Sprinklr Platform

Puntos a favor: Management team and customer service is outstanding. As they build their product, you can genuinely tell they want to succeed. The product is extremely flexible, and able to meet the needs of a wide array of users on a social team - from designers, who can directly upload assets into a repository, to copywriters, who can upload copy into the posts for approval, etc. Reporting is outstanding, and covers off all major needs of an enterprise social team.

Contras: The occasional bug, but nothing a quick refresh can't solve. Biggest issue is some of the less intuitive features or questions are not able to be answered by their reps since they are still learning the product. However, their response time is always exceptional and they continue to work on the issue or education until there is a solve. Finally, we were fortunate enough to shell out for the enterprise solution, but it is on the expensive side. More cost effective credentialing significantly impact the features, which is a bummer for teams who can't afford the top level tiers.

Comentarios: We have been very happy with our Sprinklr partnership - if your company has the budget to support the (expensive) tool, then I think it is definitely worth it.

Puntos a favor: Sprinklr has every feature a social media marketer could need - in the publishing, listening and reporting categories. Its robust system allows us to publish to 120+ social assets simultaneously - a HUGE time saver for the company.

Contras: Sprinklr's system is so thorough that it can feel intimidating or overwhelming to use. There are so many options to accomplish a goal it can be difficult to know where to start.

Comentarios: If you can afford it, I'd reccomend getting every module from Sprinklr to help manage your social media. But you have to have a dedicated team to learn and manage it and use it every day, otherwise it's a waste of money.

Puntos a favor: You can do EVERYTHING from Sprinklr. It has features and modules that can easily make it your one-stop shop for marketing.

Contras: It's an ever-growing platform, so you'll occasionally run into bugs. That wouldn't be an issue if Support wasn't understaffed, causing some tickets to not get picked up right away, or be sent off to the engineering team for months.

Comentarios: Sprinklr made my customer care work extremely easy and allowed for more efficiency on my part. It also allowed me to study incoming posts and analyze trends, which allowed me to keep track of recurring issues and work to solve them long-term. Overall, a great product, albeit expensive.

Puntos a favor: I love how organized the interface is. Keeping track of and filtering incoming social media posts is made simpler than ever, and scheduling posts to go out is just as easy. The software is becoming increasingly intuitive, which makes it even easier to study the data presented and respond as appropriate.

Contras: Customer service can sometimes be lacking unless you have a truly dedicated representative at your disposal. Additionally, there can be a little bit of a learning curve with some of the buttons and their respective icons as you navigate the interface for the first time.

Puntos a favor: i really like all of the features offered by sprinklr. So easy to schedule content and not have to worry about pushing it live yourself. Tagging features help determine best performing content and analytics aspect is very helpful. Platform is extra helpful if you have an Instagram business profile because it will pull in your IG story metrics. Otherwise, those will not be captured and you need to pull manually.

Contras: creating widgets in the analytics function can be tricky and not always the easiest to set up. Once you get the hang of it, you're golden and ready to dive into your performance.