---
description: ¿Qué es y para qué sirve Lead Forensics? Lee opiniones verificadas, descubre sus características, precios de planes, ventajas y desventajas.
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title: ¿Qué es Lead Forensics? - Reseñas, precios y funciones - Capterra México 2026
---

Breadcrumb: [Inicio](/) > [Herramientas de administración de leads](/directory/30017/lead-management/software) > [Lead Forensics](/software/156889/lead-forensics)

# Lead Forensics

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> Software de generación de clientes potenciales para identificar clientes potenciales a partir de los visitantes al sitio web y convertir clientes potenciales en ventas reales.
> 
> Veredicto: 240 usuarios lo han valorado con **4.5/5**. De los mejores valorados en **Probabilidad de recomendación**.

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## Vista rápida

### ¿Quién usa Lead Forensics?

De negocios a organizaciones empresariales de todos los tamaños

## Estadísticas y valoraciones rápidas

| Métrica | Calificación | Detalles |
| **En general** | **4.5/5** | 240 Opiniones |
| Facilidad de uso | 4.5/5 | Basado en las opiniones generales |
| Asistencia al cliente | 4.7/5 | Basado en las opiniones generales |
| Relación calidad-precio | 4.2/5 | Basado en las opiniones generales |
| Funciones | 4.3/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: Lead Forensics
- **Ubicación**: London, RU
- **Constitución**: 2009

## Contexto comercial

- **Precio inicial**: USD 0.01
- **Modelo de precios**:  (Prueba gratis)
- **Público objetivo**: 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+
- **Despliegue y plataformas**: Cloud, SaaS, Web
- **Idiomas admitidos**: inglés
- **Países disponibles**: Reino Unido

## Funciones

- Análisis predictivo
- CRM
- Captura de clientes potenciales
- Creación de informes y estadísticas
- Cualificación de leads
- Distribución de clientes potenciales
- Generación de clientes potenciales
- Generación de clientes potenciales
- Gestión de campañas
- Gestión de clientes potenciales
- Gestión de contactos
- Gestión del pipeline
- Importación y exportación de datos
- Notificaciones de clientes potenciales
- Segmentación de clientes potenciales
- Seguimiento de interacciones

## Integraciones (en total: 21)

- AWeber
- Basecamp
- Buffer
- Campaign Monitor by Marigold
- Chatwork
- Dynamics 365
- Gmail
- Google Docs
- Google Drive
- Harvest
- HubSpot CRM
- LionDesk
- Mailchimp
- Microsoft Outlook
- OneDrive

… y 6 integraciones más

## Opciones de asistencia

- E-mail/Help Desk
- Base de conocimientos
- Asistencia telefónica
- Chat

## Categoría

- [Herramientas de administración de leads](https://www.capterra.mx/directory/30017/lead-management/software)

## Categorías relacionadas

- [Herramientas de administración de leads](https://www.capterra.mx/directory/30017/lead-management/software)
- [Herramientas de generación de leads](https://www.capterra.mx/directory/30963/lead-generation/software)
- [Herramientas de captación de leads](https://www.capterra.mx/directory/31017/lead-capture/software)
- [Software de análisis predictivo de leads](https://www.capterra.mx/directory/32276/predictive-lead-scoring/software)
- [Software de intención de compra](https://www.capterra.mx/directory/32055/buyer-intent/software)

## Alternativas

1. [HubSpot Marketing Hub](https://www.capterra.mx/software/171840/hubspot-marketing) — 4.5/5 (6222 reviews)
2. [ActiveCampaign](https://www.capterra.mx/software/79367/activecampaign) — 4.6/5 (2561 reviews)
3. [Cognism](https://www.capterra.mx/software/169083/cognism) — 4.7/5 (256 reviews)
4. [TAMI](https://www.capterra.mx/software/150793/tami) — 4.4/5 (131 reviews)
5. [Constant Contact](https://www.capterra.mx/software/31898/constant-contact) — 4.3/5 (2915 reviews)

## Opiniones

### "Excellent analytical tool for Marketing and BD" — 5.0/5

> **Maciek** | *8 de abril de 2026* | Propiedad inmobiliaria | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: What I love most is how it completely unmasks our website traffic. We use it to see exactly which companies are visiting our site and gauge their intent based on the specific pages and links they click. It's an absolute lifesaver for tracking how they found us. Whether it was organic, a referral link, or a PPC campaign, right down to the exact search phrase they typed in. It makes analysing user behaviour clearer and shows us exactly which of our marketing campaigns are actually pulling their weight.
> 
> **Puntos en contra**: It's not totally flawless. Sometimes it gets its wires crossed and displays the wrong company name. Also, while knowing the company, you still can't tell exactly who within that organization was browsing, but thanks to intent, our BD gets to the right person quickly
> 
> Lead Forensics is a massive upgrade for our marketing and sales alignment. It turns anonymous web traffic into actionable data, letting us clearly see which marketing channels work best and what our prospects actually care about. Even with the occasional wrong company match or missing contact name, the behavioural insights and PPC tracking alone make it a totally solid tool for our team.

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### "Customer Service 5/5" — 5.0/5

> **nick** | *9 de marzo de 2026* | Comercio mayorista | Valoración de la recomendación: 7.0/10
> 
> **Puntos a favor**: Customer service response time is awesome. 5/5. Needed help updating a few items on the portal and had the option to submit to our Customer Support Rep or just send a quick message within the portal.
> 
> **Puntos en contra**: There is a learning curve to the product but it can be a very useful business tool\! Would advise companies to take advantage of their monthly 1 on 1's to maximize the tool.
> 
> Very positive. We had more traffic coming to our site than we even realized. It helps us monitor our e-Store as well.

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### "Long term customer - awful customer service" — 1.0/5

> **Usuario verificado** | *7 de mayo de 2025* | Tecnología y servicios de la información | Valoración de la recomendación: 0.0/10
> 
> **Puntos a favor**: Ability to see which companies have visited our website.
> 
> **Puntos en contra**: No data on the specific individual visiting.
> 
> We've been a long term customer of Lead Forensics, price hikes each year without improving the software has made it difficult to justify this software over alternative channels which have consistently provided better ROI.&#10;&#10;The reason for the 1 star, is partially the above, but primarily the awful customer service approach when it came to cancelling the contract. We were 1 day past the 30day auto renewal date, and they have forced us to pay in full for a service we won't be using.&#10;&#10;Very short sighted business approach, when there are so many alternatives out there.&#10;&#10;I would highly recommend considering alternatives.

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### "Great tool and account management" — 5.0/5

> **Sheridan** | *4 de febrero de 2026* | Servicios para instalaciones | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: Lead Forensics is a user friendly tool that gives valuable insight into who's visiting at your website and what they're looking at. We have a monthly call with our Customer Success Manager, \[sensitive content hidden\], to go through our monthly visits, see who's of interests and where we could improve our website/content. &#10;\[sensitive content hidden\] has been great at helping us learn new ways to get the most of the platform and has been a great support in when we're launching new campaigns or setting up new web tools.
> 
> **Puntos en contra**: No major cons at all with the platform. We'd like to be able to integrate fully with our CRM system but there are work arounds and the insights from the tool far outweigh this.
> 
> Our experience with Lead Forensics has been great. It has really helped us to work more effectively across the marketing and sales teams, and informing our campaign plans.&#10;Our Customer Success Manager has really taken the time to get to know our business and customer base, offering suggestions on how we can improve our content and user experience.

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### "Valuable Visibility for Proactive Lead Generation" — 5.0/5

> **Tammy** | *25 de febrero de 2026* | Importación y exportación | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: the visibility it gives us into which companies are actively researching our products. It moves us beyond anonymous traffic and allows us to prioritise outreach based on real engagement.&#10;&#10;The customer service and continuous training stand out. The support team is responsive, knowledgeable, and proactive in helping us get the best from the platform. The regular training sessions have improved how we qualify leads and align marketing with sales.
> 
> **Puntos en contra**: At present, we are unable to integrate it directly with our CRM, which means some manual handling of data is required. That said, the platform still provides valuable intelligence that supports proactive outreach.
> 
> Our overall experience with Lead Forensics has been very positive.&#10;&#10;From a marketing perspective, it has given us clearer visibility into which organisations are engaging with our website and what content is driving interest. That insight supports more focused outreach and better alignment between marketing and business development.&#10;&#10;The onboarding, customer service, and continuous training have been consistent and supportive. The team takes time to ensure we understand how to use the platform properly rather than just leaving us to work it out ourselves.&#10;&#10;Used strategically, it strengthens proactive B2B lead generation and helps turn anonymous website activity into meaningful opportunity.

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