--- description: ¿Qué es y para qué sirve Trend? Lee opiniones verificadas, descubre sus características, precios de planes, ventajas y desventajas. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ¿Qué es Trend? - Reseñas, precios y funciones - Capterra México 2026 --- Breadcrumb: [Inicio](/) > [Herramientas para marketing de influencers](/directory/31337/influencer-marketing/software) > [Trend](/software/186072/yuema) # Trend Canonical: https://www.capterra.mx/software/186072/yuema Página: 1 de 4\ Siguiente: [Página siguiente](https://www.capterra.mx/software/186072/yuema?page=2) > Trend es el mercado que abastece a los influencers y gestiona campañas a escala para generar ROI del contenido. > > Veredicto: 77 usuarios lo han valorado con **4.6/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa Trend? Trend es ideal para marcas de alimentos, bebidas, belleza, moda y comercios minoristas que saben lo complicado que es gestionar el marketing de influencers de manera interna. También es ideal para empresas que se anuncian en redes sociales. ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.6/5** | 77 Opiniones | | Facilidad de uso | 4.8/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.8/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.5/5 | Basado en las opiniones generales | | Funciones | 4.7/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Trend - **Ubicación**: Austin, EE. UU. - **Constitución**: 2018 ## Contexto comercial - **Precio inicial**: USD 100.00 - **Modelo de precios**: (Prueba gratis) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), iPhone (móvil) - **Idiomas admitidos**: inglés - **Países disponibles**: Estados Unidos ## Funciones - Análisis de campañas - CRM - Creación de informes/análisis - Gestión de campañas - Gestión de contenidos - Gestión de flujos de trabajo - Gestión de relaciones con influencers - Marketing por correo electrónico - Panel de actividades - Participación del cliente - ROI Tracking - Varias campañas ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Chat ## Categoría - [Herramientas para marketing de influencers](https://www.capterra.mx/directory/31337/influencer-marketing/software) ## Categorías relacionadas - [Herramientas para marketing de influencers](https://www.capterra.mx/directory/31337/influencer-marketing/software) - [Herramientas para gestionar redes sociales](https://www.capterra.mx/directory/30939/social-media-management/software) - [Programas para estudio fotográfico](https://www.capterra.mx/directory/30594/photography-studio/software) - [Herramientas de marketing en redes sociales](https://www.capterra.mx/directory/30781/social-media-marketing/software) - [Herramientas de marketing de contenido](https://www.capterra.mx/directory/30796/content-marketing/software) ## Alternativas 1. [monday.com](https://www.capterra.mx/software/147657/monday-com) — 4.6/5 (5726 reviews) 2. [Asana](https://www.capterra.mx/software/120550/asana-pm) — 4.5/5 (13547 reviews) 3. [Mailchimp](https://www.capterra.mx/software/110228/mailchimp) — 4.5/5 (17572 reviews) 4. [Brandfolder](https://www.capterra.mx/software/133103/brandfolder) — 4.7/5 (445 reviews) 5. [Wrike](https://www.capterra.mx/software/76113/wrike) — 4.4/5 (2887 reviews) ## Opiniones ### "saved much time" — 4.0/5 > **Mohamed** | *2 de diciembre de 2022* | Construcción | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: We’re very appreciative of the work that has done for us. They have done a wonderful job creating videos for our company and sharing them with their audience. The engagement levels associated with these videos have been impressive, and we believe they are helping to build brand recognition. We are thankful for the effort has put into this project, and we know that it will pay dividends in the future. > > **Puntos en contra**: Working with influencers can be a great way to promote a brand and increase its visibility. However, the challenge of finding influencers who are both engaged and have many followers can be quite difficult. Many of the influencers that are available are often very young and don't always produce the highest quality images - some look very staged and unnatural, and some even have bad lighting. Additionally, it can be hard to track conversion rates from an influencer’s post or video. > > After many months of testing the new software, I can say with confidence that I am thoroughly impressed with its capabilities and functions. The software is intuitive and easy to use, and it has been designed with the user in mind. The software is also incredibly efficient, allowing users to access the features they need quickly and effortlessly. Furthermore, the software is reliable and provides a secure platform for users to store their data and content. ----- ### "Great for creating content easily" — 4.0/5 > **Mitchell** | *16 de julio de 2020* | Productos cosméticos | Valoración de la recomendación: 7.0/10 > > **Puntos a favor**: The software is very easy to use and it makes it quite easy to review creators with simple clicks. > > **Puntos en contra**: Guidelines have changed and Trend has made it more difficult for non-luxury priced brands to maximize content. They have changed the minimum amount (in dollars) worth of product that creators need to receive to receive 2 photos. The new retail value is $150, this amount is not achievable for us based on the retail cost of our products. I also would like to see read receipts in the messages after confirming a creator. Sometimes communicating with creators can be tedious if they are not actively checking their messages. > > Thus far, Trend has been worth it for simply creating content. ----- ### "It was great at first but quickly turned sour for my small business" — 3.0/5 > **Usuario verificado** | *29 de junio de 2022* | Productos cosméticos | Valoración de la recomendación: 5.0/10 > > **Puntos a favor**: Trend is easy to use and set up and handles all copyright and ownership issues for you which is great as that saves time going back and forth with creators as far as negotiating pay and ownership rights. > > **Puntos en contra**: The creators on trend are hit or miss and I have been ghosted by 1 or 2 each time I finalize a campaign. When I turn to customer service to ask for a resolution, I am not given much of an answer. This is extremely upsetting as a small business owner as not only are you required to pre-fund campaigns but you have also already sent out products with monetary value to said creators just to be ghosted and ignored. Customer service doesn't really care to do much about it either. Imagine being ghosted by a creator, then posting another campaign in good faith that it was just 1 bad apple to then have that SAME creator apply to your new campaign. Why weren't they flagged or removed altogether? No idea\! Then another creator just turns around and does the same thing. Clearly, there are multiple bad apples. Not sure what the vetting process is for creators but it should be better. They claim creators have 7 days to make and submit content after receiving the product but it seems there are no repercussions for creators not fulfilling their end of the bargain. I have spent close to $1k on this platform and have met some awesome creators but experiences like this really outweigh the positive. > > I got on Trend to help me connect with creators to get content for my business but I think that this is best for companies with larger budgets who don't mind losing a few hundred dollars here and there and unfortunately, I am not in a space where I can comfortably take those losses. Every dollar counts in the world of small biz. ----- ### "Easy to Use and Incredible Value" — 5.0/5 > **Tim** | *8 de julio de 2020* | Marketing y publicidad | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Being able to bypass the negotiation process with influencers and knowing exactly what you're getting is pretty amazing. The analytics also help showcase any campaign as an effective branding exercise for my clients. > > **Puntos en contra**: The only detraction is that it is currently only usable for Instagram. > > I've really enjoyed Trend and appreciate how easy it is to use. It is going to be a staple in our digital marketing programs for all of our CPG clients. ----- ### "Great service" — 5.0/5 > **Darren** | *27 de agosto de 2020* | Propiedad inmobiliaria | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: It's a one stop shop. Simple, easy, effective and has tracking > > **Puntos en contra**: Only downside I suppose would be that we would love to pay them to boost posts > > Great\! ----- Página: 1 de 4\ Siguiente: [Página siguiente](https://www.capterra.mx/software/186072/yuema?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.mx/software/186072/yuema) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Datos estructurados