BenchmarkONE

BenchmarkONE

Por BenchmarkONE

¿Quién usa BenchmarkONE?

Hatchbuck es una plataforma de ventas y marketing para agencias de marketing y pequeñas empresas que necesitan una forma sencilla y asequible de gestionar sus contactos, mejorar el seguimiento y conseguir más clientes.

¿Qué es BenchmarkONE?

La forma más fácil de convertir a clientes potenciales en clientes. Capta clientes potenciales desde tu sitio web. Envía correos electrónicos más inteligentes. Consolida oportunidades en curso. Envía clientes potenciales directamente al equipo de ventas a través del CRM integrado. Gestiona de manera eficiente campañas y flujos de trabajo de ventas y marketing. Las herramientas costosas y sólidas son demasiado para las empresas más pequeñas. Hatchbuck ofrece las herramientas básicas que necesitas sin los costosos añadidos adicionales.

Información sobre BenchmarkONE

BenchmarkONE

http://www.hatchbuck.com/

Fundada en 2012

Resumen de precios de BenchmarkONE

BenchmarkONE no tiene versión gratuita, pero ofrece una prueba gratis. La versión de pago de BenchmarkONE está disponible a partir de USD 39.00/mes.

Precio inicial

USD 39.00/mes

Versión gratuita

No

Prueba gratis

Implementación

En la nube, SaaS, web

Formación

En vivo en línea

Seminarios web

Documentación

Asistencia

Horas laborables

Funciones de BenchmarkONE

Herramientas de automatización de marketing
Análisis y seguimiento del ROI
CTA personalizables
Campañas de goteo
Contenido dinámico
Evaluación de clientes potenciales
Inteligencia de ventas
Marketing de búsqueda
Marketing social
Pruebas A/B
Páginas de aterrizaje y formularios web
Segmentación
Seguimiento de visitantes de la web
Acceso móvil
Almacenamiento de documentos
Evaluación de clientes potenciales
Generación de clientes potenciales
Gestión de tareas
Gestión del territorio
Integración de automatización de marketing
Integración de chat interno
Integración de redes sociales
Marketing por correo electrónico
Presupuestos y ofertas
Segmentación
Sistema de calendarios o recordatorios
Colaboración
Gestión de campañas
Gestión de documentos
Gestión de proyectos
Gestión de tareas
Seguimiento del tiempo
Uso compartido de archivos

Opiniones de BenchmarkONE

Mostrando 5 de 150 opiniones

En general
4.4/5
Facilidad de uso
4.5/5
Atención al cliente
4.6/5
Funcionalidades
4.2/5
Relación calidad-precio
4.4/5
George G.
Business Development and Growth
Consultoría de gestión, 201-500 empleados
Ha utilizado el software durante: Más de dos años
  • Valoración global
    5/5
  • Facilidad de uso
    4/5
  • Características y funcionalidades
    5/5
  • Asistencia técnica
    5/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    10/10
  • Fuente de la reseña 
  • Publicado el 25/7/2018

"The happy lil' secret in the automated marketing world! "

Comentarios: Allows a small marketing outfit to punch above its weight and focus follow-on efforts on the more high-valued prospects.

Puntos a favor: Hatchbuck is great. What? I need to write more? ok. It allows you to create or upload documents, you can include them as well as links into emails, and then combine emails into campaigns where they are delivered at preset times. But that's far from all! Hatchbuck monitors the customer's interactions with your email and awards score points (defined by you) for various activities like visting your website, reading an email, downloading a document or clicking on a link. So when you open Hb you can review the current scores and follow up with the prospects who are raising their hands the furthest. But, there's more! Where Hb 'really' excels is in the logic of these campaigns. For example... if you have a campaign for general interest which you are sending to a generic group and a customer evinces particular interest in your offering (clicks or downloads a lot) Hb logic can detect this and move him to a more aggressive sales campaign. Hb can notify you for any specific buying signal. Hb can send the customer (again, automatically) additional materials based on actions ("oh, you like case studies, eh, take a look at this one") . If you do the campaigns correctly Hb is really a 'fire and forget' homing missile. It has a tremendous number of features (searching and segmentation are awesome) and because of its price structure, it really allows a small company to punch waaaay above its weight class. I'm happy!

Contras: A few things. I'm not crazy about the HTML design tool. (Or, perhaps, I'm a lousy designer?) It seems too old-fashioned. You can get false positives from the lead score system -- especially if you email to high security places like financial institutions whose bots click on everything to test your email for spy/malware. Its awkward to try to call a super high scoring customer who 'appears' fascinated with your content only to learn that he left 6 months ago and the bots are still screening his email. :-(

  • Fuente de la reseña 
  • Publicado el 25/7/2018
Peter P.
Principal
Comercio minorista, 2-10 empleados
Ha utilizado el software durante: Más de dos años
  • Valoración global
    5/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    5/5
  • Asistencia técnica
    5/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    9/10
  • Fuente de la reseña 
  • Publicado el 6/2/2020

"Hatchbuck hits a sweet spot"

Comentarios: Sales engagement and qualification

Puntos a favor: Very good value for the money. The scoring is very helpful in qualifying prospects and interest.

Contras: Not much. It hits the highlights and is affordable.

  • Fuente de la reseña 
  • Publicado el 6/2/2020
Christoph K.
GM
Consultoría de gestión, 2-10 empleados
Ha utilizado el software durante: 6-12 meses
  • Valoración global
    1/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    3/5
  • Asistencia técnica
    4/5
  • Relación calidad-precio
    2/5
  • Probabilidad de recomendación
    2/10
  • Fuente de la reseña 
  • Fuente: SoftwareAdvice
  • Publicado el 18/5/2017

"Product Update 2017: untested, too many bugs, makes customers lose credibility as features simply do not work"

Comentarios: Also, the relaunch did not bring the features which were somewhat announces, e.g. imap integration only possible for gmail as of now.

Puntos a favor: Very nice people in service, easy to use. Pricing is all right, looks nice, has some nice dashboard eye candy

Contras: Simply not reliable anymore, after the relaunch earlier this year, there are too many incidents where you are not in control of what hatchbuck is doing: e.g. unsubscribe doesn´t work: no confirmation that a user unsubscribed and campaigns do not stop, so unsubscribing users might get more emails from you. Embarrassing? Yes. Potentially causing credibility and even legal problem? yeah. Also, automations set for users who subscribe sometimes do not properly work. Conditions are unclear. e.g. Opt-in process: an online form might be set on option in - but that doesn't mean that it actually triggers the necessary steps. Embarrassing? Yes. Potentially causing credibility and even legal problem? yeah. Search (contacts) doesn't find contacts. And - this made me really re-evaluate other options: there was this bug which made other customers´ dashboard appear in my log-in. So I saw all activities going on from another company which also is a hatchbuck user. this made me ask myself if other hatchbuck users at the same time see my stuff/ activities/ personal data of my customers....Again: Embarassing? Yes. Potentially causing credibility and even legal problem? yeah. I do understand that there might be some issues after releasing a relaunch - however when it comes to processes which involve my leads/ customers and make us as a company look unprofessional (no opt-in, no unsubscribe, potential abuse of personal data of leads....) this is beyond any acceptable level and an absolute no-go. We are located in Germany and people are very sensitive about data protection and laws are very strict - we could get sued for each of the three points mentioned above.

  • Fuente de la reseña 
  • Fuente: SoftwareAdvice
  • Publicado el 18/5/2017
Usuario verificado
CEO
Productos farmacéuticos, 2-10 empleados
Ha utilizado el software durante: Más de dos años
  • Valoración global
    4/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    3/5
  • Asistencia técnica
    4/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    10/10
  • Fuente de la reseña 
  • Publicado el 5/12/2019

"Excellent CRM for small company"

Comentarios: Lead tracking, prioritization, campaigns, nurturing

Puntos a favor: I really love Hatchbuck. It has transformed my company in terms of lead tracking and management. It's so easy to set up and use, and is extremely well-priced.

Contras: The interface to send emails to clients is a bit clunky, and I'd value greater options. There are a few bugs with creating new emails, and formatting. It's hard to see what clients you've communicated with that day.

  • Fuente de la reseña 
  • Publicado el 5/12/2019
Mayur T.
Infrastructure Engineer
Tecnología y servicios de la información, 10,001+ empleados
Ha utilizado el software durante: Más de un año
  • Valoración global
    4/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    4/5
  • Relación calidad-precio
    4/5
  • Probabilidad de recomendación
    8/10
  • Fuente de la reseña 
  • Fuente: GetApp
  • Publicado el 15/7/2018

"A great CRM and marketing system for small businesses."

Puntos a favor: The application offers user-friendly graphical user interface. The customer service is very knowledgeable and responsive. Based on the actions of your contact, you can automate trigger emails and reminders. One of the best features is that you can see who all open your emails and the email marketing gets you know about what the users click on. You can track the progress of your campaigns and how well they were received. You can easily merge your contacts from your earlier CRMs. You can categorize the application for clients from several industries. The application does great contact management and is well integrated with social media.

Contras: It's quite difficult to get used to the email templates. the application, in comparison to other similar CRM systems, does not provide many plugins. Reporting capabilities and tags management require improvement. The absence of advanced features. It is very difficult to make edits or copy the campaigns.

  • Fuente de la reseña 
  • Fuente: GetApp
  • Publicado el 15/7/2018