--- description: ¿Qué es y para qué sirve BEAM? Lee opiniones verificadas, descubre sus características, precios de planes, ventajas y desventajas. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ¿Qué es BEAM? - Reseñas, precios y funciones - Capterra México 2026 --- Breadcrumb: [Inicio](/) > [Software de gestión de marcas](/directory/30531/brand-management/software) > [BEAM](/software/150454/beam-brand-center) # BEAM Canonical: https://www.capterra.mx/software/150454/beam-brand-center > BEAM (participación de marca y gestión de activos) es la solución elegida por marcas líderes como Deloitte, Allstate y Chevron. > > Veredicto: 4 usuarios lo han valorado con **4.5/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa BEAM? BEAM es ideal para líderes de marca de grandes organizaciones en las que las personas representan a la marca. Entre sus clientes se encuentran Deloitte, Allstate, Kodak, ConocoPhillips, BNY Mellon, USA Today y Chevron. ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.5/5** | 4 Opiniones | | Facilidad de uso | 4.5/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.3/5 | Basado en las opiniones generales | | Relación calidad-precio | 3.7/5 | Basado en las opiniones generales | | Funciones | 3.3/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 70% | (7/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Monigle - **Ubicación**: Denver, EE. UU. - **Constitución**: 1971 ## Contexto comercial - **Precio inicial**: USD 7,500.00 - **Público objetivo**: 1,001-5,000, 5,001-10,000, 10,000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Linux (desktop), Chromebook (desktop) - **Idiomas admitidos**: inglés - **Países disponibles**: Afganistán, Albania, Alemania, Andorra, Arabia Saudita, Argentina, Armenia, Australia, Austria, Azerbaiyán, Bangladés, Baréin, Bielorrusia, Bolivia, Bosnia y Herzegovina, Brasil, Brunéi, Bulgaria, Bután, Bélgica y 99 más ## Funciones - Biblioteca de contenidos - Búsqueda de texto completo - Búsqueda/filtro - Categorización de activos - Comentarios/notas - Control de procesos de aprobación - Control de versiones - Controles o permisos de acceso - Creación de informes y estadísticas - Creación de informes/análisis - Creación de marca personalizable - Directrices de marca - Etiquetado - Gestión de activos digitales - Gestión de contenidos - Gestión de documentos - Gestión de flujos de trabajo - Gestión de metadatos - Gestión de proyectos - Gestión del cambio - Herramientas de colaboración - Modelos personalizables - Third-Party Integrations ## Integraciones (en total: 3) - Adobe Experience Manager - Mailchimp - Microsoft Viva Engage ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Asistencia 24/7 - Chat ## Categoría - [Software de gestión de marcas](https://www.capterra.mx/directory/30531/brand-management/software) ## Categorías relacionadas - [Software de gestión de marcas](https://www.capterra.mx/directory/30531/brand-management/software) - [Sistemas de gestión de contenidos CMS](https://www.capterra.mx/directory/10007/content-management/software) - [Software de gestión de activos digitales](https://www.capterra.mx/directory/30203/digital-asset-management/software) - [Software MRM (Marketing Resource Management)](https://www.capterra.mx/directory/31020/mrm/software) - [Programas de gestión de creatividades](https://www.capterra.mx/directory/31340/creative-management/software) ## Alternativas 1. [Airtable](https://www.capterra.mx/software/146652/airtable) — 4.6/5 (2222 reviews) 2. [Flipsnack](https://www.capterra.mx/software/176854/flipsnack) — 4.6/5 (307 reviews) 3. [Filecamp](https://www.capterra.mx/software/133218/filecamp) — 4.7/5 (114 reviews) 4. [Frontify](https://www.capterra.mx/software/183904/frontify) — 4.8/5 (81 reviews) 5. [Wrike](https://www.capterra.mx/software/76113/wrike) — 4.4/5 (2887 reviews) ## Opiniones ### "Software built by brand experts" — 4.0/5 > **Usuario verificado** | *11 de marzo de 2020* | Consultoría de gestión | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: The software is built by brand experts which means they have features that other platforms don't have or haven't thought of. For example, the helpdesk, access for vendors, showcase, user level analytics were unique to BEAM. Other vendors that positioned as brand management tools were really asset management. > > **Puntos en contra**: The software is built by brand experts, which means they don't seem to be experts in software, QA or project management. In theory they know what will work well and what people need but the CMS is catching up and development is not always on schedule. We've been frustrated by the lack of transparency and follow through in this regard, as well as some expected functionality or seemingly simple customizations. ----- ### "BEAM Review" — 5.0/5 > **Jamie** | *11 de enero de 2023* | Servicios para el consumidor | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: The structure of the software is user-friendly. There are many things that the software does well, such as allowing sub-admin access to specific users, file sharing through the file exchange feature, buildable resource libraries, simple uploading process. > > **Puntos en contra**: The reporting tool of the site seems like a missed opportunity. The tool is clunky and it's not easy to compare items within a specific library to one another. I have a lot of stakeholders that would benefit greatly from an automated usage report and/or being able to compare one campaign to another. It would also helpful to see how access/downloads change over time. We also have 6 entities that make up our Brand Center. It would help the user experience if you could be on a specific page in one entity and be able to switch to another entity and stay on the same page for the new entity. > > My overall experience with BEAM has been positive. The platform does what we need it to do. ----- ### "Northwell Health Beam Experience" — 4.0/5 > **Mary** | *20 de junio de 2016* | Hospital y atención sanitaria | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: Having just launched a new brand identity at our organization, BEAM made our launch more successful and helped us to reach and engage employees more quickly and efficiently. By improving the distribution model, it has enabled them to find and use the right messaging, tools, and assets. This has largely eliminated the brand inconsistency issues that were a problem in the past. As part of the team that manages brand, it has also allowed us to focus our time on more important tasks as part of our day job. We're no longer processing individual requests for logos or image files now that all employees have access to what they need when they need it. > > **Puntos en contra**: I don't fully understand the reports and exactly how they are built. I would also like to be able to share assets via a link on a one-off basis to people that don't have access to the full site. > > From a personal point of view, I find the BEAM platform very easy to use. Despite being offered tutorials in how to use it, I was able to jump straight in to it and navigate myself around without any problems. ----- ### "Nothing but positive things to say about BEAM and the Monigle team\!" — 5.0/5 > **Rene** | *26 de mayo de 2016* > > Having used BEAM for some time now, I continue to be happy with how it works and how well it scales to fit our particular needs. All of our brand assets are organized and presented in a way that makes it easy for users to quickly find exactly what they're looking for. The file exchange is a particularly popular feature. With restrictions on sending large files via email, the brand center offers an extremely useful solution for sharing assets across departments. As an administrator, my time is no longer spent repeatedly fielding requests for individual assets when I can simply point them to the brand center and allow them to self-serve from a collection of approved materials. All this combines to maintain a consistent brand identity. The customer service provided by Monigle is excellent. They are always responsive and quick to resolve any issues. I have absolutely no complaints. ## Enlaces - [Ver en Capterra](https://www.capterra.mx/software/150454/beam-brand-center) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados