¿Quién utiliza este software?
Designed for businesses of all sizes, it is a cloud-based marketing platform that helps users schedule, search and repost stories and campaigns on Instagram.
Valoración media180 opiniones
- En general 4.4/5
- Facilidad de uso 4.4/5
- Atención al cliente 4.2/5
- Funcionalidades 4.2/5
- Relación calidad-precio 4.3/5
Detalles del producto
- Precio inicial USD 9.00/mes
- Versión gratuita Sí
- Prueba gratis No
En la nube, SaaS, web
Móvil: nativo de iOS
Móvil: nativo de Android
Datos del proveedor
- Fundada en 2014
Cloud-based platform that helps you plan, manage and schedule your visual social media posts and marketing campaigns on Instagram.
Funciones de Later
- Enfoque en grupo objetivo de clientes
- Filtrado por palabras clave
- Gestión de contactos
- Gestión de contenidos
- Gestión de varias cuentas
- Programación de publicaciones
- Publicaciones automatizadas
- Seguimiento de conversión
Las opiniones más útiles de Later
Publicado el 7/3/2019
Gave me My Life Back!!!
Later has legitimately changed the way I do business and how I think about social media as a whole. Social media is not a burden anymore, but something that I am very intentional with, I keep my media organized, I get it scheduled, I find it joyful and not a drag to deal with and I owe this all to Later.
Major kudos to the Later team for making such an amazing platform!
Puntos a favor: Later is unbelievably EASY to use! Whether you choose weekly or monthly view, , scheduling with Later could not be any easier!! I have Pinterest, Facebook and Instagram, plus you can connect Twitter as well. They now have scheduling for Insta Stories which is a REALLY BIG DEAL!!! The analytics tools are pure gold because they will help you see exactly how your posts are performing and focus on how to steer your campaigns moving forward. The newly released hashtags analytics will also let you see exactly how well each and every hashtag you're using is performing, so you'll know if you should be using them or research more and replace those hashtags with new ones. Especially if you are handling multiple accounts across a multitude of platforms, and you want to stay on top of your social media, Later is ABSOLUTELY a tool that anyone with a business should use nowadays!!!
Contras: I started using Later about two years ago and I can already tell how much they have evolved in just the two years since I've been a user. in the beginning they did not have a placeholder for images, just in case I just had an idea and had the text/copy, but would add the image later. Well, they just rolled this out. So this is just one example of one shortcoming I used to not like about the software, but they are making huge huge strides in constantly improving the platform!
Publicado el 7/12/2019
Excellent Instragram Scheduler
Comentarios: Before finding Later, I struggled to maintain consistency with my Instagram posting and a cohesive look was nonexistent for my account. Being given the ability to schedule out several days or even a week's worth of posts, and arrangement them so they looked nice together has been a game-changer. I have gone from 500 followers to over 10K followers in the past 2 years thanks to the consistency and visuals Later provides me.
Puntos a favor: My favorite element of Later is the grid display. When uploading your images/content to the scheduler, yoit makes it easy to view the images in a grid similar to the Instagram layout. By seeing your content in the same layout it will be posted allows you to arrange your content in an order that allows the images to look cohesive.
Contras: Honestly, I do not have any complaints about the app. I find it easy to use, and it meets my needs perfectly.
Publicado el 27/9/2019
See Ya LATER, Competing Apps!
Comentarios: Overall, Later's been a great app to utilize. We tried Buffer, which didn't appeal to our experience style. Later's made it easy for us to post on multiple accounts and customize the scheduled posts. Later's helped us maintain a consistent social media presence in my organization's off-season time when our programming is spread out but we wanna show our relevance in the community.
Puntos a favor: How easy it is to use, that it's an industry standard, and the extra features in the subscription are actually worth the price. The free version is accessible to people new to social media marketing, which makes it easy for anyone to get social media marketing/communications experience. The interface makes it easy to visualize when posts are scheduled, which photos have or haven't been used yet, and which social networks the posts are scheduled for. On top of that, I love that each post can be customized based on a platform's post guidelines and, if you have different demographics for each network, you can tailor your first caption to whatever audience you're trying to appeal to.
Contras: The only issue I ran into with Later is trying to authorize Later to log into Facebook mostly because we have multiple admins on the organization's page. We ended up resolving it by finding out the only person allowed to authorize the two apps to combine info is the person with the email address tied to the Later account. It's a hassle to keep in mind, but a small one that can be relieved easily.
Publicado el 19/9/2019
More a scheduling app that anything else
I think it's a good tool to schedule posts os stories that you have previously designed and edited. It'd not very helpful when it comes to tag or mention a large number of people which is quite important if you collaborate with lots of different teams and accounts in your business.
Overall, it'd be more helpful if the usability was a bit more similar to what you find on Instagram, however I guess it's just a question of getting used to it (although the predictive keyboard would be a great help).
Puntos a favor:
Later is quite useful to have an idea of what your progression is in terms on followers and reactions.
What I like the most about it is the preview option that lets you have a better idea of how your posts would look like . There aren't many other apps that offer you such a useful view.
Obviously we also like the fact that lets you schedule all your posts and in general is very intuitive and easy to use. I like how it relays on visual structures to plan your feed.
It doesn't overcomplicate things which is very handy.
Customer service is also really good.
All the analytics part of it is really helpful. However, I think it would improve if it could give more details about the overall engagement of our profile. This means it would be great if we could have graphics that sum up all the reactions ( reactions for our stories, posts and clicks on our link all together).
One thing I would also improve is to allow the option of uploading more than one still per post. At the moment every time we want to post a few pictures together we need to do it through out phone.
I'd also add predictive text when it comes to tag or mention any of our contacts (at the moment you have to enter the full name of everyone, an it takes way longer than doing it though Instagram, specially when you need to tag a lot of people).
I'd also like to have the option for adding text to our stories. At the moment Lates lets you crop or apply filters to your stories but it doesn't let you add text or gifs as you would do directly on Instagram.
Publicado el 4/12/2019
Love this program!
Comentarios: I can go on vacation and not worry that my Team's social media channels will be without content while I am gone. It is so seamless people think I never take a vacation! And my Team Members have access to the social media admin side, so they can delete or edit anything that is posted while I'm unreachable.
Puntos a favor: I love later because I can schedule social media posts for times of the day when I am not in the office and when I am on vacation. It is easy to upload content to the site, and you can see which items have been used and which haven't. You can schedule multiple posts with the same content for different days. You can schedule posts for a variety of social media programs.
Contras: Using the free version, you are limited in the number of posts that you can schedule per month. And you can't see the statistics on which posts were viewed the most to know the best time of day to schedule. It is annoying to have to refresh the connections to your social media sites.