¿Quién utiliza este software?

HubSpot CRM es ideal para pequeñas y medianas empresas (entre 10 y 200 empleados) que están limitadas por hojas de cálculo, pero que no necesitan muchas de las características avanzadas de los complejos sistemas CRM empresariales.

Valoración media

2216 opiniones
  • En general 4.5 / 5
  • Facilidad de uso 4.5 / 5
  • Atención al cliente 4.5 / 5
  • Funcionalidades 4.5 / 5
  • Relación calidad-precio 4.5 / 5

Detalles del producto

  • Versión gratuita
  • Prueba gratis
  • Implementación En la nube, SaaS, web
    Móvil: nativo de iOS
    Móvil: nativo de Android
  • Formación En persona
    En directo en línea
    Seminarios web
    Documentación
  • Asistencia En horario ininterrumpido (atiende un representante)
    Horas laborables
    En línea

Datos del proveedor

  • HubSpot
  • http://www.hubspot.com/
  • Fundada en 2006

Sobre HubSpot CRM

Ideal para empresas que tienen entre 10 y 1000 empleados. Adéntrate en el siglo XXI con HubSpot CRM, un sistema de gestión de relaciones con los clientes (CRM) que es fácil de usar, elimina el trabajo manual y realmente ayuda a tu equipo de ventas a vender. Es gratis y puedes comenzar a usarlo ahora mismo. HubSpot CRM permite mantener todos los contactos en una base de datos centralizada y personalizable, registra automáticamente cada interacción y recorre continuamente Internet, haciendo un seguimiento de más de 13 millones de empresas (y en crecimiento).

Funciones de HubSpot CRM

  • Búsqueda de clientes potenciales
  • Captura de clientes potenciales
  • Distribución de clientes potenciales
  • Evaluación de clientes potenciales
  • Generación de clientes potenciales
  • Gestión de campañas
  • Gestión del pipeline
  • Segmentación de clientes potenciales
  • Seguimiento de actividades
  • Seguimiento de fuentes
  • Acceso móvil
  • Almacenamiento de documentos
  • Evaluación de clientes potenciales
  • Gestión de tareas
  • Gestión del territorio
  • Integración de automatización de marketing
  • Integración de chat interno
  • Integración de redes sociales
  • Marketing por correo electrónico
  • Presupuestos y ofertas
  • Segmentación
  • Sistema de calendarios o recordatorios
  • Análisis de atención al cliente
  • Búsqueda
  • Catalogación y categorización
  • Chat en vivo
  • Control de respuestas por correo electrónico
  • Gestión del conocimiento
  • Métricas de rendimiento
  • Portal de autoservicio
  • Seguimiento de asistencia al cliente
  • Asistencia al cliente
  • Automatización de marketing
  • Catálogo de productos
  • Evaluación de clientes potenciales
  • Gestión de campañas
  • Gestión de centros de atención telefónica
  • Gestión de clientes potenciales
  • Gestión de contactos
  • Gestión de documentos
  • Gestión de encuestas
  • Gestión de listas
  • Gestión de proyectos
  • Gestión del territorio
  • Marketing por correo electrónico
  • Presupuestos y ofertas
  • Páginas de aterrizaje y formularios web
  • Seguimiento de interacciones
  • Seguimiento de recomendaciones
  • Gestión de contratos
  • Gestión de presupuestos
  • Gestión de proyectos
  • Gestión de ventas
  • Gestión del tiempo
  • Previsión
  • Programación
  • Seguimiento de clientes
  • Alertas de cuenta
  • Gestión de clientes potenciales
  • Gestión de marketing
  • Gestión de recursos
  • Gestión de relaciones
  • Gestión del territorio
  • Seguimiento de gastos
  • Seguimiento de hogares
  • Seguimiento de la influencia
  • Tareas del equipo

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Las opiniones más útiles de HubSpot CRM

Great free tools, with great additions in Sales Starter

Publicado el 18/8/2019
Josh B.
Manager
Deportes, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña 
5/5
En general
5 / 5
Facilidad de uso
4 / 5
Características y funcionalidades
5 / 5
Asistencia técnica
4 / 5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Comentarios: Using Sequences has saved a huge amount of time when it comes to following up leads. We can set an automated sequence of 5 personalised emails to send at different times if that customer doesn't get back in touch with us. This has increased our sales success and potential for sales, whilst saving time due to the automated process. The free knowledge transfer and recommendations from HubSpot are also really influential, especially for inbound marketing.

Puntos a favor: Keeping track of the customers that we deal with is the best thing in Hubspot for us. Each customer has a contact card created where we can add all their details, but also customise our own fields like the product prospects we have (what we are trying to sell to them), then the products they have bought (hopefully). This helps us to better understand our clients and keep on top of current users and potentials. In the Sales Starter, being able to use sequences saves a huge amount of time with email follow ups and has lead to more sales as it can automate different messages going back out to the customers if they don't reply.

Contras: The full integration with calendars and email is simple if you have a Gmail account, but is trickier if you have independant emails. We can get our emails synced up and use the Outlook integration well, but you can only get the Calendar integration to work if you create a full Gmail account.

Most nimble CRM platform on the market

Publicado el 1/8/2019
Usuario verificado
Director of Digital Marketing
Comercio minorista, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña 
5/5
En general
5 / 5
Facilidad de uso
5 / 5
Características y funcionalidades
5 / 5
Asistencia técnica
4 / 5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Comentarios: - Has standardized our data collection process
- Has allowed us to build a far more robust database
- Has helped us automate low-value activities

Puntos a favor: - Easy to get up and running, i.e. implementation is not a painful process
- Less expensive than competitors
- SO SO MANY amazing native integrations
- Clean layout
- Good mobile functionality
- Easiest to learn from a user and admin perspective

Contras: - Don't enjoy the "Hubspot fields that cannot be changed" i.e. customization is limited
- Workflows can be wonky and don't always work right
- Support is based on the person, though most of them are fairly knowledgeable

Using it for more than 2 years

Publicado el 10/6/2019
Nisarg G.
Business Analyst
Logística y cadena de suministro, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña 
4/5
En general
4 / 5
Facilidad de uso
3 / 5
Características y funcionalidades
3 / 5
Asistencia técnica
4 / 5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Comentarios: - Overall experience is better than any other CRM available in the market. if you are a small scale company than the works better than Salesforce.

Puntos a favor: - Easy to implement
- Automated our sales process
- You can customize the fields as per your requirements
- The system is not that buggy except for last month couple of issues for the software

Contras: - Marketing automation is a little faulty as you can not get accurate data from Hubspot. Hubspot data and google analytics data shows the difference. - Customer Services is not that trained, most of the time I ended up with finding a solution with my self

Love HubSpot

Publicado el 13/11/2018
Usuario verificado
Digital Marketing Specialist
Electrónica de consumo, 501-1000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña 
5/5
En general
5 / 5
Facilidad de uso
5 / 5
Características y funcionalidades
5 / 5
Asistencia técnica
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Comentarios: HubSpot is super easy to use and their educational support makes it even better. They not only tell you how to accomplish a task, they also provide the 'why' for the task. It is a tool that I use all day, everyday and the social functionality is some of the best I've ever seen. I love being able to review all of the activity in one pane and even like comments or respond in that same pane. I wish that direct or private messages to our pages were accessible here, but I do get everything else. If you are looking for a marketing tool that includes all of the digital components for your marketing plan, this is it. You won't find a single platform that is as easy to use and incorporates so many of the things we do.

Puntos a favor: HubSpot is super easy to use and it's relatively easy to add users with specific access. This is great if you have review processes like ours. The new email WYSIWYG is much simpler to use now and for that alone, I'd recommend this tool. My team especially likes the calendar view for scheduling Social posts. This, by itself, has allowed my team to plan and schedule social posts up to three months out. We could go further, but choose not to.

Contras: If you have a lot of brands with corresponding websites and social channels, it is difficult to keep that all separate. HubSpot recently added subdomain functionality that is helping us with that, but it has not been extended yet to include social channels. I also wish we had the ability to tag items with multiple campaigns because occasionally I need to track two things (the brand associated and the event or promotion). Campaigns are one of the ways I use to distinguish between brands, especially with Social posts.

HubSpot CRM its Free, Easy to Use and that makes it Extremely Useful

Publicado el 7/11/2018
Javier S.
Account and Project Manager
Software informático, 13-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña 
5/5
En general
5 / 5
Facilidad de uso
5 / 5
Características y funcionalidades
4 / 5
Asistencia técnica
3 / 5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Comentarios: I've used several instances of HubSpot CRM in jobs at different corporations as well as help set the CRM to a few clients in the past. The fact that it is Free and extremely easy to use has motivated me to recommend it to many friends, from the smallest individual contractors and freelancers to actually large companies.

Puntos a favor: My favorite aspect of HubSpot CRM is the ability to track all activities and link it to other documents. This aspect combined with how quick and easy is to set a reminder for a follow-up call or email, helps me guarantee success with prospects and customers.
The second best aspect, in my opinion, it’s the integration with the HubSpot marketing platform, since I can easily see the workflows that a potential client has had, the downloads that he has made and when he has made interactions in my websites.
But I know that for many people the fact that it is Free and that it connects to many 3rd party Apps, is it most important selling point. Though personally I’ve only connected it to WordPress websites and some Email Marketing platforms.
Lastly, something that I don’t see people talk a lot about, is that the sales pipelines helps close more deals with less work, as it organizes and tracks every aspect and helps it grow and develop in the right direction.

Contras: Only two specific points comes to my mind.
The CRM lacks the ability to add multiple email addresses to a single contact record. Sometimes I start a conversation with a contact through a work email, but then sends some information through a secondary email address. Even though it is something small, I think it limits my capacity to contact.
And also the ability to merge companies would also be of great help, since HubSpot CRM does not have any tool to join the information of the contacts of different organizations.

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