¿Quién utiliza este software?

Más de 100 000 pequeñas y medianas empresas se han beneficiado del uso de ActiveCampaign.

Valoración media

395 opiniones
  • En general 4.4 / 5
  • Facilidad de uso 4.1 / 5
  • Atención al cliente 4.2 / 5
  • Funcionalidades 4.3 / 5
  • Relación calidad-precio 4.4 / 5

Detalles del producto

  • Precio inicial USD 9.00/mes
  • Versión gratuita No
  • Prueba gratis
  • Implementación En la nube, SaaS, web
    Móvil: nativo de iOS
    Móvil: nativo de Android
  • Formación En persona
    En directo en línea
    Seminarios web
    Documentación
  • Asistencia Horas laborables
    En línea

Datos del proveedor

  • ActiveCampaign
  • http://www.activecampaign.com
  • Fundada en 2003

Sobre ActiveCampaign

ActiveCampaign combina el poder del marketing por correo electrónico, la automatización de marketing y la automatización de ventas/CRM. Podrás crear potentes procesos automáticos de marketing y ventas que se adapten para crear clientes más leales y fieles.

Envía boletines informativos, diseña hermosas campañas por correo electrónico y mantente comunicado con tus contactos y clientes.

Automatiza el marketing utilizando datos personales y de comportamiento sobre los contactos.

Cierra ofertas más rápido con esta nueva y refrescante relación con los clientes.

Funciones de ActiveCampaign

  • Análisis y seguimiento del ROI
  • CTA personalizables
  • Campañas de goteo
  • Contenido dinámico
  • Evaluación de clientes potenciales
  • Inteligencia de ventas
  • Marketing de búsqueda
  • Marketing social
  • Pruebas A/B
  • Páginas de aterrizaje y formularios web
  • Segmentación
  • Seguimiento de visitantes de la web
  • Autorrespondedores
  • Biblioteca de imágenes
  • Campañas de goteo
  • Conformidad CAN SPAM
  • Contenido dinámico
  • Correo electrónico activado por evento
  • Correos electrónicos optimizados para el formato móvil
  • Creación de informes/análisis
  • Editor de correo electrónico WYSIWYG
  • Encuestas de cliente
  • Gestión de la lista de correo
  • Gestión de modelos
  • Gestión de suscriptores
  • Pruebas A/B
  • Páginas de aterrizaje y formularios web
  • Acceso móvil
  • Almacenamiento de documentos
  • Evaluación de clientes potenciales
  • Gestión de tareas
  • Gestión del territorio
  • Integración de automatización de marketing
  • Integración de chat interno
  • Integración de redes sociales
  • Marketing por correo electrónico
  • Presupuestos y ofertas
  • Segmentación
  • Sistema de calendarios o recordatorios

Las opiniones más útiles de ActiveCampaign

Complete and flexible with a great API

Publicado el 26/10/2019
Carmelo P.
Web & SEO specialist
Internet, Trabajador autónomo
Ha utilizado el software durante: Más de dos años
Fuente de la reseña 
5/5
En general
5 / 5
Facilidad de uso
5 / 5
Características y funcionalidades
4 / 5
Asistencia técnica
4 / 5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Comentarios: My expirience is overall good. In my case they even have an Italian interface and I contacted support a couple of times but as an avarege user you will probably not need assistence with this.

Puntos a favor: Active Campaign is a great software, it is very easy to use and having used Aweber and GetResponse I can tell you that the biggest difference is that everything in Active is organized in a logical way and it is easy to grasp.
But what is their stronger point in my opinion is the API system, I was able to add, update and delete contacts from a PHP script in a very simple way. Their documentation is very well done and they have functional examples that you can use as a base fro your work.

Contras: The cost structure could be better, other software they can be cheeper but I'm willing to pay that extra money for the simplicity of usage.

This guys know how to do things the right way

Publicado el 6/9/2019
Néstor M.
Founder
Marketing y publicidad, Trabajador autónomo
Ha utilizado el software durante: Más de dos años
Fuente de la reseña 
5/5
En general
5 / 5
Facilidad de uso
5 / 5
Características y funcionalidades
5 / 5
Asistencia técnica
5 / 5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Comentarios: Let me say it clearly: A-W-E-S-O-M-E Trust me, they are the "real deal".

Puntos a favor: Instead of boring the hell out of you making a long list of all the things I like about AC, I would resume them in just 3 "little" things I care of: - Reputation: They REALLY care about sender reputation. And, you know... an email that doesn´t get to my suscribers is like loosing money out of my pocket. So, I´me really happy the way they´re handling things on this department - Ease of use + functionalities: Most other services only offer one of them things. But I want them all. AC covers all my needs regarding this issues (and I´m a choosy guy, you know). - It´s scalable!: This is a biggy. As your businees grows, you´ll have a new set of needs when it comes to automation. AC scales as your business thrives so you don´t have to switch companies never again.

Contras: I´m a Spanish user and would love a full Spanish translation (at the moment we hace a partial translation) for Spanish users.

Powerful marketing automation tools, CRM, and the power to understand your audience.

Publicado el 5/12/2016
Declan D.
Chief Growth Generator
Edición, 2-10 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña 
4/5
En general
5 / 5
Facilidad de uso
5 / 5
Características y funcionalidades
4 / 5
Asistencia técnica
5 / 5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Comentarios: Setting Activecampaign for a client with a limited budget and limited technical skills, we were able to set up and automate many of the lead funnels for this B2B SAAS company. The tools are comparable to what you'll pay 10X for, and one of the features I love about Activecampaign are their Marketing Automation Workflows - allowing you to setup, segment, and activate the inactive. By using this tool, we achieved 25% open rates in the HR industry where 10% is often average; by integrating the online tools with our inbound marketing Team - both phone and online support - we were able to increase sales Demos 10X over the previous 6 months because Activecampaign helped us motivate the inactive, as well as those who take action. One of the tools I recommend most to clients is Activecampaign because it's performance marketing at a reasonable price.

Puntos a favor: Marketing automation tools and templates
Deliverability excellent in our experience
CRM was enough for our needs, helping coordinate 5 staff.
Can use in Gmail, which helped our non-Tech sales people.
Reporting that helps quantify engagement and ROI

Contras: CRM was not the strongest, yet enough for our needs
Marketing automation services generally are separate from emails you send to larger lists in my approach. Would like an option for sending mail outside the automation to lists, but that may simply be different skill sets (haven't found a solution we like).

The Best Kept Secret in Marketing Automation

Publicado el 6/6/2017
Austin S.
Founder
Trabajador autónomo
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña 
Fuente: SoftwareAdvice
5/5
En general
5 / 5
Facilidad de uso
4 / 5
Características y funcionalidades
5 / 5
Asistencia técnica
5 / 5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Puntos a favor: ActiveCampaign is one of the best kept secrets in the marketing world. The automation builder is both easy-to-use AND powerful. You can trigger actions and segment by almost any criteria you can imagine. In a lot of ways, the automation builder rivals the (what I consider) best-in-class solutions such as Marketo. The email builder is intuitive and the template library comes with a lot of good looking emails to start from. Zero HTML/CSS needed. The built-in SMS messaging is really cool and somewhat unique in the industry. Building an automation consisting of emails and SMS messages is drag and drop, with no integrations needed. While it's limited (as of today) the CRM is really intuitive and clean. If they continue to add functionality in this area they may have something incredible in a couple years. Importing contacts is simple and goes far beyond the typical CSV file. Google contacts, Google Sheets, other email providers. no problem. Possibly the best import tools I've seen in this industry.

Contras: The most obvious one is the lack of a landing page builder. Having landing pages in the tool would be ideal, but solutions such as LeadPages can be easily integrated. Having to pay for email compatibility testing (for different devices) is a bit annoying, feels like you're being "nickel and dimed." The reporting leaves a lot to be desired. I'm really hoping they invest in this area (much more important than having built-in landing pages in my view), as it would really elevate the solution and make it an easy choice vs the Infusionsofts of the world.

Great ESP for Mid-Large Size Organizations

Publicado el 24/7/2019
Usuario verificado
Head of Digital Marketing
Organización política, 13-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña 
5/5
En general
5 / 5
Facilidad de uso
4 / 5
Características y funcionalidades
5 / 5
Asistencia técnica
5 / 5
Relación calidad-precio
Probabilidad de recomendación:
Muy baja Muy alta

Puntos a favor: My favorite part about ActiveCampaign is the automation features. Using this Automations, you can set up complex marketing email campaigns. I use this to develop a welcome series and a reactivation series for people on our list who stop engaging.

Contras: The part that I did not like is very simple. There is no "Undo" button in the email editor interface. Control + Z doesn't work either. You would think for a basic email design interface an undo option would be standard.

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