---
description: ¿Qué es y para qué sirve Planful for Marketing? Lee opiniones verificadas, descubre sus características, precios de planes, ventajas y desventajas.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: ¿Qué es Planful for Marketing? - Reseñas, precios y funciones - Capterra México 2026
---

Breadcrumb: [Inicio](/) > [Programas para hacer presupuestos](/directory/10003/budgeting/software) > [Planful for Marketing](/software/191408/planful-for-marketing)

# Planful for Marketing

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> Con Planful, crea, ejecuta y mide fácilmente planes de marketing y presupuestos y comprende mejor el valor comercial de tus acciones de marketing.
> 
> Veredicto: 9 usuarios lo han valorado con **5.0/5**. De los mejores valorados en **Probabilidad de recomendación**.

-----

## Vista rápida

### ¿Quién usa Planful for Marketing?

Todo especialista de marketing que busca mejorar la gestión de sus presupuestos y planes de marketing.

## Estadísticas y valoraciones rápidas

| Métrica | Calificación | Detalles |
| **En general** | **5.0/5** | 9 Opiniones |
| Facilidad de uso | 4.8/5 | Basado en las opiniones generales |
| Asistencia al cliente | 5.0/5 | Basado en las opiniones generales |
| Relación calidad-precio | 5.0/5 | Basado en las opiniones generales |
| Funciones | 4.8/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 100% | (10/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: Planful
- **Ubicación**: Redwood City, EE. UU.
- **Constitución**: 2000

## Contexto comercial

- **Precio inicial**: USD 6,000.00
- **Modelo de precios**:  (Prueba gratis)
- **Público objetivo**: 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+
- **Despliegue y plataformas**: Cloud, SaaS, Web
- **Idiomas admitidos**: inglés
- **Países disponibles**: Alemania, Austria, Bélgica, Canadá, Chequia, Corea del Sur, Dinamarca, Emiratos Árabes Unidos, España, Estados Unidos, Finlandia, Francia, Gibraltar, Grecia, Hungría, India, Indonesia, Irlanda, Islandia, Israel y 16 más

## Funciones

- Análisis de campañas
- Arrastrar y soltar
- Asset Lifecycle Management
- Balance contable y cuadro de resultados
- Búsqueda/filtro
- Calendario de marketing
- Control de versiones
- Controles o permisos de acceso
- Creación de informes/análisis
- Declaración de ganancias/pérdidas
- Gestión de campañas
- Gestión de gastos
- Gestión de gastos
- Gestión de proyectos
- Goal Setting/Tracking
- Herramientas de colaboración
- Marketing multicanal
- Multidepartamento/proyecto
- Planificación de actividades
- Planificación estratégica
- Presupuestos/previsiones
- ROI Tracking
- Third-Party Integrations
- Visualización de datos

## Integraciones (en total: 1)

- Google Ads

## Opciones de asistencia

- E-mail/Help Desk
- Preguntas frecuentes/foro
- Base de conocimientos
- Asistencia telefónica
- Asistencia 24/7
- Chat

## Categoría

- [Programas para hacer presupuestos](https://www.capterra.mx/directory/10003/budgeting/software)

## Categorías relacionadas

- [Programas para hacer presupuestos](https://www.capterra.mx/directory/10003/budgeting/software)
- [Software para plan de marketing](https://www.capterra.mx/directory/30964/marketing-planning/software)
- [Software MRM (Marketing Resource Management)](https://www.capterra.mx/directory/31020/mrm/software)
- [Herramientas de análisis de datos de marketing](https://www.capterra.mx/directory/31018/marketing-analytics/software)
- [Software de gestión de procesos (BPM)](https://www.capterra.mx/directory/30010/business-process-management/software)

## Alternativas

1. [monday.com](https://www.capterra.mx/software/147657/monday-com) — 4.6/5 (5726 reviews)
2. [Marmind](https://www.capterra.mx/software/153624/marmind) — 4.2/5 (62 reviews)
3. [Hive9](https://www.capterra.mx/software/163246/hive9) — 4.3/5 (3 reviews)
4. [Asana](https://www.capterra.mx/software/120550/asana-pm) — 4.5/5 (13547 reviews)
5. [Wrike](https://www.capterra.mx/software/76113/wrike) — 4.4/5 (2887 reviews)

## Opiniones

### "Run Marketing Like a Well-Oiled Machine" — 5.0/5

> **Aaron** | *14 de marzo de 2022* | Seguridad informática y de redes | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: The Customer Success Team at Plannuh is amazing. They get Marketing and advise you on the best configuration for YOU. The software is incredibly flexible to adapt to any marketing org.
> 
> **Puntos en contra**: With great power, comes great... complexity. Finding a consistent way to organize ALL of your Campaigns and aligning them to Goals with the same level of granularity is tough. As such, the learning curve on how to create a plan from the start is difficult but critical. But that's where the CSM team comes in to help you crawl, walk, and then run.
> 
> Plannuh has been incredibly flexible and I've been able to manage the marketing function no matter what the business and market throws our way. I have absolute confidence in where our spend is on any given day and have the ability to quickly pivot money to a new initiative without wondering the impact to other campaigns or the budget. Next, I'm able to keep the marketing function focuses on OKRs that align to the corporate goals and keep that scoreboard front-and-center.

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### "Gone are the days of spreadsheets" — 5.0/5

> **Megan** | *12 de agosto de 2020* | Tecnología y servicios de la información | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: So easy to setup, move budget around, see what we've spent so far for the year and what we have leftover. Access to real-time spend consistently and accurately. Not needing to worry about wrong or messed up excel/google sheet formulas (and, version control\!) has been huge. The team at Plannuh has been a huge help and really quick to respond when I have questions or need help.
> 
> **Puntos en contra**: Since it's a new technology/company, there are times where it can act buggy. Also no integrations (yet\!) but they're coming. Integrations will be key for us.
> 
> Budget reconciliation is never easy (or fun). This makes it so much easier and less time consuming. I save so much time each month because of the visibility I have with Plannuh.

-----

### "Plannuh for Marketing Budgets & Plans" — 5.0/5

> **Elizabeth** | *21 de marzo de 2022* | Banca | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: Plannuh makes it extremely easy for tracking expenses and assigning those expenses to a direct campaign, project, or operational bucket. Leave behind your excel sheets, they are no longer needed to track your budget. This has saved me so much time and made the ability to pull expenses that directly impact a marketing strategy simple. There are several beneficial features and they have been continuing to evaluate the product to make enhancements. They didn't just set it up and leave it to become outdated.
> 
> **Puntos en contra**: There have been minimal "bugs" like attaching an invoice to an expense the invoice would disappear even though it would say it saved. They look at what you report and actually fix it or provide a best practice so it doesn't continue to happen.
> 
> Marketing plans, marketing budget, expense allocation, expense tracking, and budget reporting have all been solved with this software. Additionally, they provide several webinars, books, workshops, and tools to assist you with building out your plan and budget to present annually. This has helped with shaping our marketing plan, goals, and budget to align better with our business strategy, goals, and plan.

-----

### "Critical app for marketing performance management" — 5.0/5

> **Mark** | *10 de mayo de 2022* | Software informático | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: I like working with Plannuh's super helpful team. They spend time upfront getting to know us and making sure that we are successfully onboarded and getting value. I especially love how the product takes away the headaches associated with tracking what we've spent or committed to for the rest of the year versus our budget. Plannuh also provides a wealth of online resources for CMOs and marketing leaders.
> 
> **Puntos en contra**: There is nothing I dislike about the software. It's an easy platform to use and the team is incredibly easy to work with.

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### "One of a kind" — 5.0/5

> **Nicole** | *31 de mayo de 2022* | Software informático | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: I really like the fact that Plannuh is a tool designed for busy marketers like me.  The ease of use that comes along with Plannuh makes it easy to bring the tool in-house quickly.  Not to mention their great onboarding process.  \[SENSITIVE CONTENT\] has been of great assistance to us in helping to get us up and running and increasing our confidence in the tool.
> 
> **Puntos en contra**: It meets all of our current needs.  Nothing that we dislike.
> 
> Managing our marketing budget and measuring our ROI is much easier thanks to Plannuh.

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