Optimizely

"Optimizely is the tool taught in CRO classes"

Puntos a favor: I took a CRO course this past year and Optimizely was the go-to A/B testing software. Here's why:
#1: Super easy to use. You do not need to know how to code, anyone can set up a test and launch it same-day.
#2: Super easy to understand data. Optimizely essentially analyzes your data for you. Obviously, you should know your stuff when it comes to statistical significance when to stop a test (hint: not just when you reach statistical significance), etc, but the graphs and data charts are crisp and clean.
#3: Only what you need. I'm sure Optimizely has a TON of features, but I just used it for simple A/B testing. It worked well for this, and I wasn't bogged down with complex aspects that I didn't need. For someone who does want a more complex tool, I'm sure you can find that in Optimizely with more of the advanced features.

"The best A/B testing tool"

Puntos a favor: The best A/B testing tool in my opinion. Light footprint, no screen flickering for variants, experiments easy to set up using the integrated editor and code IDE.

Contras: I can't think of anything I didn't like about this software.

"MVT concepts and phase release features"

Comentarios: We use Optimizely primarily for data and headline testing. We have also used Optimizely to release in a phased manner to allow control testing of new features on a smaller section of users.

Puntos a favor: Ability to segment users based on attributes (such as age, location, and platform) and evaulate interface concepts, data and headline changes, as well as phased deployment of completed features. Rich dashboard to monitor experiments and provide data snapshots during a campaign.

Contras: App integration is more challenging than the script used for web, though there are client libraries in Swift, Java, and other languages to make this easier.

"Okay A/B testing tool - there are better options"

Comentarios: I got the ability to set up A/B tests on my website. Nothing too special, since there's a bunch of other software out there that will do the same thing.

Puntos a favor: I was attracted to Optimizely because it's a low-cost tool to run A/B tests on websites. Even though their prices have changed over the years, it's still one of the lowest-cost solutions out there. It's also easy to use, because the most time-consuming step is putting the code on your site. If you have a small website, you can get it done in a few minutes.

Contras: Preview mode is really buggy. I also wish there was a way to segment the results by audience. For example, if I'm running a different type of traffic to a page I want to be able to see a separate page of data specifically for that. The new goal setting flow is also buggy, but it is new. Hopefully they fix all the kinks as time goes on.

"An intuitive tool adapted to the needs of its customers."

Comentarios: It has been very useful at the time of performing the A / B testing, it adapts to the needs of the client, which is an ideal aspect and the reason why it has been implemented in the company, can be used on different platforms and devices without any Disadvantage providing mobility its use extends from a desktop PC to mobile devices without reducing its software potential.

Puntos a favor: It is a very simple tool that allows you to perform analytical tests on the web, its interface is complete, it is not necessary to apply a line of code which reduces some time in that aspect, has a good reputation and is also ideal for those beginners who work in web design since it does not require previous knowledge, from my point of view it is an ideal tool that should not be missing in any web development.

Contras: Its characteristics as well as functionalities are suitable both for different users and level of knowledge regarding web development, nothing to say about it.