¿Quién usa Exponea?
Exponea ayuda a los líderes del segmento de mercado a aprovechar el poder de los datos para crear viajes de clientes personalizados.
¿Qué es Exponea?
Se plantea un futuro en el que las empresas realmente entiendan a sus clientes y los atraigan de una manera beneficiosa para ambos.
La nube de marketing de Exponea ayuda a las empresas a obtener el máximo valor de la recopilación y análisis y permiten actuar sobre las interacciones de los clientes. A diferencia de cualquier otra solución en la nube, es destacable haber creado una plataforma que ofrezca una experiencia de cliente individual en pocos días y que permita a los especialistas en marketing ejecutar, automatizar y evaluar campañas independientes de sus departamentos de TI.
Información sobre Exponea
Fundada en 2015
Resumen de precios de Exponea
Exponea está disponible a partir de USD 0.01/mes. Exponea no tiene versión gratuita, pero ofrece una prueba gratis. Consulta más información sobre precios de Exponea a continuación.
Funciones de Exponea
Opiniones de Exponea
Mostrando 5 de 24 opiniones
Publicado el 2/8/2016
Comentarios: With Exponea we are able to introduce to our customer their each individual consumer with its unique digital behavior, explore the real performance of Marketing Campaigns investments and use Automation to understand and drive unexplored sales potential. Using various analytical functions (segmentation, attribution, funnels and retention analysis) we are able to understand "what is happening in real time" and what needs to be done trough communication channels (SMS, email, layers…) to improve the sales performance for our customer.
Publicado el 19/4/2019
Incredibly powerful software, great design, great support
Puntos a favor: It is an incredibly well-designed and well-featured software. The scenario builder concept is brilliant and much of the user interfaces were accessible and not terribly daunting despite how feature-rich the software is. Their support team and account managers who we worked with were all fabulous, responsive, and knowledgable.
Contras: Exponea is constantly developing and growing, which is great, but a con that comes with that is that some of the newer features would have kinks that needed to be worked out. However, they are always responsive to troubleshooting and putting in updates when needed. Just part of the territory of being on the cutting edge.
Publicado el 16/6/2016
Comentarios: Exponea is immensely useful for helping us with segmentation, analysis of our own data and overall marketing performance optimization in the company. Huge help with most campaigns and guys are really helpful with their professional and humanly approach. Highly recommended!
Puntos a favor:
-segmentations based on whatever you specify
-e-mail service direct integration
-custom scenarios and campaigns
-advanced analytics of sales funnel based on occams razor
-if integrated intelligently, not blocked by tracker blockers
-UI still in evolution process
-mobile version (but 99% of time, you do not do analytics on your mobile :))
Publicado el 10/12/2019
Comentarios: I am satisfied with this tool. It has many great feature (some of them we for now do not use but I believe we will integrate it soon and start using it)
Puntos a favor:
I use it daily. Mostly for analytical and reporting purposes. You can import data from many sources (brick-and-mortar branches, call centre, mobile app). We can approach the data directly through Google Big query with Power BI. Exponea has also Funnels, Flows where we can see the data in a graphic way and use it for example in Dashboard for a quick look.
Also we use it for sending automated & customised emails, creating weblayers which customise the website for particular users, integration with advertising systems Google Ads and Facebook ads.
Contras: I encounter only one small issue and that is reporting abilities in Exponea interface (for example row limit 10 000 for the report or limited options for data visualisation)
Publicado el 21/11/2018
Puntos a favor:
Not easy to use
You have to learn a lot about it
Not working as imagined Every time