Talon.One

First company I know of that has solved this problem in this way!

Comentarios: Lovely and reactive team. Very strong on the partner engagement side.

Puntos a favor:

Talon.one is a simple tool to integrate which then powers your applications to be able to do "promotions". Promotions are credits, vouchers, discounts, and referrals. Most companies in space force your customers to create an account on another platform. Which increases complexity while making the user experience clunky. Talon.one is a backend integration that allows you to integrate and scale as you please.

Contras:

Cost can be expensive, depending on your scale. It depends on your ability to internally mobilize actions internally to make this a profitable addition.

Full control of growth offerings

Comentarios: The onboarding is painful, but after a few weeks and taking baby steps, you get to build amazing groweth engines and start to see results of conversion and retention.

Puntos a favor:

After setting up all attributes and knowing how to build rules is easy for a growth team to set up targeted engines to increase retention and usage of digital products. The variety or attributes and parameters to combine this engines is super useful. From profile parameters, to behavioral and transactional inputs. The possibilities are endless.

Contras:

I wasn't in the team when the integration was donde, so getting to know the logics behind all attribute names and how they work is hard. Also getting to know the format of each attribute and how they operate is not easy for a non engineer profile. Always helpful to learn pseudo coding and algorithms, but the onboarding is not easy and needs lots of support from Talon and technology teams.

Overall Review

Comentarios: It is great to work with Talon.One, we easily integrate with their api and started working in awesome projects right away. They give us a great help and keep working with us toward creating great and innovative features.

Puntos a favor:

It is easy to use and it provides a very interesting service which solves the necessity of developing many projects in just one integration.

Contras:

services were not prepared for what we needed at first

Strong recommendation

Comentarios: Talon is an incredibly potent tool that powers all our promotions. We originally implemented it to give our marketing team full control over the types of promotions to run and which segments to target. The flexibility offered has allowed us to iterate extremely rapidly, testing new kinds of promotions with different segments without any development efforts beyond the initial integration.

Puntos a favor:

The biggest selling point for us is the offer flexibility that Talon provides. Literally any data point can be used as the basis for a rule and therefore allows full creativity in promotion campaign design. And whenever you have an idea but no clue how to implement it, the success team is more than happy to help you out. The initial integration is also pretty straight forward.

Contras:

It isn't the cheapest option in the market, but its worth it.

Talon is one of a kind

Comentarios: The API integration is straightforward and we got Talon up and running in little over a week, and their backoffice is so simple to use that I trained our marketing team in less than 30 minutes. Their support is responsive and kind.

Puntos a favor:

I researched 30+ different vendors when looking for an API-driven solution for our referral marketing campaigns, and can confidently say Talon has no real competition. While the rest of the market focuses on pre-packaged features, Talon's powerful rules engine and API was literally the only product that allowed us the flexibility we needed.

Contras:

I wish Talon made it possible to set fully custom referral codes.

Alternativas consideradas: Talkable, ReferralHero, Genius Referrals, SaaSquatch, Open Loyalty y Influitive