--- description: ¿Qué es y para qué sirve Pinpointe? Lee opiniones verificadas, descubre sus características, precios de planes, ventajas y desventajas. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ¿Qué es Pinpointe? - Reseñas, precios y funciones - Capterra México 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de email marketing](/directory/30013/email-marketing/software) > [Pinpointe](/software/134176/pinpointe) # Pinpointe Canonical: https://www.capterra.mx/software/134176/pinpointe Página: 1 de 3\ Siguiente: [Página siguiente](https://www.capterra.mx/software/134176/pinpointe?page=2) > Email marketing basado en la nube para empresas de tamaño mediano, agencias y remitentes de gran volumen que han superado las capacidades de su ESP actual. > > Veredicto: 55 usuarios lo han valorado con **4.7/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa Pinpointe? Empresas de tamaño mediano: servicios de medios, publicación, agencias, software/tecnología, servicios profesionales, servicios financieros, fabricación, medianas empresas, franquicias. ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.7/5** | 55 Opiniones | | Facilidad de uso | 4.5/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.5/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.5/5 | Basado en las opiniones generales | | Funciones | 4.4/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Pinpointe On-Demand - **Ubicación**: Danville, EE. UU. - **Constitución**: 2009 ## Contexto comercial - **Precio inicial**: USD 99.00 - **Modelo de precios**: (Prueba gratis) - **Público objetivo**: 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Linux (desktop) - **Idiomas admitidos**: inglés - **Países disponibles**: Australia, Canadá, Estados Unidos, Irlanda, Reino Unido ## Funciones - A/B Testing - Acciones activadas por evento - Análisis de campañas - Arrastrar y soltar - Automatización de marketing - Base de datos de contactos - CAN-SPAM Compliance - Campañas de goteo - Campos personalizables - Captura de clientes potenciales - Creación de informes/análisis - Cualificación de leads - Editor WYSIWYG - Gestión de campañas - Gestión de clientes potenciales - Gestión de contactos - Gestión de correo electrónico - Gestión de modelos - Gestión de suscriptores - Importación y exportación de datos - Marketing por correo electrónico - Mobile Optimization - Planificación de campañas - Plantillas de correo electrónico - Programación de campañas - Páginas de aterrizaje y formularios web - Segmentación - Segmentación de clientes - Seguimiento de clics - Seguimiento por correo electrónico - Third-Party Integrations - Varias campañas ## Integraciones (en total: 13) - Adobe Commerce - Google Analytics 360 - LinkedIn for Business - Meta for Business - Salesforce Sales Cloud - Shopify - SugarCRM - Sumo - Twitter/X - Unbounce - WordPress - Zapier - Zendesk Suite ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Chat ## Categoría - [Herramientas de email marketing](https://www.capterra.mx/directory/30013/email-marketing/software) ## Categorías relacionadas - [Herramientas de email marketing](https://www.capterra.mx/directory/30013/email-marketing/software) - [Software de gestión de campañas](https://www.capterra.mx/directory/30012/campaign-management/software) - [Herramientas de automatización de marketing](https://www.capterra.mx/directory/6/marketing-automation/software) - [Herramientas de email tracking](https://www.capterra.mx/directory/31325/email-tracking/software) - [Software para crear landing pages](https://www.capterra.mx/directory/30844/landing-page/software) ## Alternativas 1. [Bitrix24](https://www.capterra.mx/software/113540/bitrix24) — 4.2/5 (984 reviews) 2. [EngageBay CRM](https://www.capterra.mx/software/178819/engagebay-marketing) — 4.7/5 (907 reviews) 3. [Omnisend](https://www.capterra.mx/software/153508/omnisend) — 4.7/5 (836 reviews) 4. [Mailchimp](https://www.capterra.mx/software/110228/mailchimp) — 4.5/5 (17572 reviews) 5. [GetResponse](https://www.capterra.mx/software/153948/getresponse) — 4.2/5 (521 reviews) ## Opiniones ### "Excellent tool for email campaigns, tracking stats, tracking event registrations." — 4.0/5 > **Linda** | *6 de octubre de 2017* | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: logical UI / easy to use Great stats and reporting Support is helpful. You typically get a reply within an hour and the support staff is knowledgeable - not the traditional Scaleable tool. Very comprehensive. Lots of flexibility and details. > > **Puntos en contra**: Need to utilize in more of daily marketing initiatives. > > Easy to track email campaigns stickiness. Great tool for registration tracking. Downloadable statistically information. ----- ### "Pinpointe is perfect for creating emails that outperform the competition because of higher deliverability rates, pre-flight tools & robust reporting" — 5.0/5 > **Usuario verificado** | *15 de noviembre de 2017* | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: I have worked with Pinpointe for over 6 years and they have always been super responsive to our needs. The UI is logical and easy to use with extraordinary reporting and statistics. Their support team is extremely helpful and knowledgeable with responses generally received within an hour. The deliverability is also better than any other system we have tested and they include great testing tools allowing for multi-variant/split testing. My favorite tool is the inbox preview which shows you 25+ inboxes and includes a pre-flight spam checker. Currently I am using their Enterprise edition which allows me to create dedicated sub accounts with an administrator account and additional configuration options. I have 3 of my clients on the platform and all of them are very impressed with the delivery and reporting they are receiving. > > **Puntos en contra**: They don't have a price point that is competitive for small senders, nor do they have a free account. Their target is higher volume and Enterprise The Campaign Builder is very easy to use and intuitive, however I would like to see additional templates added or more options for layouts within these templates. ----- ### "In my third year just sending simple emails and still having trouble with some of the elements." — 4.0/5 > **Nancy** | *25 de septiembre de 2017* | Deportes | Valoración de la recomendación: 5.0/10 > > **Puntos a favor**: I have a hard time coming up with something because I always seem to encounter some kind of difficulty. I just don't think it's newbie user friendly. > > **Puntos en contra**: When I first signed up in 2015, I was receiving telephone support but sometime since then, they have dropped the phone support unless I up my subscription. :-( ----- ### "Pinpointe exceeded our expectations and is an integral part of our business." — 5.0/5 > **Usuario verificado** | *12 de enero de 2021* | Marketing y publicidad | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Exceptional customer service, ease of use, understanding of our needs and extremely complimentary of our needs. We send e-blasts so regularly that we need a service that can attend to any issues or problems that may occur on our end or on theirs. All issues we have had have been immediately resolved without hindering our day-to-day job. The results of e-mail campaigns meet our standards and it is easy to pull the statistics we need to ensure satisfactory results. We are able to improve our database because of the tools that Pinpointe provides, such as exporting hard bounces for e-mail marketing campaigns. With as little experience as I have in HTML building, Pinpointe's campaign builder and HTML upload method has allowed me to easily customize and fix any issues that may occur due to broken HTML > > **Puntos en contra**: The auto generated PDF for reports isn't customizable to what we'd like to have, but this is nothing that we dislike...we love all of the services we get from them. ----- ### "Get enterprise features for a fraction of the cost" — 4.0/5 > **Usuario verificado** | *16 de noviembre de 2017* > > **Puntos a favor**: The user interface is simple yet flexible -- making it easy for an email novice to upload a list and send an email within minutes. For advanced email users, the system has the sophistication you need to handle most any type of email. The Pinpointe team has been great to work with and they respond to email inquires promptly -- many times within the hour. > > **Puntos en contra**: Limited access control on a per user basis -- but I hear they are working on this feature. The team has been very receptive to new feature requests. ----- Página: 1 de 3\ Siguiente: [Página siguiente](https://www.capterra.mx/software/134176/pinpointe?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.mx/software/134176/pinpointe) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados