--- description: ¿Qué es y para qué sirve ActiveDEMAND? Lee opiniones verificadas, descubre sus características, precios de planes, ventajas y desventajas. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ¿Qué es ActiveDEMAND? - Reseñas, precios y funciones - Capterra México 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de automatización de marketing](/directory/6/marketing-automation/software) > [ActiveDEMAND](/software/142305/activedemand) # ActiveDEMAND Canonical: https://www.capterra.mx/software/142305/activedemand Página: 1 de 4\ Siguiente: [Página siguiente](https://www.capterra.mx/software/142305/activedemand?page=2) > Plataforma de marketing digital con todas las funciones creada para agencias de marketing. > > Veredicto: 79 usuarios lo han valorado con **4.2/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa ActiveDEMAND? ActiveDEMAND es una plataforma de marketing flexible y asequible para agencias y profesionales de marketing digital. ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.2/5** | 79 Opiniones | | Facilidad de uso | 3.7/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.4/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.0/5 | Basado en las opiniones generales | | Funciones | 4.2/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: ActiveDEMAND - **Ubicación**: Edmonton, Canadá - **Constitución**: 2012 ## Contexto comercial - **Precio inicial**: USD 15.00 - **Modelo de precios**: (versión gratuita disponible) (Prueba gratis) - **Público objetivo**: 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: alemán, danés, español, finés, francés, inglés, neerlandés, portugués, sueco - **Países disponibles**: Australia, Austria, Bélgica, Canadá, Dinamarca, Estados Unidos, Finlandia, Islandia, Noruega, Nueva Zelanda, Reino Unido, Suecia, Suiza ## Funciones - Acciones activadas por evento - Análisis de campañas - Análisis de páginas web - Arrastrar y soltar - Atribución entre canales - Atribución táctil múltiple - Automatización de marketing - Búsqueda/filtro - CAN-SPAM Compliance - Campañas de goteo - Campos personalizables - Captura de clientes potenciales - Conectores de datos - Creación de informes de llamadas - Creación de informes/análisis - Editor WYSIWYG - Enrutamiento de llamadas - Formularios online - Gestión de campañas - Gestión de clientes potenciales - Gestión de contactos - Gestión de la conformidad - Gestión de modelos - Gestión de suscriptores - Gestión del consentimiento - IVR - Identificación de cuenta de destino - Identificador de llamadas - Importación y exportación de datos - Integración de telefonía informática - Marketing por correo electrónico - Marketing social - Mobile Optimization - Modelado de atribuciones - Panel de comunicaciones - Panel de control personalizable - Participación del cliente - Personalización - Programación de campañas - Páginas de aterrizaje y formularios web - Real-Time Reporting - Segmentación de clientes - Segmentación por público - Seguimiento de campañas - Seguimiento de conversión - Seguimiento de la participación - Seguimiento por correo electrónico - Supervisión KPI - Varias fuentes de datos - Visualización de datos … y 22 características más ## Integraciones (en total: 87) - 1CRM - AWeber - Accelo - Act\! - AdRoll - Adobe Commerce - Agile CRM - Aline - AllClients - Basecamp - BigCommerce - BigContacts - Bitrix24 - Breeze - Capsule … y 72 integraciones más ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Chat ## Categoría - [Herramientas de automatización de marketing](https://www.capterra.mx/directory/6/marketing-automation/software) ## Categorías relacionadas - [Herramientas de automatización de marketing](https://www.capterra.mx/directory/6/marketing-automation/software) - [Programas para seguimiento de llamadas](https://www.capterra.mx/directory/30901/call-tracking/software) - [Herramientas de marketing de atribución](https://www.capterra.mx/directory/31081/marketing-attribution/software) - [Software de marketing de cuentas](https://www.capterra.mx/directory/31125/account-based-marketing/software) - [Herramientas de generación de leads](https://www.capterra.mx/directory/30963/lead-generation/software) ## Alternativas 1. [monday.com](https://www.capterra.mx/software/147657/monday-com) — 4.6/5 (5726 reviews) 2. [Marketo Engage](https://www.capterra.mx/software/75130/marketo-lead-management) — 4.3/5 (710 reviews) 3. [EngageBay CRM](https://www.capterra.mx/software/178819/engagebay-marketing) — 4.7/5 (907 reviews) 4. [Salesforce Marketing Cloud](https://www.capterra.mx/software/7723/salesforce-marketing-cloud) — 4.2/5 (526 reviews) 5. [Omnisend](https://www.capterra.mx/software/153508/omnisend) — 4.7/5 (836 reviews) ## Opiniones ### "Powerful functionality, once you get around the user experience" — 4.0/5 > **Jon** | *16 de octubre de 2019* | Recursos Humanos | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: You can do an awful lot with ActiveDEMAND. Automation workflows, form submissions, CRM integration, email creation and sending, lead scoring - it's all there. I would say that it outperforms Pardot and possibly even HubSpot, while being less money. > > **Puntos en contra**: The user experience is horrendous. Once you know where things are, what icons mean, and get inside the head of the people who built it, you can get around with relative ease. But until that point, you are pretty much reliant on the support people for help. The good news is that the support team are EXTREMELY helpful and don't mind you talking to them on the chat three, four times a day\! > > We were trying to implement marketing automation, and to capture leads from our website and put them into Salesforce. We have been successful with both of those, and I have been particularly impressed with the quality and flexibility of ActiveDEMAND's support team. ----- ### "Active Demand from an Agency Perspective" — 4.0/5 > **Christina** | *19 de agosto de 2020* | Marketing y publicidad | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: The capabilities that I appreciate most on Active Demand are the list filterting email developer/editor. I appreciate the amount of criteria that you can filter your lists by, giving the ability to add or remove contacts to your lists seamlessly and easily. The email developer is easy to use, aside from a few small glitches. > > **Puntos en contra**: My least favorite thing about the platform is the amount of time reporting takes to propegate. I can't see real-time performance from email campaigns, at best I can see data after 24 hours or so, but if you like mo monitor your campaigns more closely, this will fall short. > > Overall I have been very pleased with the platform. The chat function is very helpful and I almost always get an immediate response and help resolving the issues that I have. With any playform there are "gotchas" that come to light after you get in to it more intently, and I have encountered those with Active Demand, like the incredibly slow load times when cloning elements, and certain clunky parts of the interface, but my overall experience with both the software and the customer service has been positive. ----- ### "Too many issues to bother with" — 1.0/5 > **Usuario verificado** | *7 de noviembre de 2023* | Tecnología y servicios de la información | Valoración de la recomendación: 0.0/10 > > **Puntos a favor**: I can't say there is anything I would recommend about it. > > **Puntos en contra**: - extremely basic UX - fundamental issues with reporting dashboards - cannot receive email versions of these - inaccurate reporting - contacts dropping out of campaigns or getting stuck in certain stages with no reason why - CRM prospects being pushed in as Admin's on the ActiveDemand account (\!?\!?) - Cannot setup a lead as such in Pipedrive without creating a deal first - this is absolutely basic functionality - contact lists sometimes blanking out certain details of the contact - for no apparent reason, and cannot be seen when exported either - basic "unsubscribes" in Active Demand do not always come through into Pipedrive so have to manually check this for every single unsubscribe contact - when importing contacts it would duplicate the list upload so you end up with 15 blank lists and have to guess which one held the contacts - customer support never knew what the issues were/why they were happening - system is super buggy in general. - I have so many more issues, but hopefully this gives you a flavour.... > > Has been more trouble than it was worth, may as well bite the bullet and pay for a trusted and reliable CRM/Marketing automation tool like Salesforce. ----- ### "Everything I need to run the company and more" — 5.0/5 > **Victor** | *19 de agosto de 2020* | Tecnología y servicios de la información | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: It is feature-packed and covers all my needs from Marketing Automation, Lead conversion, Account-Based Marketing. Power dialer, Social, and much more I have to yet implemented. > > **Puntos en contra**: Workflow designer can be a slow on on very large workflows. > > I needed to decomission Pardot, and merge several other application and acquire new functionality to be responsive to our needs. Support was fantastic and got me running very fast. ----- ### "My Experience with Active Demand" — 4.0/5 > **Usuario verificado** | *19 de agosto de 2020* | Alimentación y bebidas | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: The support has been great, I love the ability to chat with experts whenever i'm having an issue and the response is prompt and the advice usually solves my issue. I like the reporting tools and that new features are constantly being updated/added. > > **Puntos en contra**: I don't like that I can't use the workflow editor on my current subscription and don't really need the upgraded version for how we use the software. Also, it seems to take a long time to load pages. > > Overall experience has been positive. I like that it integrates with our CRM for distributing leads and I find the email/campaign builder easy to use. ----- Página: 1 de 4\ Siguiente: [Página siguiente](https://www.capterra.mx/software/142305/activedemand?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.mx/software/142305/activedemand) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Datos estructurados