SpyFu

SpyFu - Great for SEO's Slightly Less Great for PPC's.

Comentarios: Generally speaking, SpyFu has been great, it's a powerful tool, and often you'll run into clients who require this level of analysis both organically, and paid. I've come back time and time again over the last 10 years or so.

Puntos a favor:

The UI is easy to navigate, and lots of ways to continue your search via finding more competitors, and looking at their competitors and so on. On the SEO side, this software is fairly indespensible, though it has competitors which do similar things at different price points. SpyFu however has been my go-to for many years, and having tested many of the competing products, especially during darker times for SEO many years ago, SpyFu did a quick job of staying current, which is one of the most important things for software like this. When there's changes to algorithms, or how we gather data, who's the most reliable source to get you that info? SpyFu has been that for me.

Contras:

Generally the cost is prohibitive. More PPC level insights would be useful, but really they're working off whatever data they can get access to, and do a fairly good job of it. The only downside is many of the old Landing pages are not cached or visualized so when you click on the link to view the competitor's page, it doesnt exist more often than not. This feels like a huge waste of time.

Full of actionable information for SEO!

Comentarios: Overall, this is a very good first-to-go-to tool when you start a project to see how the existing competitors are doing and then accordingly create the strategy. Though, not only for the starting project, but can also be used for existing project analysis. It helped with analyse to see the loopholes that were harming rankings lots of time.

Puntos a favor:

This is the best SEO analysis tool out there when it comes to watching what's the SEO market's current situation to understand how to start optimizing your website for the best possible start. Before launching any website or project, SpyFu is one of the first tools I go to to analyze the competitors, where they spend money, how are their currenty rankings, what keywords they use or rank for, etc. I sometimes even use its backlinks checker of the competitors with Ahrefs and while cross checking it always gives the reliable data. What's more, the reporting section or the reports itself are very good. They are intuitive and very easy to understand, which makes it easy to present to third-party who doesn't understand much of SEO. Makes life easier!

Contras:

A bit more flexibility on the data aggregation in reports would be good. Also, it would be awesome if the developers focused on the local research slightly more.

It's meh

Comentarios: i think it's worth the free trial but I'd recommend trying out competition before buying

Puntos a favor:

It does a good job, just like everyone else, of helping you track SEM and SEO. It covers the basics at a cheap price.

Contras:

I don't have any friends with careers in SEM and SEO that actually use it which tells me that it works but not the way it's competitors do.

A Necessity for Competitor Analysis

Comentarios: Our experience with SpyFu has been great. It's given us great insight into a potential client when prospecting them as well as helped us figure out where our clients sit compared to their competitors as well as national brands.

Puntos a favor:

SpyFu is my go-to software for competitor analysis for my clients and myself. Sure other platforms have some similar abilities to SpyFu, but the way SpyFu outlines everything with graphs and figures makes determining the next course of action when it comes to keyword targeting.

Contras:

As a small agency (two people), it's still a little out of our price range. With that being said, the 5 keyword ideas it gives us for each type of analysis don't give us much to go off of so we rely on the larger metric numbers such as average rank and costs-per-click. It's not a big deal as I'm sure we would have a lot more information to go off of if we subscribed to the product. We just can't see that happening right now.

Best research tool for PPC out there!

Comentarios: Positive overall. My favorite tool is the PPC reasearch section and the organic keywords that are about to break onto the 1st page reports. I once reached out to support with a question and they noticed I was local to their office and invited me to come to a party they were hosting! Awesome company!

Puntos a favor:

This is my GO TO tool for PPC research and analytics on ourselves and our competitors. It even competes with SEMrush in other areas like organic and SEO analytics. Really cool company with a really powerful product.

Contras:

It can be a little pricey for the paid account, but it's totally worth it. Sometimes the PPC competitive data is substantially off - never have known why, but you just compensate for it and it's fine.

Must Use Tool for SEO & PPC

Comentarios: Must Use Tool for PPC & SEO work

Puntos a favor:

SpyFu provides great insight into keyword & competitor research, which are the building blocks of SEO & PPC. You can do keyword research for organic search - what is your competitor ranking for, what are their positions, how difficult is the keyword to rank for, etc. While on PPC keyword research you can figure out what keywords your competitors are targeting, what is the estimated ad spend, what is their ad copy, etc. This gives you a comprehensive idea of what the competition is doing & what their strategy is.

Contras:

The biggest drawback of SpyFu and its competitors as well is that the data is not fully accurate - they are estimates and therefore cannot be relied upon in entirety. The data is more of a directional or order magnitude use - which still is vary useful to know especially when researching for PPC. The data sources for PPC is limited - like it covers only AdWords and not Yahoo & Bing - although the search share of these platforms are way smaller than Google - is still a gap that can be filled in.

Some of the best marketing insights on competitors' websites out there!

Puntos a favor:

SpyFu is ridiculously easy to use... Just plug in a competitor's domain, hit go, and get access to a treasure trove of competitive insights on your competitor's PPC, SEO, and back-linking efforts. My favorite feature of SpyFu is building keyword lists for PPC campaigns based on the keywords SpyFu sees competitors bidding on in real-time. For businesses in hyper-competitive online industries, this information can mean the difference between growing or going out of business.

Contras:

Sometimes there isn't data available, which is frustrating. It seems like 20% of the time, SpyFu is making something up with organic keywords for competitor websites.

Amazing product, helps get valuable insights for a great price.

Puntos a favor:

I really love the ability to quickly find information for ad campaigns while both sitting with prospective buyers, and for my team to use to optimize campaigns.

Contras:

I have no cons about this product, does what it says it will do. Also the pricing is very reasonable for great campaigns & insights.

Excellent Tool for Competitor Analysis

Puntos a favor:

I love the accuracy with which it shows the list of organic and paid keywords of my competitors. I also love the ad history feature where I can see the ad copies of my competitors. AsWords Advisor feature that recommends new keywords to bid for is also quite handy. Overall, it's an excellent tool to see what competitors are doing. Even while bidding for new keywords, it helps to see other ad copies that are working.

Contras:

While the tool is great, it's not complete. I mean if you want to just sign up one tool for your marketing team, this won't be enough. You'll need another tool like SEMRush or ahrefs. Though their competitor research features are not as as good as SpyFu's, they have wider features like backlink audit, technical SEO audit etc.

The Tool Puts Your Team In Vantage Position In The Market

Comentarios: Spyfu is a lifesaver to my organization in that it has put us a step ahead of our major rivals in the market space. My organisation marketing budget is now lower because of the precision target view advantage that Spyfu has given us over time.

Puntos a favor:

I like the great insight that Spyfu has given my organisation in taking a deep peek at what our competitors are up to. The success rate of our marketing campaigns has increased greatly since we started using Spyfu.

Contras:

Spyfu is a bit tasking when it comes to understanding totally how it functions. I had to conduct training before my team could start to use it.

Essential for Staying In-the-Know with Your Competition

Puntos a favor:

The ability to do in-depth research on our clients' competitors allows us to recommend solid strategies to our clients that are affective in generating leads and fulfilling our responsibilities as their marketing partner. The keyword information is particularly helpful for planning out campaigns for SEO purposes.

Contras:

The only thing I dislike about SpyFu is that sometimes the results of predicted PPC spend isn't accurate compared to the actual spend. We know that it's in the ballpark, but take it with a grain of salt.

Excellent research tool

Puntos a favor:

One of the most useful features of SpyFu is its ability to locate longtail keywords and determine whether they are worth advertising for. If you use it correctly, it can save you a lot of time and provide your ideas for questions that people are asking with that phrase in their search query.

Contras:

If the PPC data were a little more current, I'd be happy. The information looks to be a month out of date. A real-time view of what our competitors are up to would be great.

Our go to for SEO & PPC

Comentarios: Personally I think a tool like SpyFu is a must have to for PPC and SEO. Its unique advantage is that it allows you to compare how you're doing to competitors. This is something we check rather often to make sure that we're doing what we can to stand out.

Puntos a favor:

Great tool for competitive research and keyword research. It lets us know how we're doing in comparison to our competitors. Also, when we're planning for new keywords, we always plug them in here to help determine the search volume and relevance. The tool is also rather inexpensive and provides us with a lot of value. We also got to see competitor ad copy, which helped us remain competitive.

Contras:

The interface took some getting used to in the beginning. There was a rather steep learning curve when we first started using the platform so make sure to do your research to ensure you're using it correctly!

Simply amazing competitor research tool

Comentarios: Spyfu has been been an important tool in setrting up and maintaining many client projects. We utilize the research tools on a weekly if not daily basis. Highly recommended for the price.

Puntos a favor:

Very easy to find out what keywords that my competitors are organically ranking for or paying for. Also a great tool for finding competitor backlinks. The shared keywords featur is also nice to see how I stand along with my competitors.

Contras:

I find that the competitors recommended by Spyfu are not always that accurate, it is best to do research against the competitors you have already identified. Local research is also a little bit light unless you are researching a major metropolitan.

best keyword research tool

Puntos a favor:

allows me to quickly access information about keywords and ppc history relevant to our clients. can print reports too!

Contras:

the information does not match reality about 50% of the time. i understand it's hard getting this data but i get disappointed

Best Value SEO and SEM Tool Available

Comentarios: Spyfu's best feature is its price. It's unbeatable! If I were to subscribe to only one SEO/SEM tool. It would be Spyfu.

Puntos a favor:

I like the ability to see my competitors paid search ads. It's usually my first stop when starting a new campaign. I go to SpyFu to spark ideas and to validate my own ideas.

Contras:

It's not my favorite link building tool. I think you need the resources of an Ahrefs or SEMrush to get the most accurate insights.

SpyFu Review for Advertising Agency

Comentarios: We use this tool for our Paid Search campaigns across our agency and has been a great experience overall!

Puntos a favor:

Amazing competitive tool for Search Engine Marketing. Have the ability to type in a competitor's site and gain useful insights into their Search campaigns.

Contras:

There are limits with the free version so typically go gain in-depth Search analysis information you have to use the paid plans.

This is a great research tool for marketers - tons of info

Puntos a favor:

I love the "kombat" mode that gives you an idea of how competitors stack up and also provides you with unique things they are doing (i.e. keywords they rank for that you don't)

Contras:

Sometimes you have to run multiple reports to get the info you want across competitors as there are limits on how many you can compare at once.

SpyFu is a Ninja

Comentarios: When my clients absolutely, positively, have to have the best data to succeed, my "goto" is SpyFu

Puntos a favor:

SpyFu is outstanding. It has a combination of the best keyword info out there along with the best data presentation. It has a huge database, and really gives you insight into how keywords perform and how to market with them. It shows you adwords versions too so you can know what the "best in class" are doing. I highly recommend SpyFu. I use it for my clients regularly.

Contras:

I really can't think of anything I don't like about it.

Smooth SEO tool

Comentarios: Best service with immediate response

Puntos a favor:

Very Smooth tool for SEO optimization and can be used for SEM also

Contras:

Best in call tool for Paid and organic traffic with no flaws

Valuable Tool

Comentarios: A valuable asset to our tool set.

Puntos a favor:

SpyFu looks at things slightly differently to other tools I use. This makes it a valuable asset when taking a holistic approach top SEO.

Contras:

The interface isn't quite as intuitive as it could be, but once you have taken the time to learn the ins and outs it will begin to pay off.

Great competitor analysis tool

Comentarios: Overall, I am really happy with the app. I often use it to peek into what my competitors are ranking for and to find keyword gaps.

Puntos a favor:

I really love the way the app presents the common ranking keywords amongst the competitors and helps disovering unused keywords. Just amazing! The backlink analysis is also helpful.

Contras:

Sometimes, we may get logged out of the account while performing certain tasks. It can be embarrassing at times.

Good experience for research

Comentarios: Search for any competitor. Download their keywords.

Puntos a favor:

You can do some online research to find out how your competition is marketing. Product creation ideas and best platforms to promote and good for seo.

Contras:

Support is pretty much only available via chat and email. The software is unable to offer PPC insight for Yahoo or Bing. Only compatible with Google. The platform can sometimes be less than accurate when it comes to keywords and ad positions.

Competitor research!

Comentarios: Overall, Spyfu is great for competitor research and getting a leg up on the competition.

Puntos a favor:

Love this tool for competitor research. I'm in the digital marketing space and knowing what competitors are doing in the digital space definitely helps. SpyFu is great in providing competitive insights in certain areas.

Contras:

I really have nothing negative to say. It's pretty user friendly and seems to be accurate in the information it provides.

Not the Best Option for Competitive Intelligence

Comentarios: Decent interface, but the lack of accuracy in the data leaves our team looking at other options.

Puntos a favor:

The platform is able to pull quite a bit of data around competitors' adwords campaigns and can streamline competitive analysis for marketers.

Contras:

We've found other software options to be more accurate with the data by testing it on ourselves. Sadly, you have to take every report with a grain of salt.