HubSpot Marketing Hub

HubSpot Marketing Hub

Por HubSpot

¿Quién utiliza este software?

El software de marketing todo en uno de HubSpot es ideal para las empresas en crecimiento que desean utilizar el marketing de atracción para aumentar el tráfico, convertir clientes potenciales y probar el retorno de la inversión.

Valoración media

4085 opiniones
  • En general 4.5/5
  • Facilidad de uso 4.3/5
  • Atención al cliente 4.4/5
  • Funcionalidades 4.4/5
  • Relación calidad-precio 4.2/5

Detalles del producto

  • Precio inicial USD 50.00/mes
  • Versión gratuita
  • Prueba gratis
  • Implementación En la nube, SaaS, web
  • Formación En persona
    En directo en línea
    Seminarios web
    Documentación
  • Asistencia Horas laborables
    En línea

Datos del proveedor

  • HubSpot
  • http://www.hubspot.com/
  • Fundada en 2006

Sobre HubSpot Marketing Hub

El software de marketing entrante de HubSpot proporciona inteligencia comercial de autoservicio y la creación de informes de análisis web para medir el éxito de tu sitio web y los esfuerzos de marketing en línea. HubSpot también ayuda a que tu empresa se encuentre en línea, convierte el tráfico de tu sitio web en clientes potenciales y clientes y lo optimiza según tus resultados. ¡Solicita una evaluación GRATUITA hoy para ver cómo HubSpot puede ayudarte a aumentar los clientes potenciales, las ventas y a supervisar el éxito de tu negocio!

Funciones de HubSpot Marketing Hub

  • Autorrespondedores
  • Biblioteca de imágenes
  • Campañas de goteo
  • Conformidad CAN SPAM
  • Contenido dinámico
  • Correo electrónico activado por evento
  • Correos electrónicos optimizados para el formato móvil
  • Creación de informes/análisis
  • Editor de correo electrónico WYSIWYG
  • Encuestas de cliente
  • Gestión de la lista de correo
  • Gestión de modelos
  • Gestión de suscriptores
  • Pruebas A/B
  • Páginas de aterrizaje y formularios web
  • Búsqueda de clientes potenciales
  • Captura de clientes potenciales
  • Descubrimiento de contactos
  • Evaluación de clientes potenciales
  • Generación de clientes potenciales
  • Gestión del pipeline
  • Identificación de visitantes
  • Importar/exportar contactos
  • Integración de base de datos de clientes potenciales
  • Segmentación de clientes potenciales
  • Análisis
  • Enfoque en grupo objetivo de clientes
  • Filtrado por palabras clave
  • Gestión de contactos
  • Gestión de contenidos
  • Gestión de varias cuentas
  • Programación de publicaciones
  • Publicaciones automatizadas
  • Seguimiento de conversión
  • Análisis de competidores
  • Auditoría
  • Gestión de contenidos
  • Gestión de enlaces
  • Gestión de ingresos
  • Gestión de usuarios
  • Herramientas de investigación de palabras clave
  • Integración de Google Analytics
  • Localización
  • Panel de comunicaciones
  • Pruebas A/B
  • Seguimiento de búsquedas móviles
  • Seguimiento de palabras claves
  • Seguimiento de rangos
  • Análisis
  • Búsqueda
  • Edición de texto enriquecido WYSIWYG
  • Gestión de publicaciones
  • Moderación de comentarios
  • Publicaciones de grupo
  • Redacción colaborativa
  • Uso compartido de archivos
  • Análisis
  • Arrastrar y soltar
  • Creación de formularios
  • Edición en tiempo real
  • Gestión de SEO
  • Modelos
  • Pruebas A/B
  • Reactivo

Las opiniones más útiles de HubSpot Marketing Hub

Easy-to-use but robust software that delivers value for any-sized copmany

Publicado el 25/4/2018
Josh G.
Account-Based Marketing Specialist
Servicios financieros, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña 
5/5
En general
4/5
Facilidad de uso
5/5
Características y funcionalidades
5/5
Asistencia técnica
5/5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Comentarios: Tracking all data from content to marketing automation within a single platform is extremely helpful for us. We've been able to align more in our inbound and outbound efforts and have the ability to create simple or sophisticated marketing plans with HubSpot.

Puntos a favor: Customized dashboard for a quick snapshot to help track our department's KPIs
Support is responsive and always prompt to help answer your inquiries. They are currently in beta for live chat and I love that instant answers to your problems. They also send email follow-ups to make sure you're happy.
Knowledge-base is excellent to help solve problems you come across on the platform or in marketing in general.
HubSpot Academy is an excellent resource to learn about important topics in Marketing, Sales, and Design. They're always updating materials for the courses and you get certified at the end of so many lessons, which is a bonus for any LinkedIn profile or resume.
Robust amount of features and tactics to use within the platform but not necessary to use them all. Great for any-sized companies.
Ability to request product features from the community
User-friendly Workflows tool that allows you to create a workflow process using different elements of data.

Contras: Changes are always rolling out, which can be hard to keep up-to-date on them all
Not fully prepared for features getting removed, renamed or consolidated. We have to play catch-up at times to adjust to what has changed.
Design Manager is confusing for someone without coding knowledge. Really wish they would integrate a drop and drag feature to create simple emails and landing pages, most importantly.
Reporting from the Sales vs. Marketing dashboard can be confusing. I get two different metrics in certain cases, but it's because one's default is different than the other.
Can't create lists of accounts/companies, for company's running an ABM program.
Can't add external landing pages to Campaigns in HubSpot, only HubSpot created landing pages, which makes reporting cumbersome.

Great Marketing Automation Platform.

Publicado el 11/6/2019
Md masoom R.
Sr Executive Sales and Research
Seguros, 501-1000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña 
4/5
En general
5/5
Facilidad de uso
4/5
Características y funcionalidades
4/5
Asistencia técnica
4/5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Comentarios: Overall my experience with HubSpot is amazing. I am using it on a daily basis and found it very helpful for my work. I am using it for campaign creation, campaign management, bulk emails sending to customers and new prospects, tracking emails, bounce rates, open rate, click rates which is a very amazing feature and accurate. I love the way I can manage all data and information which in it and fetching reports and creating dashboards is very easy and very informative in it.

Puntos a favor: I like HubSpot easy to use user interface and powerful marketing automation feature the most. I love HubSpot mobile app which is very easy to use and effective, because of this now anyone can access their HubSpot account from anywhere easily with their mobile app and on the other hand I like their dashboard reports and email tracking system too.

Contras: There is one thing that I dislike about it and want to highlight it which is HubSpot is a little bit expensive but I can say also that this platform is worth to spend.

Easy-to-use complete tool

Publicado el 13/2/2020
Suyen R.
Software Engineer
Software informático, 1001-5000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña 
4/5
En general
3/5
Facilidad de uso
4/5
Características y funcionalidades
3/5
Asistencia técnica
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Comentarios: The hubspot marketing hub have been really helpfull for my team, it contains almost everything that we need to make the ideas of the marketing team come true. It was so easy to learn, and it have an impresive documentation that helps even more to the developers to use hubspot on it's maximun potential. The reports tool, the chatbot, the meeting links, the chat support, the workflows, trhe mailing service and of course the CRM, has made our work absolutely easy and has increase the effectivity of our campaigns considerably.

Puntos a favor: I really like the easy and practical flow used to take an idea to a live page. I mean, is so easy to make a template, preview it in different devices and resposive sizes, then make a sandbox and send it to your approvers and finnaly take it live in less than a minute. That flow helps our team to reduce the time-to-market a lot, and thats really valuable.

Contras: May be the code editors embed in the Hubpot design tool , could be improved. Actually is a little hard to code in it, because its like a simple text editor. As a developer I would love to see more tools, helpers, code colors, debugging and another features like that into the code editors of hubspot. I know those are little deatils, but they could make the difference.

Get your sales and marketing on the same page!

Publicado el 13/2/2020
Charline F.
Content & Communication Manager
Diseño, 2-10 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña 
4/5
En general
4/5
Facilidad de uso
4/5
Características y funcionalidades
4/5
Asistencia técnica
3/5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Comentarios: I built three websites, which I manage completely via the Hubspot tools. I'm able to generate inbound traffic through various marketing efforts (blogging, emailing, posting on social media, website building,...). I manage all the incoming traffic via various analytics and insights. It is satisfying to notice that my hard work pays off.

Puntos a favor: Hubspot contains all the tools you could wish for as a marketing or sales professional. Your results are clearly visible and manageable. Inbound marketing has never been so exciting and profitable! I love the great user experience, which is constantly being improved thanks to monthly updates of new and improved features. Finally, I am very satisfied with the customer service. Every time I have an issue, I am helped quickly and accurately. Even if there is no solution to my problem, we will look for an alternative together.

Contras: As a creative marketer, I would love more options to make my website even more appealing and less static. I'm looking forward to all the new features being added to the website builder in the future! Improvements are also possible in terms of social media. The results (likes and interactions) are not always accurate. In addition, the posting options are fairly limited. I wish you could add a photo carousel or album (instead of max four pictures).

HubSpot: An Ecommerce Dumpster Fire And Living Nightmare

Publicado el 2/10/2019
Avery T.
Marketing Designer
Salud, bienestar y deporte, 13-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña 
1/5
En general
1/5
Facilidad de uso
1/5
Características y funcionalidades
5/5
Asistencia técnica
1/5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Comentarios: Having talked with nearly all of HubSpot's Product Managers, we've found that the brokenness of their platform is not unknown. In fact, it appears to be a common issue amongst many other businesses which they are "in the process of fixing". Maybe in a year or 2 this platform will be the cream of the crop, but as it stands we can't even tell how much revenue any of our emails are making. The level to which HubSpot is missing the basics of ecommerce is inconceivable and, to say the very least, shows a systemic problem with their organization. We should not have been sold this platform and yet here we are: floating down the river Styx without even knowing it. All ecommerce platforms MUST avoid signing any contract with HubSpot.

Puntos a favor: Aside from our incredible account representative, there is not a single aspect of HubSpot which has benefited our ecommerce business. In fact, we have spent nearly 12 months having to deal with broken transactional messages, false sends, false reporting statistics, and an entirely broken emailing platform altogether. It has put our company though serious financial pains and has not proved its worth. As it currently stands, no ecommerce business should ever sign up with HubSpot.

Contras: HubSpot, through its archaic systems, broken ecommerce bridge, and shoddy reporting tools, has single-handedly brought our marketing efforts to its knees. For nearly 12 months we have sent out broken transactional messages, been unable to track our email revenue, pour in countless hours of unnecessary developer work, and watch our revenue decline all because we chose to trust this platform. Genuinely nothing works for ecommerce. Aside from hand-coding messages like its 1999, we can't even put products in our emails. Product data itself exists in HubSpot, however, no customer has access to it. The platform is broken.

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