--- description: ¿Qué es y para qué sirve Listrak? Lee opiniones verificadas, descubre sus características, precios de planes, ventajas y desventajas. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ¿Qué es Listrak? - Reseñas, precios y funciones - Capterra México 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de email marketing](/directory/30013/email-marketing/software) > [Listrak](/software/64230/listrak) # Listrak Canonical: https://www.capterra.mx/software/64230/listrak Página: 1 de 2\ Siguiente: [Página siguiente](https://www.capterra.mx/software/64230/listrak?page=2) > Alimentado por la inteligencia artificial, el aprendizaje automático y el análisis predictivo, este software desbloquea el poder de los datos del cliente para crear interacciones 1:1 personalizadas. > > Veredicto: 23 usuarios lo han valorado con **3.9/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa Listrak? Para comercializadores y para empresas de todos los tamaños. ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **3.9/5** | 23 Opiniones | | Facilidad de uso | 3.7/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.0/5 | Basado en las opiniones generales | | Relación calidad-precio | 3.7/5 | Basado en las opiniones generales | | Funciones | 4.0/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 70% | (7/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: Listrak - **Constitución**: 2000 ## Contexto comercial - **Modelo de precios**: (Prueba gratis) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000, 5,001-10,000, 10,000+ - **Despliegue y plataformas**: Cloud, SaaS, Web, Windows (desktop) - **Idiomas admitidos**: inglés - **Países disponibles**: Canadá, Estados Unidos ## Funciones - Acceso móvil - Acciones activadas por evento - Alertas y notificaciones - Análisis de campañas - Análisis visual - Automatización de marketing - CAN-SPAM Compliance - CRM - Campos personalizables - Comunicación multicanal - Creación de informes/análisis - Cualificación de leads - Cupones móviles - Editor WYSIWYG - Envío masivo de mensajes de texto - Gestión de campañas - Gestión de clientes potenciales - Gestión de comentarios - Gestión de contactos - Gestión de correo electrónico - Gestión de flujos de trabajo - Gestión de la comunicación - Gestión de la experiencia del cliente - Gestión de modelos - Gestión de suscriptores - Historial de cliente - Importación y exportación de datos - Marketing por correo electrónico - Marketing social - Mensajería bidireccional - Mensajería planificada - Mobile Optimization - Modelos personalizables - Notificaciones push - Panel de actividades - Personalización de mensajes - Planificación de campañas - Programación de campañas - Páginas de aterrizaje y formularios web - ROI Tracking - Respuestas automáticas - SMS Marketing - Segmentación - Segmentación de clientes - Seguimiento de conversión - Seguimiento de interacciones - Seguimiento de visitantes de la web - Seguimiento por correo electrónico - Third-Party Integrations - Varios idiomas … y 4 características más ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Asistencia 24/7 - Chat ## Categoría - [Herramientas de email marketing](https://www.capterra.mx/directory/30013/email-marketing/software) ## Categorías relacionadas - [Herramientas de email marketing](https://www.capterra.mx/directory/30013/email-marketing/software) - [Sistema CRM](https://www.capterra.mx/directory/2/customer-relationship-management/software) - [Herramientas de automatización de marketing](https://www.capterra.mx/directory/6/marketing-automation/software) - [Software para envío de SMS](https://www.capterra.mx/directory/30842/sms-marketing/software) - [Herramientas de mobile marketing](https://www.capterra.mx/directory/31308/mobile-marketing/software) ## Alternativas 1. [HubSpot Marketing Hub](https://www.capterra.mx/software/171840/hubspot-marketing) — 4.5/5 (6251 reviews) 2. [Systeme.io](https://www.capterra.mx/software/198994/systeme) — 4.8/5 (2128 reviews) 3. [Brevo](https://www.capterra.mx/software/132996/brevo) — 4.6/5 (3512 reviews) 4. [ActiveCampaign](https://www.capterra.mx/software/79367/activecampaign) — 4.6/5 (2568 reviews) 5. [MailerLite](https://www.capterra.mx/software/136603/mailerlite) — 4.7/5 (2322 reviews) ## Opiniones ### "Very valuable tool" — 5.0/5 > **Shari** | *5 de diciembre de 2019* | Ropa y moda | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: The Conductor tool to deploy emails is very user friendly. They continue to build out new functionality to add value to the email channel. > > **Puntos en contra**: Their analytics dashboard could use a revamp. Need to visit multiple places to find similar data. Not intuitive. > > Really appreciate the Listrak team. The \[SENSITIVE CONTENT HIDDEN\] is personable , my account managers are responsive, and support is always helpful and speedy. ----- ### "GHF & Listrak" — 5.0/5 > **Mike** | *11 de diciembre de 2023* | Muebles | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: I tried to leave detailed comments in each of the previous categories, but I couldn't move forward until I wiped them out. So here, I'll say that the platform has been great to use. We have our advertising agency actually deploy our of the platform while my team provides the content. We have lead capture set up off our website. We are in the process of integrating a direct weekly feed of customer transactions for both analytics and a "thank you for your purchase" email with a video embedded from our owners. Thew reporting is great, our Listrak rep is very attentive to both the agency and us as the direct client. We've found the platform very expandable. I wish I'd known the SMS capability before I pulled the trigger with another platform ( which I'm happy with, but would rather keep all the communications under one roof). Our agency like the platform as well ( we brought it to them). > > **Puntos en contra**: Can't think of any. In the future I hope to roll in SMS. > > The "Pro's" commentary sums it up. Both the agency and the client like the platform and will continue to use it, hopefully in a more robust way. ----- ### "A Trap for Modern Ecommerce Teams: Avoid Listrak" — 1.0/5 > **Usuario verificado** | *22 de julio de 2026* | Artículos de lujo y joyería | Valoración de la recomendación: 0.0/10 > > **Puntos a favor**: On the functional side, the platform’s core behavioral workflows get the job done. Automated triggers for shopping cart \& browse abandonment respond accurately to real-time site activity. When combined with dynamic product recommendations, these underlying retention journeys effectively monetize active store traffic in the background with minimal effort. > > **Puntos en contra**: Listrak actively hinders team productivity through predatory contract terms, high staff turnover, and an outdated platform. They rely on auto-renewal traps without advance notification and resort to legal posturing when you attempt to offboard at the end of your contract. On top of aggressive account practices, the vendor support is practically nonexistent due to constant account manager turnover—innovating or setting up new workflows just gets you directed to self-service help articles. The software itself feels like a relic from fifteen years ago, creating endless operational friction for basic campaign setup and forcing teams to do manual work outside the platform just to pull clean performance reporting. Modern ecommerce brands looking for agility, seamless execution, and a fair partnership should look elsewhere. > > Having been a Listrak customer for a decade, I’ve watched this relationship go from a strong, reliable partnership to a complete operational burden. The platform hasn't kept pace with modern ecommerce standards, support has devolved into endless account manager churn and generic help docs, and the overall experience over time has just gotten horrible. To make matters worse, as we actively work to exit the relationship, they are pulling out every aggressive contract trick in the book to keep us trapped. It’s clear that rather than investing in building a competitive, modern platform that naturally retains clients, they rely on coercive contract traps because that’s the only way they can prevent customers from walking out the door. ----- ### "Enjoyed using Listrak" — 5.0/5 > **Manny** | *14 de junio de 2021* | Servicios para el consumidor | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: This was the first ESP with my current company that I have used. While it was already selected and in place, there were some improvements we wanted to do. The live chat customer service people were pretty good, I still remember \[SENSITIVE CONTENT HIDDEN\] and he was my go-to guy whenever I could chat him directly. He was awesome and saved a lot of headache and aggravation when our account manager was \[SENSITIVE CONTENT HIDDEN\]. > > **Puntos en contra**: I enjoyed working with the ESP. As I wasn't part of the onboarding process, learning/using their automated flow series was difficult. They didn't include marketing automated emails in their initial package and were quite expensive on a monthly and set-up fee price. Ultimately it's what caused us to move away from them. We also had several account managers and one was pretty terrible so that didn't help. > > Overall, really liked Listrak. Their analytics dashboard and what we were looking at was easy to get to, clean and readily available without having to dig. ----- ### "Have been using them for years" — 5.0/5 > **Usuario verificado** | *12 de septiembre de 2018* | Comercio minorista | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: I love Listrak's dedication to my company and team. They are always looking for better ways to improve the account and support my team. > > **Puntos en contra**: Sometimes their technology is not exactly what we need. I mean that we tend to have a complicated way/process that sometimes does not jive with their system. So really its not their fault, we just have a complicated business. > > Overall I would recommend Listrak. I have been using them as my ESP for 5 years now and have had great success building my program and campaigns. ----- Página: 1 de 2\ Siguiente: [Página siguiente](https://www.capterra.mx/software/64230/listrak?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.mx/software/64230/listrak) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | ----- ## Datos estructurados