¿Quién utiliza este software?

Constant Contact ayuda a las pequeñas y medianas empresas, organizaciones sin ánimo de lucro y asociaciones en todo el mundo a comunicarse con su público y hacer crecer su negocio.

Valoración media

1380 opiniones
  • En general 4.5 / 5
  • Facilidad de uso 4.5 / 5
  • Atención al cliente 4 / 5
  • Funcionalidades 4 / 5
  • Relación calidad-precio 4 / 5

Detalles del producto

  • Precio de partida USD 20.00/mes
  • Versión gratuita No
  • Prueba gratis
  • Implementación En la nube, SaaS, web
    Móvil: nativo de iOS
    Móvil: nativo de Android
  • Formación En directo en línea
    Seminarios web
    Documentación
  • Asistencia Horas laborables
    En línea

Datos del proveedor

  • Constant Contact
  • http://www.constantcontact.com
  • Fundada en 1998

Sobre Constant Contact

Cientos de miles de clientes como tú confían en las efectivas y sencillas herramientas de marketing por correo electrónico de Constant Contacts para aumentar las ventas, fidelizar clientes, obtener nuevos clientes y generar impresiones positivas.

Descubre por qué Constant Contact es la opción n.º 1 de marketing por correo electrónico con una prueba gratis de 60 días.

Funciones de Constant Contact

  • Análisis y seguimiento del ROI
  • CTA personalizables
  • Campañas de goteo
  • Contenido dinámico
  • Evaluación de clientes potenciales
  • Inteligencia de ventas
  • Marketing de búsqueda
  • Marketing social
  • Pruebas A/B
  • Páginas de aterrizaje y formularios web
  • Segmentación
  • Seguimiento de visitantes de la web
  • Autorrespondedores
  • Biblioteca de imágenes
  • Campañas de goteo
  • Conformidad CAN SPAM
  • Contenido dinámico
  • Correo electrónico activado por evento
  • Correos electrónicos optimizados para el formato móvil
  • Creación de informes/análisis
  • Editor de correo electrónico WYSIWYG
  • Encuestas de cliente
  • Gestión de la lista de correo
  • Gestión de modelos
  • Gestión de suscriptores
  • Pruebas A/B
  • Páginas de aterrizaje y formularios web
  • Gestión de campañas
  • Gestión de equipo
  • Notificaciones basadas en eventos
  • Pruebas A/B
  • Segmentación de audiencia
  • Seguimiento de ubicación
  • Base de datos de contactos
  • Contenido dinámico
  • Creación de informes/análisis
  • Gestión de la lista de correo
  • Gestión de modelos
  • Pruebas A/B
  • Supervisión de correo electrónico
  • Verificación antispam
  • Análisis
  • Enfoque en grupo objetivo de clientes
  • Filtrado por palabras clave
  • Gestión de contactos
  • Gestión de contenidos
  • Gestión de varias cuentas
  • Programación de publicaciones
  • Publicaciones automatizadas
  • Seguimiento de conversión
  • Calendario de eventos
  • Creación de informes/análisis
  • Encuestas y comentarios
  • Gestión de campañas
  • Gestión de páginas web
  • Marketing basado en la localización
  • Marketing por correo electrónico
  • Promoción de redes sociales
  • Páginas de aterrizaje y formularios web
  • Segmentación de audiencia
  • Automatización de reembolsos
  • Encuestas y comentarios
  • Generador de formularios
  • Gestión de asistencia
  • Gestión de calendarios
  • Gestión de contactos
  • Gestión de marketing
  • Gestión de tarjetas de identificación
  • Inscripción de actividades
  • Inscripción de clases
  • Inscripción de eventos
  • Inscripción de grupos
  • Inscripción en línea
  • Inscripción in situ
  • Procesamiento de pagos
  • Registro de llegada por cuenta propia
  • Base de datos de miembros
  • Contabilidad
  • Gestión de comités
  • Gestión de cotizaciones
  • Gestión de donantes
  • Gestión de eventos
  • Gestión de la recaudación de fondos
  • Gestión de membresías
  • Gestión de redes sociales
  • Gestión de voluntariado
  • Admite audio/imágenes/vídeo
  • Biblioteca de preguntas
  • Encuesta móvil
  • Encuesta sobre sitio web
  • Herramientas de análisis de datos
  • Lógica de exclusión
  • Marketing por correo electrónico
  • Rama de preguntas
  • Recolección de respuestas sin conexión
  • URL de encuestas personalizadas

Las opiniones más útiles de Constant Contact

Fashionable and Functional. Your correspondence will

Publicado el 10/7/2018
Neffer K.
CFBU Coordinator
Ha utilizado el software durante: Más de dos años
Fuente de la reseña 
5/5
En general
5 / 5
Facilidad de uso
5 / 5
Características y funcionalidades
5 / 5
Asistencia técnica
5 / 5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Comentarios: I do independent contracting for a nonprofit and have been using Constant Contact for about 4 years now for the electronic newsletters to our supporters and network. I love that the software and the many different template options to use for mailings. I also like that I am able to change fonts, color, backgrounds and layout with ease. It is VERY user friendly and if I need to stop in the middle of my work it, will be saved where I left off. This is actually an update because in the past if you didn't save the work manually you could lose it, but they have updated that and it now autosaves (which I am very grateful for). Also, I love that I can schedule mailings and campaigns in advance for when I want them to go out (I currently have 5 pending to go out on designated days within the next 5 weeks). This save me a lot of time and not having to wait til the day of to log on and send them out. What I REALLY like is that we can track analytics. we know what emails (and topics) people are more interested in versus ones they barely open. This helps us in choosing more engaging content. I know what percent of our contacts have opened the emails. I can create different groups to send certain thing to (like Board members, parents, LSC), I am even able to see the time and date (and by whom) an email was opened and if the donate button was clicked or not (which is good for best practices and implementing measures of accountability within the org).

Puntos a favor: I do independent contracting for a nonprofit and have been using Constant Constant for about 4 years now for the electronic newsletters to our supporters and network. I love that the software and the many different template options to use for mailings. I also like that I am able to change fonts, color, backgrounds and layout with ease. It is VERY user friendly and if I need to stop in the middle of my work it, will be saved where I left off. This is actually an update because in the past if you didn't save the work manually you could lose it, but they have updated that and it now autosaves (which I am very grateful for). Also, I love that I can schedule mailings and campaigns in advance for when I want them to go out (I currently have 5 pending to go out on designated days within the next 5 weeks). This save me a lot of time and not having to wait til the day of to log on and send them out. What I REALLY like is that we can track analytics. we know what emails (and topics) people are more interested in versus ones they barely open. This helps us in choosing more engaging content. I know what percent of our contacts have opened the emails. I can create different groups to send certain thing to (like Board members, parents, LSC), I am even able to see the time and date (and by whom) an email was opened and if the donate button was clicked or not (which is good for best practices and implementing measures of accountability within the org).

Contras: I don't like that the only videos that I can embed into the mailings have to be a Youtube link. But other than that, there isn't much that I do not like about using this software.

Constant Contact is an easy-to-use email marketing tool - a little pricey but worth the expense!

Publicado el 26/6/2018
Selene M.
Publisher
Ha utilizado el software durante: Más de dos años
Fuente de la reseña 
4/5
En general
4 / 5
Facilidad de uso
4 / 5
Características y funcionalidades
5 / 5
Asistencia técnica
5 / 5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Comentarios: Overall a great product, easy to use, and functional. its minor limitations are countered by functionality, reliability, and the features it offers. The price is sometimes a turnoff when compared to other marketing email providers. CC offers easy to use templates that are almost fully customizable. Lots of extra features including campaigns, events, registrations, sign up forms etc. There are plenty of HELP menu items and tutorials. Love that there is no limit on the number of emails sent monthly. Overall a great go to product!

Puntos a favor: As an email marketing solution, CC fits most small to medium business owners needs with plenty of easy to edit templates, branded emails, newsletters, calendars, event apps, and website integrations. Additionally, business owners can set up events and registrations via the app. The templates are easy to use with varied options and designs. For more experienced handlers, HTML is available to set up templates. Emails offer clients and recipients the opportunity to opt out or stay tuned while landing the emails in their in box rather than their spam filters . Analytics are a plus and helpful to see what works and what doesn't in an email campaign. CC also integrates social media platforms. Overall it is a great all-in-one marketing tool.

Contras: While the software is generally easy to use, it is not intuitive and does on occasion produce glitchy results from missing images to random changes in text, font, and email structure. I do like the tiered pricing structure, although find CC to be far more expensive than their competitors. One of my biggest complaints is the placement of images - it doesn't really allow flexibility in design - if you are ok with their more cookie cutter template designs then its a 5 star - but the ability to place images becomes tedious and reduces the functionality. Overall the program is a go and worth the expense even if the image placement issues are annoying.

Easy to use, great for contact management, but terrible customer service

Publicado el 25/11/2017
Curt L.
President
Ha utilizado el software durante: Más de dos años
Fuente de la reseña 
4/5
En general
5 / 5
Facilidad de uso
5 / 5
Características y funcionalidades
3 / 5
Asistencia técnica
4 / 5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Comentarios: The email analytics and reports are great.

Puntos a favor: I use CC to to manage our large contact database and to send out email updates. It is great for segmenting our list -- from general interest to communications to fundraising. The automated features are great, especially that it will not allow the same email to appear in the same inbox twice. It also merges duplicate contacts. We use it across the entire organization. Constant contact is great for merging duplicate contacts, updating your address book, giving a reliable open rate and thorough reports, and allowing you to segment large email lists.

Contras: When uploading additional contacts, CC wants to see how they actively subscribed. This can be problematic when uploading an older email list (i.e. you may just have a spreadsheet of The List and they want to see more evidence). Additionally, it is a little pricey compared to competitors such as MailChimp. It would be great to be able to export email campaigns as HTML.Be extremely careful when importing contacts. Constant Contact wants to see how they actively subscribed. Sometimes it is hard to prove this when you have entered information for people you have an established relationship with, or if they verbally requested to be added. Constant Contact wants to actually see the (paper) sign-up sheet. This is unachievable for businesses/groups that have been around long enough to have established an email list based on personal relationships or when importing business cards. As for the design, sizing images can be difficult when you are using a self-designed template. As for the contact management services, representatives have very little technical knowledge and don't seem to understand marketing techniques used within certain industries.

It keeps getting better!

Publicado el 27/2/2018
Erica S.
Director
Administración educativa, 13-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña 
5/5
En general
5 / 5
Facilidad de uso
4 / 5
Características y funcionalidades
4 / 5
Asistencia técnica
4 / 5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Comentarios: Constant Contact is the standard for email marketing, and you can see why! It allows you to quickly upload your email contacts and create professional email marketing. We've been able to see how many people open each of our email campaigns, and which campaigns are most successful, making future marketing more targeted.

Puntos a favor: Love the ease of use - whether you want to send a quick email using a premade template, or customize every part of your message, Constant Contact gives you the tools. It's easy to find what you need, and you don't need to know anything about pixel size or the HTML color codes to create professional emails. Constant Contact just introduced A/B testing, so you can better gauge the headings and send times that get your audience to open the emails. Constant Contact is a very solid platform - I've yet to see any service outages, or experience any features that feel buggy, unstable, or like they're still in beta testing. If you have access to a feature on Constant Contact, you know that it will work.

Contras: It's difficult to manage old campaigns. Want to see what your message was last time, what template you used, or how long ago you sent an email to a particular group? Good luck - you'll be scrolling through pages of old campaigns by hand. At this time, you can't run reports to compare the percentage of opens/click-throughs per recipient group, or to compare how various keywords or send-times compare. To really analyze your marketing approach, you'll have to extract this data by hand. Some of the updates (i.e. A/B testing, custom template options) have been available to users of free competitor services for years. It would be nice to see Constant Contact take a more proactive approach to innovation and updates.

Robust Email Marketing

Publicado el 3/9/2018
Nathan R.
Director, Management Information Systems
Política pública, 13-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña 
5/5
En general
5 / 5
Facilidad de uso
4 / 5
Características y funcionalidades
Asistencia técnica
3 / 5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Comentarios: Converting web site visitors to email marketing recipients has never been easier, as site visitors simply select which programs they are interested in and they are automatically added to the appropriate contact lists in Constant Contact. Constant Contact has made it painless to conduct email marketing campaigns that circumvent spam filters, something that Emma and MailChimp struggled with.

Puntos a favor: Constant Contact makes it really easy to make attractive, functional emails and to conduct email campaigns with sequencing. Building emails is done via a drag-and-drop interface (WYSIWYG), so you don't have to have any coding experience with html or css. It's really easy to schedule your campaigns, too. If you can use Outlook and Word, you should be able to get comfortable with Constant Contact pretty quickly. It's also really easy to build and manage contact lists, including importing from csv files. And Constant Contact does a good job of tracking bad email addresses and removing them from your lists, which is important because you are charged by the number of contacts you have. I also like that you can send yourself previews so you can try the messages out on different mail programs and tweak them to your liking. Once you've sent out the messages, Constant Contact offers reporting to let you know how successful your campaign was, including the click-through rate. It also sends you reports about who is being added to and removed from your contact lists. Its integration with several WordPress form plugins means it's easy to convert web traffic to email marketing recipients.

Contras: Permissions. There are basically two levels of permissions besides the account owner: campaign creator and account manager. It would be nice to have more granular control over what users can do, because account manager gives users a lot of freedom, but is necessary to work with contacts, schedule a send, etc. The other thing I don't like is how quickly the cost ramps up. Having used Emma and MailChimp, I feel like Constant Contact is the most robust platform. But it is expensive.

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