Buffer

Buffer

Por Buffer

¿Quién usa Buffer?

Su objetivo es servir a distintos mercados, como editores, equipos de startups en etapas intermedias, organizaciones sin ánimo de lucro, educación superior, equipos deportivos, comercio electrónico, emprendedores, empresas y grandes compañías.

¿Qué es Buffer?

Buffer es una plataforma de gestión de redes sociales intuitiva y optimizada en la que confían marcas, empresas, agencias e individuos para generar un compromiso y resultados significativos en las redes sociales. Ofrece un paquete de productos de publicación, participación, analíticas y colaboración en equipo. Sus productos son cuidadosamente perfeccionados para ayudar a los profesionales de marketing y equipos de redes sociales a trabajar de manera más eficiente y efectiva.

Información sobre Buffer

Buffer

https://buffer.com

Fundada en 2010

Resumen de precios de Buffer

Buffer está disponible a partir de USD 15.00/mes. Buffer dispone de una una versión gratuita y ofrece una prueba gratis. Consulta más información sobre precios de Buffer a continuación.

Precio inicial

USD 15.00/mes

Versión gratuita

Prueba gratis

Implementación

En la nube, SaaS, web

Móvil: nativo de iOS

Móvil: nativo de Android

Formación

Seminarios web

Documentación

Asistencia

En línea

Funciones de Buffer

Herramientas de marketing en redes sociales
Análisis
Enfoque en grupo objetivo de clientes
Filtrado por palabras clave
Gestión de contactos
Gestión de contenidos
Gestión de varias cuentas
Programación de publicaciones
Publicaciones automatizadas
Seguimiento de conversión
Colaboración
Creación de informes/análisis
Gestión de contenidos
Gestión de varias cuentas
Participación del cliente
Programación de publicaciones
Publicaciones automatizadas
Seguimiento de marcas
Supervisión de redes sociales

Reseñas de Buffer

Mostrando 5 de 1001 reseñas

En general
4.5/5
Facilidad de uso
4.6/5
Atención al cliente
4.5/5
Funcionalidades
4.3/5
Relación calidad-precio
4.5/5

Stay Ahead on Social Media Easily with Buffer

Publicado el 14/10/2019
Amber C.
Inbound Marketing Strategist
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña 
5/5
En general
5/5
Facilidad de uso
4/5
Características y funcionalidades
Asistencia técnica
4/5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Comentarios: Buffer helps our clients manage their social media profiles and schedule out their social media messages according to our strategy ahead of time. This tool makes it easy to work ahead and streamline your scheduling process. The free plan is quite nice as well, as you can connect 3 accounts and schedule out 10 messages ahead of time. This is nice for clients that are just starting to utilize social media management tools! While the pricing structure seems a bit odd, the frustrations I have with Instagram and social media scheduling apps will exist no matter which app you use!

Puntos a favor: Buffer makes it easy to schedule out your social media posts ahead of time and you can also manage multiple different accounts from one place. At our marketing company, it's also easy for clients to understand and use on their own time whether they're on their phone or computer.

Contras: Using Instagram with any social media scheduling app can be a pain and Buffer is no exception to this rule. Some IG posts have to be scheduled manually which defeats the purpose if you're just using Buffer to control IG accounts. Their pricing structure is also confusing with different prices for publishing, analyzing and replying. It can make it difficult for potential clients to understand exactly what they're paying for.

Buffer-Social Media Management and Automation

Publicado el 30/12/2018
Nathaniel C.
Co-Founder, Consultant & Content Manager
Tecnología y servicios de la información, Trabajador autónomo
Ha utilizado el software durante: Más de un año
Fuente de la reseña 
4/5
En general
4/5
Facilidad de uso
4/5
Características y funcionalidades
5/5
Asistencia técnica
4/5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Comentarios: The best thing about Buffer is the number of accounts and posts that can be added. Next up the ability to see the overall potential of posts in the analytics gives a good insight as to who your fans are, who they're fans are and what they like sharing. Overall, Buffer is a must have for Social Media users who can't spend every waking hour posting.

Puntos a favor: I have been using Buffer for around two years and still think it is a must-have for any social media users who are needing to automate their posts. Top pros for this software are: Relatively low cost.
Run multiple profiles.
Ability to schedule damn near unlimited posts.
Scheduling options and queue are presented well and easy to use.
The way the analytics are presented.
The content feed is also a brilliant feature, although it can also do with some significant improvements. This is by far one of the best low cost/free software's for Twitter, Facebook and LinkedIn posting.

Contras: As above, the content feed needs some improvement, as it does not always pull the most recent links. Addition of a filter for the content feed would be an A* feature. Sometimes hashtag lists do not display correctly and errors can be shown when tagging someone's profile. Need to be able to create a permanent, possibly arranged list of regularly used hashtags. Instagram posts need to be monitored as direct posting is not available, instead, you are notified to 'ok' the post first. This wouldn't be a problem IF the notifications actually were pushed on time, plus it does kind of defeat the purpose of the automation.

Respuesta de proveedores

por Buffer el 10/1/2019

Hi, Nathaniel, thank you so much for the kind feedback and suggestions. Your suggestions are really helpful in helping us improve the product. I personally really like the idea of filtering the content feed.

I'm glad to share that you can now schedule and automatically publish your Instagram posts to your Instagram Business profiles without needing the notifications. Here's more information: https://buffer.com/instagram.

-Alfred

One of the best social media management platforms with a high price for teams

Publicado el 14/1/2020
Darien C.
Youth Pastor
Instituciones religiosas, 2-10 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña 
5/5
En general
5/5
Facilidad de uso
5/5
Características y funcionalidades
Asistencia técnica
3/5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Comentarios: Overall, Buffer is an excellent platform that offers incredible features - but due to the high price for simple features like team management & multiple users, it is not for me. While our social media team was just me, I found it to be the very best platform for social media management - offering a simple UI & high quality features for the free & low-tier accounts - as our team grew, we rapidly outgrew Buffer simply due to pricing, and found that there were similar products at a lower price point that would fit our needs.

Puntos a favor: Buffer is perhaps one of the simplest & easiest social media platforms on the market today; offering comprehensive and crucial features for managing your social media streams. This platform allows for the easy management of multiple social media accounts, allowing you to customize post-times & days, and then schedule posts quickly via the Queue only for those days. It offers built in analytics, direct posting to Instagram & Instagram stories, team management features & more - assuming you are willing to pay for those features. Overall, Buffer was probably my favorite social media management platform due to its simplicity & base features, yet it suffers in a few key areas.

Contras: I loved using Buffer for the period of time that I actually used it, but quickly discovered that the platform could not suite my needs because of one insurmountable obstacle - price. As a non-profit youth organization, having a low overhead cost for platforms such as this is extremely important, and I quickly found myself unable to continue using Buffer as my social media team grew simply because I could not afford their $65 CAD/month just to be able to have a second user (without admin privileges). The added features like direct Instagram Story & first comment seem interesting for me, but not at the cost $663/annually when there are alternatives (be it, with less features) out there that offer a lower overhead cost AND non-profit discounts. Furthermore, while the platform itself is extremely simple to use, I found their pricing structure & different brand building products to be quite confusing - with products such as "Reply", "Publish" and "Analyze" featuring little to no immediately accessible descriptions, and each one carrying a different pricing structure & subscription requirement. Lastly, one feature I've found on other social media platforms (but not on buffer) that I wish were available is the ability to draft a single post that can be queued in multiple social media channels, and customized for each channel. With buffer, you would need to recreate each post - which can take added time dependent on your social media channels.

Simple solution for keeping social active

Publicado el 18/12/2019
Alexa R.
Conversion Copywriter
Marketing y publicidad, Trabajador autónomo
Ha utilizado el software durante: Más de dos años
Fuente de la reseña 
5/5
En general
4/5
Facilidad de uso
4/5
Características y funcionalidades
Asistencia técnica
5/5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Comentarios: It's great for clients just starting out with social or who need an idiot-proof solution to schedule content across a bunch of social sites without much effort. I've suggested it to a ton of my clients when I was doing social media management, it makes it easy to keep the feeds full without too much of a headache. It's still got it's downsides, but so do most of the other ones out there.

Puntos a favor: I often recommend Buffer to clients as a simple way to keep social accounts active. I like the queue, and the chrome extension is a convenient way to easily add new articles and shares to your social feed without having to do much extra work. The feature where it adds hashtags on insta to a comment is really slick too. The free version gets a lot done and even the paid is a pretty good value for just posting to social.

Contras: I get a bit annoyed when it unpairs from my social accounts. I try to avoid notifications so this means my accounts can go dark for a few days until I notice that it hasn't been posting content to that site. The chrome extension can also be glitchy, where you have to reload the page to use it. It's also a bit lame that for any additional features it's a new paid thing, like analytics etc. It adds up fast for truly agile functionality.

Buffer is ok

Publicado el 6/12/2019
Duane K.
owner
Fotografía, Trabajador autónomo
Ha utilizado el software durante: Más de dos años
Fuente de la reseña 
3/5
En general
4/5
Facilidad de uso
4/5
Características y funcionalidades
4/5
Asistencia técnica
3/5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Puntos a favor: Does what they say which is allows one to schedule posts to social media.

Contras: Raised their price for individual accounts from 10 to 15 a month. Went to the free plan because of it then you lose posting abilities. Software has always had issues with it as each "upgrade" can result in loss of features. I hesitate to upgrade because of this. Sometimes it is best to leave things along. Some of the responses the software give can seem sophomoric, "Oops" comments, how about programming in not allowing times that have gone by instead of the comments? Every third post the app hangs for at least 3 minutes which is very annoying. They had better versions than the current ones as of late.