Adobe Analytics

Adobe Analytics

Por Adobe

¿Qué es Adobe Analytics?

Software de atribución de marketing que muestra el impacto de cada interacción con el cliente en la que participa la empresa.

Información sobre Adobe Analytics

Adobe

https://www.adobe.com

Resumen de precios de Adobe Analytics

Adobe Analytics no está disponible en versión gratuita y no ofrece prueba gratis.

Versión gratuita

No

Prueba gratis

No

Implementación

En la nube, SaaS, web

Funciones de Adobe Analytics

Herramientas de marketing de atribución
Análisis predictivo
Atribución entre canales
Atribución táctil múltiple
Cartografía del viaje de cliente
Modelado de atribuciones
Segmentación de audiencia
Seguimiento de conversión
Seguimiento del ROI

Opiniones de Adobe Analytics

Mostrando 5 de 141 opiniones

En general
4.5/5
Facilidad de uso
3.9/5
Atención al cliente
4.3/5
Funcionalidades
4.4/5
Relación calidad-precio
4.1/5
Surabhi S.
Digital Marketing Consultant
Tecnología y servicios de la información, 10,001+ empleados
Ha utilizado el software durante: Más de dos años
  • Valoración global
    5/5
  • Facilidad de uso
    3/5
  • Características y funcionalidades
    5/5
  • Asistencia técnica
    3/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    10/10
  • Fuente de la reseña 
  • Publicado el 19/9/2018

"Comprehensive Solution for your Digital Analytics Need"

Comentarios: My overall experience with Adobe Analytics has been very good and i do not look forward to use any other analytics tool than Adobe Analytics.

Puntos a favor: I have been able to use almost all top web analytics tools and i can easily say that Adobe is the most comprehensive of all. I am currently using the tool for a large website, which has an avg of 20 to 80k engaged web visitors.
It has an in build workspace, which is a drag and drop canvas to do custom analysis and visualizations and it is pretty easy for marketers as well as non marketers to work on workspace projects.
The tool has easy and intuitive interface and provides a baseline-architecture with the ability to customize as per your need
This tool has many great tools/features within its interface and one has to learn and figure out what might makes sense for your company.
The tool keeps improving to bring the latest functionalities and UI ease.

Contras: There is very little flexibility to do individual customization. I would ideally want to organise my own segments for a easy and quick discovery.
Also, i would love to have the options to do some color customization of panels, charts, etc.
The speed of report loading could also be improved.

  • Fuente de la reseña 
  • Publicado el 19/9/2018
Sandeep P.
Founder
Administración educativa, 13-50 empleados
Ha utilizado el software durante: Más de un año
  • Valoración global
    5/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    5/5
  • Asistencia técnica
    5/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    9/10
  • Fuente de la reseña 
  • Publicado el 13/1/2020

"Adobe Analytics Review"

Comentarios: Its a been a great experience and its easy for non technical people to onboard to this tool.

Puntos a favor: Adobe Analytics is a powerful analytics tool - providing immensely powerful segmentation, flow analysis and other features that are great to dive into

Contras: There is a steep learning curve in this application and that may need some time for the entire team to catch up and learn about.

  • Fuente de la reseña 
  • Publicado el 13/1/2020
Usuario verificado
Media Director
Marketing y publicidad, 201-500 empleados
Ha utilizado el software durante: 6-12 meses
  • Valoración global
    5/5
  • Facilidad de uso
    4/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    Sin valoración
  • Relación calidad-precio
    Sin valoración
  • Probabilidad de recomendación
    9/10
  • Fuente de la reseña 
  • Publicado el 18/4/2020

"Adobe Analytics Review for Marketing Agency"

Puntos a favor: Adobe Analytics Suite provides advanced analytics capabilities for our digital media campaigns, specific to Paid Search, Digital Display/Video and Paid Social Media. Reporting is very clear and accurate.

Contras: It took a bit of time setting up for all of our campaigns, and we did run into some complications with all data not pulling through but was able to fix.

  • Fuente de la reseña 
  • Publicado el 18/4/2020
Brandon T.
Finance Director
Ha utilizado el software durante: Más de dos años
  • Valoración global
    2/5
  • Facilidad de uso
    2/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    3/5
  • Relación calidad-precio
    Sin valoración
  • Probabilidad de recomendación
    5/10
  • Fuente de la reseña 
  • Publicado el 25/6/2018

"I use this analytics platform for company reporting - it has been very difficult to implement."

Comentarios: More detailed reporting and testing capability

Puntos a favor: Strong custom capabilities if your team is able to integrate, extremely detailed segments and KPIs recorded.

Contras: Very hard to implement, custom reports are confusing for non-power users. Customer support and implementation team is weak. Over promise and under deliver.

  • Fuente de la reseña 
  • Publicado el 25/6/2018
Elizabeth P.
Director, HR
Marketing y publicidad, 5001-10,000 empleados
Ha utilizado el software durante: Más de un año
  • Valoración global
    4/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    5/5
  • Relación calidad-precio
    3/5
  • Probabilidad de recomendación
    9/10
  • Fuente de la reseña 
  • Publicado el 19/2/2020

"With Adobe Analytics we have been able to increase productivity"

Comentarios: We use Adobe Analytics in our organization to know the results of our campaigns and thus measure the overall performance of the site to implement user improvements. Through this tool we can greatly increase productivity, and productivity is one of the fundamental factors in our organization, therefore we took the task of implementing this tool and involve it in our activities, it offers us many fundamental and productive aspects. It is suitable for all large companies, since it guarantees them to give detailed and specific information of the pages that the clients most frequent and thus to give improvements to the general performance of the organization. The cost of the tool can be an impediment for small businesses as it impacts greatly on the organization's budget.

Puntos a favor: It is a tool that has a fairly intuitive and dynamic interface that allows users to quickly find the function they want to run. It allows you to know which pages are frequently visited by customers. This tool is one of the few that is concerned with giving immediate answers to user requests and on the other hand provides you with detailed information about the customers who have visited the web pages.

Contras: I wish I could have a mobile application, so I could use it from anywhere without the need to access it from an office computer.

  • Fuente de la reseña 
  • Publicado el 19/2/2020