¿Quién usa Celtra's Creative Management Platform?

Marcas líderes, editores de medios y agencias creativas, redes publicitarias

¿Qué es Celtra's Creative Management Platform?

Celtra es un software empresarial de autoservicio para automatizar y escalar la producción creativa. Celtra permite a los equipos creativos y de marketing diseñar, aprobar y entregar creatividades digitales a través del creciente número de canales, formatos de anuncios, variaciones y mercados. Reduce los costes de producción y aumenta la eficiencia y la producción en la nube con Celtra.

Información sobre Celtra's Creative Management Platform

Celtra

http://www.celtra.com

Fundada en 2006

Resumen de precios de Celtra's Creative Management Platform

Celtra's Creative Management Platform no está disponible en versión gratuita y no ofrece prueba gratis.

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Celtra's Creative Management Platform video
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Versión gratuita

No

Prueba gratis

No

Implementación

En la nube, SaaS, web

Formación

En persona

Seminarios web

Documentación

Asistencia

Horas laborables

En línea

Funciones de Celtra's Creative Management Platform

Programas de diseño gráfico
Base de datos de imágenes
Colaboración
Editor de imágenes
Filtrado
Modelos
Visualización de datos
Calendario de marketing
Colaboración
Facturación
Gestión de clientes
Gestión de proyectos
Gestión de tareas
Seguimiento del tiempo
Uso compartido de archivos

Opiniones de Celtra's Creative Management Platform

Mostrando 5 de 261 opiniones

En general
4.5/5
Facilidad de uso
4.2/5
Atención al cliente
4.4/5
Funcionalidades
4.2/5
Relación calidad-precio
4.2/5
Neil J.
Creative Solutions Manager
Marketing y publicidad, 51-200 empleados
Ha utilizado el software durante: Más de dos años
  • Calificación global
    5/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    5/5
  • Asistencia técnica
    5/5
  • Relación calidad-precio
    Sin valoración
  • Probabilidad de recomendación
    9/10
  • Fuente de la reseña 
  • Publicado el 21/8/2018

"Everything you need to build digital ads - easily and without issues"

Comentarios: Our business uses Celtra every day. It's a key part of our offering and we're very happy with it. We have a dedicated account manager and often hear about the regular updates they're making to the platform. Our overall experience with Celtra is overall good.

Puntos a favor: Overall, Celtra is easy to use and reliable. It's an all-in-one platform for digital ad campaigns; design, build, traffic, analyse and report. The Ad Creator part of the platform is designed to help you build HTML5 digital media adverts and it does this with aplomb. As well as being easy to navigate and understand, it's a very powerful platform that allows you to create rich, dynamic and exciting media without needing code. It just works.

Contras: As mentioned in the 'Pros', you have no access to the base-level code of your creations. To some, this may be a disadvantage, as you're limited in how much you can tinker with the deep foundations of you creations. Having said that - you do have the ability to add JavaScript elements on top of your creations.

Respuesta de proveedores

por Celtra el 9/10/2018

While we certainly understand why you would like to have access to the base code, this would be a potential security and performance risk. We provide a javascript creative API that provides users with access to public functions within our code base that are safe for use.

  • Fuente de la reseña 
  • Publicado el 21/8/2018
Enrique R.
EMEA & APAC Head of Digital Traffic Operations
Medios de difusión, 10,001+ empleados
Ha utilizado el software durante: Más de dos años
  • Calificación global
    5/5
  • Facilidad de uso
    3/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    5/5
  • Relación calidad-precio
    Sin valoración
  • Probabilidad de recomendación
    10/10
  • Fuente de la reseña 
  • Publicado el 19/3/2019

"A Must have tool to take your Ad Creative designs in-house"

Comentarios: As a publisher, we've been able to generate incremental revenue thanks to Celtra because now we're able to take in-house a lot of design processes that were previously outsourced. Apart from increasing our offering of custom formats that we can build ourselves, processes have also being sped up as we can receive assets build mock ups, get them approved and live in a matter of days or even hours, while previously it would have taken weeks with a lot of back and forth between the agency/client, the vendors carrying out the builds and ourselves.

Puntos a favor: It's fairly intuitive and you don't require any previous knowledge in ad design. Especially helpful if you don't know how to code as well - you can implement code in Celtra but you don't have to. With fairly basic assets you can produce really slick designs and the capabilities it has for animations result in fairly stunning executions. The animatin timeline was a massive improvement when it was added. It makes programming animations a lot easier and visual as well. The use of scenes it's also great in terms of enabling the combination of scenes as well as copying animations from one ad unit or creative to another without having to rebuild the animations from scratch every time.

Contras: It would be great to be able to import layered PSDs directly into the software as well as being able to export creatives as well, be it as PSD's or html5 bundles with the animations in them.

  • Fuente de la reseña 
  • Publicado el 19/3/2019
Julieta M.
Designer
Electrónica de consumo, 201-500 empleados
Ha utilizado el software durante: Más de dos años
  • Calificación global
    3/5
  • Facilidad de uso
    4/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    Sin valoración
  • Relación calidad-precio
    2/5
  • Probabilidad de recomendación
    7/10
  • Fuente de la reseña 
  • Publicado el 14/3/2019

"Best platform"

Puntos a favor: Its never easy to undertake a project, to make a business work, to keep it competitive, growing and innovative. Celtra is the best platform to make ads.

Contras: Panels. They are very uncomfortable.
we cannot use them at the same time unless we have a big wide screen.

  • Fuente de la reseña 
  • Publicado el 14/3/2019
Cameron H.
Digital Account Manager
Medios de difusión, 10,001+ empleados
Ha utilizado el software durante: Más de dos años
  • Calificación global
    5/5
  • Facilidad de uso
    4/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    5/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    9/10
  • Fuente de la reseña 
  • Publicado el 14/3/2019

"Great Software"

Comentarios: We have changed how we create mobile and app ads which is one of the fastest growing opportunities for our company.

Puntos a favor: The options and functionality that the platform makes available to our advertisers is unparalleled both in its quality and breathed . The mobile-specific solutions have allowed us to elevate our creative abilities and improve campaign performance

Contras: the reporting dashboard used to be challenging to use, but the update has made it much better. My only complaint is the specific names within the report, aligning more closely with naming conventions from popular platforms like freewheel or DFP would help make the reporting more intuitive and require less teaching. Specifically the click out (clicks to website), it is a bit confusing to understand what each engagement metric means

  • Fuente de la reseña 
  • Publicado el 14/3/2019
Marcus R.
Senior Creative Director
Marketing y publicidad, 201-500 empleados
Ha utilizado el software durante: Más de dos años
  • Calificación global
    5/5
  • Facilidad de uso
    4/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    5/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    10/10
  • Fuente de la reseña 
  • Publicado el 14/8/2018

"Best CMP I've used"

Comentarios: I work for an Digital Marketing and Technology company creating custom ads formats for our clients within the Celtra platform. The ads are all trafficked and served through Celtra as well.

Puntos a favor: Celtra is easy to understand and offers a great selection of out of the box components. The platform is intuitive and any user, novice or experienced, can easily build ads within minutes. Support is top notch and they are happy to help anyone and walk them through issues very thoroughly.

Contras: Some of the components could use some help. The Video Player component being one of them. It needs to have more options to create custom video controls to allow the builder to have control over placement and appearance.

Respuesta de proveedores

por Celtra el 9/10/2018

Thanks for your feedback. We've made a note for our team to review.

  • Fuente de la reseña 
  • Publicado el 14/8/2018