¿Quién utiliza este software?

Startups, PYMES: comercializadores digitales, especialistas en CRO, diseñadores web, desarrolladores web, especialistas en UX

Valoración media

279 opiniones
  • En general 4.7 / 5
  • Facilidad de uso 4.6 / 5
  • Atención al cliente 4.5 / 5
  • Funcionalidades 4.5 / 5
  • Relación calidad-precio 4.5 / 5

Detalles del producto

  • Precio inicial USD 29.00/mes
    Ver precios
  • Versión gratuita
  • Prueba gratis Sí, consigue una prueba gratuita
  • Implementación En la nube, SaaS, web
  • Formación En directo en línea
    Seminarios web
    Documentación
  • Asistencia En línea

Datos del proveedor

  • Hotjar
  • https://www.hotjar.com
  • Fundada en 2014

Sobre Hotjar

Herramientas de comentarios y análisis creadas para mejorar la experiencia de los visitantes de tu sitio web. Proporciona mapas térmicos, sondeos de opinión, encuestas y más.

Funciones de Hotjar

  • Animación
  • Búsqueda de usuarios
  • Mapas térmicos
  • Para sistemas móviles
  • Para sitios web
  • Prototipado
  • Registro de actividad de la pantalla
  • Tests de usabilidad
  • Tests no moderados
  • Trayectoria del usuario
  • Análisis de páginas web
  • Análisis predictivo
  • Asignación de canales
  • Cartografía del viaje de cliente
  • Métricas de redes sociales
  • Métricas de rendimiento
  • Panel de comunicaciones
  • Pruebas A/B
  • Seguimiento de campañas
  • Seguimiento del ROI
  • Gestión de campañas
  • Gestión de varias ubicaciones
  • Seguimiento de búsqueda de sitios
  • Seguimiento de conversión
  • Seguimiento de fuentes de referencia
  • Seguimiento de interacciones entre usuarios
  • Seguimiento de objetivos
  • Seguimiento de palabras claves
  • Seguimiento de páginas consultadas
  • Seguimiento de tiempo en la página
  • Análisis de elementos
  • Análisis de páginas web
  • Cartografía de comportamientos
  • Cartografía radial
  • Cartografía territorial
  • Mapas dinámicos
  • Mapas integrables
  • Panel de comunicaciones
  • Para las ciencias
  • Para ventas
  • Análisis de comportamientos
  • Análisis predictivo
  • Colaboración
  • Encuestas y comentarios
  • Gestión de acciones
  • Importación y exportación de datos
  • Modelado de atribuciones
  • Modelos
  • Perfiles de clientes
  • Análisis
  • Comentarios de 360 grados
  • Creación de informes de llamadas
  • Gestión de encuestas
  • Recopilación de comentarios
  • Supervisión de quejas
  • Alertas de secciones ambiguas
  • Análisis de competidores
  • Gestión de contenidos
  • Gestión de enlaces
  • Herramientas de investigación de palabras clave
  • Métricas de rendimiento
  • Anotaciones
  • Análisis comparativo y cualitativo
  • Análisis cuantitativo del contenido
  • Análisis de búsquedas de usuarios
  • Análisis de medios
  • Análisis de sentimientos
  • Análisis de texto
  • Análisis estadístico
  • Colaboración
  • Investigación de métodos mixtos
  • Varios idiomas
  • Visualización de datos
  • Análisis
  • Análisis de sentimientos
  • Análisis de texto
  • Análisis predictivo
  • Gestión de comentarios
  • Gestión del conocimiento
  • Panel de comunicaciones
  • Recopilación de datos multicanal
  • Segmentación de clientes
  • Survey/Poll Management
  • Alertas y notificaciones
  • Creación de informes de uso
  • Métricas de rendimiento
  • Programación del mantenimiento
  • Pruebas de disponibilidad
  • Registros de eventos
  • Supervisión FTP
  • Supervisión de transacciones
  • Supervisión del servidor de correo
  • Supervisión en tiempo real
  • Admite audio/imágenes/vídeo
  • Biblioteca de preguntas
  • Encuesta móvil
  • Encuesta sobre sitio web
  • Herramientas de análisis de datos
  • Lógica de exclusión
  • Marketing por correo electrónico
  • Rama de preguntas
  • Recolección de respuestas sin conexión
  • URL de encuestas personalizadas

Las opiniones más útiles de Hotjar

HotJar is an awesome tool for studying websites and optimizing!

Publicado el 22/8/2019
Akande D.
Marketing Communications Specialist
Bienes de consumo, 1001-5000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña 
5/5
En general
5 / 5
Facilidad de uso
4 / 5
Características y funcionalidades
5 / 5
Asistencia técnica
5 / 5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Comentarios: Overall HotJar is a great platform and I am one of their biggest advocates. I would recommend HotJar to anyone looking to enhance their understanding of on-site traffic and conversion.

Puntos a favor: At each company that I have worked for, I always bring up HotJar as a solution they should implement as soon as possible. It is so easy to use and allows for such a comprehensive view of the customer experience that it's a loss to NOT use it! I love that it can capture click data, scroll depth, and even user interactions on the website. There is so much valuable information to be pulled from the data!

Contras: There are two things that I'm a little bummed out about with HotJar. One issue is that they recently removed cross-domain tracking. This was a great benefit and we used it often, so not having it is tough. They also have a limit on the height of the pages that can be captured, 1500px. Our pages are slightly larger so we lose some detail on the report that we would have otherwise had.

Respuesta de proveedores

por Hotjar el 27/8/2019

Hey Akande,

Thanks so much for taking the time to review Hotjar! It's great to read that you're getting a lot of value from the tool :)

It's indeed the case that we removed cross-domain tracking in light of our continued commitment to privacy-by-design. I'm sorry to hear that working with the tool is a bit tough without this - we'd like to help if we can! Do reach out to us at support@hotjar.com if you've got questions.

Following up your note on the height of captured pages for Heatmaps - we do have a 15000px limit, but if it's a pain point I'd definitely suggest using the Suggest a Feature function in-app to let us know what you need :)

All best,
Alex

Hotjar Really Helped Us Leverage Our Business!

Publicado el 5/12/2018
Ratish K.
Digital Marketing Analyst
Marketing y publicidad, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña 
5/5
En general
5 / 5
Facilidad de uso
5 / 5
Características y funcionalidades
4 / 5
Asistencia técnica
5 / 5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Comentarios: My overall experience has been good so far. Initially, we were worried about the user insights and heatmaps to test the pages/CTA'S for better campaigning of our products. But, as soon as we started utilizing the set of tools from Hotjar we are so happy that we are able to find a quick solution for problem that helps our business grow and provide our customers with a GREAT CUSTOMER SERVICE!

Puntos a favor: Have been using Hotjar for more than a couple of years and is the opinion on the tool
1. Hotjar has a very simple and easily accessible dashboard that has Heatmaps, Visitor recordings, Funnels created, Active polls, Surveys, and Recruiters.
2. Heatmaps have really helped us understand the landing pages and test various parameters for many of our marketing/advertising campaigns.
3. Visitor recordings and monitoring are soo good that helped us understand and rectify the issues that users come across. This has really helped our engineering/technical team in identifying the bug and fixing it ASAP thus resolving our customer issues quickly.
4. Had some experience on using the funnels as well which gave us some ideas on how to better modify the landing pages and we were able to understand the content.
5. The polls part has also added value to our business by letting us know on what the visitors are missing on our website.
6. The pricing of this tool is reasonable that students, enthusiasts and start-up companies can easily afford it. We have started with Basic Free Forever plan and later upgraded to Plus plan once our website started getting some good amount of traffic.
7. Multiple filter feature saves our time in analyzing the important pages and metrics.
8. Being a member of the customer success team for a couple of SAAS products I analyzed and learned some good metrics that helped our business grow.
9. Hotjar can be used by any team member like Digital Marketers, Support Agent

Contras: Although I do not have any cons in my mind regarding this tool I would just like to suggest the Hotjar team to give us quick response for any queries/ issues by providing instant live chat option.

The ultimate voice of visitor tool - no need for anything else

Publicado el 3/9/2019
David R.
Conversion Consultant
Marketing y publicidad, Trabajador autónomo
Ha utilizado el software durante: Más de dos años
Fuente de la reseña 
5/5
En general
5 / 5
Facilidad de uso
4 / 5
Características y funcionalidades
5 / 5
Asistencia técnica
5 / 5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Comentarios: Hotjar shortcuts hours of quant research by letting you SEE what's happening on your web pages, and HEAR a users thoughts. Priceless if you're in the business of designing web pages that serve your users better.

Puntos a favor: It's a one-stop shop. No need for expensive subscriptions to multiple tools. Everything you need to understand your visitors is at your fingertips. The only condition for success is that you actually use it!

Contras: Very difficult to think of a disadvantage. It's cheap. Fully featured. Customer support is great. Perhaps the fact that you can't run a/b tests too. But there's plenty of other great tools for that.

Respuesta de proveedores

por Hotjar el 14/10/2019

Hey David,

Thanks so much for reviewing Hotjar! We really appreciate it and it's great to hear you that you consider the tool essential in understanding your visitors.

Best,
Kayleigh

Must Have for landing Pages

Publicado el 10/9/2019
Jeffrey H.
Business Development
Servicios financieros, 2-10 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña 
5/5
En general
5 / 5
Facilidad de uso
5 / 5
Características y funcionalidades
Asistencia técnica
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Comentarios: Hotjar has allowed us to test ideas with web design. It helps confirm the effectiveness of certain visual cues, the flow of information and the effectiveness of the overall sales funnel by showing us exactly where the viewers attention is going on our web page. It has been an essential source for our overall analytics and critical to our design process.

Puntos a favor: Hotjar adds a much-needed type of analytics to your arsenal. It allows you to see exactly what your page-viewers (potential buyers) are doing, seeing and spending time on your landing page or funnel. It allows you to test different design cues or features and see how your targets react. Also, the pricing is very convenient. Having this tool for free up to 200 pageviews per day is huge. it's just one of those tools that you need if you want to build new landing pages and help them convert.

Contras: The only issue I've had with this tool thus far is sometimes the screen recordings come out laggy or completely black, but this happens rarely. Other than that, it's been very informative and a great addition to our toolset.

Respuesta de proveedores

por Hotjar el 15/10/2019

Hey Jeffrey,

Thanks so much for reviewing Hotjar! We love feedback and it's great to hear you consider our tool an essential part of landing page optimization!

Sorry to hear you've had a problem with Recordings. Feel free to reach out to support@hotjar.com and someone will be able to take a look into the issue.

Best,
Kayleigh

Analytics on steroids

Publicado el 25/12/2018
Ranvir G.
Co-Founder
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña 
5/5
En general
4 / 5
Facilidad de uso
5 / 5
Características y funcionalidades
3 / 5
Asistencia técnica
4 / 5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Puntos a favor: From a marketing point of view it is an absolute necessity to know which areas of your webpage does your visitor interact with most and what can you do to create more engagement. It is also essential for a marketeer to undestand which pages of portions of a page leads to users bouncing off the site. I used to use google analytics for most of my analytics works it simply did not work. That’s when I found hotjar and it was the thing of my dreams. It let me see usign heatmeaps the exact areas where users are interacting with most and allowed us to create suer polls right on the site for users to tell us what they would like us to add to the site.

Contras: Though no one should mind paying for such a great tool, and its offers a lot of features for free, some of them like unlimited storage of analytic reports will only be available to paying users, but thats only fair as far as I am concerned. Apart from this I have never found any other issue with their application.

Leer más opiniones