--- description: ¿Qué es y para qué sirve TrueLoyal? Lee opiniones verificadas, descubre sus características, precios de planes, ventajas y desventajas. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ¿Qué es TrueLoyal? - Reseñas, precios y funciones - Capterra México 2026 --- Breadcrumb: [Inicio](/) > [Software de promoción de clientes](/directory/31435/customer-advocacy/software) > [TrueLoyal](/software/143027/zinrelo) # TrueLoyal Canonical: https://www.capterra.mx/software/143027/zinrelo Página: 1 de 4\ Siguiente: [Página siguiente](https://www.capterra.mx/software/143027/zinrelo?page=2) > Zinrelo es una plataforma de recompensas de fidelización de nivel empresarial diseñada para las necesidades de empresas medianas y grandes. > > Veredicto: 57 usuarios lo han valorado con **4.8/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa TrueLoyal? Comerciantes de diversos mercados verticales que buscan involucrar a sus clientes de múltiples maneras y ganar su fidelidad para aumentar la repetición de compras y los ingresos. ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.8/5** | 57 Opiniones | | Facilidad de uso | 4.8/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.8/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.7/5 | Basado en las opiniones generales | | Funciones | 4.7/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: TrueLoyal - **Constitución**: 2010 ## Contexto comercial - **Público objetivo**: 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: inglés - **Países disponibles**: Afganistán, Albania, Alemania, Andorra, Angola, Anguila, Antigua y Barbuda, Arabia Saudita, Argelia, Argentina, Armenia, Aruba, Australia, Austria, Azerbaiyán, Bahamas, Bangladés, Barbados, Baréin, Belice y 208 más ## Funciones - CRM - Creación de informes/análisis - Gestión de campañas - Gestión de membresías - Gestión de promociones - Gestión de recompensas - Ludificación - Programa de fidelización - Promoción social - Seguimiento de la participación - Seguimiento de recomendaciones ## Integraciones (en total: 21) - Adobe Commerce - Bazaarvoice - BigCommerce - Clover - Cogent - HubSpot CRM - HubSpot Marketing Hub - Klaviyo - Listrak - Miva - NetSuite - PowerReviews - PrestaShop - Shift4Shop - Shopify … y 6 integraciones más ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Chat ## Categoría - [Software de promoción de clientes](https://www.capterra.mx/directory/31435/customer-advocacy/software) ## Categorías relacionadas - [Software de promoción de clientes](https://www.capterra.mx/directory/31435/customer-advocacy/software) - [Software de fidelización de clientes](https://www.capterra.mx/directory/10031/customer-loyalty/software) ## Alternativas 1. [Kangaroo](https://www.capterra.mx/software/149363/kangaroo-rewards) — 4.9/5 (248 reviews) 2. [White Label Loyalty](https://www.capterra.mx/software/212226/white-label-loyalty-platform) — 4.7/5 (15 reviews) 3. [Guusto](https://www.capterra.mx/software/186209/guusto) — 4.9/5 (3441 reviews) 4. [Referrizer](https://www.capterra.mx/software/144990/referral-marketing-automation) — 4.8/5 (196 reviews) 5. [Tango](https://www.capterra.mx/software/146809/e-gift-card-rewards-and-incentives) — 4.8/5 (518 reviews) ## Opiniones ### "Best loyalty program so far" — 5.0/5 > **Raphael** | *6 de marzo de 2023* | Productos cosméticos | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: - top notch integration/technical team- customer support- admin panel ease of use- loyalty program easy to set up - price > > **Puntos en contra**: An integration with \[sensitive content hidden\] (our current CMS) back in 2015 would have been sensational. > > Yon-Ka Paris has been using Zinrelo for more than 5 years. I also tried other solutions such as Smile.io and Yotpo rewards for different projects and always ended up switching to Zinrelo. Zinrelo has the best customer service and technical support, always available and extremely helpful. They're helping us (without counting their hours) for a migration to Magento we're currently working on for our B2B website, and on many other B2C projects such as the refer a friend program. Working with them feels like working with our own team really. Our success is also theirs, and you can tell. I highly recommend them. ----- ### "Great Software to have fro a grwoing online store." — 5.0/5 > **Adel** | *30 de septiembre de 2019* | Comercio minorista | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Zinrelo has helped me to create this perfect bond and make our customers enhousiaste to place their orders. our customers database was grwoing and needed a customizable program to help keep our customers well rewarded and appreciated . > > **Puntos en contra**: some of the features need a deep customization , but that is the part of the paid service , you get what you pay for , however i find the basic features are more than enough , but you shoudl consider doing these customization in the future specially for online stores to make the software looks better on the website. we are considering this in the future. > > The Overall experience is impressive , specially dealing with the sales team and the technical support , they are prompt , prompt and friendly and have hands on their program. ----- ### "Hard to show specific value to rewards program" — 3.0/5 > **greg** | *11 de octubre de 2023* | Alimentación y bebidas | Valoración de la recomendación: 0.0/10 > > **Puntos a favor**: concept of rewards program. > > **Puntos en contra**: cumbersome to implement, hard to justify return on investment, account management is lacking - no sense of urgency and lacks understanding in loyalty concept > > fair at best. likely going to pull out program ----- ### "Zinrelo Review" — 4.0/5 > **Tyler** | *6 de diciembre de 2020* | Envases y contenedores | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: It was pretty easy to set up. It was easy talking with their sales team, and implementation team. The software is good, and the concept of reward points is something that we've been wanting to do for a while. > > **Puntos en contra**: There aren't many things I could think of. > > Overall it has been a positive experience. We'd recommend this product to others, and it works well with Shopify. ----- ### "Fast & easy to implement" — 5.0/5 > **Nick** | *30 de mayo de 2021* | Productos cosméticos | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Zinrelo is packed with loyalty rewards features that could be easily tailored to our business and customers. We wanted to launch our program at the earliest, and they followed a very structured process to help us do that. We are planning to set up a program for our B2B customers as well. > > **Puntos en contra**: No cons that I can think of, everything works pretty well for us. ----- Página: 1 de 4\ Siguiente: [Página siguiente](https://www.capterra.mx/software/143027/zinrelo?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.mx/software/143027/zinrelo) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados