Adobe Analytics

¿Qué es Adobe Analytics?

Software de atribución de marketing que muestra el impacto de cada interacción con el cliente en la que participa la empresa.

Información sobre Adobe Analytics

Adobe

https://www.adobe.com

Resumen de precios de Adobe Analytics

Adobe Analytics no está disponible en versión gratuita y no ofrece prueba gratis.


Versión gratuita

No

Prueba gratis

No

Adobe Analytics: implementación y asistencia

Implementación

  • En la nube, SaaS, web

Funciones de Adobe Analytics

  • Análisis predictivo
  • Atribución entre canales
  • Atribución táctil múltiple
  • Cartografía del viaje de cliente
  • Modelado de atribuciones
  • Segmentación de audiencia
  • Seguimiento de conversión
  • Seguimiento del ROI

Lista completa de Herramientas de marketing de atribución

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Opiniones de Adobe Analytics

Todas las opiniones

Calificación general

4.4/5

Evaluación media

Facilidad de uso 3.8
Atención al cliente 4.2
Funcionalidades 4.4
Relación calidad-precio 4.1

Evaluar software

Comparte tus experiencias con otros compradores de software.

¡Escribe una reseña!
Surabhi S.
Digital Marketing Consultant
Tecnología y servicios de la información, 10,000+ empleados
Ha utilizado el software durante: Más de dos años
  • Calificación global
    5 /5
  • Facilidad de uso
    3 /5
  • Características y funcionalidades
    5 /5
  • Asistencia técnica
    3 /5
  • Relación calidad-precio
    5 /5
  • Probabilidad de recomendación
    10/10
  • Fuente de la reseña 
  • Publicado el 19/9/2018

"Comprehensive Solution for your Digital Analytics Need"

Comentarios: My overall experience with Adobe Analytics has been very good and i do not look forward to use any other analytics tool than Adobe Analytics.

Puntos a favor: I have been able to use almost all top web analytics tools and i can easily say that Adobe is the most comprehensive of all. I am currently using the tool for a large website, which has an avg of 20 to 80k engaged web visitors.
It has an in build workspace, which is a drag and drop canvas to do custom analysis and visualizations and it is pretty easy for marketers as well as non marketers to work on workspace projects.
The tool has easy and intuitive interface and provides a baseline-architecture with the ability to customize as per your need
This tool has many great tools/features within its interface and one has to learn and figure out what might makes sense for your company.
The tool keeps improving to bring the latest functionalities and UI ease.

Contras: There is very little flexibility to do individual customization. I would ideally want to organise my own segments for a easy and quick discovery.
Also, i would love to have the options to do some color customization of panels, charts, etc.
The speed of report loading could also be improved.

  • Fuente de la reseña 
  • Publicado el 19/9/2018
Usuario verificado
Solution Architect
Software informático, 10,000+ empleados
Ha utilizado el software durante: Más de dos años
  • Calificación global
    4 /5
  • Facilidad de uso
    4 /5
  • Características y funcionalidades
    4 /5
  • Asistencia técnica
    4 /5
  • Relación calidad-precio
    4 /5
  • Probabilidad de recomendación
    7/10
  • Fuente de la reseña 
  • Fuente: GetApp
  • Publicado el 1/4/2020

"High-end, well-integrated analytics tooling"

Comentarios: We decided to use Adobe SiteCatalyst because we also used other Adobe digital marketing products (e.g. Web Experience Management) and as you would expect they are all very well-integrated as a complementary product suite.

Puntos a favor: Adobe SiteCatalyst is a very powerful, enterprise-grade analytics tool, that allows you to instrument and understand the performance of your web assets - providing easy-to-consume and actionable dashboards for digital marketing teams.

Contras: Compared to other analytics tooling available on the market, AdobeCatalyst is a premium/enterprise service, so comes with a premium/enterprise pricing model.

  • Fuente de la reseña 
  • Fuente: GetApp
  • Publicado el 1/4/2020
Usuario verificado
uso diario adobe
Servicios, 5001-10,000 empleados
Ha utilizado el software durante: Más de dos años
  • Calificación global
    5 /5
  • Facilidad de uso
    5 /5
  • Características y funcionalidades
    5 /5
  • Asistencia técnica
    5 /5
  • Relación calidad-precio
    5 /5
  • Probabilidad de recomendación
    10/10
  • Fuente de la reseña 
  • Publicado el 18/10/2020

"uso diario do adobe analytics"

Comentarios: O adobe analytics ele decta anomalias inesperadas, cria alertas inteligentes e mostra os dados em tempos reais

Puntos a favor: o uso da coleta de dados de qualquer canal tipo exemplo de web, email,campanha, dispositivos moveis. O adobe analytics faz parte da transformação digital integrado facilitando a transformação da campanha digital

Contras: ate agora o uso dele esta sendo perfeito para a empresa

  • Fuente de la reseña 
  • Publicado el 18/10/2020
Craig S.
Small Business Owner
Ropa y moda, 2-10 empleados
Ha utilizado el software durante: Prueba gratis
  • Calificación global
    3 /5
  • Facilidad de uso
    3 /5
  • Características y funcionalidades
    3 /5
  • Asistencia técnica
    3 /5
  • Relación calidad-precio
    4 /5
  • Probabilidad de recomendación
    7/10
  • Fuente de la reseña 
  • Publicado el 24/10/2020

"Top Tool for Web Analytics"

Comentarios: I am able to analyze traffic sources, trends of webpage views and customer journey using out-of-the-box Adobe Analytics reports. So, I can use those insights to optimize site content and layout. But in order to optimize products and categories, I need e-commerce reports enabled which needs additional development dollars which my budget doesn't allow. Same is true for more in-depth pathing, A/B testing or online-to-offline reports through Discovery, Target and Insight tools. So, Adobe Analytics' ROI is high for traffic and pathing but low for e-commerce analytics.

Puntos a favor: Adobe Analytics basic reports allow measurement of traffic sources, landing page experience and customer engagement with site tools. If revenue tracking is implemented accurately, Adobe Analytics also enables measurement of e-commerce product conversions. Custom eVars allow sales data to be broken down by individual categories of a site's taxonomy. Custom Props allow similar break-down of traffic metrics. Due to these two custom variables, e-commerce category analysis becomes more efficient and actionable. More advanced web analytics tools such as Target, Discovery and Insights are closely integrated with Adobe Analytics. Similarly, Adobe Experience Manager uses its data for content management automation and personalization. So, Adobe Analytics powers both site analysis, testing and content recommendations based on historical data, when integrated with other Adobe tools.

Contras: Adobe Analytics costs are difficult to afford for small businesses. To make its e-commerce and integration with other tools work, it involves additional tag implementation which makes the cost go higher. Plus, there is a cap on server calls. Once a business hits that cap, there is additional cost for those extra analytics calls. E-commerce data works fine directionally to see the business performance trend over a period of time but specific data doesn't match with actual sales data pulled from business intelligence tools like MicroStrategy or Data Warehouse. So, BI and IT teams always question its data accuracy.

  • Fuente de la reseña 
  • Publicado el 24/10/2020
Phillip L.
Digital Content Manager
Deportes, 51-200 empleados
Ha utilizado el software durante: Más de dos años
  • Calificación global
    4 /5
  • Facilidad de uso
    3 /5
  • Características y funcionalidades
    5 /5
  • Asistencia técnica
    Sin valoración
  • Relación calidad-precio
    4 /5
  • Probabilidad de recomendación
    9/10
  • Fuente de la reseña 
  • Publicado el 28/9/2020

"Traffic numbers and Adobe Analytics"

Comentarios: A valuable tool that offers information necessary for online editorial planning and full reportage. it has helped our site learn more about our audience, and it reveals potential editorial ideas as well as popular evergreen content. We use the information provided in a number of ways across multiple departments. It also breaks down traffic by hardware type and provides the sources for regular traffic. Both are important factors for online editors to consider.

Puntos a favor: This is the main tracking software we call on to measure traffic numbers for a website. Once you reach the appropriate screen, it allows flexible reportage based on a number of factors. The information is searchable, and the response times of the searches are always fast. Great tool for traffic reportage.

Contras: Logging in and getting to the Analytics page now takes longer than ever. Multiple log-in screens and multiple clicks are needed to land on the right page for reportage. It's been bundled with a number of features or programs I don't need, and they tend to impair the ease of use.

  • Fuente de la reseña 
  • Publicado el 28/9/2020