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¿Quién utiliza este software?
Comercio electrónico y minorista Viajes y hostelería
Valoración media
6 opiniones- En general 4 / 5
- Facilidad de uso 3.8 / 5
- Atención al cliente 4.6 / 5
- Funcionalidades 3.7 / 5
- Relación calidad-precio 4 / 5
Detalles del producto
- Versión gratuita No
- Prueba gratis No
-
Implementación
En la nube, SaaS, web
-
Formación
En persona
En directo en línea
Seminarios web
Documentación
-
Asistencia
En horario ininterrumpido (atiende un representante)
Horas laborables
En línea
Datos del proveedor
- Emarsys
- https://www.emarsys.com
- Fundada en 2000
Sobre Emarsys
Emarsys es un proveedor líder de software de automatización de marketing y la primera nube de marketing para el comercio minorista y el comercio electrónico. Emarsys B2C Marketing Cloud permite interacciones reales y directas entre profesionales de marketing y consumidores en todos los canales, lo que genera lealtad, enriquece los viajes de los clientes y aumenta los ingresos. El aprendizaje automático y la ciencia de datos alimentan la inteligencia sobre clientes en una plataforma en la nube intuitiva que permite a las empresas escalar decisiones y acciones de marketing más allá de las capacidades humanas.
Funciones de Emarsys
- Análisis y seguimiento del ROI
- CTA personalizables
- Campañas de goteo
- Contenido dinámico
- Evaluación de clientes potenciales
- Inteligencia de ventas
- Marketing de búsqueda
- Marketing social
- Pruebas A/B
- Páginas de aterrizaje y formularios web
- Segmentación
- Seguimiento de visitantes de la web
- Autorrespondedores
- Biblioteca de imágenes
- Campañas de goteo
- Conformidad CAN SPAM
- Contenido dinámico
- Correo electrónico activado por evento
- Correos electrónicos optimizados para el formato móvil
- Creación de informes/análisis
- Editor de correo electrónico WYSIWYG
- Encuestas de cliente
- Gestión de la lista de correo
- Gestión de modelos
- Gestión de suscriptores
- Pruebas A/B
- Páginas de aterrizaje y formularios web
Los productos más populares
Las opiniones más útiles de Emarsys
Very Robust CRM and ESP
Publicado el 23/5/2019
Usuario verificado
Comentarios: We were on MailChimp before this, and wanted a system that gave us better analytics, plus allowed us to pull in customer behavioral data from our physical stores. Emarsys has been a great solution for this.
Puntos a favor: We are able to view both our online and offline customer behavior and sales data in one place, which is critical to get a complete customer view. It's pretty easy to build emails using the drag and drop templates, I was able to get up and running in a day with little training. Also, shoutout to our account manager. She has been amazing and super helpful!
Contras: Building an email automation can be tricky. If you want to use the same email for multiple sends, you have to create duplicates of the email. If you don't, and you try to add the same email to the automation workflow, it automatically duplicates the email and then it gets difficult to keep track of which email is which if you have to go back and make edits. Figuring out how this worked took a lot of time!
An outstanding E-marketing Tool
Publicado el 22/1/2019
Sebastian R.
Comentarios: We are sending all of our massmailing (newsletter, sales, etc.) with emarsys and using it also for Marketing and Campaign automation and user Tracking.
Puntos a favor: First i will mention the very good support. In addition, the tool regularly evolves around new features that really help to optimize marketing. Especially the new e-mail editor (VCE) is easy to use and offers many possibilities of personalization also for ecommerce. In combination with WebChannel and the possibilities of the automation center (node programming), powerful marketing automation can be created.
Contras: Sometimes the WebDokumentation is a bit tricky:-)
Great and easy to use tool - not only Newsletters anymore
Publicado el 20/9/2018
Christian E.
Comentarios: Great tool, easy to use and I like that they are always bringing new features and channels.
Puntos a favor:
- easy to oboard new users (good interface)
- powerful automation center, easy to set up trigger campaigns
- they are adding new channels (onsite, browser push, direct mailings)
- responsive customer service team
Contras:
- feature requests take a long time to be implemented
- extra costs for some minor tasks (like changes to the template or data exports)
email marketing expert
Publicado el 10/2/2019
Usuario verificado
Comentarios: I worked with Emarsys while building email campaigns for ebay for their US, UK and Germany customers. It was at that time on of the most versatile and easy to use applications. It can handle high volumes of email campaigns and can store campaigns for future references.
Puntos a favor:
ease of access, campaign management, easy UNICA sync, separate tabs for each step in the marketing email campaign building, campaign monitoring gets very easy.
Developer can use dummy data to do a dry run and can check the efficiency of an email with different devices- android, apple, windows, Linux or Unix and with different screen resolutions.
Contras: Limited features, cannot track the clicks, HTML editor is very basic, customer care is limited
Finally, software that does what they sell you
Publicado el 7/2/2018
Sean C.
Puntos a favor: There have been a lot of companies out there that claimed to solve 1:1 marketing, and all have fallen short. Emarsys is a rare platform that enables B2C companies to finally have a platform that the B2B world has had for a long time.
Contras: The implementation time is pretty long. However, it's to be expected with a marketing channel as complex as B2C 1:1 email marketing.
