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Klaviyo
¿Qué es Klaviyo?
El email marketing avanzado no tiene por qué ser complicado. Más de 15 000 marcas como Brooklinen, Bonobos y Chubbies hacen crecer su negocio y brindan una increíble experiencia al cliente con Klaviyo. Klaviyo hace que sea muy simple extraer datos de tu plataforma de comercio electrónico, software de POS y otras herramientas de marketing, lo que te brinda infinitas posibilidades de segmentación. Y a diferencia de otras plataformas, Klaviyo te muestra cuántos ingresos obtienes por cada campaña de correo electrónico o automatización. Mira cómo suben tus ventas con Klaviyo.
¿Quién usa Klaviyo?
Klaviyo atiende principalmente a tiendas de comercio electrónico debido a sus integraciones perfectas con plataformas como Magento, Shopify y WooCommerce. Klaviyo también se integra con empresas B2C y B2B con sitios web personalizados.
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Klaviyo
Opinones de Klaviyo

Klayvio is GREAT for email list management / engagement
Da muchos problemas
Comentarios: Lamento decir que mi experiencia no ha sido muy buena, ahora mismo el pop up de suscripción tiene un borde al rededor de la x de cierre que no se puede editar.
Puntos a favor:
Me gustan algunas opciones como carrusel de fotos y la edición con bloques
Contras:
La interface no es muy amigable y en muchas ocasiones no funciona el cambi de parámetros. No es barata

La fiabilidad de una buena app
Comentarios: Me resulta bastante buena su interfaz intuitiva y la facilidad para usarlo. Es muy buena para generar templates y mandar mails rápido. Ahora, la verdad que a la hora de editar esos mails no es tan rápido y lindo como uno esperaría. A veces se pone medio lento y las opciones de edición no son muy lindas. Además, podrían meterle más pila a la automatización, porque todavía le falta un poco de potencia. En resumen, Klaviyo está bueno porque te simplifica la vida con los mails, pero podrían laburar un poco más en la edición y darle más fuerza a la automatización.
Puntos a favor:
Destaca por su intuitiva interfaz y su facilidad de uso. Es una herramienta que permite generar templates y correos electrónicos de forma rápida y eficiente dentro de todo
Contras:
En cuanto a la edición de los mails, Klaviyo podría mejorar en este aspecto, dando una experiencia de edición más ágil y atractiva. Además, aunque cuenta con funciones de automatización, este aspecto podría ser ampliado y mejorado para un mejor nivel de personalización y eficiencia

Buena opción para pequeñas empresas y tiendas online, aunque la interfaz es mejorable
Comentarios: Bajo mi punto de vista, es una herramienta de marketing por correo electrónico muy poderosa y eficaz, especialmente para tiendas online y empresas de comercio electrónico que quieren tenerlo todo a mano en una sola plataforma. Aunque su interfaz de usuario es bastante mejorable y hay que estar dispuesto a asumir su coste
Puntos a favor:
Las muchas opciones de personalización avanzada y las múltiples opciones de automatización de procesos de marketing que ofrece
Contras:
La interfaz de usuario es un aspecto a mejorar, además el coste puede ser un tanto elevado para empresas que recién inician en su sector
El mejor manejador de emails para marketing
Comentarios: En general el software esta bastante bien, bastante intuitivo y facil de usar para alguien que va empezando a enviar su campaña a traves de emails.
Puntos a favor:
Lo facil que es poder programar los envios de los correos, poder obtener reportes, subir toda la data de los clientes en diferentes segmentos, construccion de emails faciles.
Contras:
No existe alguna integraccion para Whatsapp, esto es importante ya que mucha gente prefiere ser contactada por WhatsApp que por correo.
Alternativas consideradas:
Funcionalidad
Comentarios: En general nuestra experiencia con este software es muy buena y muy gratificante ya que nos permite hacer email marketing de una forma rápida y asequible.
Puntos a favor:
Lo que mas nos gusta del software es que tiene muchas funcionalidades y es muy fácil de usar y además otra cosa que nos gusta mucho que es que te ofrece una gran cantidad de plantilla de email para personalizar y te personaliza algunas automáticamente con la información de tu empresa y logo y colores.
Contras:
Lo que menos nos ha gustado del software por decir algo es que el software únicamente esta en ingles sin contener alguna opción mas de idioma.
Organizacion de datos y ventas
Puntos a favor:
excelente programa de marketing para ofrecer mi producto y tener nuevos clientes, es mas accesible la comunicacion por gmail
Contras:
no tengo quejas ya que es un programa de trabajo para tener ventas

Alternativas consideradas:
Klaviyo, an essential tool for your online store.
Comentarios: For an online store, Klaviyo is an essential tool. I have several clients with whom I have implemented the tool and at least 40% of sales are thanks to the flows, registration pages and campaigns that I have implemented through Klaviyo. Indispensable if you want your online store to be successful.
Puntos a favor:
The ease of use and ease of implementation with Shopify. In addition to the excellent tools for attracting customers, such as registration forms, automated flows and email campaigns that you can segment in great detail so that each message reaches the right customers.
Contras:
The only problem is that for the Latin market, messaging via WhatsApp is more important than SMS, as the app does. This is something that needs to evolve if it wants to improve in the Latin market.
Alternativas consideradas:
Great SMS and Email Marketing tool for small and mid sized companies
Comentarios: For the moment we believe this is one of the best SMS and Email marketing tools available.
Puntos a favor:
The interface is one of the cleanest we've worked with, and it actually works! (Which is something unfortunately didnt happen with some other alternatives) Flows are easy to create, user profiles are really complete with all the info on a specific contact (if you have an ecommerce integration active)
Contras:
It does have a learning curve, but they provide plenty documentation and online courses to learn how to use it from beginner to advanced user.
Long-time user
Puntos a favor:
Easy to use, always releasing new features and product enhancements
Contras:
Support can be hit or miss, especially when it comes to more technical questions
Worst customer service
Comentarios: Again, when I ask them nicely to remove another featured they added and we never asked for, I am asked the same questions 3 times in a row and ultimately treated like a robot. Different agents, but same behaviour. And the attitude? It's like they all have a bad day!
Puntos a favor:
Not much to be honest, maybe how you display the numbers
Contras:
How various customer agents treated me, like I am mentally disabled
Wonderful to work with
Comentarios: Wonderful! Their support is awesome and helped grow our email marketing into a revenue driver
Puntos a favor:
Easy to use, PHENOMENAL customer support, key features, zero worry about reliability.
Contras:
A bit pricy and tiers and auto upgrades take a while to get used to
Klaviyo: Advanced Segmentation but lacking in SMS Capabilities
Comentarios: As a marketer, Klaviyo has been a game-changer for certain of my clients. Its powerful segmentation and automation tools allow me to create highly targeted and personalized email campaigns. This is perfect for some businesses, helping lead to increased engagement and sales. One things I wish they could do was improve the SMS capabilities to make a really robust platform that does specifically what some ecommerce clients need.
Puntos a favor:
Klaviyo's best features include: 1) creating targeted campaigns and automating email workflows 2) detailed insights into email performance to be able to measure ROI 3) integrates with many ecommerce platforms and tools.
Contras:
The biggest con is that advanced features can be complex to navigate. But also the cost, as pricing plans can be expensive, especially for small businesses or anyone with limited email marketing budgets. And an important one for certian users is that while Klaviyo offers SMS marketing, its much more limited compared to dedicated SMS platforms.

Alternativas consideradas:
Great for email marketing, good returns when segmenting properly
Comentarios: It has been great! I've really enjoyed Klaviyo and think that it is the strongest ecom email platform on the market for Shopify merchants. The customization of emails is relatively easy, it has robust feature sets for additions like reviews and sms, and their flows are a hugely important piece to generate passive income. I'd recommend Klaviyo as long as the person onboarding new tools understood how pricing structure works.
Puntos a favor:
We like to ability to have a strong integration with Shopify and how easy it is to sync lists between other platforms and Klaviyo.
Contras:
The hardest things about Klaviyo are understanding pricing around profiles, and how to justify the growing cost of the platform when competitors are starting to flank them on pricing vs features.

Easy to implement, good a/b test features
Puntos a favor:
Klaviyo is easy to use, implement, and set up. The customer service responded quickly, and there are tons of material to check online if you are stuck with a feature. I love the A-test features on popups and emails. Good integration with Shopify.
Contras:
The review form is only in one language.
Market leading tool!
Puntos a favor:
Klaviyo is SO good! It's really intuitive and I've found it the best platform of all emailers.
Contras:
The price scaling turns a bit too fast for my liking...
Effective marketing tool for growing businesses
Comentarios: Seamless, efficient, and effective for targeted campaigns
Puntos a favor:
Powerful analytics and email automation features
Contras:
Pricing can be high for small businesses. the free email limit is too low
Klaviyo is the best!
Comentarios: Very positive. Would highly recommend Klaviyo to anyone who wants to get the most out of their email marketing.
Puntos a favor:
There was quite a few things: - Just the general ease of use - Analytics - SMS features - Segment & List optimization - Campaign editing and scheduling features There's more but that's just a few.
Contras:
Honestly nothing I can think of. Our experience with Klaviyo has been a very positive one.

Alternativas consideradas:
One of the Best Solutions for Internet Retail
Puntos a favor:
Very easy-to-use platform, You can setup multiple types of automation campaigns specific to your type of retail. Abandoned Carts etc.
Contras:
The pricing model is per store or site, We own about 6 different brands so not able to use sends between brands so have to be very selective of the plans required. Also, there was an auto plan where it automatically removes users that have unsubscribed and lowers the plan tiers.

Alternativas consideradas:
A powerful platform for email marketing.
Comentarios: Overall I've been very happy with Klaviyo and appreciate its focus on email marketing and SMS rather than trying to be the tool for everything.
Puntos a favor:
I use Klaviyo for my email newsletter. It's been a smooth process overall. I've had no issues importing and managing lists and contacts and have been happy with its design capabilities, deliverability, and analytics.
Contras:
As my list grows, I'm a little weary of the pricing for larger audiences, but that is only an issue I see down the line.
Best tool for ecommerce
Puntos a favor:
You don't need coding or a dedicated IT team to use Klaviyo and still you get to build all your transactional comms and tailor the experience for your customers. The documentation in Klaviyo Academy is amazing, other platforms give you articles, Klaviyo give you videos. Integrations work great, event if it takes a couple of minutes to trigger the actions.
Contras:
They have a small delay in user-triggered actions. You can integrate with many many tools, but be patient with the triggers. Sometimes you may think you automation is not working properly but it's just that Klaviyo is taking a couple of minutes to pull the information from the third-party tool.
Best ESP out there for any Ecommerce business
Comentarios: All aspects, including user-friendly design, segment creation, list management, prebuilt email templates, a drag-and-drop editor, custom reporting, and customer support, are excellent..
Puntos a favor:
I have been using Klaviyo for the last 4, 5 years for different clients from across the globe, it is very easy to use, and easy to integrate with any tool, and the functionality and the features are fantastic
Contras:
There is nothing that I don't like about this tool.
6+ Years on Klaviyo
Puntos a favor:
I love the ease of use, likely because we've used it for so long and I'm so familiar with the platform. When they do make updates, it's not too much at once in the way many companies go about updating. The email editor is simple, the ability to a/b test is as well. Overall great functionality.
Contras:
I think the native content boxes can be more customizable although they are improving slowly. I'd love to be able to set the font sizes on mobile to be a percentage of the size on desktop instead of choosing multiple font sizes. They used to have amazing support, it's nowhere near where it used to be.
Excellent tool for advertising
Comentarios: With Klaviyo for advertising, we can segment our customers precisely based on their purchase history, allowing us to deliver highly personalized ad messages. Automation streamlines the entire campaign process, from creation to follow-up, while detailed analytics provide valuable insights into campaign performance.
Puntos a favor:
Klaviyo offers a suite of features that enable highly personalized and optimized advertising. With precise segmentation, automation, and integrations, Klaviyo helps businesses deliver targeted messages and improve campaign performance.
Contras:
With no negative aspects to point out about this tool.
Klaviyo Meets Our Requirements
Puntos a favor:
I like the efficiency and reliability of Klaviyo. Klaviyo is so amazing.
Contras:
I do not dislike Klaviyo at all. Klaviyo meets our needs.
Klaviyo review
Comentarios: It has been a positive experience with Klaviyo, their 3rd party integrations are also very good, such as with Google Ads. It offers lots of features enabling you to improve overall marketing efforts
Puntos a favor:
Advanced system with a wealth of features oftne not available from competitors, and those that are available from competitors, Klaviyo often does them better
Contras:
It can be more tricky than other platforms to get to grips with and its strengths lie in dedicating a good amount of time into it before you can get the best out of it