--- description: ¿Qué es y para qué sirve Adestra? Lee opiniones verificadas, descubre sus características, precios de planes, ventajas y desventajas. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ¿Qué es Adestra? - Reseñas, precios y funciones - Capterra México 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de email marketing](/directory/30013/email-marketing/software) > [Adestra](/software/156832/adestra) # Adestra Canonical: https://www.capterra.mx/software/156832/adestra Página: 1 de 2\ Siguiente: [Página siguiente](https://www.capterra.mx/software/156832/adestra?page=2) > Adestra ha proporcionado tecnología y servicios de marketing por correo electrónico a organizaciones de todo el mundo desde 2004. > > Veredicto: 18 usuarios lo han valorado con **4.4/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa Adestra? Se presta servicio a medianas empresas globales en todo el mundo. ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.4/5** | 18 Opiniones | | Facilidad de uso | 4.2/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.4/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.4/5 | Basado en las opiniones generales | | Funciones | 4.6/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Upland Software - **Ubicación**: Austin, EE. UU. - **Constitución**: 2004 ## Contexto comercial - **Precio inicial**: USD 500.00 - **Público objetivo**: 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: inglés - **Países disponibles**: Australia, Canadá, Estados Unidos, Reino Unido ## Funciones - A/B Testing - Acciones activadas por evento - Análisis de campañas - Automatización de marketing - CAN-SPAM Compliance - Campañas de goteo - Campos personalizables - Contenido dinámico - Creación de informes/análisis - Editor WYSIWYG - Gestión de campañas - Gestión de clientes potenciales - Gestión de contactos - Gestión de modelos - Gestión de suscriptores - Marketing multicanal - Marketing por correo electrónico - Marketing social - Mobile Optimization - Páginas de aterrizaje y formularios web - ROI Tracking - Segmentación ## Integraciones (en total: 11) - Adobe Analytics - Adobe Commerce - Barilliance - Blackbaud Raiser's Edge NXT - Drupal - Fresh Relevance - Google Analytics 360 - HubSpot Marketing Hub - Litmus - Unbounce - Zapier ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Asistencia telefónica - Chat ## Categoría - [Herramientas de email marketing](https://www.capterra.mx/directory/30013/email-marketing/software) ## Categorías relacionadas - [Herramientas de email marketing](https://www.capterra.mx/directory/30013/email-marketing/software) - [Herramientas de automatización de marketing](https://www.capterra.mx/directory/6/marketing-automation/software) - [Software de plataformas de marketing All-in-One](https://www.capterra.mx/directory/32155/all-in-one-marketing/software) ## Alternativas 1. [Systeme.io](https://www.capterra.mx/software/198994/systeme) — 4.8/5 (2126 reviews) 2. [HubSpot Marketing Hub](https://www.capterra.mx/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews) 3. [Brevo](https://www.capterra.mx/software/132996/brevo) — 4.6/5 (3408 reviews) 4. [EngageBay CRM](https://www.capterra.mx/software/178819/engagebay-marketing) — 4.7/5 (907 reviews) 5. [Mailchimp](https://www.capterra.mx/software/110228/mailchimp) — 4.5/5 (17572 reviews) ## Opiniones ### "Adestra has helped us become an award-winning business\!" — 5.0/5 > **Emily** | *14 de noviembre de 2018* | Medios de difusión | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: - Adestra is right to pride itself on it's customer service. The team are always helpful, keen to work with us to advance our email strategy and will do whatever they can to ensure the platform meets our requirements - The new email editor has transformed our email marketing and saved us huge amounts of time - Adestra partners with lots of other companies, meaning that the limits of what you can do in your email marketing is really only restricted by your own creativity (or budget\!). If they do not have a feature that meets your requirements you can be sure that they are partnered with someone who does\! - Adestra is always exploring ways to improve the features of the platform allowing us to stay up to date with modern email trends - The automation programme builder is invaluable, allowing us to really tailor and personalise the journey for each of our customers in an efficient way - it's so good that this year we won the 'Best use of technology for marketing an event' at Event Tech Live for campaigns built using the APB\! > > **Puntos en contra**: As with any technology platform there are a few little niggles and quirks but once you have an understanding of the platform it is incredibly user-friendly. > > If you are looking to take your email marketing to the next level I would thoroughly recommend Adestra. ----- ### "A Great Solution" — 5.0/5 > **James** | *19 de noviembre de 2024* | Edición | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: We used Adestra for many years which provided a streamline automated marketing process which really helped our internal teams. Within that, it quickly and easily provided stats across campaigns and projects. Overall a very helpful solution with great automated capabilities with a helpful support team. > > **Puntos en contra**: Overall, i would say it's ability to change things, if it isn't correct first time, having it changed and flow correctly can be tricky as well as offboarding processes, there was zero support when we moved which did tarnish the relationship but overall, very good. > > Overall, very positive, the team on the Adestra side was always very helpful especially when working on integrations. The system itself was very easy to use where a lot of things were automated. ----- ### "Adestra — Queen of E-mail Marketing Software" — 3.0/5 > **Charlotte** | *29 de noviembre de 2018* | Marketing y publicidad | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: I really like the templates and the ability to quickly put together a slick looking e-mail. The interface is pretty simple to use and it doesn't take long to get to grips with the features. I like the fact that pretty much instantly you have access to help from polite assistants who eagerly take you through all the processes you are querying. > > **Puntos en contra**: When searching for pictures there is no search bar. When I asked about the bolt-on feature 'automation' the chat assistants seemed quite reluctant to help and each time passed me onto the instructions which were quite daunting to me when I was brand new to the feature. Although this may be the template I am using, I find it quite difficult to alter the size of the picture - the options are quite rigid. The HTML editor email template is very difficult to use with many bugs. > > Overall I have been very happy with my experience on Adestra. Thanks to the intuitiveness of the software I have been able to grasp how to use it quickly and am encouraged to try new features. I mostly feel confident that the chat assistants will always be able to solve my problem and help me always with a good and polite attitude. ----- ### "Adestra for Charity emails" — 4.0/5 > **Lee** | *2 de enero de 2024* | Gestión de organizaciones sin ánimo de lucro | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: Its very easy to use and a user friendly interface, everything you need is available within a couple of clicks and it is feature packed. It is easy to see responses to emails, bounce rates, opens etc. It is possible to create multiple core data bases with different key fields as the standard email address is not always the best option especially when trying to run transactional campaigns. > > **Puntos en contra**: The main criticism which I have also noticed in other email providers is that it can be quite slow at times, this may be an impact of VPNs and corporate networks however it can feel a little slow to load things along side most of its competitors > > I have enjoyed working with Adestra for a number of years, the system is easy to use and has many features that make life simple when trying to get quick analytics. ----- ### "Highly Functional but not User Friendly" — 4.0/5 > **Usuario verificado** | *30 de noviembre de 2019* | Marketing y publicidad | Valoración de la recomendación: 5.0/10 > > **Puntos a favor**: Adestra is great for email needs that are highly technical and sophisticated. They have resources available to manufacture customized processes specific to your needs. This is really useful for companies working with extremely large data sets coming from many different sources. Since they are a smaller company compared to some of the big name email marketing companies out there, they can also dedicate personal reps to each account. We have the personal emails/phone numbers of a couple email reps that we can reach out to at anytime and can expect to get a response from within a couple hours. > > **Puntos en contra**: What I don't like too much about Adestra is that because it is so sophisticated, it is not very user friendly for the average person trying to do simple email marketing tasks. First off, it does not come with a simple template editor, the Adestra team creates templates for you based on what you tell them you want, and then you use those ones over and over. Secondly, the interface can be quite confusing for someone who is not already extremely comfortable with email marketing. It has been very difficult to train our employees to use it. Lastly, there are a lot of features that Adestra charges extra for, that tend to come complimentary with other email marketing softwares, such as automated reporting. > > My overall experience with Adestra has been so/so. Because we are a company that deals with extreme large sets of data, I have seen the sophisticated things they can do that standard email marketing companies cannot. On the other hand, I have noticed that they do not offer a lot of the standard options that the other companies do not. I would only recommend Adestra to those that have very complicated things they are trying to do with their data/email and not someone looking for a user-friendly, standard email marketing tool. ----- Página: 1 de 2\ Siguiente: [Página siguiente](https://www.capterra.mx/software/156832/adestra?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.mx/software/156832/adestra) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | ----- ## Datos estructurados