---
description: ¿Qué es y para qué sirve Perpetua? Lee opiniones verificadas, descubre sus características, precios de planes, ventajas y desventajas.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: ¿Qué es Perpetua? - Reseñas, precios y funciones - Capterra México 2026
---

Breadcrumb: [Inicio](/) > [Software PPC (pago por click)](/directory/30967/ppc/software) > [Perpetua](/software/184755/perpetua)

# Perpetua

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> Perpetua es un software de optimización con tecnología de AI para anuncios de marcas y productos patrocinados en Amazon.
> 
> Veredicto: 13 usuarios lo han valorado con **3.1/5**. De los mejores valorados en **Probabilidad de recomendación**.

-----

## Vista rápida

### ¿Quién usa Perpetua?

Cualquier persona que venda en Amazon. Software muy útil para compradores de medios y gerentes de PPC (pago por clic, por sus siglas en inglés) en agencias, jefes de comercio electrónico y comercializadores de marcas y vendedores de Amazon.

## Estadísticas y valoraciones rápidas

| Métrica | Calificación | Detalles |
| **En general** | **3.1/5** | 13 Opiniones |
| Facilidad de uso | 3.3/5 | Basado en las opiniones generales |
| Asistencia al cliente | 2.9/5 | Basado en las opiniones generales |
| Relación calidad-precio | 2.8/5 | Basado en las opiniones generales |
| Funciones | 3.2/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 50% | (5/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: Perpetua Labs
- **Ubicación**: San Francisco, EE. UU.
- **Constitución**: 2017

## Contexto comercial

- **Precio inicial**: USD 695.00
- **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+
- **Despliegue y plataformas**: Cloud, SaaS, Web, Android (móvil), iPhone (móvil)
- **Idiomas admitidos**: español, francés, inglés, japonés
- **Países disponibles**: Alemania, Australia, Brasil, Canadá, Estados Unidos, Japón, México, Reino Unido

## Funciones

- A/B Testing
- Alertas de cuenta
- Análisis de campañas
- Gestión de campañas
- Gestión de canales
- Gestión de ofertas
- Gestión de presupuestos
- Gestión de tareas
- Herramientas de investigación de palabras clave
- Métricas de rendimiento
- ROI Tracking
- Seguimiento de palabras claves
- Varias campañas

## Opciones de asistencia

- E-mail/Help Desk
- Preguntas frecuentes/foro
- Base de conocimientos
- Asistencia telefónica
- Asistencia 24/7
- Chat

## Categoría

- [Software PPC (pago por click)](https://www.capterra.mx/directory/30967/ppc/software)

## Categorías relacionadas

- [Software PPC (pago por click)](https://www.capterra.mx/directory/30967/ppc/software)
- [Software para agencias de publicidad](https://www.capterra.mx/directory/30736/advertising-agency/software)
- [Software de gestión de campañas](https://www.capterra.mx/directory/30012/campaign-management/software)
- [Programas para publicidad gráfica](https://www.capterra.mx/directory/32335/display-advertising/software)

## Alternativas

1. [ClickCease](https://www.capterra.mx/software/156209/cheq-essentials) — 4.7/5 (222 reviews)
2. [Google Ads](https://www.capterra.mx/software/213339/google-ads) — 4.4/5 (1006 reviews)
3. [Adalysis](https://www.capterra.mx/software/173311/adalysis) — 4.6/5 (117 reviews)
4. [Quartile](https://www.capterra.mx/software/1014346/quartile) — 4.5/5 (93 reviews)
5. [Semrush](https://www.capterra.mx/software/151962/semrush) — 4.6/5 (2316 reviews)

## Opiniones

### "Amazing Product, Amazing Service" — 5.0/5

> **Peter** | *26 de marzo de 2019* | Salud, bienestar y deporte | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: the velocity of my products increased by 200 percent as soon as I implemented Perpetua.&#10;&#10;Not only that, ACOS went down by nearly 30 percent.  &#10;&#10;The algorithm is extremely intelligent and makes proper daily adjustments on my bids allowing my to be way more profitable than before I implemented them.
> 
> **Puntos en contra**: there are absolutely no cons about this software
> 
> A+++++ &#10;&#10;Executive is extremely helpful, if I have a question about anything he responds within minutes.

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### "Best Advertising Platform for your Amazon Business" — 5.0/5

> **Jon** | *7 de noviembre de 2023* | Servicios para el consumidor | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: Perpetua is an amazing advertising platform for agencies\!  The tools available to improve advertising efficiency is the best we have ever used.
> 
> **Puntos en contra**: It would be great if the data was real time and not delayed for 2 days.

-----

### "Dishonest Billing" — 1.0/5

> **Jonathan** | *13 de diciembre de 2024* | Comercio mayorista | Valoración de la recomendación: 0.0/10
> 
> **Puntos a favor**: The interface looks good and the people are pleasant
> 
> **Puntos en contra**: Dishonest Billing and remove services that they promised to deliver
> 
> I signed up for a month-to-month plan and then when they stopped providing monthly support and could not accommodate our growth to DSP when we moved on they charged me for another seven months of service. I attempted to remove my card from their system but they had already locked it down.

-----

### "Easy to Automate Advertising on Top E-Commerce Sites" — 5.0/5

> **Stephan** | *13 de enero de 2025* | Artículos deportivos | Valoración de la recomendación: 7.0/10
> 
> **Puntos a favor**: It is as close to set-it-and-forget-it as you will ever get with paid ads.
> 
> **Puntos en contra**: Setting up campaigns can be a confusing and difficult to adjust process.
> 
> And incredibly powerful tool for automating budget and bidding for keywords on products on E-com websites like Amazon and Walmart.

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### "Stay Away\! Terrible service, bad results way worse off by using them and do not trust them" — 1.0/5

> **Usuario verificado** | *16 de agosto de 2022* | Bienes de consumo | Valoración de la recomendación: 0.0/10
> 
> **Puntos a favor**: The idea of how easy it is to use is the lure, but it gave terrible results
> 
> **Puntos en contra**: Bad experience thru and thru\! onboarding took  20 days while they connect your account and they have issues connecting. Then on the first call you are surprised at how simple it is and think it will be great because the Perpetua rep on the call with you tells you that you are going to get amazing results, and that your sales will go up and your ACOS will go down, etc... DON"T BELIEVE THEM\! In my 90 day trial my sales decreased 30%, net margin decreased 8%, conversion rate decreased 2% ad spend increased 4%. They will tell you everything is going to be better and what will happen is you will end up WAY WAY worse than when you started.&#10;Onboarding is terrible it took my account 3 weeks for them to set up. AND I was charged and paying while they were not providing me any service at all, also they would not extend my dates on the 90 day "trial" even though they did not have my account set up, so it's more like a 60 some day trial - that you are paying for already if you are coming from Sellics. &#10;Meeting with account specialist - he gives an easy and basic explanation for about 10 minutes and promises improvements and results. When I asked him "what if my account doesn't see these results you are advising, and ends up worse off". He said "that won't be the case"\! &#10;What a LIAR -  everything was worse with Perpetua my sales went down 30+% my net profits went down 8%\! Conversion rate down 2% , my advertising spend went up 4%, eveything worse\!
> 
> Supposedly their "machine" does it all. There was no follow up and even though I wrote and told them things were way worse they said oh just wait because it takes a bit of time.... it continued worse for 10 weeks\! On the second meeting the account rep wasn't sure what he or the system did "wrong" that my results were so much worse. I told him I wanted to cancel and he said yes, he understands it's obvious and the numbers dont lie. He said my subscription would be canceled/non renewed when my "trial" was over and no further charges. &#10;I double confirmed with him in writing. I also confirmed on the Sellics site in their chat (because Sellics is the biller of Perpetua). They also confirmed in writing to me it would not be charged on their end because that came from Perpetua. &#10;Then what did they do? They CHARGED me again\! They put through a new subsciption. I am furious because they said oh that was a mistake and they would process a credit. It has been over 2 weeks and they still will not refund me the money, and I am getting no response and there are no telephone numbers either for Sellics or for Perpetua. &#10;This is a FRAUD.  I have spent so many hours many many hours and emails upon emails. Every aspect from the onboarding to campaign mgmt, attention, performance, to cust svc, to issuing me a credit terrible. &#10;Also be ware they make changes to your existing Amazon campaigns so you will not be able to easily go back to them to reinstate when their campaigns dont work

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