--- description: ¿Qué es y para qué sirve Iterable? Lee opiniones verificadas, descubre sus características, precios de planes, ventajas y desventajas. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ¿Qué es Iterable? - Reseñas, precios y funciones - Capterra México 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de automatización de marketing](/directory/6/marketing-automation/software) > [Iterable](/software/143902/iterable) # Iterable Canonical: https://www.capterra.mx/software/143902/iterable Página: 1 de 4\ Siguiente: [Página siguiente](https://www.capterra.mx/software/143902/iterable?page=2) > Iterable es la plataforma de marketing de crecimiento que impulsa una verdadera relevancia omnicanal a escala. > > Veredicto: 63 usuarios lo han valorado con **4.3/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa Iterable? Se dirige a especialistas en marketing de crecimiento en empresas de consumo de los sectores de comercio electrónico/minorista, entretenimiento, mensajería, educación y reclutamiento. ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.3/5** | 63 Opiniones | | Facilidad de uso | 4.3/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.4/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.2/5 | Basado en las opiniones generales | | Funciones | 4.3/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Iterable - **Ubicación**: San Francisco, EE. UU. - **Constitución**: 2013 ## Contexto comercial - **Público objetivo**: 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: inglés - **Países disponibles**: Albania, Alemania, Andorra, Australia, Austria, Bielorrusia, Bosnia y Herzegovina, Bulgaria, Bélgica, Canadá, Chequia, Chipre, Ciudad del Vaticano, Croacia, Dinamarca, Eslovaquia, Eslovenia, España, Estados Unidos, Estonia y 36 más ## Funciones - A/B Testing - Acciones activadas por evento - Análisis de campañas - Automatización de marketing - Base de datos de contactos - CAN-SPAM Compliance - CRM - Campañas de goteo - Contenido dinámico - Creación de informes/análisis - Editor WYSIWYG - Gestión de campañas - Gestión de canales - Gestión de contactos - Gestión de la comunicación - Gestión de modelos - Gestión de suscriptores - Importación y exportación de datos - Marketing multicanal - Marketing por correo electrónico - Marketing social - Modelos personalizables - Multi-Channel Attribution - Notificaciones push - ROI Tracking - SMS Marketing - Segmentación - Segmentación de clientes - Seguimiento de la participación - Seguimiento de visitantes de la web - Seguimiento por correo electrónico - Varias campañas ## Integraciones (en total: 3) - Adobe Commerce - Mixpanel - Segment ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia 24/7 - Chat ## Categoría - [Herramientas de automatización de marketing](https://www.capterra.mx/directory/6/marketing-automation/software) ## Categorías relacionadas - [Herramientas de automatización de marketing](https://www.capterra.mx/directory/6/marketing-automation/software) - [Herramientas de email marketing](https://www.capterra.mx/directory/30013/email-marketing/software) - [Software de gestión de campañas](https://www.capterra.mx/directory/30012/campaign-management/software) - [Software de compromiso del cliente](https://www.capterra.mx/directory/30906/customer-engagement/software) - [Herramientas de mobile marketing](https://www.capterra.mx/directory/31308/mobile-marketing/software) ## Alternativas 1. [Brevo](https://www.capterra.mx/software/132996/brevo) — 4.6/5 (3408 reviews) 2. [Mailchimp](https://www.capterra.mx/software/110228/mailchimp) — 4.5/5 (17572 reviews) 3. [MailerLite](https://www.capterra.mx/software/136603/mailerlite) — 4.7/5 (2256 reviews) 4. [ActiveCampaign](https://www.capterra.mx/software/79367/activecampaign) — 4.6/5 (2561 reviews) 5. [Systeme.io](https://www.capterra.mx/software/198994/systeme) — 4.8/5 (2126 reviews) ## Opiniones ### "Fantastic email marketing software with great workflows" — 5.0/5 > **Alan** | *24 de septiembre de 2020* | Software informático | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: The WYSIWYG editor for emails is really nice because I can build emails without any code and make them look on brand and functional. The workflow tool is also really powerful for building automatic campaigns that continually perform well. > > **Puntos en contra**: Iterable feels like it just slow sometimes. Loading campaigns, saving templates, navigating to different parts of the software. If the pages and elements loaded faster it would feel a lot more snappy. > > Overall we've had a very positive experience with Iterable that has given me autonomy over email marketing and have had not to rely too much on developers to help me achieve my email marketing goals. ----- ### "My Experience with Iterable Explained in a Review" — 5.0/5 > **Andrew** | *16 de abril de 2025* | Diseño | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Iterable enhances cross-channel marketing campaigns orchestration which unify customer experiences in real-time. The availability of robust personalization and segmentation tools is an added advantage since it is easy to segment audiences based on location and behaviors. > > **Puntos en contra**: There has really been nothing that I encounter as a flaw when using Iterable for graphic designs campaigns. ----- ### "Easy to use tool" — 5.0/5 > **Flavio** | *25 de febrero de 2026* | Banca | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: Nice tool that has an interface really ease to use. Iterable records various customer events, which are visible in two formats - charts and table listing, which helps us to understand better customer's behaviour and target marketing campaigns, also manage targeted emails sent to customers. > > **Puntos en contra**: Sometimes if the number of messages sent to Iterable are high, their API gets overwhelmed and we can get some error messages returned. > > In overall, Iterable is a nice tool to have in company that allow us to understand better our customer base. ----- ### "Good product, poor aftersales experience." — 3.0/5 > **Naina** | *15 de mayo de 2025* | Automoción | Valoración de la recomendación: 6.0/10 > > **Puntos a favor**: Super flexible, allows lots of customization. Good for scale. Onboarding process was quick and helpful. > > **Puntos en contra**: - Aftersales service. We signed up for their email and SMS 5 months ago. Our SMS have been blocked twice in the past 1 month, and they have zero accountability for it. They refuse to tell us why they block us, or what we can do to prevent it in the future. - Hidden fee - they charge extra for something as simple as creating new senders, something which is usually self serve in even the most basic tools and they don't tell you this when signing you on. - Reporting - not reliable. You get different numbers when you open different reports. It took us multiple emails to tell them there was an issue when our unique open rates were higher than open rates. > > While the onboarding (outsourced) experience and sales experience was good, I find myself struggling with basic things as setting up new senders. We have been blocked twice from sending SMS, and they don't seem to move very quickly on such business critical issues either. I am weary of signing on new products with them, because I also don't know which parts of the tool will be free to use, and what I would have to pay for after I have signed. You should really probe into that aspect if you're looking to onboard them. ----- ### "Great tool for managing marketing channels at scale" — 4.0/5 > **Tim** | *12 de enero de 2026* | Marketing y publicidad | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: Iterable is a versatile tool that I've used for 9+ years for marketing campaigns. It's workflow capabilities are by far the most seamless setup compared to the competition. Email and texting all with one tool making campaign setup easy and straight forward. > > **Puntos en contra**: Occasional support issues and minor bugs that sometime take a bit to get the answers on what happened (nearly every tool will have these problems). > > Great tool hoping it continues to outperform competitors in the space who are ever evolving and improving their product but for now would recommend it as one of the better marketing tools for email and texting. ----- Página: 1 de 4\ Siguiente: [Página siguiente](https://www.capterra.mx/software/143902/iterable?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.mx/software/143902/iterable) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | | tr | | ----- ## Datos estructurados