--- description: ¿Qué es y para qué sirve Pendo? Lee opiniones verificadas, descubre sus características, precios de planes, ventajas y desventajas. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ¿Qué es Pendo? - Reseñas, precios y funciones - Capterra México 2026 --- Breadcrumb: [Inicio](/) > [Software de compromiso del cliente](/directory/30906/customer-engagement/software) > [Pendo](/software/151951/pendo-platform) # Pendo Canonical: https://www.capterra.mx/software/151951/pendo-platform Página: 1 de 11\ Siguiente: [Página siguiente](https://www.capterra.mx/software/151951/pendo-platform?page=2) > Capta los datos del comportamiento del usuario, segmenta los usuarios y, luego, actúa a través de encuestas, sondeos y mensajes en la aplicación. > > Veredicto: 238 usuarios lo han valorado con **4.5/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa Pendo? Equipos de gestión de productos, éxito del cliente, asistencia al cliente, ingeniería, marketing, ventas y UX. ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.5/5** | 238 Opiniones | | Facilidad de uso | 4.1/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.5/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.3/5 | Basado en las opiniones generales | | Funciones | 4.4/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Pendo.io - **Ubicación**: Raleigh, EE. UU. - **Constitución**: 2014 ## Contexto comercial - **Modelo de precios**: (versión gratuita disponible) (Prueba gratis) - **Público objetivo**: 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: inglés - **Países disponibles**: Afganistán, Albania, Alemania, Andorra, Angola, Anguila, Antigua y Barbuda, Arabia Saudita, Argelia, Argentina, Armenia, Aruba, Australia, Austria, Azerbaiyán, Bahamas, Bangladés, Barbados, Baréin, Belice y 209 más ## Funciones - Alertas y notificaciones - Análisis de búsquedas de usuarios - Análisis de comportamientos - Análisis de texto - Análisis del embudo - Análisis visual - Chat en vivo - Comunicación multicanal - Creación de contenidos - Creación de informes de tráfico web - Creación de informes y estadísticas - Creación de informes/análisis - Encuestas y comentarios - Estructura de encuesta NPS - Estudios de pulso - Formación en la aplicación - Gestión de comentarios - Gestión de empleados - Gestión de encuestas y sondeos - Gestión de la comunicación - Gestión de la conformidad - Gestión de la experiencia del cliente - Gestión de plazos de entrega - Gestión de tareas - Guía contextual - Herramientas de colaboración - Historial de cliente - Hoja de ruta del producto - Importación y exportación de datos - Mapas térmicos - Modelos personalizables - Métricas de rendimiento - Onboarding del usuario - Panel de actividades - Panel de comunicaciones - Planificación de proyectos - Portal de autoservicio - Priorización - Reconocimiento de empleados - Recopilación de datos multicanal - Recordatorios - Segmentación de clientes - Seguimiento de conversión - Seguimiento de eventos integrados en aplicaciones - Seguimiento de interacciones entre usuarios - Seguimiento de la participación - Seguimiento de tiempo en la página - Seguimiento del comportamiento - Visualización - Visualización de datos … y 27 características más ## Integraciones (en total: 31) - Amazon Redshift - Calendly - ChurnZero - Confluence - Domo - Drift - Elastic Enterprise Search - Fivetran - Fullstory - Gainsight CS - HelpDocs - HubSpot CRM - Igloo - Intercom - Jira … y 16 integraciones más ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Chat ## Categoría - [Software de compromiso del cliente](https://www.capterra.mx/directory/30906/customer-engagement/software) ## Categorías relacionadas - [Software de compromiso del cliente](https://www.capterra.mx/directory/30906/customer-engagement/software) - [Software de análisis de datos cualitativos](https://www.capterra.mx/directory/31297/qualitative-data-analysis/software) - [Herramientas de análisis web](https://www.capterra.mx/directory/30073/web-analytics/software) - [Herramientas de analítica móvil](https://www.capterra.mx/directory/30936/mobile-analytics/software) - [Software de experiencia del usuario (UX)](https://www.capterra.mx/directory/31036/ux/software) ## Alternativas 1. [Google Analytics 360](https://www.capterra.mx/software/177042/google-analytics) — 4.7/5 (8090 reviews) 2. [Mixpanel](https://www.capterra.mx/software/158740/mixpanel) — 4.5/5 (145 reviews) 3. [Hotjar](https://www.capterra.mx/software/163516/hotjar) — 4.6/5 (539 reviews) 4. [Amplitude](https://www.capterra.mx/software/158741/amplitude) — 4.6/5 (67 reviews) 5. [Lucky Orange](https://www.capterra.mx/software/150695/lucky-orange) — 4.7/5 (260 reviews) ## Opiniones ### "Great Tool For Analytics, Gathering User Feedback, and Customer Outreach" — 5.0/5 > **Joseph** | *15 de noviembre de 2022* | Software informático | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Our organization uses Pendo for a variety of purposes. We use the powerful analytic tools to understand how our users are using our product. This helps our Product Managers make important roadmapping decisions, track feature adoption, and monitor user behavior. The design team gets a lot of benefit from the Funnel and Pathing features, it helps them to study user flows and make design adjustments on the fly. We use guides frequently to announce new features, market events and webinars, collect user feedback, and educate users on how to use our features. I really like the NPS functionality, this allows us to be constantly collecting user feedback that is sampled on a random basis. This has been extremely beneficial for us to track if we are improving our NPS and PMF score quarter by quarter.Nearly ever department in our organization gets some benefit from Pendo, whether its our Product, Customer Success, Marketing, or Sales teams. > > **Puntos en contra**: There is a huge learning curve with Pendo. It can take months to learn all the ins and outs, and it needs to be set up correctly or you will lose all the benefits of the tool. The hardest steps are injecting the Pendo snippet into your codebase, setting up data attributes correctly. tagging the pages/features. creating‹ segments. and excluding testing environments and test orgs. In the past we ran into some troubles with Pendo when we had several people using the tool at once who were not properly trained, this lead to a messy Pendo instance and incorrect/unreliable data. It is best to have one Pendo owner in your organization who is completely familiar with the tool and owns all aspects of Pendo from implementation to maintenance. Once it is set up properly. it is an incredibly powerful and beneficial tool for any organization. > > I love Pendo\! It's fun to use and I always discover new insights into our users and product. ----- ### "Used at Multiple Companies / Highly Recommend" — 5.0/5 > **Josh** | *6 de mayo de 2019* | Telecomunicaciones | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Pendo is a great tool. It is easy to use and helps executives start tracking the right metrics (instead of guessing at what is important). It also scales your support organization with automated onboarding and educational opportunities for users. > > **Puntos en contra**: Sometimes the reports bug-out, but the support team is quick to respond. Additionally, there is no way to communicate with users OUTSIDE your application ecosystem (i.e. email). If a user isn't engaged with your software, you have to go into a different system in order to get re-engagement. ----- ### "Terrible company w terrible biz practice" — 1.0/5 > **Mark** | *14 de enero de 2020* | Internet | Valoración de la recomendación: 0.0/10 > > **Puntos a favor**: Nothing impressive. Slow responsiveness in generating ui/ux pages > > **Puntos en contra**: Terrible biz practice. After a year of license, suddenly came and say we have to pay more because we are using more features. The features used are what they trained our team to use after the agreement was signed and also we paid for the training. > > Not that useful as only work for web interface. We have apps so need better tool. And terrible biz practice trying to scam more money from customers... ----- ### "Good tool for web analytics and onboarding" — 4.0/5 > **Olya** | *19 de diciembre de 2025* | Tecnología y servicios de la información | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: It's easy to use once everything is set up from engineering side. It's easy to create analytics, experiment with different guides and track it's performance. > > **Puntos en contra**: Sometimes data collected is incorrect. The discrepancy is not big but I noticed different numbers when I set the same filters. Also, limited number of guide types (but probably it's within our company). I would love to know if I can do more. Also, sometimes, the number of functionality can be overwhelming. I don't know where to start or what I can find our with the functionality I have > > Overall, I have a positive experience. I think it's a great tool to plan onboarding for your product and collect some basic web analytics ----- ### "Principal User Interface Engineer" — 5.0/5 > **Dhavalkumar** | *11 de diciembre de 2025* | Software informático | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Pendo gives us a clear, consolidated view of how customers actually use our product—what they click, where they drop off, and which features drive the most value. The path, funnel, and cohort reports make it easy to answer questions that used to require custom analytics work. I like that non-technical teammates can create in-app guides, tooltips, and surveys without engineering support, which speeds up experimentation. The segmentation options are strong, so we can target messages by account tier, behavior, or region instead of blasting everyone. And the last one THE DARK THEMING, allowing teams to support any theme personalization without needing of code change. Overall, it feels like good value for money because it replaces several separate tools (analytics, surveys, and basic onboarding) with a single standalone platform. > > **Puntos en contra**: The biggest drawback is the learning curve\! there are a lot of options, and it takes time to understand which reports and filters to use for different questions. Implementation and tagging can also be a bit technical, so you still need initial engineering support to get clean data. Some of the more advanced dashboards and exports feel a little rigid, and customizing reports beyond the built-in templates can be tedious. Thanks to Pendo MCP where my team would leverage the pendo metrics through any LLM's. > > I use Pendo since 2018. Overall, Pendo has helped us move from opinion-driven discussions to data-driven decisions about UX decisions. We use it to validate whether new features are actually being adopted, identify friction points, and trigger in-app messages or surveys at the right moments in a user’s journey. The combination of behavioral analytics, NPS/feedback collection, and in-app guidance in one place makes it easier for product, UX, and customer success to stay aligned. There are definitely areas where the UI and reporting could be more intuitive, but once the core setup is in place, Pendo becomes a reliable part of our product decision-making process. ----- Página: 1 de 11\ Siguiente: [Página siguiente](https://www.capterra.mx/software/151951/pendo-platform?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.mx/software/151951/pendo-platform) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | tr | | ----- ## Datos estructurados