Optimizely

"Optimizely is the tool taught in CRO classes"

Puntos a favor: I took a CRO course this past year and Optimizely was the go-to A/B testing software. Here's why:
#1: Super easy to use. You do not need to know how to code, anyone can set up a test and launch it same-day.
#2: Super easy to understand data. Optimizely essentially analyzes your data for you. Obviously, you should know your stuff when it comes to statistical significance when to stop a test (hint: not just when you reach statistical significance), etc, but the graphs and data charts are crisp and clean.
#3: Only what you need. I'm sure Optimizely has a TON of features, but I just used it for simple A/B testing. It worked well for this, and I wasn't bogged down with complex aspects that I didn't need. For someone who does want a more complex tool, I'm sure you can find that in Optimizely with more of the advanced features.

"The best A/B testing tool"

Puntos a favor: The best A/B testing tool in my opinion. Light footprint, no screen flickering for variants, experiments easy to set up using the integrated editor and code IDE.

Contras: I can't think of anything I didn't like about this software.

"Okay A/B testing tool - there are better options"

Comentarios: I got the ability to set up A/B tests on my website. Nothing too special, since there's a bunch of other software out there that will do the same thing.

Puntos a favor: I was attracted to Optimizely because it's a low-cost tool to run A/B tests on websites. Even though their prices have changed over the years, it's still one of the lowest-cost solutions out there. It's also easy to use, because the most time-consuming step is putting the code on your site. If you have a small website, you can get it done in a few minutes.

Contras: Preview mode is really buggy. I also wish there was a way to segment the results by audience. For example, if I'm running a different type of traffic to a page I want to be able to see a separate page of data specifically for that. The new goal setting flow is also buggy, but it is new. Hopefully they fix all the kinks as time goes on.

"MVT concepts and phase release features"

Comentarios: We use Optimizely primarily for data and headline testing. We have also used Optimizely to release in a phased manner to allow control testing of new features on a smaller section of users.

Puntos a favor: Ability to segment users based on attributes (such as age, location, and platform) and evaulate interface concepts, data and headline changes, as well as phased deployment of completed features. Rich dashboard to monitor experiments and provide data snapshots during a campaign.

Contras: App integration is more challenging than the script used for web, though there are client libraries in Swift, Java, and other languages to make this easier.

"Excellent AB testing tool!"

Puntos a favor: With this tool, you can check which web page or landing page is working best, thanks to the A / B tests. This option allows you to compare two pages with their different elements. In real time, you can see which one is getting more visits and more conversions. All this without having to have programming knowledge, since you will not have to write a single code. The page that gets the most interactions and the best results will be the one chosen. A good way to guarantee more success in each of your creations.

Contras: This software is very expensive, but it is really worth its initial price, everything else is wonderful