--- description: ¿Qué es y para qué sirve Amplitude? Lee opiniones verificadas, descubre sus características, precios de planes, ventajas y desventajas. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ¿Qué es Amplitude? - Reseñas, precios y funciones - Capterra México 2026 --- Breadcrumb: [Inicio](/) > [Herramientas PDM](/directory/30599/product-data-management/software) > [Amplitude](/software/158741/amplitude) # Amplitude Canonical: https://www.capterra.mx/software/158741/amplitude Página: 1 de 4\ Siguiente: [Página siguiente](https://www.capterra.mx/software/158741/amplitude?page=2) > Solución web y móvil de analíticas basada en la nube que permite a las empresas mapear el recorrido de los usuarios y ayudar a la retención de clientes. > > Veredicto: 67 usuarios lo han valorado con **4.6/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa Amplitude? Solución web y móvil de analíticas que permite a empresas de todos los tamaños convertir y retener clientes con herramientas como datos de comportamiento, comentarios, revisiones y más. ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.6/5** | 67 Opiniones | | Facilidad de uso | 4.1/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.4/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.4/5 | Basado en las opiniones generales | | Funciones | 4.6/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Amplitude - **Ubicación**: San Francisco, EE. UU. - **Constitución**: 2012 ## Contexto comercial - **Precio inicial**: USD 995.00 - **Modelo de precios**: (versión gratuita disponible) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: inglés - **Países disponibles**: Estados Unidos ## Funciones - A/B Testing - Análisis de páginas web - Análisis del embudo - Análisis por cohorte - Creación de informes/análisis - Gestión de campañas - Panel de comunicaciones - Real-Time Reporting - Recomendaciones - Segmentación de clientes - Segmentación por comportamiento - Seguimiento de conversión - Seguimiento de eventos integrados en aplicaciones - Seguimiento de interacciones entre usuarios - Seguimiento de la participación - Seguimiento de retenciones - Seguimiento de tiempo en la página - Seguimiento/Análisis de uso - Visualización de datos ## Integraciones (en total: 1) - Segment ## Opciones de asistencia - E-mail/Help Desk - Base de conocimientos - Chat ## Categoría - [Herramientas PDM](https://www.capterra.mx/directory/30599/product-data-management/software) ## Categorías relacionadas - [Herramientas PDM](https://www.capterra.mx/directory/30599/product-data-management/software) - [Software de plataformas de datos de clientes](https://www.capterra.mx/directory/31334/customer-data-platform/software) - [Herramientas de analítica móvil](https://www.capterra.mx/directory/30936/mobile-analytics/software) - [Herramientas de análisis web](https://www.capterra.mx/directory/30073/web-analytics/software) - [Análisis de productos](https://www.capterra.mx/directory/32915/product-analytics/software) ## Alternativas 1. [Lucky Orange](https://www.capterra.mx/software/150695/lucky-orange) — 4.7/5 (260 reviews) 2. [Google Analytics 360](https://www.capterra.mx/software/177042/google-analytics) — 4.7/5 (8089 reviews) 3. [Mixpanel](https://www.capterra.mx/software/158740/mixpanel) — 4.5/5 (145 reviews) 4. [Pendo](https://www.capterra.mx/software/151951/pendo-platform) — 4.5/5 (238 reviews) 5. [Heap](https://www.capterra.mx/software/147216/heap) — 4.5/5 (42 reviews) ## Opiniones ### "Great software for product and customer acquisition analysis" — 5.0/5 > **Jovan** | *3 de diciembre de 2019* | Software informático | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: With Amplitude, you can really dig very deep into the data you need. With this tool, you can measure both product and marketing metrics which provides you a holistic overview of everything you really need. > > **Puntos en contra**: Setting up events you want to track can be tough. The overall tool learning curve can take a lot of time. Sometimes problems can occur in UTM tagging. > > Now we are using one tool instead of three tools in combination for the same thing. ----- ### "Best-in-class for Product Analytics" — 5.0/5 > **Usuario verificado** | *20 de diciembre de 2023* | Internet | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: - Really powerful analytics visualizations: you can analyze your data in many different ways and do it fast - Tons of advanced features: configuration, data ingestion and so on. - Customer-focus: constantly listening to what the market needs and delivering - Innovation: they are always ahead of the competition and launch the best features - Great support team from past experiences > > **Puntos en contra**: - It is pretty pricey, specially if your business is low-margin and high traffic - The tool requires some learning effort. Is not very complicated, but you need to dedicate a bit to the basics. Some things could also be more intuitive. > > A couple of years ago our company BrainTesting launched a psychological evaluation platform, offering as a first product a renewed IQ test. I knew firsthand of the power of Amplitude and needed to understand why very few users where buying our product. In a breeze, we installed it in our landing website https://www.brain-testing.org and also on our application and pinpointed where the conversion issues were occuring. We could exactly tell which stages of the funnel where working and what users were doing. We started with the Free product and I must say it is incredible the level of value they offer for free. Some advanced features are not available, yet it is so much nevertheless that you can do. If things go better, we will definitely upgrade soon. After the initial analytical success, we have continued building analysis on Amplitude. First we prepared different analysis of how users behaved in our website. Second we analyzed in heavier detail how everything in the app went. Another great thing is how you can easily organize everything in order to be able to find it. Of course, there is work on your side first. Lastly, we created dashboards where we tracked how the main KPIs of those analysis are doing daily. Now we are focusing on diving deep into customer segments and how we can best tackle each experience. We look forward to continue having Amplitude as our analytical go-to partner. ----- ### "Good free plan but not many features." — 3.0/5 > **Usuario verificado** | *2 de abril de 2018* | Software informático | Valoración de la recomendación: 5.0/10 > > **Puntos a favor**: It is free the use and has a nice dashboard that is customizable. It has user profiles like Mixpanel but they are much harder to access as there is no searchable list of user profiles. Also has a real time stream of events. > > **Puntos en contra**: It has no where near the features of others like Mixpanel. Doesn't have an iOS app or any API to access your analytics data. Also there is no prebuilt dashboard like Flurry where you can get a general overview instead you have to create your own dashboards/charts. I will probably go with Flurry for free analytics for my next project and if you are looking for something better Mixpanel is probably the best out there but it is very expensive. > > Cheap analytics with a good set of features. ----- ### "Wonderful for Product Analytics" — 5.0/5 > **Kaustubh** | *11 de febrero de 2023* | Aprendizaje en línea | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: - Very quick data visualization capabilities DIY- Extremely simple setup- Different options for different use-cases (Eg: Engagement, Monetization, Retention) > > **Puntos en contra**: - Limitation in "join" functionalities to group multiple events > > Exceptionally amazing. ----- ### "Amplitude is a must have for marketers and product managers." — 4.0/5 > **Ankan** | *6 de octubre de 2023* | Producción audiovisual | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: Funnels and data visualization. Also the integrations with other platforms like Rudderstack, Braze, etc. > > **Puntos en contra**: Speed of page loads. The report building workflow is cumbersome. > > Overall a satisfied user. Just wish it was faster. ----- Página: 1 de 4\ Siguiente: [Página siguiente](https://www.capterra.mx/software/158741/amplitude?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.mx/software/158741/amplitude) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ko | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados