because Marketo is so robust, when you build automation and audiences and campaigns, you can get overwhelmed and lost.

Great for all businesses

Comentarios: Can't live a day without the software. Sometimes I can't understand somethings, but they have loads of tutorials on their website and YouTube.

Puntos a favor:

Whatever you can think of in terms of marketing automation, lead management and email marketing, chances are Marketo can do it.

Contras:

You can just subscribe and start using it without a little training. And the functionalities are so many, that you really need to know what you are looking for to find it.

Marketo's a fantastic tool to consolidate all our ads efforts

Comentarios: Marketo's truly a must-have if you have ad operations spread out over many channels. It brings together all your data to give you a fullstory view, it makes it much much easier to launch ads from one platform, and it produces great-looking charts to boost decisin-making. A great tool overall

Puntos a favor:

Marketo's campaign analytics features are great. It can handle large volumes of campaign data without stuttering, and can easily chart tables with a dozen custom metrics

Contras:

The interface is very fresh. It doesn't tak elong at all to get to grips with it. I was able to start using it confidently in less than two weeks

Sophisticated software supporting your marketing automation needs

Puntos a favor:

The integration between Marketo Engage and SFDC is crucial to our business when determining our campaign audience, as well as tracking their interactions to understand customer behaviour.

Contras:

The platform is quite technical and not very intuitive. It is a steep learning curve.

Powerful but steep learning curve

Puntos a favor:

Salesforce sync is more robust and configurable than hubspot. Ability to assign period costs to marketing campaigns

Contras:

The interface for a full featured product is very complicated. UI could be improved with quick wins streamlined ui

Complex and overwhelming to start with but once you know what to do it gets a lot better

Puntos a favor:

You can manage multiple tasks/campaigns in one go

Contras:

Over complicated. It took me a long time to be confident using the system

My experience with Marketo

Puntos a favor:

Marketo is a great marketing tool that allows automating repetitive marketing activities. I am using Marketo since 4 years. We use it to improve our lead generation process and we integrated Marketo with Salesforce. We are using Marketo Forms embedded on our website to get the personal information, track the activities done by leads and notify the sales reps. We are able to track campaigns (members are synced to Salesforce campaigns) and lead sources to measure effectiveness of marketing activities. We created a series of program templates that can be replicated to manage events, webinars, newsletters or email blastings. Cloning the templates all our marketers can start a new program easily customizing just the details, without errors and saving time. I want to mention a powerful feature that I use daily - smart lists - they allows to target a specific audience and continuously been fed with new members that match the criteria.

Contras:

- Integration with MS Dynamics: we started with MS dynamics CRM and the integration is not seamless as the integration with Salesforce. We had unresolved issues for 3 years until we decided to move our CRM to Salesforce. - Consulting Services: we started our project with direct Marketo consulting services but our project manager was not responsive and we had the impression that each PM had too many customers to manage and do not have the time to dedicate the right effort to each project. For this reason, we moved our project to an external consultant firm and the results are much better. - Support: the response time of the standard support is not quick and usually it takes some days to resolve it. - Landing pages: it is missing a validation workflow on the thank you pages (to be sure that those who will access the thank you page have successfully filled-out the form included in the landing page) - Reporting: the reports are very basics

Impressive and efficient

Comentarios: Marketo gives me the opportunity to seamlessly deliver information to the sales users in my organization through the Marketo Sales Insights tool in Salesforce as well as triggered alerts/emails. I really enjoy the speed of the Salesforce sync as we are able to create/monitor campaigns and attribute revenue almost instantly.

Puntos a favor:

Marketo is consistently ranked by analysts as a top automation solution, and I can finally see why! As a marketer, it’s simple to use but also robust for program management from creation to reporting. On a day-to-day basis, I use Marketo within a B2B environment and we wouldn’t be able to function without it. It’s a key tool for my marketing strategy, one of our most used functionalities is cloning programs, tactics, and campaigns. This allows us to make fewer mistakes and maintain continuity from user-to-user, an efficiency for my nimble, growing team. What I’d like to see is continued product improvement driven by customer voices. I’m excited for the new Mercury UI to debut in 2018!

Contras:

As an admin within a small team, the uptime to full functionality can be like climbing a steep hill on a cold day. Simply put, learning this tool can feel cumbersome if it’s not your only responsibility. Luckily, the Marketing Nation Community combined with the product docs and Marketo University prove to be helpful resources for growing your knowledge. Within a year I was able to confidently learn the tool, contribute new ideas, and become a Marketo Certified Expert (MCE). Service/support - Compared to other automation platforms, there seems to be limited support and desire for accounts to have a 1:1 communication on a regular basis with an account rep. We’ve recently been assigned a new rep and we're making progress.

Marketo Engage - best automation tool to date

Comentarios: Excellent overall, can be the engine of the marketing department and best support for sales if used properly

Puntos a favor:

best automation/database management tool to date. Create comms, forms, landing pages, a structured database, rules - an entire functioning ecosystem.

Contras:

No batching of operations, editor of emails can be improved

Marketo Engage Review

Comentarios: Overall, my experience with Marketo Engage was good. The platform provided a comprehensive suite of marketing automation tools that helped me streamline and optimize my marketing efforts. The ability to create personalized and targeted campaigns, coupled with in-depth analytics, allowed me to drive meaningful engagement with my audience. While there was a learning curve and the pricing could be a potential hurdle for some businesses, my overall experience with Marketo Engage was successful. It proved to be a valuable asset in enhancing my marketing strategies and achieving measurable results.

Puntos a favor:

One of the things I liked most about Marketo Engage was its comprehensive set of marketing automation features. It offered robust tools for creating and managing marketing campaigns, including email marketing, lead nurturing, and customer segmentation. The ability to automate workflows and personalize content based on customer behavior was highly beneficial. The platform also provided detailed analytics and reporting, allowing me to measure the effectiveness of my campaigns and make data-driven decisions. Overall, Marketo Engage empowered me to deliver targeted and engaging marketing experiences to my audience.

Contras:

While Marketo Engage had many strengths, one aspect I liked least was the learning curve associated with the platform. As a powerful marketing automation tool, it required some time and effort to fully understand and utilize its capabilities. The initial setup and configuration process could be complex, especially for users with limited technical expertise. Additionally, the pricing structure of Marketo Engage could be quite high, which might be a drawback for small businesses with limited marketing budgets.

Great tool!

Comentarios: Marketo is an astonishing apparatus that boosts the speed of your advanced showcasing work. You'll be able to assist the level of your endeavors by utilizing such curious vice. The instrument has numerous applications that give awesome offer assistance in making your promoting procedure more viable. You'll be able to increment the number of leads and it'll offer assistance in upgrading the volume of your deals.

Puntos a favor:

Marketo is a successful and solid apparatus for computerized showcasing with simple methods and applications. Marketo makes a difference in showcasing methodologies of the trade with different apparatuses and it moreover grows the exercises over numerous channels. This makes a difference in making more leads. You'll be able moreover join yourself with different apparatuses that can provide you best results.

Contras:

You would like to have training from any experienced identity sometime recently utilizing Marketo since it isn't a straightforward way of doing showcasing. It incorporates numerous basic apparatuses and applications that ought to be caught on to begin with and after that, you'll apply.

Self sufficient automation

Comentarios: Overall Marketo Engage has helped enhance my advertising greatly. The value the software brings in its ability to essentially run self- automated is invaluable, saving time and targeting the advertisement in a way that is far more efficient than manual work.

Puntos a favor:

Marketo Engage is your run of the mill advertisement automation service. Marketo Engage also implements AI and allows for extensive use of AI when marketing. This feature is rare in this genre of advertising and helps stand Marketo Engage from its competitors, as will it help your product be advertised in its own unique and memorable way. The AI also helps targets aspects of advertising it considers needs improving and is capable of learning as it goes along, spotting customer trends and clickthrough rate trends. The analytics Marketo can offer also mirror conventional analytics with clickthrough rate and overall views being shown in a clear and simple way for manual improvements to advertising.

Contras:

Marketo Engage excels in its AI component. As a result, it is necessary to give the application time to acclimatise to your advertisement style and efficacy. The AI does work best after around 1-2 weeks and so you may not see many effects before then. In order to get the best efficiency, it is also recommended that you use a wide range of Adobe products which could require some business restructuring.

Powerful marketing automation tool with a wide range of capabilities

Puntos a favor:

Definitely the wide range of features. From lead scoring and nurturing to email marketing, to hosting webinars, creating landing pages, and using forms, the platform has everything we need to execute complex campaigns and track our results. Integrations with a wide range of platforms and marketing tools are also a strong point of Marketo.

Contras:

I feel that there is a bit of a learning curve when it comes to using the platform. It's not the most intuitive system and it can take some time to get the hang of all the different tools and settings. Also, the user interface and some of the functionalities seem to be a bit old or outdated. The reporting section seems a bit complex and difficult to use. Difficult to keep the database healthy due to syncing errors with our CRM.

The most complete and powerful marketing automation software!

Comentarios: I use marketo as a consultant and I help and train my clients to get the best out of it. The tool is hard to use as the user interface is difficult to comprehend and take on on your own, but once you've got the proper training, the possibilities that the tool offer are endless! The greatest perk is probably the ability to integrate marketo with almost any other software, which really opens the possibilities and the variety of campaigns we can do as marketers, as well as tracking all our marketing performances.

Puntos a favor:

What I like most is the ability to create any marketing scenario with the freedom that marketo gives us in terms of automation. Also the ability to connect and integrate almost any tool with marketo, as well as the native Marketo-Salesforce CRM synchronisation.

Contras:

The user interface is quite difficult to take on on our own, and professional training is needed/recommended.

Great Solution for Salesforce users.

Puntos a favor:

I used Marketo in my last role for about three years and was always impressed. Marketo does a great job of integrating very seamlessly with Salesforce and in a sales role, this is imperative to your success. You are able to track not only your emails, but develop sophisticated campaigns to drive engagement in a particular market or across a broad spectrum. Above all, Marketo gave you the flexibility to develop an idea and execute on it successfully. Additionally, the system was great in providing the engagement reports key prospects had with our organization. As a sales professional, quality leads some times make or break a quota. Marketo feeds you quality leads that you're able to rank based on many algorithms. Having an understanding of what your prospect is most interested in, creates a much more effective first conversation, rather than attempting to connect cold. Overall, Marketo was a crucial part of our sales processes and truly assisted in your achievements as an organization. I would highly recommend.

Contras:

We only encountered some occasional problems when uploading smart lists. This would sometimes take quite a long time when Marketo was running updates or changes, that would slow the system.

Not intuitive

Comentarios: If you're a power email marketer, and use SFDC as your primary CRM, Marketo is not for you.

Puntos a favor:

Feature rich, lots of functionality, decent reporting. You don't have to know HTML to have a decent email template,

Contras:

While its feature rich, its very complicated to use. Not very intuitive when doing campaign creation, segmentation, reporting, tokens, forms - basically anything! The UI is slow and clunky and also not intuitive. Setting up multi tiered campaigns (especially webinars) and nurture streams (which is apparently a core strength) were extremely time consuming. Support is horrible. This system MAY be okay if you have a team of highly sophisticated Marketo ops people on staff to get through it, otherwise, consider other alternatives. i have ripped and replaced Marketo 2x with Pardot and couldn't be happier.

Best MA Tool On The Market -- By FAR

Comentarios: Marketo is by far the best MA tool on the market. I have used many. If you are looking at bringing an MA platform in house, do yourself a favor and go with Marketo.

Puntos a favor:

I have been in the MA space for over 5 years. This is the BEST tool on the market. The best thing about is its relative ease of use. Yes, mastering it and making the most of it takes time. But the bottom line is anyone can learn Marketo, and all it takes is time. Other tools require technical knowledge outside of the platform (such as coding, scripting, SQL). But to use Marketo, you don't need any outside technical skill -- just a commitment to learning Marketo. It has an incredible user-friendly interface, integrates easily with other tools, and really adds to internal marketing's tool set.

Marketing Automation leader, how can you exist without it?

Comentarios: We use Marketo to promote all of our content team's materials, promote and track conference and registrations and integrate it across a variety of platforms (Salesforce, Cvent, Outgrow, etc.).

Puntos a favor:

It's super flexible and can accommodate just about any marketing automation request I receive. I've been using it for a couple years now and have made hundreds of programs to send emails, create landing pages, gate content, monitor and implement events registration and once you get the hang of it, it's a breeze. The learning curve can feel a little steep at times, but their in-person onboarding is a welcome training.

Contras:

I feel like they've grown so much that their CSMs can't keep up. Our last one rarely knew the answers to our questions and would push us to support all the time. Support usually could solve our problems, but they take a little longer to respond (about a day). If you can live with that, then you're golden.

First platform for marketing automation

Comentarios: When we used Marketo it was functional for what we were looking for but also a bit sterile. There also seemed to be a level of IT knowledge needed to use the software effectively. Overall though, we were able to distribute targeted email blasts and the analytic and reporting portions of Marketo were very helpful in analyzing the data.

Puntos a favor:

The software allowed us to easily collect information, group it and send out targeted marketing blasts to the recipients. The drag and drop interface worked very well and allowed us to implement some logic into the queries we ran to extract the data. We were also able to schedule email blasts so that we did not send out too many at one time overloading our targeted audiences.

Contras:

When we first used Marketo we sometimes had issues with URLs working correctly when copied into the email templates. Also when the software first came out we felt it was a bit technical where we could not just assign a marketing person to plan, create, and implement an email blast. The marketing person had to work with someone who had an IT background (our product management team at the time was full of such people). This lead to email blasts being done by the product managers or someone else in the product management team.