¿Quién utiliza este software?

Empresas medianas y B2B, B2C y empresas de comercio electrónico con al menos 5000 contactos.

Valoración media

158 opiniones
  • En general 4.3 / 5
  • Facilidad de uso 4.2 / 5
  • Atención al cliente 4.3 / 5
  • Funcionalidades 4.2 / 5
  • Relación calidad-precio 4.1 / 5

Detalles del producto

  • Versión gratuita No
  • Prueba gratis
  • Implementación En la nube, SaaS, web
  • Formación En persona
    Seminarios web
    Documentación
  • Asistencia En horario ininterrumpido (atiende un representante)
    Horas laborables
    En línea

Datos del proveedor

  • dotdigital
  • https://www.dotdigital.com
  • Fundada en 1999

Sobre dotdigital Engagement Cloud

dotmailer es una plataforma de automatización de marketing por correo electrónico para pymes y empresas de negocio a negocio, negocio a cliente, y comercio electrónico. El software permite a los especialistas en marketing de 156 países utilizar datos avanzados para diseñar, probar y enviar potentes campañas automáticas. dotmailer se integra a la perfección con las plataformas de comercio electrónico de clase mundial Shopify, BigCommerce, y es el único paquete de software de automatización de marketing en Magento Commerce. Los CRM incluyen Salesforce, Microsoft Dynamics, Oro y otros.

Funciones de dotdigital Engagement Cloud

  • Análisis y seguimiento del ROI
  • CTA personalizables
  • Campañas de goteo
  • Contenido dinámico
  • Evaluación de clientes potenciales
  • Inteligencia de ventas
  • Marketing de búsqueda
  • Marketing social
  • Pruebas A/B
  • Páginas de aterrizaje y formularios web
  • Segmentación
  • Seguimiento de visitantes de la web
  • Autorrespondedores
  • Biblioteca de imágenes
  • Campañas de goteo
  • Conformidad CAN SPAM
  • Contenido dinámico
  • Correo electrónico activado por evento
  • Correos electrónicos optimizados para el formato móvil
  • Creación de informes/análisis
  • Editor de correo electrónico WYSIWYG
  • Encuestas de cliente
  • Gestión de la lista de correo
  • Gestión de modelos
  • Gestión de suscriptores
  • Pruebas A/B
  • Páginas de aterrizaje y formularios web
  • Acciones activadas por evento
  • Base de datos de contactos
  • Gestión de canales
  • Gestión de clientes potenciales
  • Marketing por correo electrónico
  • Varias campañas

Las opiniones más útiles de dotdigital Engagement Cloud

Easy to navigate and create campaigns. Wish it worked better with magento 2.

Publicado el 7/5/2018
Leticia B.
senior design manager
Diseño, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña 
5/5
En general
5 / 5
Facilidad de uso
3 / 5
Características y funcionalidades
5 / 5
Asistencia técnica
2 / 5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Comentarios: We were able to send out more emails due to the easy use of the software. Wish other things were improved.

Puntos a favor: easy to use. makes it simple for a person who is not very technical to send emails. support is good but only if the same tech person helps you out, seems like if they are not well informed it takes forever to get the help you need. at first our plan was well structured for our needs at the moment however as you grow it seems to be way more difficult to upgrade without having to more then triple your costs. they do not cap your images, so you can add as many images and files sizes you want. other companies like bronto charge you for extra space to upload images. this can be a problem since one day you will have to go into your image archive and delete old images that were used in past emails. so if a customer has your email in the inbox and you delete your images it will display a broken link. campaign reporting is another cool feature but it seems like the company still doesn't really have a good accurate reporting as google analytics so its kinda pointless to have reporting in their platform if they do not have accurate reporting. if you are looking for a platform like this, I suggest you get a plan that allows room for growth. for promoters that like using emojis in their subject lines, this company does offer a good amount of different icons. AB testing is really easy to implement as well. Switching and managing multiple accounts is also easy to use. their mobile features are cool, but are not always coded to adjust to where things don't break or look odd in the emails.

Contras: the platform does not do a good job notifying you if your emails are failing or if data is failing to be collected from orders or customers. Can go months without knowing if something is not working.

Good email marketing platform for a reasonable price

Publicado el 20/11/2018
Usuario verificado
Marketing Manager
Papel y productos forestales, 13-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña 
4/5
En general
4 / 5
Facilidad de uso
4 / 5
Características y funcionalidades
4 / 5
Asistencia técnica
5 / 5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Comentarios: Dotmailer helped us send much more effective marketing campaign emails. Audience segmentation is easier than before. We're now sending personalized triggered campaigns to customers. Our transactional emails are now templated and much easier to update. Emails view better on mobile devices. Company was overall pleasant to work with through onboarding process.

Puntos a favor: Full-featured email platform at a cost lower than most competitors. UI is straightforward and functional, relatively fast. I don't have much trouble finding what I'm looking for. Onboarding, knowledge base, and technical support meant I learned the platform pretty quickly. Technical support has always replied quickly and is usually helpful. Program builder for triggered emails is easy to use, and powerful. Segmentation tool works well. Able to template and send all our transactional emails at no additional cost.

Contras: Reporting could be improved. We can't figure out how to link to our Google Analytics account. Easyeditor for emails is OK. Would prefer something more robust with more even more features. Sometimes pages load slow through the UI.

Excellent Email Automation for Magento

Publicado el 17/8/2018
Rudy P.
Digital Marketing
Biotecnología, 501-1000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña 
4/5
En general
4 / 5
Facilidad de uso
3 / 5
Características y funcionalidades
4 / 5
Asistencia técnica
3 / 5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Comentarios: If you are looking for a simple to use email automation system with Magento, it is probably one of the top choice. However if you are handy and like to create your own logic and unique segmentation from your email interaction, it may not be sophisticated enough.

Puntos a favor: It works well if you are using Magento as your e-commerce platform. It is easy to use and the integration logic with Magento is very simple to execute. The package also comes with survey forms, SMS and ability to create landing pages. If you are new to email automation, this system may be a good start to get you familiar with logics and scheduling.

Contras: The integration is nice to setup, however it may slow down the overall system. If you like to run various dynamic values, the system may give up (you will receive email from the admin if "your campaign has been cancelled"). The issue is there is no warning when you setup the logic if it may cause issue. It just happens when you set the schedule and let it runs. Another issue is the survey form only allows you to send the acknowledgment to 1 email address only. Lastly the system integration to other platform is not as fluid as to Magento . It claims if it works with Salesforce, Shopify etc. However they are limited on data integration and capabilities.

Overall, I personally enjoy Dotmailer's interface and functionalities. I think it is easy to use.

Publicado el 15/2/2018
James M.
Marketing Assistant
Ha utilizado el software durante: Más de un año
Fuente de la reseña 
4/5
En general
4 / 5
Facilidad de uso
3 / 5
Características y funcionalidades
5 / 5
Asistencia técnica
5 / 5
Relación calidad-precio

Puntos a favor: - Dotmailer's drag and drop functions
- Segments are easy to use
- Easy Landing Page editing
- Easy survey creation
- Speed has increased since I started using it nearly 2 years ago
- Customer support is fantastic

Contras: - There are many bugs. Many times when editing text from the design interface, the text spacing will be thrown off.
- I also strongly dislike the new 18one release. The percentages are not rounded unless you compare them with another campaign. I think that the number of emails delivered should be under the number of emails sent. Soft bounces and hard bounces are not as easy to find. When you click "view more" under any field in the "At a glance" menu, it just takes you to a list of people which I don't think is very useful.
- Landing page reporting tab doesn't really show you any report, just number of views
- I personally would like to see a functionality where you could see test send history so you can see who has been a sent a test and when they were sent.

Brilliant mailing platform.

Publicado el 21/5/2018
Naomi T.
Marketer
Banca, 1001-5000 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña 
4/5
En general
4 / 5
Facilidad de uso
4 / 5
Características y funcionalidades
5 / 5
Asistencia técnica
5 / 5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Puntos a favor: I like the Dotmailer support team , they were very helpful while we first began using this solution and they have been helpful at every step during these past few months.As a sales and marketing specialist ; I was able to reference the Dotmailer support team approach to my team ,as an example of how to provide effective product support to users.
I have got very little knowledge of html and I have been able to use this solution to create newsletters still ,all thanks to their easy editor which removes the need to leverage on a programming background to get work done. I must admit though ,that for my marketing colleagues who have got a better programming knowledge ; they create better newsletter templates than I do.
It has an high email delivery ratio and we are able to monitor the number of recipients who opened our newsletter emails.

Contras: Dotmailer pricing is on the high side when compared with substitute products.However , with the amount of quality support we have gotten so far ; it does not matter ,as far as it keeps getting the job done for us.

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