--- description: ¿Qué es y para qué sirve MediaRadar? Lee opiniones verificadas, descubre sus características, precios de planes, ventajas y desventajas. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ¿Qué es MediaRadar? - Reseñas, precios y funciones - Capterra México 2026 --- Breadcrumb: [Inicio](/) > [Herramientas para estudios de mercado](/directory/10041/market-research/software) > [MediaRadar](/software/173818/mediaradar) # MediaRadar Canonical: https://www.capterra.mx/software/173818/mediaradar Página: 1 de 11\ Siguiente: [Página siguiente](https://www.capterra.mx/software/173818/mediaradar?page=2) > MediaRadar es una herramienta basada en la nube que ayuda a profesionales y agencias a cerrar más negocios. > > Veredicto: 240 usuarios lo han valorado con **4.5/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa MediaRadar? MediaRadar es una plataforma de habilitación de ventas que sintetiza los datos publicitarios en información y asesoramiento prácticos que los equipos de ventas de empresas de medios y agencias utilizan para conseguir clientes potenciales para nuevos negocios. ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.5/5** | 240 Opiniones | | Facilidad de uso | 4.4/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.7/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.4/5 | Basado en las opiniones generales | | Funciones | 4.4/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: MediaRadar - **Ubicación**: New York, EE. UU. - **Constitución**: 2006 ## Contexto comercial - **Precio inicial**: USD 5,000.00 - **Modelo de precios**: (Prueba gratis) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Windows (local), Linux (local), iPhone (móvil), iPad (móvil) - **Idiomas admitidos**: inglés - **Países disponibles**: Estados Unidos ## Funciones - Análisis estadístico - Benchmarking - CRM Integration - Creación de informes/análisis - Distribución multicanal - Gestión del rendimiento - Importación y exportación de datos ## Integraciones (en total: 2) - Microsoft Excel - Salesforce Sales Cloud ## Opciones de asistencia - E-mail/Help Desk - Chat ## Categoría - [Herramientas para estudios de mercado](https://www.capterra.mx/directory/10041/market-research/software) ## Categorías relacionadas - [Herramientas para estudios de mercado](https://www.capterra.mx/directory/10041/market-research/software) - [Software para capacitación de ventas](https://www.capterra.mx/directory/30798/sales-enablement/software) - [Programas para publicidad gráfica](https://www.capterra.mx/directory/32335/display-advertising/software) ## Alternativas 1. [Zoho CRM](https://www.capterra.mx/software/155928/zoho-crm) — 4.3/5 (6964 reviews) 2. [Slack](https://www.capterra.mx/software/135003/slack) — 4.7/5 (24046 reviews) 3. [Salesforce Sales Cloud](https://www.capterra.mx/software/61368/salesforce) — 4.4/5 (18768 reviews) 4. [Copper](https://www.capterra.mx/software/141642/copper) — 4.4/5 (622 reviews) 5. [Semrush](https://www.capterra.mx/software/151962/semrush) — 4.6/5 (2316 reviews) ## Opiniones ### "I've had an overall positive experience with MediaRadar for the 5+ years I've used it." — 5.0/5 > **Alexandra** | *25 de abril de 2018* > > **Puntos a favor**: MediaRadar is easy to use and very intuitive. New sales assistants are quick to learn how to pull reports. It provides information that's instrumental to the selling of our brand. > > **Puntos en contra**: There are a few places within Edit Credits where I different report output would be helpful --  When trying to pull the number of category (i.e. jewelry) credits across the competitive set, you have to pull each book separately. It would be incredibly helpful if a screen appeared similar to when you're searching for a specific brand's credits (i.e. Cartier) and it lists the titles with the number of credits in parenthesis. When searching for a specific brand's credits within our magazine, it would be helpful to have an on-screen visual of every credit (on one page). It would be so much easier to search for a specific credit than to click through each on individually. ----- ### "My honest review For MediaRadar" — 4.0/5 > **Usuario verificado** | *18 de enero de 2022* | Servicios de información | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: Our team has switched to this Software for its multi functionality and it is way more efficient than any platform we have ever used > > **Puntos en contra**: it has some categories of title and companies that are not in my list the process is too time consuming > > As a Digital Marketing guy i think they should be more focusing on some other social media platform rather than YouTube ----- ### "The software works well" — 3.0/5 > **Corey** | *25 de abril de 2018* | Edición > > **Puntos a favor**: Seeing the issues in our competitive set is helpful because It allows us to see where our target accounts are running > > **Puntos en contra**: Contacts are not updated frequently which is the main reason we utilize this software. Without this, there is not much reason for us to use this program ----- ### "The best resource for B2B media insights" — 4.0/5 > **Cheryl** | *27 de mayo de 2021* | Marketing y publicidad | Valoración de la recomendación: 8.0/10 > > **Puntos a favor**: Myself and my team use the platform for competitive paid media research. I find the depth of B2B information far superior to any other similar platform, especially for print media advertising and for pulling print and digital creative samples. I'm always amazed when we get into new business research and I discover the depth of publications and websites monitored in various, niche B2B industries. > > **Puntos en contra**: As with any subscription software, the more you pay, the more bells and whistles you get. We are on a base-level subscription. I would love to have more modules and in-depth information, but it works for us as is. We are lucky to be able to supplement Media Radar with another media competitive intelligence tool that fills some of the gaps. > > At least once a week, I get asked "What is so and so company spending in media?". It's pretty great to have an easy-to-use resource that can quickly answer that question for our new business development person. ----- ### "MediaRadar is a necessity not a luxury\!" — 5.0/5 > **Shaun** | *28 de mayo de 2021* | Marketing y publicidad | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: The wealth of current, relevant data on a platform that’s highly intuitive and always evolving. > > **Puntos en contra**: Adding additional media platform subscriptions can get costly. > > I thoroughly enjoy MediaRadar because the data is so current and the ability to create a wide array of reports is exceptional. ----- Página: 1 de 11\ Siguiente: [Página siguiente](https://www.capterra.mx/software/173818/mediaradar?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.mx/software/173818/mediaradar) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Datos estructurados