Celtra's Creative Management Platform

Celtra's Creative Management Platform

Por Celtra

¿Quién utiliza este software?

Leading brands, media publishers creative agencies, ad networks

Valoración media

260 opiniones
  • En general 4.4/5
  • Facilidad de uso 4.2/5
  • Atención al cliente 4.4/5
  • Funcionalidades 4.2/5
  • Relación calidad-precio 4.2/5

Detalles del producto

  • Versión gratuita No
  • Prueba gratis No
  • Implementación En la nube, SaaS, web
  • Formación En persona
    Seminarios web
    Documentación
  • Asistencia Horas laborables
    En línea

Datos del proveedor

  • Celtra
  • http://www.celtra.com
  • Fundada en 2006

Sobre Celtra's Creative Management Platform

Celtra is self-service enterprise software for automating and scaling creative production. Celtra enables creative and marketing teams to design, approve, and deliver digital creative across the ever growing number of channels, ad formats, variations, and markets. Cut your production costs, increase efficiencies and output in the cloud with Celtra.

Funciones de Celtra's Creative Management Platform

El proveedor no ha rellenado esta información.
  • Calendario de marketing
  • Colaboración
  • Facturación
  • Gestión de clientes
  • Gestión de proyectos
  • Gestión de tareas
  • Seguimiento del tiempo
  • Uso compartido de archivos
  • Colaboración
  • Gestión de campañas
  • Gestión de documentos
  • Gestión de proyectos
  • Gestión de tareas
  • Seguimiento del tiempo
  • Uso compartido de archivos

Las opiniones más útiles de Celtra's Creative Management Platform

Everything you need to build digital ads - easily and without issues

Publicado el 21/8/2018
Neil J.
Creative Solutions Manager
Marketing y publicidad, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña 
5/5
En general
5/5
Facilidad de uso
5/5
Características y funcionalidades
5/5
Asistencia técnica
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Comentarios: Our business uses Celtra every day. It's a key part of our offering and we're very happy with it. We have a dedicated account manager and often hear about the regular updates they're making to the platform. Our overall experience with Celtra is overall good.

Puntos a favor: Overall, Celtra is easy to use and reliable. It's an all-in-one platform for digital ad campaigns; design, build, traffic, analyse and report. The Ad Creator part of the platform is designed to help you build HTML5 digital media adverts and it does this with aplomb. As well as being easy to navigate and understand, it's a very powerful platform that allows you to create rich, dynamic and exciting media without needing code. It just works.

Contras: As mentioned in the 'Pros', you have no access to the base-level code of your creations. To some, this may be a disadvantage, as you're limited in how much you can tinker with the deep foundations of you creations. Having said that - you do have the ability to add JavaScript elements on top of your creations.

Respuesta de proveedores

por Celtra el 9/10/2018

While we certainly understand why you would like to have access to the base code, this would be a potential security and performance risk. We provide a javascript creative API that provides users with access to public functions within our code base that are safe for use.

A Must have tool to take your Ad Creative designs in-house

Publicado el 19/3/2019
Enrique R.
EMEA & APAC Head of Digital Traffic Operations
Medios de difusión, 10,001+ empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña 
5/5
En general
3/5
Facilidad de uso
4/5
Características y funcionalidades
5/5
Asistencia técnica
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Comentarios: As a publisher, we've been able to generate incremental revenue thanks to Celtra because now we're able to take in-house a lot of design processes that were previously outsourced. Apart from increasing our offering of custom formats that we can build ourselves, processes have also being sped up as we can receive assets build mock ups, get them approved and live in a matter of days or even hours, while previously it would have taken weeks with a lot of back and forth between the agency/client, the vendors carrying out the builds and ourselves.

Puntos a favor: It's fairly intuitive and you don't require any previous knowledge in ad design. Especially helpful if you don't know how to code as well - you can implement code in Celtra but you don't have to. With fairly basic assets you can produce really slick designs and the capabilities it has for animations result in fairly stunning executions. The animatin timeline was a massive improvement when it was added. It makes programming animations a lot easier and visual as well. The use of scenes it's also great in terms of enabling the combination of scenes as well as copying animations from one ad unit or creative to another without having to rebuild the animations from scratch every time.

Contras: It would be great to be able to import layered PSDs directly into the software as well as being able to export creatives as well, be it as PSD's or html5 bundles with the animations in them.

One of the best advertising tools for creative studio

Publicado el 3/12/2019
Svetlana I.
Partner Account Manager
Marketing y publicidad, 13-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña 
5/5
En general
3/5
Facilidad de uso
5/5
Características y funcionalidades
Asistencia técnica
3/5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Comentarios: Using this tool to create quick ads and elaborate custom builds helps us win business

Puntos a favor: It is easy to use with pre-built code to make ads really quickly and seamlessly. Minimal custom work required but is robust enough to handle super custom builds as well.

Contras: Can be costly. Reporting can use improvement as well as an overhaul on how many metrics are in the reporting. There's a lot of duplication and uncertainty about the reporting data.

Best platform

Publicado el 14/3/2019
Julieta M.
Designer
Electrónica de consumo, 201-500 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña 
3/5
En general
4/5
Facilidad de uso
4/5
Características y funcionalidades
Asistencia técnica
2/5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Puntos a favor: Its never easy to undertake a project, to make a business work, to keep it competitive, growing and innovative. Celtra is the best platform to make ads.

Contras: Panels. They are very uncomfortable.
we cannot use them at the same time unless we have a big wide screen.

Celtra

Publicado el 14/3/2019
Usuario verificado
Senior Creative Director
Medios online, 201-500 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña 
4/5
En general
4/5
Facilidad de uso
4/5
Características y funcionalidades
4/5
Asistencia técnica
4/5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Comentarios: Creating and trafficking HTML 5 Rich Media ads and Interactive Video ads in the Celtra platform is easy to learn and cuts our ad building time in half. Our designers are able to turnaround campaigns to the client in half the time that it used to when we had to build everything using a code editor. Having access to all the latest components gives our designers and developers to option to create anything from a simple animated banner to a complex interactive ad experience.

Puntos a favor: Celtra's CMP provide's powerful tools and components for building Rich Media and Interactive video ad units. They listen to their clients and upgrade their features regularly to put the proper tools in front of designers and developers, enabling them to create striking ads for all devices.

Contras: Celtra sometimes seems late to the game for everything else, other than Rich Media formats. They were late to provide a powerful VPAID builder, lack of a builder for most Social Media platforms, no support to Amazon or YouTube.

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